SWOT Analysis Template © 2019 by Vertex42.
com
SWOT Analysis [Name / Logo]
PURPOSE
Enter the purpose of the analysis here
S INTERNAL STRENGTHS W INTERNAL WEAKNESSSES
1 What do our customers love most? 1 Where do we lack efficiency?
2 What are we more efficient at? 2 Where are we wasting money?
3 What can we do for less money? 3 Where are we wasting time and resources?
4 What can we do in less time? 4 What do our competitors do better?
5 What makes us stand out? 5 What are our top customer complaints?
6 6
7 7
O EXTERNAL OPPORTUNITIES [42]
T EXTERNAL THREATS
What changes are occurring in our market's
1 What is missing in our market? 1 environment?
What could we create or do better than a
2 competitor? 2 What technologies could replace what we do?
What changes are occurring in the way we're
3 What new trends are occurring? 3 being discovered?
4 What new technology could we use? 4 What social changes could threaten us?
Are there any threatening government policies or
5 What openings in the market are there? 5 regulations?
6 6
7 7
ACTION ITEMS & GOALS
1 Which opportunities should we pursue? How can we use our strengths to help us succeed?
2 Which weaknesses can be worked on to help maximize success?
3 What strategies can we put into place to be prepared for threats?
https://www.vertex42.com/ExcelTemplates/swot-analysis-template.html SWOT Analysis Template © 2019 by Vertex42.com
