1.1 Introduction To Internship Training
1.1 Introduction To Internship Training
The four weeks internship at Roots India Industries Limited (RIL) as a Intern was to learn
about the operations of all financial departments. I learnt about the concepts involued in
production, marketing, human resources, finance and all other departments. I have visited Roots
Industries India Ltd, Horn Division at Thoppampatti for production, marketing and human
resource departments and Roots Group of company, Registered office at Ganapathy for financial
department.
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1.2 History and Growth of the Industry
In a country that used the automobile horn almost as much as the brake, it was a tough
challenge to create durable, reliable and good sounding auto horns in the 1970s. The
development of Roots Electric Horns took almost a decade to attain fruition. In the meantime,
the company made inroads into the air horn market with the first-of-its-kind electric air horns.
Some of the milestones in the growth of Roots industry are
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1.3 Present scenario of the Industry
Today, Roots horns find pride of place in the world’s most trusted automobile brands and is
the eleventh largest auto horn manufacturer in the world. Captive component manufacturing
arms to sustain the group’s commitment to quality became imperative as market demands grew.
Roots Cast, Polycraft and Precision Engineering were the result of this initiative—to remain
both, self-reliant and competitive. In time, each of these divisions grew to build an external
customer base as well.
Today, in addition to catering to some of the world’s most trusted automobile brands, Roots
companies such as the tooling division, also deliver critical components to aerospace and
medical instrumentation sectors. Roots MultiClean Limited was conceived to deliver world class
mechanised cleaning solutions to the Indian manufacturing and service industry. A technical
partnership with Hako, Germany opened global market opportunities for this division. Today,
RMCL is at the forefront of India’s mechanised cleaning industry, besides garnering global
share.
Education and health care are two important service avenues of the Roots Group.
Satchidananda Jyothi Niketan is a school built on traditional values espoused by Sri Swami
Satchidananda. RK Nature Cure Home was established in 1984 and functions on the principles
of Naturopathy.
Roots Family
Roots single minded pursuit of enhancing the quality of life has led to many other
diversifications. Roots today is a multi faced corporate entity with interests in automobile
accessories cleaning equipment, castings, precision tools, hi-tech engineering services,
healthcare & education.
1) Roots Industries Limited
2) Roots Auto Products Private Limited
3) Roots Multiclean Limited
4) Roots Cast Private Limited
5) Roots Precision Products
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6) Roots Digital Engineering Services Private Limited
7) Roots Brake System Private Limited
8) Roots Polycraft
9) RK Nature Care Hospital
10) Satchidananda Jothi Nikethan Matric Higher Secondary School
11) Roots Metrology Laboratory
Four decades on, the Roots Group continues to deliver on its promise of quality without
compromise. In a variety of ways, its technology and talent continue to add value to life to all its
stakeholders.
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Overview of the Organization
2.1 Company Profile
Roots Industries India Limited () established in 1970 is the flagship company of the Roots
Group and its products find pride of place in some of the world’s most respected automobile
brands. is a leading manufacturer of horns in India and the 11th largest horn manufacturing
company in the world, Head quartered in Coimbatore, India. has a full-fledged manufacturing
facility in India, Malaysia, and Russia and has offices in strategic locations across the world. The
company manufactures a wide range of Electric Horns, backup alarm and electronic horns with
multi-functional capabilities for passenger vehicles, off-road vehicles and material handling
equipment. It has subsequently added to its product offerings with halogen bulbs, disc brake
pads, brake shoes, clutch plates, batteries and reverse sensors. In the dynamic world that is driven
by technology, a successful presence depends on the way you mould that technology to fit popular
needs, Indigenous talent, a daring attitude, courage to accept and learn new things and the simple
spark of an idea. That is the genesis of Roots.
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About the Chairman
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2.2 Objectives, Vision and Mission
Corporate Objective
Initiate and implement long-term growth strategies that are focused on holistic development of
products, services and organisational goals Ensure all strategic initiatives reflect positively on all
stakeholders involved Identify key sectors for new growth initiatives.
Vision
Mission
To be valued as a company that understands quality and integrates it at every level to provide
world class products and to offer outstanding values to our customers.
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2.3 Organization Chart
SECRETARY
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2.4 Any other organization specific information
The competitive advantage of RIL is their commitment to quality and innovation. Roots have
its strong desire in producing world quality products compete in the global market. It has
assigned a lot of R&D activities to deliver high quality and innovative products satisfying the
needs of its customers. To make it true, Roots has been involved in various activities like 5S,
Kaizen, ISO, etc. And to add to its milestones, TPM activity has been started in Roots since
2005. They follow a very stringent quality policy.
The quality journey starts from raw material inspection to pre dispatch inspection of finished
goods and confirms only quality products reaches the customer hand. The compliance to various
Quality System Certification speaks about company’s passion for Quality.
First horn manufacturing company in India to get ISO 14001 certification for EMS
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Functional Departments
3.1 Production Department
Production is the functional area responsible for turning inputs into finished outputs
through a series of production processes. The production manager is responsible for making
sure that raw materials are provided and made into finished goods effectively. Production
department of horn division of roots industries India pvt ltd comprises of the following
sections viz.,
Stores
Press shop
Powder coating
Coil winding
Assembly
Despatch
STORES:
Store is the storage place where the raw materials and other sub components that are
necessary for producing the products such as air and electrical horns. The purchase department
will order for the requried raw materials and sub components from the suppliers. The received
materials will be stored in one part of store. These materials will be weighted (quatity check) and
quality check will be conducted. This also holds self life items such as fevicol, anabond. These
items will reviewed frequently (expiry date will be checked) and maintained as review sheet.
The production department such as press shop and coil winding will be request for
required materials from store using a request note i.e.ficklist. If they missed some items, they
can request through material issue note i.e. MI note. The requirement will be analysed and
planned for every month continously. All the activities in this indutry is maintained by SAP
software. The supplier related issues will be dealed by supplier technical assitance team. The
production planning will be done in 160 days meeting. The major techniques in maintaining
store in this industry are
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2 BIN SYSTEM
Their ordering is based on 2 BIN system. This is one of the inventory control
method in which when the first bin is used up, an order is made out for
replenishment. The second bin contains enough quantity of the item to last until the
ordered quantity arrives.
FIFO
"FIFO" stands for first-in, first-out, meaning that the oldest inventory items
are recorded as used first but do not necessay mean that the exact oldest items has
been tracked and used. The board of “USE ME FIRST” will be hanged in first
purchased items.
PRESS SHOP:
The child parts for a typical type horn are manufactured inside the press shop. The
parts include housing, diaphragm, tone disc, mounting brackets, etc,. The production plan
will be prepared by Production Planning and Control (PPC) team. The raw materials used in
the preparation of the components are namely,
CRCS (Cold Rolled Carbon Sheet)
Alu-Zin
Spring steel
Stainless steel
Hot dip decoated iron
Coil or plain steel
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The materials for production is received from stores. They have 20 Parts Per Million (PPM)
limit for 4,00,000 parts in controlling defects. They run 2 shifts of production. They also
follow FIFO system inassing produced components. The rejected parts will be sent to NC
box (Non conforming). Some of the inventory control techniques in press shop are
Poka yoke : It means mistake-proofing. Its purpose is to eliminate product defects by
preventing, correcting, or drawing attention to human errors as they occur.
Stop - Call - Wait : This concept refers to an operators responsibility to “Stop” a process
when something abnormal (defective) occurs, “Call” for support and “Wait” for the
support to arrive before proceeding.
Kaizen : It is an approach to creating continuous improvement based on the idea that
small, ongoing positive changes can reap major improvements.
POWDER COATING:
Powder coating is a type of coating that is applied as a free-flowing, dry powder. Unlike
conventional liquid paint which is delivered via an evaporating solvent, powder coating is
typically applied electrostatically and then cured under heat. The components from press shop is
painted in this section. The components will be derusted (if it’s with rust) and rinsed with water.
Then follow the below steps.
1. Component loading
2. Degreasing
3. Water rinsing
4. Zinc phosphating
5. Water rinsing
6. Passivation
7. IR bulb curing
8. Cleaning / pre treatment inspection
9. Powder coating
10. Cleaning
11. Oven curing
12. Component inspection
13. Component unloading
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Finally the component will be moved to storage. They paint 70% products inhouse and 30% in
subcontract.
COIL WINDING:
This section will be manufacturing spool that generate electromagnetic field to produce
sound in horns. This includes several steps such as
This also includes riveting assembly. Rivet is a smooth cylindrical shaft with a head on one
end. Housing part includes the rivets. Finally the sub components that produced will be
modulled and sent to assembly.
ASSEMBLY:
This industry use assembly line production process. It is a manufacturing process in
which interchangeable parts are added to a product in a sequential manner to create an end
product. Here, a manufacturing assembly line is a semi-automated system where the product
moves in a conveyor belt. At each station along the line some part of the production process
takes place. The workers and machinery used to produce the item are stationary along the line
and the product moves through the cycle, from start to finish.
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PROCESSES:
1. Spool Holding Riveting & Terminal Base, Diode, Point Plate And Point Holder
Assembly
2. Terminal Base Assembly, Riveting And Turning Screw Location & Diode
Continuity / Clamping Voltage Checking
3. Diaphragm Assembly Riverting & Height Measuring
4. Pre Horn Assembling, Pre Final Crimping
5. Air Gap Measuring And Adjusting
6. Mounting Bracket Assembly
7. Horn Tuning And Testing
8. Tuning Range Checking And Adhesive Application
9. Inspection
10. Primary Packing
DESPATCH:
Despatch section is to send or deliver the finished product. They also deliver trading
products (products produced outside) such as lighting products, fixtion products, automatic
batteries and domestics batteries. The process in despatch are Loading, Packing and Unloading.
There are 4 different categories in this division such as
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OEM DOMESTICS:
OEM stands for Original Equipment Manufacturing. This is to deliver the
finished goods within India. In this section, the produced goods will be sold to
automotive companies for their production. The main customers are Toyota, Volkswagen
and Renault nissian.
OEM EXPORTS:
This is similar OEM domestics except that the product is exported through either
seaways or airways. The packing is done in wooden box and others boxes depending on
the customer requirement. As Navistar request for IMC (Iso Matter Cotton) packing.
REPLACEMENT INDIA / REPLACEMENT DOMESTIC:
In this section, the finished product will be sold to customers through
intermediaters. The product sold to distributors. Then distributor will pass to dealer and
then reaches to customers. The product is weighted and inspected before despatching.
REPLACEMENT EXPORTS:
This is similar to the above section expect that the product is exported. Some of
the countries they export are Germany, Russia, Malaysia, USA, Philippines, etc,.
CUSTOMERS:
Caterpillar Tata
Volswagan JBM
TKM spd L&T
Ford Volvo
Skoda VE commerials
Mahindra Godrej
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FURNITURE DEPARTMENT:
Roots Industires India Ltd (RIL) manufatures furniture in the name of SYONA which is a
sanskrit word for “comfort”. It is the commercial furniture manufacturing and marketing
division of RIL. This is established in the year of 2013 and an embodiment of their vision to
create innovatively designed world-class furniture products at affordable prices for the 21st
century work spaces. Currently catering Office Seating Systems & Public Seating Systems,
Syona Chairs are a product of several years of research and development and they are
ergonomically & aesthetically designed to ensure comfort & durability. At Syona, they
manufacture more than 6 different models of Ergonomic chairs, including Cafeteria Chairs &
Tables and two types of Gang Chairs. They produce 50 different models of permium chairs.
They named their chairs as venus, pluto and juipter (names of planets).
PROCESSES:
The furniture manufaturing includes 2 major process as fabrication and modelling. Fabrication
consist of cutting blending natching hydralic press dling welding
frame coating. After fabrication and modelling, the sub components of furnitures will enter into
assembly line. This assembly line consist of processes such as
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ELECTRONICS DEPARTMENT:
In this department, manufatures few electical components related to automotive
industries such as backup alarm, USB chargers and so on. The process are
1. Subcomponents from sub assembly
2. Programming
3. Soliding
4. Assembly
5. Self potting
6. Full potting
PRODUCTS:
Backup alarm fixed
Backup alarm auto sensing
Backup alarm model E
Backup alarm type C
Backup alarm single tone
Backup alarm dual tone
Smart USB charger – single port & dual port
DC converter
Sound defense alarm
Windtone electrical horn
Coolant level module
Battery disconnector switch
Vactor relay
Riezo buzzer
Jumper harness
Resonating horn
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3.2 Human Resource Department
Human Resource department is the formal systems devised for the management of people within
an organization. It includes the practice of recruiting, hiring, deploying and managing an
organization's employees. RIL of horn division includes approximately 1500 employes in
different levels such as 50 executives, 200 staffs, 800 operators and 300 temporary workers. HR
depertment includes several practices such as
1. Pre – Recuritment:
Each department will identify their man power requirement using
competency mapping. They will prepare a man power requirement sheet. HR department
will collect the man power requirement sheets from all the departments. Then the start
their recuritment process.
2. Recuritment:
After sourcing, there will be screening and direct interview for operators.
Staffs and executives will be having screening and different levels of interviews. They
will be receiving their appointment letter with Date Of Joining.
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Dexterity training
Multiskill development
4. Grievance handling:
RIL is concentrating more on their employees and make sure that there is
no disputes amoung them and with the organisation. They have the board named as
“thankalin uthaviku”. This includes the mobile number of all top level directors. Any
employee can contact them regarding their grievances. They never faced any strike in
their history. They have signed their salary and bonus settlement agreement 18/1 until
2022.
5. Employee compensation:
The basic pay to the operators starts with Rs. 8000. The attendance of
employees are maintained manually and they started to automate their attendance
progress by having biometrics. They use adrenalin software to manage the attendances.
Their salary depends on their leave, grade (executive, staff and so on) and their
performance. They will be provided with ESI and PFA. Each employee have 1 year once
appraisal and performance based appraisal. They will be paying through bank mostly SBI
and directly to employees.
6. Employee benefits
Salary advances for school fees
Recommendation for employee’s children
School grant
Lkg – 5th = Rs. 800
6 – 8th = Rs. 1100
9th – 10th = Rs. 1350
11th & 12th = Rs. 1600
UG = Rs. 2200
PG = Rs. 2500
Medical allowances
Tour holidays – 1-5th of may
Suggestion scheme (part of motivation):
Any employee can suggest for improvement(kaizen). They can give their
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suggestion in the suggestion form. Each suggestion is appreciated with Rs. 25. If
that improvement is implemented and profit is increased. Then that employee will
be presented with 10% of the total benefit made by his/ her suggestion.
Attendance allowances (for full attendances Rs. 1000 is awarded each year)
Transport facilities
Long service award (Rs 30000 is awarded for the employees who retented more
than 5 years )
For blood donation , 1 day paid leave is allocated
Free uniform and shoes
Summer camp for children
7. Trade union
There is only one trade union amoung employees. i.e. LPF (Labour
Progressive Federal)
8. Exit formalities:
The notice period allowed is 1 to 3 months. The employee retention rate
is high in this industry. They will be provided with settlement in payments.
They have a strong people -oriented work culture that can be seen and felt across all
its member concerns. Whether they work in group or in isolation, their effort is well
appreciated and achievements well rewarded.
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3.3 Marketing Department
Marketing department is responsible for generating business and maintaining customer
relationships.It promotes business and drives sales of its products or services. It provides the
necessary research to identify your target customers and other audiences. Marketing pays a vital
role in the Manufacturing Organisation. Roots products are marketed directly or through sales
branches established in different parts of our country and in other countries. Customer
requirements are captured, documented & deployed to the concerned functions by marketing.
Each division have their own marketing department. Here, Market is classified into three section
such as
AFTER MARKET:
In this section, the finished products are sold through agents. There are almost 50
distributors. They have 3000 service outlets for this industry. This market have more
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profit compared to OEM.
TRADING:
In this section, they will receive products produced from another companies then
sold by their own brand name. RIL are trading 700 different varieties of product such as
Lighting products - xenon, LED, helegon
Fixtion products – 2-wheeler brake, 2-wheeler brake pad, 4 –wheeler brake pad
Automatic batteries
Domestic batteries – solar batteries
SALES PROMOTION
Some of sales promotion activities are
Advertisement in automotive related magazines
Direct campaign
Van campaign
Automotive Expo
MARKETING STRATEGIES
RIL belives in the quality of their product. They always awarded and appreciated for
their quality. They positioned themselves as most quality and moderate price brand. They
created very good brand image. They hold 65% of market share of horn indutries. They will
prepare budget once in a year. They seen to be in their maturity stage of life cycle. They
maintain very good relationship with their distributors for past 20 years. The competitors are LG,
minda and lyla.
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3.4 Finance Department
Financial management is an organic function of any business. Any organization needs finances
to obtain physical resources, carry out the production activities and other business operations,
pay compensation to the suppliers, etc. It is the process of planning, organizing, controlling and
monitoring financial resources with a view to achieve organizational goals and objectives. Some
of the major financial activities in this industry are
1. Accounting transactions
Purchase bill accounting
Sales bill accounting
Petty cash voucher entry
Cheque receipt entry
Cheque payment entry
GST report
2. Payments
To creditors
Tax payments
Self cheque for cash withdrawal
For inter department request, salary, etc,.
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Budget variance report
Creditor and debtors agening
Balance sheet and other reports
7. Keeping records
Purchase journal
Sales journal
Cash book
Bank book
Expenses ledger
Stocks registers
8. Auditing
Internal audit
Statuatory audit
9. Return filling
GST tax return
TDS filling
Issue of TDS certificate
They use SAP (System Analysis Product for Data Processing) for all financial activities.this
software is tightly intregated and fully systematic. The revenue of the industry is appromiately
23,000 lakhs. They have distributed 16,00,000 shares. Their EPS (Earning Per Share) is Rs. 79.
Their company share is holded by the company directors and their employees.
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BANKING FACILITIES
Banks: State Bank of India, Citi bank and Punjab national bank
OCC account : Bank Open Cash Credit is loan account offered by banking institutions
against security like stock or Raw materials ,Finished Goods and Receivable like debtors
and collateral like land,building,plant & machinery etc.
PCFC account : Bank provides Pre-Shipment Credit In Foreign Currency in the foreign
currency to the exporters enabling them to fund their procurement, manufacturing/
processing and packing requirements.
Long term loan
FINANCIAL TERMINOLOGIES
BRS - A bank reconciliation statement is a summary of banking and business activity that
reconciles an entity's bank account with its financial records. Bank reconciliation is the process
of verifying the integrity of data between bank records and company's financial records. It
begins with matching the balances in an entity's accounting records for a cash account to the
corresponding information on a bank statement. It ensures the accuracy of the balances shown
by the pass book and cash book. It provides a check on the accuracy of entries made in both the
books. It helps to detect and rectify any error committed in both the books.some of the
conditions for BRS are
Cheque is issued but not presented for payment
Cheque depoisted but not credited by bank
Debited by bank not accounted in SAP
Amount credited by bank but not yet accounted in SAP
TDS - Tax Deducted at Source. As per the Income Tax Act, any company or person making a
payment is required to deduct tax at source if the payment exceeds certain threshold
limits. TDS has to be deducted at the rates prescribed by the tax department. Some of the criteria
for TDS are
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Contract – section 194C
Advertisement – section 194C
Rent – section 194 I
Interest – section 194 A
Professional charges – 194 J
Commission – 194 H
NRI payment – section 195
Salary – section 92B
TCS - Tax collected at source is the tax payable by a seller which he collects from the buyer at
the time of sale. Section 206C of the Income-tax act governs the goods on which the seller has to
collect tax from the purchasers. These are not taxes but are an obligation, which is deducted at
the time of payment or received more and deposited to the Income Tax Department.
TAX – There are 2 types of taxes such as direct and indirect taxes. Direct taxes includes income
tax paid by the company. Indirect taxes includes GST (Goods and Service Tax). RIL pays both
IGST(Across India 18%) and CGST & SGST(within states 9% each).
EXPORTS
Export in RIL has 2 process such as pre shipment and post shipment. Some of the
terminologies involued in exporting are
Merchandise Exports from India Scheme (MEIS) under Foreign Trade Policy of India
(FTP 2015-20) is one of the two schemes introduced in Foreign Trade Policy of India
2015- 20, as a part of Exports from India Scheme. With the aim in making India’s
products more competitive in the global markets, the scheme provides incentive in the
form of duty credit scrip to the exporter to compensate for his loss on payment of duties.
makes use of this scheme to get refunds for the duties paid while exporting
A shipping bill can be filed after the particular vessel/ship, etc., is granted with entry
outwards that allows it to move out of the country. Once the bill is submitted, it is
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physically verified and the value of the goods intended for export are assessed by the
customs authorities. The customs authorities verify these bill s and endorse the copy with
‘LET EXPORT ORDER’ and ‘LET SHIP ORDER.’
Some Incoterms are used for any mode or modes of transport are
EXW (Ex Works) means that the seller fulfills his obligation to deliver when he
has made the goods available at his premises to the buyer. In particular, he is not
responsible for loading the goods on the vehicle provided by the buyer or for
clearing the goods for export, unless otherwise agreed. The buyer bears all costs
and risks involved in taking the goods from the seller's premises to the desired
destination. This term thus represents the minimum obligation for the seller.
FOB (Free on Board) means that the seller fulfills his obligation to deliver when
he places the goods on board at the port departure. This means that the buyer has
to bear all costs and risks of loss of or damage to the goods from that point. The
FOB term requires the seller to clear the goods for export.
CFR (Cost and Freight) means that the seller must pay the costs and freight
necessary to bring the goods to the named port of destination but the risk of loss
of or damage to the goods, as well as any additional costs due to events occurring
after the time the goods have been delivered on board the vessel is transferred
from the seller to the buyer when the goods pass the ship's rail in the port of
shipment.The CFR term requires the seller to clear the goods for export. This
term can only be used for sea and inland waterway transport.
Duty Drawback Scheme allows exporters to get a refund on customs duty paid on
imported goods, where those goods are: to be treated, processed, or incorporated in other
goods for export.
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3.5 IT Department
The information technology department in an organization is responsible for the
architecture, hardware, software and networking of computers in the company. It provides
technical and system related support to RIL industry. This section coordinate all Information
Technology (IT) functionalities such as
There are few IT application that helps in all functional departments and production are
2. Dot net :
They use Dot net language to develop webpages for their suppliers. They use
MySql as a backend.
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3. CRM (Customer Relationship Management):
CRM software is designed to help businesses meet the overall goals of customer
relationship management. Today's CRM software is highly scalable and customizable,
allowing businesses to gain actionable customer insights with a back-end analytical
engine, view business opportunities with predictive analytics, streamline operations and
personalize customer service based on the customer's known history and prior
interactions with your business.Some of the operations are restricted in SAP. So they use
CRM to perform those actions such as assigning service engineer to the machines
delivered.
4. Android App :
They also create android application to their suppliers.
5. Adrenalin :
This application is used to maintain the employee attendance.
SERVER
Server is designed with zero percent downing. The hardware size of this server is 5 – 10
years. They have safety facilities such as specific AC, fire safety and so on. They have disaster
recovery with 2 building mirroring processes. They also use virtual machine (VM) for storage.
They have VLAN for protecting the spread of malicious software. They use harddisk and servers
of IBM, HP and Lenova. As a backup, they protect IBM magnetic tapes of all data entries.
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Training Exposure in Specific Domains
4.1 Learning Outcome
This internship gave me great exposure to the industry. This provided practical
experiences for theortical techniques such as
Bin system
FIFO
Poka yoke
Stop - Call - Wait
Kaizen
BRS ( Bank Reconciliation Statement )
TDS (Tax Deducted at Source)
TCS (Tax collected at source)
SAP (System Analysis Product for Data Processing) and few other techniques. They helped
me to understand the reality involued in workspace. I have learnt about all basis funtional
concepts.
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4.2 SWOT analysis of the RIL
Strengths (S)
Weaknesses (W)
- Inadequate Marketing
Opportunities (O)
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Threats (T)
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Conclusion
The Internship at Roots Industries India Limited has given me a great opportunity to gain
knowledge about the happenings in firms. It helped me gain basic knowledge about the various
funtional areas. Roots Industries provided me that great opportunity helping me to relate theory
to practice. Through this training I was able to gain new insights and more comprehensive
understanding about the real industry practices I once again thank everyone who helped me to
complete this internship programme in a successful manner.
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