Future of Work
The Coworking Revolution
                           Future of Work – The Coworking Revolution 1
2 Future of Work – The Coworking Revolution
Preface
With improved automation enabling a
distributed workforce, emergence of the
start-up economy and multiple travel                          The Future is Coworking and its tomorrow’s new
options offering access to remote areas,
                                                              office opportunity!
community working, economical spaces
as well as plug-and-play cubicles are the
need of the hour and on-demand today.
Every now and then, this virtual workforce
                                               Mumbai MMR offers the best opportunity        expanding class of millennials who know
needs to collaborate and those in remote
                                               for creating co-working offices, targeted     exactly what they want, are triggering
areas need to have presence near a
                                               at firms seeking activity-based spaces        workplace reforms - where ‘Uber-Cool’
Central Business District (CBD). Leasing
                                               for focussed talent groups. Not to be         and ‘Chic’ tribes will be the New Normal.
large office spaces for such marginal
                                               left behind, large corporate firms too,       Limited growth is part of today’s larger
requirements, ruins the economics for
                                               are bucking the trend in the search for       global reality, and the creation of
most leaner organisations – especially
                                               alternative workplaces to nurture top         innovative shared communities like co-
within the entrepreneurial zone. The high
                                               talent.                                       working seems to hit a chord.
cost of establishing and maintaining full-
                                               Additionally, for the few institutionalised   This thought leadership is about the
fledged offices as well as the challenges
                                               coworking operators operating in India        ‘Future of Work’ and seeks to unravel
in flexibility with long-term leases make
                                               today, occupancy levels have been             a new world order of co-working,
this model unviable. As a result, prime
                                               nearing 100%. The break-even period for       where corporate real estate propels its
real estate has remained elusive for most
                                               such operators has been approximately         ambitions, embraces uncertainty and
start-ups, SMEs and even established
                                               five months of launching—bearing              turns disruption into an opportunity.
medium sized firms.
                                               evidence to the pent up potential across
However, there is now hope on the
                                               India’s top cities.
horizon, with the availability of viable
                                               Marginal slowdowns in the global
options for renting prime central offices
                                               economy accompanied by an ever
in a flexible manner at Coworking spaces.
Coworking or Community Working is a
great boon today, for a firm with a limited
human capital, or for one which requires
space for a short period. As per this paper,
                                                                        So are you ready
                                                                        to move your
                                                                        coffee mugs
   Ramesh Nair                             Juggy Marwaha
                                                                        around?
   CEO & Country Head                      India Lead
   JLL India                               WeWork
         Turning Disruption
         into Opportunity
         The Rise of Coworking Spaces
            Alternative workspaces and activity-
            based working concepts like coworking
            are the result of simultaneous disruption
            and innovation in the workplace.
         “Coworking” is recognised as a style of        to tie up capital to a lease obligation. In
         working as well as refers to the physical      addition, coworking spaces are used on
         space where such a sharing community           an on-demand basis.
         exists. Coworking essentially involves         The coworking concept is not new,
         individuals or small groups working            but what is exciting about it is the
         independently, but with access to each         tremendous growth it has seen around
         other’s critiques, opinions and ideas. It is   the globe in the past several years. It is
         especially popular among boutique firms        essentially the private sector’s response
         and start-ups today, for whom coworking        to meet today’s activity-based work
         spaces offer flexibility without the need      requirements.
4 Future of Work – The Coworking Revolution
Who moved my                                      Coffee Mug?
The most prevalent reasons for using           India is fast becoming a hub of such        is expected to grow by 40-50% in 2017.
shared spaces across the globe are             shared work spaces as the trend of a        The opportunity now exists for CRE
reduced costs, no fixed capital investment     ‘sharing economy’ gains traction in the     organisations in India to leverage the
and increased flexibility. Occupier interest   country. Online communications and          growth of coworking networks to replace
in small, but optimally serviced, work         peer-to-peer sharing reduces the need       their small location requirements.
spaces in premium locations is increasing      for large physical spaces. Global firms
by the day. It is anticipated that by          like WeWork are expanding in India and
2020 coworking space will overtake the         are replicating some of the coworking
traditional serviced office.                   spaces established in mature markets.
With their flexible lease options and          This adds a uniformity to the look of
location benefits, these new shared            coworking spaces and helps creates the
workplaces are serving the on-demand           brand as well. The coworking segment in
needs of young entrepreneurs, millennial       India is expected to receive $400 million
start-ups as well as global firms              in investments by 2018, according to a
testing new markets as they expand             study by JLL. Consequently, the segment
geographically. For corporate real estate
(CRE) occupiers, employee experience
in the workplace is an additional area of
focus, to attract and retain talent, as a
generational shift takes place in the labor
market.
   The coworking segment
   in India is expected to
   receive $400 million in
   investments by 2018,
   according to a study by
   JLL. Consequently, the
   segment is expected to
   grow by 40-50% in 2017.
                                                                                                 Future of Work – The Coworking Revolution 5
    1                 Of Hot Desks
                      and Funky Work Stations
    Over the past few years, several
    companies have collectively helped
    create a novel form of business. The
    model goes by many names—shared
                                               convenience is a high priority, and hence
                                               prime office location is important as is
                                               infrastructure. In India’s top cities of Delhi
                                               National Capital Region (NCR), Mumbai,
                                                                                                The model that works best for start-ups
                                                                                                and emerging businesses in India with an
                                                                                                average staff size of approximately 5–10
                                                                                                employees, according to a JLL study, is
    workplaces, on-demand workspaces, or       Bangalore and Pune, a co-working space           the hot desking model in combination
    peer spaces—but they all share certain     is likely to lead to cost savings in the range   with a dedicated desk model.
    commonalities.                             of 20–25% when compared with leasing             Large corporate firms, however, prefer
    According to a recent JLL study, the key   a traditional office space.                      hot desks as well as fully furnished /
    drivers of coworking spaces in India are   To cater to emerging businesses, startups        serviced offices. They specifically require
    predominantly—cost, infrastructure and     and freelance professionals, shared              innovative models within shared spaces
    networking opportunities. Consequently,    workplace operators offer different              in cities where they do not have any
    the different models of such shared        types of office spaces such as business          existing offices, preferably for a team size
    spaces vary according to the needs of      centres or serviced offices, coworking           of 10-15 employees.
    the occupier sets. While freelancers are   spaces, incubation spaces and even               Most of these coworking models operate
    primarily focussed on the cost factor,     virtual offices. A coworking space is            out of single spaces and stand at healthy
    start-ups and small and medium-sized       usually an open floor-format office with         85% and above occupancy levels. The
    enterprises (SMEs) focus on cost as well   shared spaces for meetings,networking            average number of seats vary between
    as infrastructure. For large corporate     and collaboration. They primarily try            60 and 80 in most of these non-branded
    firms, on the other hand, travel           to address the on-demand needs of                spaces, with an average size of ~2,000
                                               occupiers.                                       sq. ft. This is approximately 28% of
                                                                                                the average size of global coworking
                                                                                                spaces. For the few branded coworking
6 Future of Work – The Coworking Revolution
operators present in the market, however,
occupancy levels have been nearing
100%. These spaces typically offer an
average size of 11,000 sq. ft.
Take the case of global organisations
for e.g. WeWork entering India with
coworking spaces. They provide the
space, services and both offline and
online communities, for all members to
collaborate and grow their businesses
to its maximum potential. Such
global models typically take care of
all office space basics with beautifully
designed space, Wi-Fi access and office
management. In the process, such
spaces also connect people with similar
interests and businesses, from cities all
over the globe. Whilst providing a larger
networked community that enhances
collaboration and increases business
manifold.
           We are witnessing a truly disruptive business model
          in the form of coworking. With millennials driving the
         workforce and the growing need to build communities,
            we have a chance to shape the future of work. The
       coworking revolution will truly define the future of work in
       the commercial office segment - This is where tomorrow’s
                    new office space opportunity lies.
                       Ramesh Nair
                           CEO & Country Head
                                JLL India
                                                                      Future of Work – The Coworking Revolution 7
           2                                  Cutting Chai &
                                              Cutting-edge Workspaces:
                                              Mumbai and Bangalore Beckons!
                                               Planning for 2020, Mumbai and Bangalore offer by far the
                                               best opportunity for creating coworking spaces targeted
                                               at corporate firms seeking activity-based office space for
                                               focussed talent groups.
                                               Large corporate firms also form the most significant group
                                               looking for funky workplaces to nurture their top talent!
    The coworking segment in India is             are less than 100 branded coworking         unbranded/unorganised) operators in the
    expected to receive $400 million in           spaces operating in India at present,       country at present, operating almost 720
    investments by 2018, according to a           but the good news is that this number is    centres across urban India.
    recent study by JLL. Consequently, the        expected to expand by four times over a     The potential market size for the
    segment is expected to grow by 40-            period of three years. Aggregated shared    coworking segment across India currently
    50% in 2017, to reach over 1 million sq.      offices, meanwhile, are set to reach        stands in the range of 12-16 million . This
    ft. of leased ‘alternative’ work spaces       approximately 500 centres by 2020 from      includes start-up employees, professional
    by the end of the year. Currently there       their current status of about 150 centres   freelancers, staff at emerging businesses
    are a little over 200 premium business        (source: Qdesq). There are approximately    as well as large corporate office
    centres across the country that are set       300 shared workplace (both branded and      employees.
    to double by 2020. Meanwhile, there
8 Future of Work – The Coworking Revolution
Potential market size for coworking                                                Total addressable market size
           across India                                                                across 6 major cities
                                                                                   11% (0.55 mn)                                            20%(1mn)
                                                                                    Freelancers                                               SMEs
    1.54 mn            0.1mn
   Freelancers         Startups
                                              15.5 mn                   23% (0.95mn)
                                                                             MSMEs
    1.54 mn           10.3mn
      SMEs            Enterprise                                                                                                                69%(3mn)
                                                                                                                                                 Enterprise
                                                                                                                     Source: JLL research
Of this potential nation-wide market size, the
                                                             1.25                        Addressable market size for
                                                                                               6 major cities
total addressable market size for coworking                    0.83
space across the six major cities of Delhi NCR,
                                                              (67%)
                                                                          1.04
Mumbai, Bangalore, Chennai, Hyderabad and                                   0.70
Pune is approximately 5 million.                                           (67%)
The maximum (nearly 70%) business
opportunity here lies with large corporate firms
seeking alternative, activity-based workplaces                                           1.57               0.53
to nurture their talent and further their business
growth. The small, emerging business sector
                                                                                           0.37
                                                                                          (65%)                 0.35
                                                                                                               (67%)
                                                                                                                                  0.42          0.39
(~20%) follows as the second demand group                      0.28                                                                   0.27
                                                                                                                                                   0.25
                                                              (23%)         0.08                                                     (65%)
looking for hot desking opportunities at low-                              (23%)
                                                                                                                                                  (65%)
                                                                                           0.13                 0.12                  0. 09        0. 09
cost shared workplaces, while professional                                                (22%)                (23%)                 (22%)        (22%)
freelancers and start-ups form the rest (~10%) of             0.11         0.08            0.13                 0.12                  0. 09        0. 09
                                                              (8%)         (8%)           (22%)                (23%)                 (22%)        (22%)
the market demand.
                                                            Mumbai	        NCR          Bangalore           Chennai             Hyderabad        Pune
                                                                       Enterprise      SMEs          Freelancers/ Startups (All numbers in million)
                                                                                              Source: JLL research
Mumbai offers the highest business             corporate enterprises continue to form                smaller cities like Pune and Hyderabad,
potential with a captive target of over a      the major chunk of this addressable                   for instance, prefer the business centre
million people, followed closely by the        opportunity across the country’s six major            format. This is perhaps because business
NCR with about another million who             cities. The emerging business sector                  centers had emerged on India’s ‘flexible’
would need flexible offices. About half-       follows as the second, while freelancers              workplace scene at an earlier date.
a-million each of the total addressable        and start-up staff contribute to the rest of          Moreover, India’s top three cities have
market demand for coworking spaces             this demand in India’s major cities.                  typically led the transformation in its built
would be found in the three main                                                                     spaces and other cities have eventually
                                               The demand for coworking spaces is
southern cities of Bangalore, Chennai                                                                followed.
                                               also the highest in the top three cities of
and Hyderabad, along with Pune. Large
                                               Mumbai, Delhi NCR and Bangalore; while
                                                                                                               Future of Work – The Coworking Revolution 9
    India takes                         Baby Steps
    The coworking industry is still in its
    nascent stage in the country, with several
    players emerging in the market. This
    is reflected in the fact that over 90% of                     The future of this industry will redefine the term
    India’s 300 shared workplace operators                 ‘co-working’. The trend is moving towards creating beautiful,
    started their first coworking space in the                 well designed and functional spaces that encourage
    last 12 months! (source: Coworkyard)                    collaboration and  create a sense of community. There will
    This space has already gained sizable                    be a paradigm shift in the way companies will operate in
    attention from occupiers and operators.                future and some of the best innovations will be an outcome
    With 3–4 startups emerging every day                              of such true community collaboration. 
    over the past few quarters, India has
    become the third largest startup hub in
                                                                       Juggy Marwaha
                                                                                    India Lead
    the world, with a total employee base of
                                                                                     WeWork
    a million. The numbers are expected to
    more than double by 2020. In addition,
    India has a huge freelancer workforce
    (second in the world), in excess of 15
    million professionals, and growing at
    a fast pace. Together these two factors
    present a potential demand for more
    than 3.5–4 million seats.
              With office rental costs continuing to rise across India’s business districts,
              the total space leased by coworking operators in the top cities could
              potentially stand at ~7–9 million sq. ft. by 2020.
10 Future of Work – The Coworking Revolution
Currently, most of the coworking spaces        to enter India’s coworking marketplace.        mid to large sized organisations. Despite
(over 95%) in India function out of rented     Interestingly, most plan to purchase           it being P&L friendly and facilitating
properties, which is in line with the global   property for their Indian coworking            higher productivity, organisations are yet
average. Most shared office operations         operations.                                    to accept this emerging space due to real
in India are also currently dominated          By 2025, it is predicted that 42% of India’s   and perceived challenges related to data
by domestic players (almost 90%), with         population will be living and working in       security, possibility of higher attrition and
global operators just beginning to make        its urban centers—spelling out a larger        a sharp divergence from the traditional
an entry into the marketplace.                 opportunity right there for a large urban      manner of working. While a few,
WeWork, the largest coworking space            population likely to adopt shared work         especially in creative and media fields,
provider in the world, has been a recent       spaces in less than a decade.                  have started considering this option, we
entrant, with the first centre in Bangalore                                                   expect more awareness on this front will
                                               While the numbers seem encouraging,
followed by Mumbai and Delhi NCR in                                                           help more organizations take calculated
                                               a massive section is still maintaining its
the Indian coworking ecosystem. Many                                                          steps towards this non-traditional mode
                                               distance from coworking options—i.e.,
more players from the US are also set                                                         of working and workplaces.
                                                                                                    Future of Work – The Coworking Revolution 11
                       3                       Millennials “Like”
                                               “Cool” Offices
                                               A stagnant global economy and
                                               millennials who know exactly what they
                                               want are triggering workplace reform
                                               around the world, where “cool” offices will
                                               be the new normal by 2020. Low gross
                                               domestic product growth, low interest
                                               rates, low capitalization rate yields, and
                                               low rental growth are part of the larger
                                               global reality creating innovative shared
                                                                                               These are difficult times for CRE managers,
                                                                                               even as most global firms expect to
                                                                                               increase their headcount—especially in
                                                                                               Asia—by 2020, they also identify economic
                                                                                               uncertainty as a major threat. This is
                                                                                               exactly where “cool”, activity-based and
                                                                                               shared workplaces come into play with
                                                                                               more emphasis on flexible open areas for
                                                                                               brainstorming, quiet zones and relaxation
                                               workplaces like coworking.                      spaces.
                                               Take the case of a global consultancy           To hire key talent, especially millennials,
                                               firm in Tokyo that occupied five floors         companies have to have exciting offices to
                                               of an office building in an unexciting          appeal to the new generation workforce.
                                               warehouse district. Last year, the firm         Global industry experts researching on the
                                               moved into less than half of its earlier        emerging trends in real estate mention the
                                               office space housed within a glitzy             fact that approximately 10% of millennials
                                               skyscraper right in front of Tokyo Station.     are willing to take a pay cut to work in an
                                               The loss of almost a quarter of its earlier     office in a good location and with a good
                                               office space was compensated by 15              design!
                                               different types of workspaces. These            Companies that are planning coffee bars,
                                               included standing desks, cafe-style desks       canteen areas, game rooms, bike racks,
                                               and silent library-like offices where talking   fitness centres, and day care centres—
                                               and ringing cell phones were prohibited.        may just have put their finger on the right
                                               Their employees loved the new spaces.           “coolness” quotient that their top talent
                                                                                               requires.
12 Future of Work – The Coworking Revolution
                                                                              The sharing economy is central
                                                                              to the economic future of the
                                                                              millennial workforce.
            New Kids on the Block-
            why do millennials matter
                                                                    The future of the workplace is changing. The way we work
                                                                    is evolving to meet the new demands of a marketplace
  Also an important factor to note here is                          driven by advancing technology, and where agile
  that India is the youngest start-up nation                        businesses are disrupting the status quo. And this change
                                                                    is largely due to the way millennials approach work.
  in the world, where 72% of the founders
                                                                    Millennials matter because they are not only different from
  are less than 35 years.
                                                                    those that have gone before, they are also more numerous
                                                                    than any since the soon-to-retire Baby Boomer generation.
                                                                    Millennials already form 25% of the workforce in the US
                                                                    and account for over half of the population in India. By
                                                                    2020, millennials will form 50% of the global workforce
Demography for start-up
founders
                                        Age
 20 years    20-25 years 26-30 years 31-35 years 36-40 years 41-45 years   45 years                      Founders
                                                                                                       Gender Breakup
 0.3%          15%         25%          31%         15%         6%           6%
                                                                                                             91%
                                Education
                                                                                                     Comparatively small
 Engineering      MBA         Other        Other Post      Engineering      Others                     share of women
  Graduate                   Garduate      Garduate       Post Graduate                                 entrepreneurs
   35%           26%           15%            10%             4%             10%                             9%
                                                                                          Future of Work – The Coworking Revolution 13
    Experts say that millennials will have as    A millennial’s need for change and         doing away with the daily grind and
    many as four or five different careers—      fulfilment may even be addressed by        focussing on productivity instead. The
    not jobs—in the course of their profes-      alternative career choices within the      new gigging career of the millenni-
    sional lives. This new generation of the     same organisation. A shared workplace      al—custom-assembled and defiant
    workforce is hard wired for change and       that helps this young generation of “of-   of organizational constraint—is why
    for maximising their skills to fit in with   fice” workers maximise their skills—with   part-time fiction writing or weekend
    their personal life goals.                   the right exposure, the network and the    fitness instructing is increasingly finding
    On-demand, flexible spaces are where         experience that they seek—might just       acceptance.
    they prefer to work. Retaining millen-       manage to nail them!                       Entrepreneurs, freelancers, start-ups,
    nial talent would have to be an inno-        For a generation whose outlook             artists, small businesses and divisions
    vative mix of agile workspace design         includes community engagement and          of large corporations are together driv-
    along with the career platform that          self-definition, a career and a work       ing the adoption of coworking spaces
    organisations can offer. A good career       place along old vertical lines simply do   today.
    trajectory, a sponsor, an environment        not appeal. A futuristic tech economy
    where voices are heard and respected         pre-supposes a freer way to work, by
    are just some of the elements that may
    help corporates attract and hold on to
    talent.
14 Future of Work – The Coworking Revolution
The Tech Element
Workplace strategy that once used to        workplaces to places to work, informa-
be about maintaining facilities and         tion and technology, human resources
cutting expenses have come back             and CRE functions must work together
full circle. Organisations today need       to create new workplace policies and
to create spaces that attract the best      solutions that respond to this change.
talent, adjust to shifting workforce        With improved technology enabling
demographics and promote employee           distributed workforces and travel op-
well-being. In addition, all this has to    tions enabling access to remote areas
be accomplished in an increasingly          of a city, economical office space is
competitive recruitment and retention       easy to locate. Mobile technologies and
landscape. The changing workplace           personal devices have made working
also needs a change in CRE strategy,        remotely from a variety of locations
where the focus is laid squarely on the     much easier, along with all the modern
“core” and “flexible” work areas of an      tech frills—such as high-speed WiFi
organisation.                               access and on-demand IT solutions
The answer to such new demands is           facilitating virtual collaboration.
simply—new technology.
According to Citrix’s “Workplace of the
Future” report, about 89% of global or-                                        Coworking operators alleviates start-ups
                                                                         from incurring a hefty capex, which is relevant at the
ganisations will offer mobile work styles
                                                                        moment. These are companies that don’t necessarily
by 2020, enabled by mobile working
                                                                        need a front office identity and therefore it is needless
technology . As the world shifts from                                   to spend on costs that arise from expenditure such as
                                                                           common area maintenance and overhead costs.
                                                                                    Shobhit Agarwal
                                                                                          Managing Director
                                                                                       Capital Markets - JLL India
                                                                                                Future of Work – The Coworking Revolution 15
    4                               Five Reasons
                                    why you would want to
                                    consider coworking?
                                    For Corporates & Start-ups:
                                    •	
                                    •	
                                         Cost effective: Cost per seat in coworking spaces is anywhere between half and one-third
                                         of conventional leasing costs.
                                         No gestation period: Due to readily available infrastructure, you can start working from
                                         day one. Even while travelling, you do not need to search for space to utilise your free
                                         time. You can pre-book your seat in the preferable area and start working with all desired
                                         amenities.
                                    •	   Enhance productivity: Through tie-up with operators who have spaces at multiple
                                         locations or with multiple operators at different locations, you can provide the nearest
                                         options to employees—saving time and improving productivity.
                                    •	   Collaboration: Collaboration with professionals from other fields can help employees stay
                                         updated on market trends and enhance his skills or incorporate new skills. It also provides
                                         a chance to meet new talent and promotes knowledge sharing.
                                    •	   Easy team expansion: There is no restriction on increasing number of seats in a coworking
                                         facility unlike conventional leasing, where due to the limited size of the leased area team
                                         expansion becomes difficult.
                                                                                            Specialized coworking spaces as a
                                                                                         concept is still to catch up in India, and
                                                                                          the rate of adoption for freelancers is
                                                                                         likely to rise with launch of specialized
                                                                                                coworking spaces in India.
                                                                                          Himanshu Bhatia
                                                                                                        Coworkyard
16 Future of Work – The Coworking Revolution
For Developer, Landlord & Investors:
•	   Higher occupancy: Supply of well managed coworking facilities is very low
     compared to the potential demand, and hence high occupancy can always
     be maintained.
•	   Flexibility: Depending upon expected clientele in a location, the owner/
     operator can decide on the best suited combination of open desks, closed
     cabins, meeting rooms, etc.
•	   Better pricing: Rentals of coworking spaces are renegotiated every year,
     and hence, provides options to add escalations every year, as compared to
     once in three years in the conventional leasing model.
•	   Base for future occupier: Once the team size (especially for start-ups)
     increases beyond a threshold, it is feasible to lease own space. In such
     cases, occupiers usually prefer to expand in the same property, providing a
     base for future occupiers.
•	   Low working capital: Once stabilised at more than 60% occupancy, such
     places become self-sufficient financially and do not require regular capital
     infusion.
                                                    Future of Work – The Coworking Revolution 17
  5                              Future of Work
                                The real estate landscape is changing—a
                                traditional approach to strategy, decision
                                making and operations is no longer
                                sufficient. In fact, stability is now an
                                illusion, or worse, a sign of stagnation.
                                To thrive in this period of disruption and
                                uncertainty, taking a visionary approach
                                is a must.
                                CRE firms have implemented strategies
                                                                                In this exciting era of disruption, JLL
                                                                                presents “Future of Work”, our unique
                                                                                outlook on the changing world of work
                                                                                and its impact on the next generation
                                                                                of corporate real estate. The model
                                                                                is designed to highlight areas that
                                                                                companies should address to navigate
                                                                                these seismic shifts in the market: human
                                                                                experience, digital drive, continuous
                                ranging from space rationalisation, agile       innovation, operational excellence and
                                seating, and work-from-home options             financial management.
                                to implement an organisation-wide
                                change. Cost savings should not be
                                the only driver for workspace change,
                                however, and overall productivity and
                                                                                            There’s so much energy, creativity and
                                employee effectiveness, along with
                                                                                          passion around you at WeWork, there’s an
                                generational shifts, should all be taken
                                                                                         extra benefit for them just from being part of
                                into consideration.
                                                                                                    the same community.
                                The shared workplace is an alternative
                                lease arrangement through a third party
                                that provides corporations with inherent
                                                                                               Matt Donovan
                                                                                                           Microsoft
                                flexibility. Landlords are also seen striving
                                to tap into this emerging revenue stream.
                                It will become a virtual must as an
                                increasing number of occupiers look for
                                ways to breathe new flexibility into their
                                spaces.
18 Future of Work – The Coworking Revolution
                               Decoding the
                   Five Dimensions
                                              Digital Drive
                                              Harness digitization and rich data
                                              to enhance people and enterprise
        Human Experience                      performance
   Enhance user experience
     through engagement,
                                              Continuous Innovation
empowerment and fulfillment
                                              Combine new thinking,
                                              solutions and processes to drive
                                              value creation and accelerate
                                              transformation
    Financial Performance
  Manage spending to enable
  growth and enhance return                   Operational Excellence
         on investment (ROI)                  Optimize enterprise resources
                                              and service delivery to increase
                                              productivity, mitigate risks and
                                              ensure high performance
                                          Future of Work – The Coworking Revolution 19
                                                      That whole founder-to-founder thing sets
                                                WeWork apart. We are learning from so many other
                                                people here because they are doing the same stuff.
                                                More often than not, they’ve gone through the same
                                                 process as us. Instead of scratching your head or
                                               looking up info on the internet, you just ask someone
                                                  in the next office or someone sitting beside you.
                                                             David Ball
                                                                    BrandFuel
20 Future of Work – The Coworking Revolution
7   Smell the Coffee:
    Move Beyond Cubicles
    Ultimately, as pointed out right in the
    beginning, alternative workspaces are
    the result of disruption and innovation,
    largely created by a sharing economy.
    To survive in a world where flux is the
    only constant, corporations not only
    need talent, they also need an inspired
                                                   Building owners need to work in
                                                   alignment with tenants to create new
                                                   leasing options that provide greater
                                                   ability to manage volatile headcounts.
                                                   These can include mixing core leased
                                                   spaces with short-term, alternative
                                                   working places and other facilities that
    workforce who are given the right tools,       enhance the experience of those working
    encouragement and freedom to perform           in the building and the surrounding
    to the best of their abilities. The physical   precinct.
    workplace environment can play a critical
    role in not just attracting and retaining
    talent, but in helping employees to be
    successful and productive.
    Talent scarcity is a challenge, and
    companies who understand this are
    already transforming their physical
    office spaces to drive talent attraction,
    strengthen employee engagement and
    boost employee wellness.
                                                                      Future of Work – The Coworking Revolution 21
                             Challenges Ahead
                             While the prospect of coworking            While it is important to control the cost of
                             space over the next couple of years        creating and operating workplaces, it is
                             looks bright, there are some concerns      also critical to understand the value that
                             regarding the sustainability of growth     workplaces create in terms of attracting,
                             of coworking space in the longer term.     retaining, motivating and enabling a
                             Some consolidation is expected as          workforce.
                             the coworking market matures. Due
                             to exclusivity agreements, moreover,
                             most office buildings are only able to
                             accommodate one coworking operator.
                             This significantly limits the range of
                             quality options that coworking providers
                             can be housed in and consequently
                             its growth potential. Nevertheless, its
                             emergence has led to a fundamental
                             change in attitudes towards the
                             traditional office format.
22 Future of Work – The Coworking Revolution
Real estate’s potential to enable your
organisation to achieve its ambitions is
bigger than it has ever been—and this is
only the beginning.
Are you ready
for the Future
of Work?
     Future of Work – The Coworking Revolution 23
     Contacts
     For business enquiries
     Ramesh Nair                                        Juggy Marwaha                                   Shobhit Agarwal                                           Nitish Bhasin
     CEO & Country Head                                 India Lead                                      MD - Capital Markets                                      MD - Markets
     JLL India                                          WeWork                                          JLL India                                                 JLL India
     +91 22 24828400                                    +91 9845217999                                  +91 9892001200                                            +91 9871084466
     Authors                                                                                                                                                      Special Acknowledgement
     Ashutosh Limaye                                    Akshit Shah                                     Niharika Bisaria                                          Shajai Jacob
     Head - Research and REIS                           AVP – Research                                  Editor                                                    Director & Head – Marketing
     JLL India                                          JLL India                                       JLL India                                                 JLL India
     +91 22 39851319                                    +91 9819578866                                  +91 9833791999                                            +91 9811382069
     About JLL, India
     JLL is India’s premier and largest professional services firm specializing in real estate. With an extensive geographic footprint across 11 cities (Ahmedabad, Delhi,
     Mumbai, Bangalore, Pune, Chennai, Hyderabad, Kolkata, Kochi, Chandigarh and Coimbatore) and a staff strength of over 9,300 - the firm provides investors,
     developers, local corporates and multinational companies with a comprehensive range of services including research, analytics, consultancy, transactions, project
     and development services, integrated facility management, property and asset management, sustainability, industrial, capital markets, residential, hotels, health care,
     senior living, education and retail advisory. The firm was awarded the Property Consultant of the Decade at the 10th CNBC-Awaaz Real Estate Awards 2015 and the Best
     Property Consultancy in India at the International Property Awards Asia Pacific 2016-17.
     For further information, please visit www.jll.co.in
     About WeWork: WeWork is a global network of workspaces where companies grow together. Teams of any size can find refreshingly designed collaborative space,
     private offices, and meeting rooms that energize their employees and their guests. But WeWork is so much more than four walls—providing community, amenities,
     events, and technology to evolve space into experience. For further information, please visit www.wework.com
     About CII: The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry,
     Government, and civil society, through advisory and consultative processes.
     CII engages closely with Government on policy issues and interfaces with thought leaders to enhance efficiency, competitiveness and business opportunities for
     industry through a wide portfolio of specialized services and strategic global linkages. It also provides a platform for consensus-building and networking on key issues.
     Extending its agenda beyond business, CII facilitates corporate initiatives for integrated and inclusive development across diverse domains.
     The CII theme for 2017-18, India Together: Inclusive. Ahead. Responsible emphasizes Industry’s role in partnering Government to accelerate India’s growth and
     development. The focus will be on key enablers such as job creation; skill development and training; affirmative action; women parity; new models of development;
     sustainability; corporate social responsibility, governance and transparency.
     Founded in 1895, India’s premier business association has over 8300 members, from the private as well as public sectors, and an indirect membership of over 200,000
     enterprises from around 250 national and regional sectoral industry bodies. With 66 offices, including 9 Centres of Excellence, in India, and 10 overseas offices in
     Australia, Bahrain, China, Egypt, France, Germany, Singapore, South Africa, UK, and USA, as well as institutional partnerships with 344 counterpart organizations in 129
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     Published by Confederation of Indian Industry (CII), The Mantosh Sondhi Centre; 23, Institutional Area, Lodi Road, New Delhi 110003, India, Tel: +91-11-24629994-7, Fax: +91-11-24626149; Email: info@cii.in; Web: www.cii.in
24 Future of Work – The Coworking Revolution