September 1, 2019
From : THE INSTRUCTOR
To : FARM TOURISM CLASS
Subject : MAJOR OUTPUT
Good day class! Please be advised that this is your midterm examination. The output requires
group effort and submission.
Please follow the format and requirements:
1. Short bond paper
2. Font: 12, Arial, Justified
3. Line spacing must be single (it doesn’t matter to me whether your output is thick or thin.
What I am after for is the content)
4. Must be with page numbers
5. Margins: 1” all
6. After answering all items, please have your outputs checked in USJR Quality Assurance
Section. The Grammar Rate should be at least 85%; however, originality rate must be at
least 95%. When sending the output to CPRDS, please do not include the guide or
questions. Only submit your answers for testing. After the corrections, transfer your
answers to the required format of the output.
7. Request for your Grammar and Originality Certification and include it in the submission on
September 12 and 13, 2019.
8. No need for a cover page. The first page should be the certification from CPRDS, while
second and the succeeding pages are your answers.
Thank you.
KIM NINO G. CANTERO, MBA, DPA-Candidate
Instructor
AUTHENTIC LEARNING: THE PROBLEM-BASED SOLVING TECHNIQUE
Farm Tourism with Applied-Action Research Techniques
Major Output for Midterm Grading Period
Deadline:
TTH Class: September 12, 2019 – 04:30 PM
MWF Class: September 13, 2019 – 0430 PM
Group leader 1.
Group members 1.
2.
3.
SECTION 1
PART 1: Watch the video in YouTube “Spain: Beautiful, surprising and diverse” and provide what is
being asked:
a) List the words and phrases used in the video to describe Spain as a tourism destination
b) List all the ways this video has provided an avenue to brand and market Spain as an
international tourism destination
c) List and describe the branding elements that are shown in the video
d) Based from your learning and understanding while answering items a-c, how will you brand
your own farm tourism site?
PART 2: Watch the video in YouTube “SG-Passion Made Possible” and provide what is being asked:
a) What types of tourists are they targeting and what in the video identifies this?
b) What types of tourists are you targeting for your farm tourism site?
c) Who are the stakeholders shown in the video involved in promoting Singapore?
PART 3: Search and read the article “TV Series to promote ASEAN to the Chinese” from The Straits
Times, 21 April 2018
a) Who are your identified tourism stakeholders to help in promoting your farm site?
b) Do stakeholders have to agree on a common vision in developing a destination? Why?
c) What are the benefits of working with internal and external stakeholders in developing farm
tourism?
PART 4: Read the article “Tourists do not just see Singapore, they experience it” and describe how
the hosts co-create experiences with their guests
.
SECTION 2
1. While farm tourism is not a new concept, it has yet to benefit many poor and landless farmers and
the other agricultural workers. What benefits of farm tourism site can it provide to the local
community? Kindly discuss/explain your thoughts on this with supporting related literature following
proper APA citation.
2. The government should consider other things or factors before it can successfully make every rice
or vegetable farmers realize the potential of turning their patch of paddy or eggplant gardens into
showrooms. What do you think are those factors? Kindly discuss/explain your thoughts on this with
supporting related literature following proper APA citation.
3. One crucial part of farm tourism is marketing. Lectures and workshops on how to get visitors to the
farm should be good inspiration but walking them through the mechanics of tour organizing for a
substantial period of time is better. As a group, think of which should come first and kindly
discuss/explain your thoughts on this with supporting related literature following proper APA
citation.
4. Poor rural infrastructure may not be so much of an obstacle in promoting farm tourism. Kindly
discuss/explain your thoughts on this with supporting related literature following proper APA
citation.
5. Low agricultural production remains a major cause of high rural poverty incidence in the
Philippines. How can farm tourism alleviate this problem? Kindly discuss/explain your thoughts on
this with supporting related literature following proper APA citation.
SECTION 3
To what extent do you agree or disagree on the following:
Another challenge to farm tourism is safety and security? Kindly discuss/explain your thoughts on this
with supporting related literature following proper APA citation.
Farm tourism can only succeed with patronage. Without visitors, farmers cannot generate extra
income during lean seasons. Kindly discuss/explain your thoughts on this with supporting related
literature following proper APA citation.
As an enterprise, farm tourism entails a more sophisticated entrepreneurial mind set? Kindly
discuss/explain your thoughts on this with supporting related literature following proper APA citation.
-- NOTHING FOLLOWS --
.
SECTION 2
1. While farm tourism is not a new concept, it has yet to benefit many poor and landless farmers and
the other agricultural workers. What benefits of farm tourism site can it provide to the local
community? Kindly discuss/explain your thoughts on this with supporting related literature following
proper APA citation.
2. The government should consider other things or factors before it can successfully make every rice
or vegetable farmers realize the potential of turning their patch of paddy or eggplant gardens into
showrooms. What do you think are those factors? Kindly discuss/explain your thoughts on this with
supporting related literature following proper APA citation.
3. One crucial part of farm tourism is marketing. Lectures and workshops on how to get visitors to
the farm should be good inspiration but walking them through the mechanics of tour organizing
for a substantial period of time is better. As a group, think of which should come first and kindly
discuss/explain your thoughts on this with supporting related literature following proper APA
citation. Mechanics for tour organizing are best for farmers to pursue as a stepping stone for
farm tourism marketing. The Department of Tourism adopted the idea of the farm tourism
concept. Wherein farmers have to know that their crops and farm setting, it can make a huge
beneficiary agent in gaining extra income through showcasing what and how farm activities
happen in a daily life basis. Farm tourism attracts visitors out of production, education, and
recreational purposes of outdoor recreation and accessibility for family outings (Fuentes,
2016). The plan ensures that all the elements line up with customers, communication or
outreach, marketing messages and budget (Short, 2009). Farmers and tour operators play a
crucial role in making commercial packages viable. Organizing is a step one procedure that
organizes a procedure plan. Potential management strategies addressing the impacts in
different impact zones are further discussed (Kline, Cardenas, Leung, & Sanders, 2007). In
achieving the needs in attaining farm tourism is through the act created from the Farm Tourism
Development Board under the Department of Tourism (DOT) and Department of Agriculture
secretaries shall formulate and set the overall direction in implementing a Farm Tourism
Strategic Action Plan. In regards to investment promotion and financing. Department of
Tourism (DOT), Department of Agriculture (DA), and Department of Trade and Industry (DTI)
will take charge of cooperating links with stakeholders within the farm tourism industry.
Farmers or agriculturists with higher educational attainment may start with conducting
seminars, training and workshops of agricultural products and activities, by small-scale
farmers. Marketing plan helps pinpoint strengths so one can build on them and weaknesses
can address before it becomes a true liability.
4. Poor rural infrastructure may not be so much of an obstacle in promoting farm tourism. Kindly
discuss/explain your thoughts on this with supporting related literature following proper APA
citation. Tourism is a major redistributor of resources within the domestic sector with multiplier
effects. Farm tourism encompasses a set of economic activities with tremendous potential for
future domestic earnings and regional development. Pigram and Jenkins (1994) argue that the
sensitive nature of the rural sector to Gross Domestic Product employment and incomes have
allowed rural tourism to gain greater prominence. Farm tourism conducts on working farms
where the working environment forms part of the product from the perspective of the consumer
(Roberts and Hall, 2001). Farm tourism can include accommodations such as farm visitor
centers, galleries, museums, farm shops for produce and crafts, guided walks and farm trails,
educational visits, farm activities, such as mustering, fruit picking, horse riding and fishing and
food and beverage outlets. Hall et al (2003) argue that, there is an increasing need for some
consumers to reconnect with the countryside as a source of recreation and relaxation, offering
peace, solitude, fresh air and wide-open spaces.
5. Low agricultural production remains a major cause of high rural poverty incidence in the
Philippines. How can farm tourism alleviate this problem? Kindly discuss/explain your thoughts
on this with supporting related literature following proper APA citation. According to a research
group, the Philippines has top among the world’s agricultural tourism destinations following the
sector’s push for more revenue streams for farmers. But despite that news, long-term
agricultural gap has become one of the major cause of poverty in the Philippines. To whom
which also has affected job creation and processed exports. Common problems encountered
by rice farmers are high cost of inputs, low price of rice, lack of capital, labor problem, lack of
post-harvest facilities, pest and diseases and irrigation system (Arida, 2009). Low prices of rice
and high cost of inputs do not conform to the expected value of income. Addressing the actual
problems and needs of rice farmers would enhance agricultural productivity, thus leads us to
rice, self-sufficient country. Similarly, linkage and support services among rice and other farm
product stakeholders should be strengthened to prevent problems in farming.
REFERENCE
1. Marianne Fuentes (2016, June 30). Farm Tourism Development Act of 2016: Moving towards a
green revolution. Retrieved September 6, 2019 from //pwc.com
2. Kelly Short (2012). Why Is It Important to Develop a Marketing Plan in Agri-Tourism? Retrieved
September 6, 2019 from //smallbusiness.chron.com
3. Carol Kline, David Cardenas, Yu-Fai Leung, & Stacy Sanders (2007, April). Sustainable Farm
Tourism: Understanding and Managing Environmental Impacts of Visitor Activities. Retrieved
September 6, 2019 from //.joe.org
4. Pigram, J., and J. Jenkins. (1994) Rural recreation and tourism policy and planning. In Mercer, D
(ed). New Viewpoints in Australian outdoor Education Research and Planning. Melbourne: Hopper
Marriott and Associates.
5. Roberts, L., and D. Hall (2001). Rural Tourism and Recreation: Principles to Practice. UK,
Wallingford: CABI Publishing.
6. Hall, C.M., L. Sharples, R. Mitchell, N. Macionis, and B. Cambourne (2003). Food Tourism
Around the World. England, Oxford: Butterworth Heinemann.
7. Karl R. Ocampo (2019, April 29). PH now one of world’s top agri-tourism destinations. Retrieved
September 6, 2019 from //business.inquirer.net
8. Arida, I.A. (2009). Philippine Rice Research Inst., Maligaya. Retrieved September 8, 2019 from
//http://agris.fao.org
