Scribd
Upload
120 views3 pages

Xavier Framework Environmental Analysis

The document analyzes Xavier Framework for a cycling company in India. It examines the environmental, market, customer, and competitive landscapes. The cycling industry is growing due to environmental initiatives and congestion issues. Customers include health-conscious professionals and families. Major competitors include Hero, Firefox, and Avon cycles. The company was established in 1949 and manufactures various cycling products catering to different price segments through a network of outlets and dealers across India.

Uploaded by

Anonymous jFkV7Rz49
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
120 views3 pages

Xavier Framework Environmental Analysis

The document analyzes Xavier Framework for a cycling company in India. It examines the environmental, market, customer, and competitive landscapes. The cycling industry is growing due to environmental initiatives and congestion issues. Customers include health-conscious professionals and families. Major competitors include Hero, Firefox, and Avon cycles. The company was established in 1949 and manufactures various cycling products catering to different price segments through a network of outlets and dealers across India.

Uploaded by

Anonymous jFkV7Rz49
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Xavier Framework

Environmental Analysis

 Cycling is a new sport to India and its growth is rapid.


 Shift towards eco-friendly vehicles
 Awareness towards global warming and environmental degradation
 Shift towards eco-friendly vehicles
 Many initiatives taken regarding to encourage cycling
Market Analysis

 There is steady growing of the industry because of intensifying traffic congestion


issue and elevating fuel prices
 India produces approximately 10% of the world annual bicycle production, which is
estimated at 125 Million units
 A lot of innovation in the cycle market and growth over the year by providing top
quality cycles
 Innovation
Customer Analysis

 The company has a wide range of customer base


 Health Conscious and professionals
 Wheels for infants and toddlers
 Cycles are now a days used by all the classes of people (Elite, Middle, Economy)
Competitors Analysis

 Hero Cycles
 Firefox
 Avon Cycles
 B’TWIN Cycles
 Trek Cycles
 Atlas Cycles
 Bianchi Cycles
 Cannondale Cycles
 Montra Bikes
 Roulik Bicycles
Company Analysis

Known best for its flagship bicycle brands – BSA, Hercules and Montra, Hercules Cycles has
practically created and perfected every new cycle category in the country. Established in
1949 by the Murugappa Group in collaboration with Tube Investments (UK), Hercules
Cycles has transitioned from just dealing with bicycle manufacture and design to becoming
an expert in mobility and well-being solutions.

Marketing Mix Analysis

 Product: Roadsters, Hercules Roadeo, Hercules Jr. Roadsters, Hercules Top Gear,
Hercules MTB, Marvel Range, Hercules Young Explorers. They have different
products catering to different segments.
 Price: The price of the cycle starts from the rage of Rs. 5,000 to Rs. 1,40,000
 Promotion: Sponsorship, Publicity, Print media, Radio and Social media. Advertising
through word of mouth, Public relations – Website, Mails.
Tagline: Wonder Wheel
 Place: They have over 200 outlets across the country and are also available online. They
have a dealer network of about 2500 nation-wide.

3 C Framework

 Customer
The company has a huge customer. The company also targets the professional riders
and health conscious individuals. The company also focuses on infant and toddlers as
well.
 Competitors
In case of Mysore: Firefox
Nation-wide: Hero, Avon and other Chinese companies
 Company
Established in 1949 by the Murugappa Group in collaboration with Tube Investments
(UK), Hercules Cycles has transitioned from just dealing with bicycle manufacture
and design to becoming an expert in mobility and well-being solutions. The company
caters to all the segments. The company has manufacturing units in 3 cities.

You might also like