Assignment #4
Operations Analysis
Sandeep Singh
MBA International
Reg# 10900177
BISLERI
HISTORY OF PARLE BISLERI: –
M.R RAMESH CHAUHAN is the vintage boss of the 250 crore PARLE
BISLERI LIMITED. The brand has some 18 manufacturing locations spread
across the country. The mainstream competition is in the form of coca-cola
India’s Kinley, Acquafina from Pepsi foods and nestle India’s pure. Bisleri
continues to lead in the Rs 700-1,000 crore organized, packaged water market
with an estimated 40 per cent market share, followed by Kinley at 28 per cent and
Aquafina with an 11 per cent share. In terms of volumes, the North and West
remain Bisleri’s biggest performing markets, despite the brand’s sustained
national-level presence.
OPERATION OF BISLERI: –
The Bisleri bottled water range comprises the conventional 500 ml, one litre, 1.2
litre and two litre bottles; five litre and 20 litre jars for the home segment, and
smaller packs sizes of 250 ml cups and 330 ml bottles, though in very limited
numbers for now. Among all pack sizes the brand straddles, it is the one-litre non-
returnable bottles priced at Rs 10 each, and the 20-litre jars for Rs 40 aimed at the
home segment that are Bisleri’s bestsellers at present. While the 20-litre jar
comprises about 40 per cent of overall Bisleri sales, the one-litre bottles account
for approximately 25 per cent brand sales. The main source of water is bore wells
from where they get thee water. Then the raw materials required for the bottle is
PET i.e. poly ethylene terephatalable. There are 250 workers working in mumbai
and 3000 all over India. The production process adopted by bisleri is batch
production. The time taken to fill one bottle is approximately 5 minutes. The
workers work in 3 shifts which comprises of 60-70 workers per shift. The
maintenance of the machines is done every month and every 45 days there is
sanitation and cleaning of the machine.
BISLERI
Visit Analysis:
A)
1. Research & Development Dept:
The R & D Dept of this company starts planning 6 months in advance. The R &
D Dept conducts market survey for 2-3 months for modification of the shape of
the bottle.
2. Market Survey:
The different design is shown to a special group of customers & dealers and
according to the demand, the design is chosen by the company.
B)
PRODUCTION CYCLE:
There are mainly three stages in the production cycle:
1. Disinfection: In this stage, water is collected from bore wells which are
then disinfected using chemicals.
2. Filterization: In this stage, water is passed through different filters to kill
the bacteria present in it. Then, the water is passed on to the next level for
filling up.
3. Filling: In this stage, the bottles are ozonated and then the water is filled in
the bottles.
C)
PRODUCTION PROCESS:
1. Quality Management of Water:
Raw water which is collected from the wells is stored in a tank which has a
capacity to store 1 lakh liters of water. Then the water is chlorinated to kill the
bacteria present in the water which is passed through 20 micro arcal filters. Then
it is passed through carbon filter which is used for removing activated carbon and
odor and also acts as chlorine remover. Then it is passed through 10-micron filter.
Then it goes through REVERSE AUSMOSES PLANT, which contains semi-
pomitable membrane which removes dissolved solids and bacteria of size 0.001
micron. It is passed through 1 micron and 0.5-micron filters. T hen the water gets
ozonated and passed through SS 316 MACHINE. Water is stored in 10000 liter
tanks.
2. Blowing of Bottles:
The bottles in this factory are given the desired shape by the use of blowing
machines. These machines blow at a temperature of 300 degrees Celsius. The
machine used for the blowing purpose is known as the AOKI MACHINE. This
machine has a blowing capacity of 10 bottles per minute.
3. Filling of Bottles:
There are three types of filling machines, which are used for the filling purpose.
The different sizes of bottles that are filed are of 500ml, 1liter, 1.2liters and
2liters respectively. First the bottle gets ozonized when it is passed through JET
MACHINES. In this the bottle gets integrated and disintegrated, it gets rinsed,
and then the water is filled into the bottles.
4. Filling of Jars:
The different sizes of jars are 5liters, 10liters and 20liters. The jars are cleaned
manually by soap and water. Then it is cleaned with sodium hypo-chloride and
virosin, which are disinfectors. When jars are passed through washing machine
first it is rinsed with hot water, then disinfected and then it is ozonated. Then jars
are passed on to jar fillers where it gets filled and the packing of sealed jars into
boxes is done manually.
5. Laboratory Testing:
Every hour samples of water that are filled in to the bottles are taken and various
testing is done. First it is checked for odor if any, presence of alkanity, chlorine
and calcium. The water is also checked in machines like PH METER,
TDS(TOTAL DISSOLVE SOLIDS) METER, NEPHLOMETER,
SPECTROPHOTOMETER AND MEASURING OF TUBILITY. They also
do aerobic microbial count and pathogen testing.
FUTURE PLANS: –
Bisleri have been the market leaders in India as far as mineral waters are
concerned. Every time their bottle and waters are checked and rechecked for its
purity. Their main aim is to stay ahead of the main rivals i.e. Pepsi and Coca
Cola. Their raw material comes from reliance industries limited who are their
main suppliers of the raw material i.e. PET.
