Coffee Jelly
ni
Inday OWNED BY: 8’Gs
INTRODUCTION
We faced crisis, that’s a reality. This society, in order for us to have a prosperous
living, we need to create ways to achieve that type of living. Engaging in business world
is one that leads a way. 0pportunity in business give us the chance and a best asset to
earn more. Entrepreneurship give us the chance to manage and plan by our own for
the betterment of our future.
Business plan is designed for entrepreneurial subject for the compliance of
competency based on the Department of Education’s K to 12 basic Education
Curriculum. As a grade 12 students it is important for us to fulfil this Business Plan not
for the sake of our remarks but, for us to learn especially to someone who aspiring to
be entrepreneur someday.
This business plan were made and consider all the facts, risk, and benefits to us
the owner as well us to our costumer. We exert effort, time, money, idea just to come
up with this upright output and were glad that through this opportunity we enable
understand deeper and asses ourselves in terms of doing a business.
In our Business Plan come up with a product which is unknown and not totally
popular to the market. It is healthy, affordable to buy, new taste, good quality, tasteful,
satisfactory and presentable product. “Coffee Jelly ni Inday” was the product name and
it has a big and great possibilities to be sold out so easy. The owners goal is to gain
money as well as offer a good quality of food that no one can believe to be exact that
simple ingredients can create a difference.
Business Concept
Coffee Jelly ni Inday is a product that it is not totally known to the market and this
idea made us to come up with that product. A product that is different and new to the
taste as well as in the market. With a simple coffee powder`, jelatin powder, and milk
can produce a product that is healthy, delicious, and cost effective food, and with that
description it made our product more unique and a chance to gain profit because the
Business Model
Direct sales model is the model used by the 8’Gs. It is direct sell of products to
the consumer and the business raise revenues through selling those product to be
exchange for money and to make something available to be bought.. The revenues was
materialize well due to the reason that our product was new and unknown to our target
costumer.
CHAPTER 1
Executive Summary
Millenials are always curious about new things. They want to experience different
things that are opposed to what they already knew, that’s why to come up to the idea to
serve them Coffee Jelly. The product is made of coffee, creamer, sugar and jelly. The
product which is Coffee Jelly is very affordable and its tasty that it well be worth the
costumer’s money.
To start our business we plan to contribute for the capital, and start producing the
product. Since the product is not well known we first introduce it to people we know or
acquaintances at first. The business is a partnership type for we will divide the financing
and management into eight. We plan to equally divide the management and also the
profit that we will earn will also divided among us.
Our business aims to satisfy the needs our costumers for delicious food and
provide them a nutritional treat for such an affordable price. Our team will
channel a friendly and pleasant atmosphere to every costumer we will interact and a
productive environment in which our group can work happily. We will sincerely value
each of our costumers.
Our costumer are the students, faculty teachers and staff, and our neighbor as
our team residents in different places. We seek far and responsible profit, enough to
keep the team financially healthy for the long term and to fairly compensate the
future investors for their investment and risk.
This business is owned by the partnership of Princess Ella C. Artiaga, Marlyn T.
Lawan, Novelyn G. Kansang, Ashrea M. Kasim, Ferlina D. DejillA, Vanessa G.
Rodriguez, Keziah Shienne Lecito. We have a share capital amounting to PHP50.00
that we divided to buy equipments, materials and ingredients for the production.
The key to success for Coffee Jelly Product will be repeat business and the right
food with a right price. This business plan describes a profitable business and a
competitive team with good growth prospects.
PART I. The Business
Description of the Business
Coffee Jelly ni Inday is partnership business owned by 8 people and this
business plan documents the precise strategies and goal that will be taken
commence operation the business.
The product was new and anyone can be satisfied to the taste it provide.
Objectives
To attract a minimum of 100 costumer
To offer a good quality of goods which is new to the costumers taste, at a
reasonable price, provide outstanding costumer experiences, and
costumer complains less than 1 percent.
To generate positive cash flow from operations, and atleast 5 percent net
profits to sales
Mission and Vision
Coffee Jelly ni Inday mission is to offer good quality and new taste food
to the students, school staff teachers, and school staff in James L.
Chiongbian National Trade School. we are committed to providing the
service quality and value that our costumers expect.
Coffee Jelly ni Inday will use its strategy, staff, and system to provide
each costumers with a seamless two-part costumer experience—service
product—service delivery (room to room), each part of which will meet or
exceed our customer’s expectations.
Our vision is to be known and the first choice of costumer’s to buy during the
Business Day.
Our values are critical to our success. They are strong foundation of Coffee Jelly
ni Inday, that define who we are, and set ius apart from our competitors. This values
include
Performance excellence. We act like responsible owners, always
seeking to meet or exceed our expectations.
Teamwork. We act as a team, committed to each other, and bound
by trust and loyalty.
Integrity. We treat one another with dignity and respect. Honesty,
ethical behaviour, and integrity, are fundamental characteristic of
our business conduct.
Keys to success
Our keys to success are:
Excellent product and services that will build and maintain customer
loyalty.
Our commitment to continues improvement and total quality
services.
Business Operations
The business operation from Monday to Friday as long as the owners are not
busy. The whole duration of selling starts between 9 am to 3 pm. The jelly were already
prepared on the house of one of the member then during the entrepreneurial subject,
the members of the group will only need to mix the other granules and pack it in a
plastic cup with bottle and plastic spoon. When the product is finished then it well sell.
The product
Coffee Jelly ni Inday
The Ingredients The making Process
The Finished Product
Location of the Business
The business is located at the school of James L. Chiongbian National Trade
School in Kling, Kiamba, Sarangani Province.
OOFICE 12-HUMMS
SHS BUILDING
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PART II. Marketing Plan
SWOT Analysis
The SWOT analysis provides us with an excellent opportunity to examine and
evaluate the internal strengths and weaknesses of Coffee Jelly ni Inday. It also allow us
to focus on the external opportunities presented by the business environment as well as
potential threats.
Next sections explain major strengths, weaknesses, opportunities, and threats that
Coffee Jelly ni Inday should be aware of.
Strengths
Coffee Jelly ni Inday has a valuable inventory of strengths that would help it to be
successful. These strengths include:
a) location
b) excellent quality of coffee jelly that is currently not available in the school.
d) state-of-the-art, energy-efficient coffee jelly preparation equipment and technology
e) clear vision of the market needs: we know the customers' needs, we are familiar with
the latest trends, and we can offer the coffee jelly services that would bring the
two together
Weaknesses
Strengths are valuable, but it is useful to realize the weaknesses. We have
identified some of our weaknesses:
a) cost factor associated with the ingredients
b) unpopular
c) start-up challenges
Opportunities
strengths and the awareness of its weaknesses will help it
capitalize on emerging opportunity. This opportunity include, but is not limited to:
a) no competitors offer entire the area.
Threats
Coffee jelly ni Inday. should be aware of include:
a) the target costumers will not use favourably the product
.
Competitive Edge
Coffee Jelly ni Inday competitive edge is:
• Lower operating cost and reasonable prices
• Excellent products and services, timely delivery, and convenience.
Sales Strategy
Because Coffee Jelly ni Inday is a new entity, we recognize that we will need to
prove our product worth to our customers, in order to earn respect and business.
Most important, we need to sell our company, not necessarily our products and
services, and create positive word-of-mouth. We will have to push our service and
delivery capacities.
Our sales strategy is based on the belief that there will be a regular flow of first-
time customers, due to the quality of the food.
Source of merchandise
The source of merchandise are the supplier/ retailer/ producer which is the
supermarket and the public market. The ingredients use for making the product were
also bought in the supermarket and public market. Also, the packaging material used
were the product were also bought from public market.
Marketing Strategy
1. Free sampling- this method involves giving the product or a small quantity of the
product for the costumers so that they may taste first the product and hope that
he/she satisfied and will eventually become a regular costumer of the product for
just an hour or possible just a minutes.
2. Online endorsement- these method involve the use of social media, where the
owners introduce their products trough facebook and other more types of internet
platforms.
Describe the Channel of distribution
Our channel distribution is the shortest channel possible which is the direct
consumer model where the producer sells its product directly to the consumer.
Manufacturer/
Direct Sales Consumer
Producer
Business Summary
Organizational Structure
PRINCESS ELLA C. ARTIAGA
MANAGER
MM
MARLYN T. LAWAN
ASST. MANAGER
ASREA M. KASIM NOVELYN G. KANSANG VANESSA A. RODRIGUEZ
SECRETARY TREASURER ENCODER
RICHELLYN G. DIAMALON FERLINA D. DEJILLA KEZIAH SHIENNE LECITO
COOK/SELLER COOK/SELLER COOK/SELLER
Table A. Projected Product Cost
product Estimated cost/ Estimated Estimated/ Estimated cost
unit Supply/Unit Cost/Day for 5 days
Coffe Jelly PHP 10.00 50 cups PHP 500.00 PHP2500.00
Table B. Projected Income
Product Estimated cost/ Markup Price Estimated Estimated
unit Selling Price Gross
sales/day
Coffee Jelly PHP10.00 PHP2.00 PHP10.00 PHP500.00
Table C. Expenses
Items Price per Item Quantity Total Price
Jelly powder PHP12.00/pack 2 packs PHP24.00
sugar PHP24/half kilo ½ kilo PHP24.00
Coffee powder PHP25.00/per sachet 1 pcs (25grms) PHP25.00
Condensed milk PHP34.00/per can 2 cans PHP68.00
Evaporated milk PHP21.00/per can 1 can PHP21.00
Alpine milk PHP56.00/per can 1 can PHP56.00
All purpose cream PHP52.00/per pack 1 pack PHP52.00
Cheese PHP14.00/per sachet 2 packs PHP28.00
TOTAL PHP298.00
D. Equipment Facilities
Equipment/ Price Quantity
Facilities
Charcoal PHP25.00 1 pouch
E. Capital/ Envestment
Investors Amount of Investment
Members (8 persons) PHP50.00
Total PHP400.00
F. Estimated Ney Income
Estimated Sales: PHP2500.00 Estimated Cost/Unit
Less
Projected Product Cost: Coffee Jelly ni Inday
PHP2500.00 PHP2500.00
Other Expenses
Equipments/Facilities
Estimated Net Income
PART IV. Organizational Staffing Plan
Task/Description Job Description
Manager -she is the one who supervises the whole team
Princess Ella C. Artiaga and checks all the needs to be done or do to keep
the business. She checks everyone if everyone is
functioning and works properly as well as the
business.
For products Preparation -they are the one assign for preparing the raw
Vanessa A. Rodriguez ingredients and cooking the product y themselves.
Asrea M. Kasim Also, everyone should ensure the proper handling
Marlyn T. Lawan and sanitation while making as well as the finish
product.
Sellers and for Preparation: -the following person who assigned to sell the
Novelyn G. Kansang product at the same time they will be also to took
Richellyn G. Diamalon the responsibility to offer or avail our products by
Keziah Shienne Lecito means of sales talk, gimmicks to get the attention
of our target costumer. Any factors to be done just
to increase the sales of our enterprise.
Income Statement
Coffee Jelly ni Inday
Income Statement
For the Duration of Operation (February to March)
Gross Sales PHP2,000.00
LESS: Cost of Sales PHP1,500.00
Gross Profit PHP1,392.00
LESS: Operating Expenses 0
Operating Profit PHP1,392.00
LESS: Tax 0
NP After Tax PHP1,392.00
Personal Information
Name: Princess Ella C. Artiaga
Birthday: December 04, 1999
Birthplace: Tagum City, Davao Sur
Address: Lagundi, Kiamba Sarangani Province
Civil Status: Single
Tribe: Christian
Dialect Spoken: Cebuano
Mother’s Name: Adela Artiaga
Father’s Name: Edgar Artiaga
Personal Attainment
Elementary: H.A Jamalol Elementary School
Awards: honor Student
Junior High School: James L. Chiongbian National Trade School
Awards: honor Student
Senior High School: James L. Chiongbian National Trade School
Awards: Honor Awardee
Special Skills: Cooking
Personal Information
Name:Novelyn G. Kansang
Birthday:November 13 , 1998
Birthplace: Kiamba Sarangani Province
Address:Kayupo,Kiamba,Sarangani Province
Civil Status:Single
Tribe:T”boli
Dialect Spoken:T”boli/ Cebuano
Mother’s Name:Rosita G. Kansang
Father’s Name:Rogelio B.Kansang
Personal Attainment
Elementary:Kayupo Elementary School
Awards:Top 9 achiever
Junior High School:James L. Chiongbian National Tade School
Awards:With Honor
Senior High School:James L. Chiongbian National Trade School
Awards:Awardee
Special Skills:Cookery
Personal Information
Name: Ferlina D. Dejilla
Birthday: March 25, 2000
Birthplace: Ilbocean, Midsayap North Cotabato
Address: Datu Dani Elementary School
Civil Status: Single
Tribe: Christian
Dialect Spoken: Cebuano
Mother’s Name: Elna D. Dejillla
Father’s Name: Fernando Dejilla
Personal Attainment
Elementary: Datu Dani Elementary School
Awards: With Honor
Junior High School: James L. Chiongbian National Trade School
Awards: With Honor
Senior High School: James L. Chiongbian National Trade School
Awards: With Honor
Special Skills: Dressmaking
Personal Information
Name: Marlyn T. Lawan
Birthday: May 05, 2000
Birthplace: Nuling, Gadan, Kiamba Sarangani Province
Address: Nuling Kiamba Sarangani Province
Civil Status: Single
Tribe: T’boli
Dialect Spoken: T’boli/Cebuano
Mother’s Name: Minda T. Lawan
Father’s Name: Virgilio L. Lawan
Personal Attainment
Elementary: D. Gimarino Elementary School
Awards: None
Junior High School: James L. Chiongbian National Trade School
Awards: None
Senior High School: James L. Chiongbian National Trade School
Awards: With honor
Special Skills: Cookery
Personal Information
Name: Keziah Shienne Lecito
Birthday: June 5, 1999
Birthplace: Doctors hospital General Santos City
Address: Lagundi Kiamba, Sarangani, Province
Civil Status: Single
Tribe: Christian
Dialect Spoken: Cebuano
Mother’s Name: Loida L. Canete
Father’s Name:
Personal Attainment
Elementary: Kayupo Elementary School
Awards:
Junior High School: Johnny Ang National High School
Awards:
Senior High School: James L. Chiongbian National Trade School
Awards:
Special Skills:
:
Personal Information
Name: Asrea M. Kasim
Birthday: March 06, 2000
Birthplace: Poblacion, Kiamba Sarangani Province
Address: Purok Gumamela
Civil Status: Single
Tribe: Islam
Dialect Spoken: Muslim
Mother’s Name: Bainalong M. Kasim
Father’s Name: Savedra G. Kasim
Personal Attainment
Elementary: Kiamba Central Elemetary School
Awards: None
Junior High School: Kiamba National High School
Awards: None
Senior High School: James L. Chiongbian National Trade School
Awards: With Honor
Special Skills: Computer Maintenance
Personal Information
Name: Richellyn G. Diamalon
Birthday: September 10, 2000
Birthplace: Katubao, Kiamba Sarangani Province
Address: Katubao, Kiamba, Sarangani Province
Civil Status: Single
Tribe: Islam
Dialect Spoken: Sangil/Bisaya
Mother’s Name: Adelfa G. Diamalon
Father’s Name: Malampas D. Diamalon
Personal Attainment
Elementary: Avelina F. Dela Cruz Elementary School
Awards:4th Honor
Junior High School: James L. Chiongbian National Trade School
Awards: None
Senior High School: James L. Chiongbian National Trade School
Awards: With Honor
Special Skills: Cookery
Personal Information
Name: Vanessa M. Rodriguez
Birthday:November 9,1999
Birthplace:Lagundi Kiamba Sarangani Province
Address:Lagundi Kiamba Sarangani Province
Civil Status: Single
Tribe:Christian
Dialect Spoken:Bisaya/tagalog
Mother’s Name:Meizle M. Rodriguez
Father’s Name:Willie M. Rodriguez
Personal Attainment
Elementary:Kling elementary School
Awards:Best in writing and best in poster making
Junior High School:James L. Chiongbian National Trade School
Awards:NCII Cosmetology
Senior High School: James L. Chiongbian National Trade School
Awards:NONE
Special Skills:Cosmetology