MEDIA KIT

Nike
BY; KELLY LICUL

WWW.NIKE.COM
COMPANY OVERVIEW

Nike was originally founded by track athlete, Philip Knight, with the help of his coach Bill

Bowerman at the University of Oregon. They wanted to scrap as much of the overbearing

sneakers and spikes as they could to use as little material as they could to design an

adequate sneaker. The two men experimented with many different materials to try and

get the right feel for the sneaker. They tested out kangaroo leather, velvet, deer hide,

snakeskin, and even fish skin. They wanted to strive for the correct material for optimal

support, run, and fit.

Nike has now evolved into the company it is today. It has expanded its company to

athletic wear, shoes, accessories, and more. Nike’s mission statement is to “Bring

inspiration and innovation to every athlete in the world.”. They pride themselves on their

sustainable products and advancement to sports accessories and paraphernalia.

The Nike headquarters is located in Beaverton, Oregon. There are over 1,100 Nike

locations both internationally and across the United States. Nike has a target audience

of anybody who is active- women, young athletes, and runners, and makes $28 billion in

annual sales.

Priding itself on its leading sport, athletic wear, and apparel, Nike is one of the most

prominent athletic companies in the world and grows exponentially by the year.

7.67M 83M 887K 32M

twitter instagram youtube facebook

followers followers subscribers followers

 ADAM SUSSMAN

CHIEF DIGITAL OFFICER OF

NIKE - BIOGRAPHY
CEO - CHAIRMAN, PRESIDENT,
CEO

Adam Sussman is a highly

educated man with a great deal of

experience- that is only fitting for

a man who is the Chief Digital

Officer of Nike. He joined the Nike

team in 2016. Prior to joining Nike,

Adam graduated from Harvard with

instagram
a Bachelor in Arts and an MBA at

followers
Harvard Business. Adam worked for

gaming companies such as EA

Games Mobile and Disney

Interactive. With his expertise in

CONTACT
mobile app advancement, he was

able to extend his talents to more

(503) ***-****  (Office) 
than 65 countries and then landed
(310) ***-****  (Mobile)
himself a top spot as one of Nike’s

digital gurus.
adamsussman@nike.com

www.nike.com
MARK PARKER

PRESIDENT

Mark Parker is Nike’s President,

Chairman, and Chief Executive

Officer and has been a part of

Nike since 1979. After graduating

from Penn State University, he

started at the organization as a

footwear designer and worked his

way up the corporate ladder. Since

he became CEO, Nike’s profits

have increased 57 percent. He has

contributed substantially to the

company’s growth and was named

Most Creative Chief Executive in

2012 by Fast Company and named

CONTACT
Fortune’s Businessperson of the
503-671-6453
year in 2015.
(503) 671-6300

mark.parker@nike.com

www.nike.com
PHILIP KNIGHT
CHAIRMAN

Philip Knight is one of Nike’s co-founders.

Working with the likes of Bill Bowerman,

his track coach in college at the

University of Oregon, he was unsure of

what he wanted to do with his future. As

a middle-distance runner, he realized he

found his calling in becoming an

innovator for the future of sneakers and

running shoes.

He served in the army, became a

Knight is now known as the “most
professor at Portland State University,
powerful person in sports” by Sports

100K
and got his masters degree at Stanford
Illustrated and now works with many
Graduate School of business before
philanthropic groups, donates to
realizing what he wanted to do with his
charities, and works closely with Nike as
future. That’s when he reached out to
a chairman. Nike would not be the
Bowerman and they began selling
company it is today without Knight and
Japanese running shoes in America. He
Bowerman.
had found his calling. The two began

expanding their business to the West

Coast which eventually made its way CONTACT

across the country with its innovative, (503) 671-6453

sleek designs, and called the shoe

company “Nike” after the Greek goddess

Nike World Headquarters
of victory.
One Bowerman Drive

Beaverton, OR 97005

USA
 FAQ SOCIAL MEDIA 

H O W M A N Y T Y P E S O F
S H O E S D O E S N I K E
P R O D U C E ?

There are over 250 different types of

Nike shoes. There is even a customizable
feature for people to create their own,
unique shoe.

H O W L O N G D O E S I T
T A K E T O P R O D U C E A
N E W S H O E ?

If you’re talking customizability, it

takes up to 90 minutes to create the
shoe.

H O W E X P E N S I V E
A R E N I K E S H O E S ?

They can range from $25 to upwards of

$310. The average price for a Nike sneaker
is about $80.

I S N I K E
E N V I R O N M E N T A L L Y
F R I E N D L Y ?

Nike uses eco-friendly materials such as

“...organic and recycled cotton and polyester”
and made a “...public commitment to reduce its CONTACT
carbon emissions by over 50% by 2025”.

One Bowerman Drive

W H O A R E N I K E ’ S M A I N
C O M P E T I T O R S ?
Beaverton, OR 97005
Phone: 1-503-671-6453
7:30 a.m. - 5:30 p.m.
Puma, Adidas, New Balance, Under
Armour, Reebok
 FAQ SOCIAL MEDIA 

D O Y O U O F F E R A
W A R R A N T Y ?

You may return your Nike shoes free of

charge the first 30 days after purchase,
or develop a material or workmanship
flaw within two years of the manufacture
date

H O W D O I S U B S C R I B E
T O A M E M B E R S H I P W I T H
N I K E ?

Sign up on the website and you can

receive emails for promotions, deals,
upcoming sales, etc.

D O E S T H E A P P L E T Y O U
C U S T O M I Z E A
P E R S O N A L I Z E D
S N E A K E R ?

Yes. The app is tailored for customer

enjoyment.

H O W D O E S T H E A P P
W O R K ?

CONTACT
The newly unveiled app lets you get rewards,
helps you with tailored orders including a quick One Bowerman Drive
checkout and free shipping, provides stories Beaverton, OR 97005
and advice from professional athletes, tells you Phone: 1-503-671-6453
of the newest products, and gives you so many 7:30 a.m. - 5:30 p.m.
benefits.
 FAQ
SOCIAL MEDIA 

I S T H E N I K E A P P F R E E
T O A N Y O N E ?

Yes, it is free. Anybody can sign up.

D O E S T H E A P P S E L L
O U T O F C E R T A I N
S T Y L E S ?

Yes, it is possible, however, the app

restocks items monthly.

H O W M A N Y D I F F E R E N T
A P P S D O E S N I K E O F F E R ?

The original Nike app, Nike Run Club, Nike

Training Club, and SNKRS. Each app is free
to download.

H O W D O I C H E C K M Y
O R D E R S T A T U S ?
CONTACT

Please visit nikeclaims.com to check the status One Bowerman Drive

of your order. You must have your claim Beaverton, OR 97005
number and email registered with your order. Phone: 1-503-671-6453
7:30 a.m. - 5:30 p.m.
 NEWS RELEASE
FOR IMMEDIATE RELEASE
KELLY LICUL, PR PRESIDENT
(917) 456-2748
KELLYLICULPR@NIKE.COM

NYC Nike Store Is Fueled By New App

App  Creates Digitally-connected Experience

NEW YORK, NY - December 9, 2019 - Nike’s flagship store, Nike NYC, introduces a new app that
brings what you want to your fitting room. The app allows customers to shop right at the palm of
their hand with ease. There are multiple tabs to create the best shopping experience possible.

“Nike NYC is designed to be a dynamic store environment, that is just as personal and responsive
as digital,” said Heidi O’Neill, Nike Direct President, “This premium destination gives consumers
an authentic, immersive and human connection to the Nike Brand.”

Nike NYC uses the new app to create a digitally-connected experience for all Nike shoppers. The
app is intended to aid shoppers to discover, learn, and purchase Nike products they want easily
and quickly.

Nike App in-store features new tabs to make customers experience exceptional. The app will
include tabs such as Nike Shop the Look, Nike Scan to Try, and Nike Instant Checkout. These
features allow customers to instantly shop in-store, checkout in-store and request to try-on
items.

"We always ask ourselves how can a store be as personal, responsive, easy and fast as a mobile
shopping experience…" said O'Neill.

Shoppers can scan QR codes on mannequins and different apparel items the available sizes and
colors for purchase. If available, the customers can then send the items to a fitting room or pick
up spot. Customers will be able to pay on the app anywhere in the store.

"This store is more than a store for us. It's a connection and immersion into the brand and a way
to serve members," said O'Neill.

Nike, Inc. is an American multinational corporation that is committed to the design,

development, and manufacturing of its products. The company creates worldwide marketing and
sales of footwear, apparel, equipment, accessories and services. Nike is headquartered near
Beaverton, Oregon.
PITCH EMAIL

To: Tory Johnson

From: Kelly Licul
Subject: FREE Nike Sneakers - Deals and Steals GMA

Hi Mrs. Johnson,

I am Kelly Licul, Public Relations Director for Nike Inc. I am a huge fan of your “Deals and Steals”
segment on Good Morning America. Nike understands how stressful holiday shopping can be, so
we thought: what would be a better deal than offering a free pair of sneakers?

I wanted to email you to see if you were interested in featuring our new Nike App in your next
Deals and Steals” segment and offer your viewers a new pair of Nike sneakers.

Nike NYC uses the new app to create a digitally-connected experience for all Nike shoppers.
The app is intended to aid shoppers in discovering, learning, and purchasing Nike products
easily and quickly.

Since it is the holiday season, we thought for the month of December, any customer who uses
the app in stores will receive a pair of shoes free of charge! It gives customers a faster and more
tech-savvy experience during the shopping season which can be a source of stress for people
during the holiday season.

Nike App in-store features new tabs to ensure customers have an exceptional experience. The
app will include tabs such as Nike Shop the Look, Nike Scan to Try and Nike Instant Checkout.
These features allow customers to instantly shop in-store, checkout in-store and request to try-
on items.

Shoppers can scan QR codes on mannequins and different apparel items the available sizes
and colors for purchase. If available, the customers can then send the items to a fitting room
or pick up spot. Customers will be able to pay on the app anywhere in the store.

Is this new app something you are interested in featuring? I will follow up with you next week.

Best,
Kelly Licul 1 0 0 , 0 0 0
Public Relations Director for Nike Inc.
(917) 456-2748
kellyliculpr@nike.com
 APPS &
SERVICES

WEBSITE
You can search the website by
Men, Women, Children, and Gifts.
On the dropdowns, though shoes
are the first option to choose from,
you see there is clothing,
accessories and equipment, and
different paraphernalia by sport.

Though it is marketed as a sneaker

company, Nike has many more
options to their customers.

NIKE RUN
NIKE APP CLUB
Nike has a personalized app shop, It tracks exercise, documents
which ranks at #11 for shopping on
progress, and lets you know when you
iTunes. It offers exclusive products to
achieve your goals. It also serves as a
app members, and helps you keep
GPS for your running.
track of your orders.
The app lets you run with your friends
All your preferences are tailored to
with a competition-like-feel for a
your liking - sports teams, locations,
more personalized experience. You
activities, goals, etc. The app also
can challenge not only yourself, but
gives you benefits and rewards.
the people around you who have also
downloaded the app.
 V i s i t

NIKE
NYC

t o

r e c i e v e

y o u r

free

p a i r

o f

s n e a k e r s

f o r

t h e

h o l i d a y s !
Discover The App

GET YOUR OWN

PERSONALIZED
WELCOME

& PREFERENCES
MADE JUST FOR
YOU!
Discover The App

CHOOSE THE
SHOE YOU LIKE!

AN EMPLOYEE
WILL ASSIST
YOU TO MAKE
SURE ALL YOUR
NEEDS ARE
MET!
Discover The App

ADD YOUR
SHOE TO YOUR
BAG!

OUR
EMPLOYEES
WILL BRING
YOUR NIKE
PRODUCT WITH
A SMILE!
Discover The App

SKIP THE LINES!

CHECK OUT
AND PAY
ON THE APPP

GET YOUR FREE

PAIR OF SHOES
WITH OUR APP!

JUST DO IT
 Works Cited

“Black Nike Swoosh.” The World Cup and CSR, 12 Oct. 2009, www.worldcupcsr.wordpress.com/2009/09/18/apparel-firms-to-
boost-marketing-spend-during-world-cup/nike-2/.

“GET HELP - Do Nike Shoes Have a Warranty?” NIKE, Inc., Nike, www.nike.com/help/a/shoe-warranty.

Golden, Jessica. “Nike Opens New Flagship Store in NYC with Customized Sneakers, Digital Shopping.” CNBC, CNBC,
15 Nov. 2018, www.cnbc.com/2018/11/15/nike-opens-new-flagship-store-in-nyc-with-customized-sneakers.html.

“How Much Do Shoes Cost (for Men vs Women)?” Priceonomics, 8 June 2017,
priceonomics.com/how-much-do-shoes-cost-for-men-vs-women/.

“Mark Parker - Biography.” Market Screener - Mark Parker Biography,

www.marketscreener.com/business-leaders/Mark-G-Parker-3990/biography/.

“Mark Parker Is One of the 500 People Shaping the Global Fashion Industry in 2018.” The Business of Fashion, The
Business of Fashion, 14 Sept. 2018, www.businessoffashion.com/community/people/mark-parker.

“Nike Inc. - Adam Sussman.” Bloomberg.com, Bloomberg,

www.bloomberg.com/research/stocks/people/person.asp?personId=118787991&privcapId=291981.

“Nike Opens Nike NYC House of Innovation: The Most Personal and Responsive Sport Retail Experience.” Yahoo!
Finance, Yahoo!, 14 Nov. 2018, www.finance.yahoo.com/news/nike-opens-nike-nyc-house-201900170.html

“Nike White Swoosh Logo Decal Sticker.” BallzBeatz, www. ballzbeatz.com/product/nike-swoosh-logo-decal-sticker/.

Paul, Sam. “'Festive Stress' Is Ruining America's Holiday Season.” New York Post, New York Post, 21 Dec. 2017,
www.nypost.com/2017/12/21/festive-stress-is-ruining-americas-holiday-season/.

Robertson, Lara. “How Ethical Is Nike?” Good On You, 19 May 2017, www.goodonyou.eco/how-ethical-is-nike/.

Shivali. “Christmas Shopping Can Be as Stressful as Running a Marathon.” Daily Mail Online, Associated Newspapers,
17 Nov. 2016,

www.dailymail.co.uk/sciencetech/article-3941672/Christmas-shopping-stressful-running-MARATHON-Hitting-high-st
reet-increase-heart-rate-33.html.