“Shake your Moneymaker”: An analysis of Hip Hop music’s effects on
the Identity of Black Women
Phoenix (Group 3)
McNair Scholars Program
Brandie Bentley
Rosaly Maldonado
Allante Moon
Mikki Smith
Abstract
Hazzard- Donald (1996) defines “Hip-Hop” as a genre originating among marginalized
African American youth .The art of Hip Hop began in the late 1970’s and has continued to grow
as a phenomenon since then (Traber 2012). Today, Hip Hop is identified as not only a music
genre’ but an urban lifestyle many people have adopted as their own. Incorporating hip hop
culture into the rituals of everyday life has made it a marker of the Black Youth subculture (Clay,
2003). According to Stephanie Shonekan (2010), through listening to Hip Hop, similar ideas can
be exchanged between the musicians and the listener. As a result, powerful messages can easily
be transmitted through hip hop and used to either empower or discourage African American
youth (Shonekan 2010). In many music videos, the physical aspects of Black women are
amplified and sex is used as a way to sell the music, regardless of the artist’s gender, as well as
the brand they are promoting (Balaji 2010). Although many mainstream artists embrace the
sexualized culture, there are others who seek to empower and uplift women through Hip Hop.
Performers such as Queen Latifah and Erykah Badu have used varying degrees of feminism in
their careers as a weapon of empowerment (Emerson 2002). Many messages are conveyed in
Hip-Hop, but the question remains: which messages have an impact on the young Black women
who listen to Hip-Hop, and do not.This research will examine the effects of listening to Hip-Hop
music may have on the identity of young Black women. For this study, ages 18-25 will serve as
our sample age range for the focus groups conducted. Each group will listen to 2 Hip- Hop songs
and discuss them with a facilitator.
Introduction
Mass media sources are notorious for the notion of inferiority that black women have
been placed in historically (Balaji 2010). Many western works of literature and film have
categorized Black women as both large and matronly, or as a primitive and sexually charged
beings (Balaji 2010). With the explosion of Hip-Hop and the exporting of images and music
videos featuring young Black women dancing provocatively, the idea of the “video vixen” life
has become a negative representation of what Black women are in society ( Balaji 2010). This
paper will examine the influence hip-hop music has on the self- image young Black women
develop.
Literature Review
Hip-Hop’s Influence on the Identity Development of Black Female College Students
(Henry, Jackson, West, 2010) examines how the Hip-Hop culture impacts the identity
development of Black Women in general, but more specifically Black female college students.
Hip-Hop is commonly described as one of the most influential lifestyles among young people,
and college campuses have not escaped the pervasive effects of Hip-Hop culture (Evelyn, 2000).
Through the use of various reviews of literature, the authors assert that Hip-Hop has an influence
on the fashion trends, dating decisions, and the overall self-perception that Black women create
for themselves as a young adult. As Hip-Hop spreads widely throughout the Black culture, it’s
messages have been found to be both degrading and empowering, and as a result can be found to
both damage and defend the identity of young Black women (Henry, Jackson, West, 2010).
Exposing women to both subjectivity and empowerment, Hip-Hop plays a large role in the way
that Black women act and view themselves. As Henry, Jackson, and West (2010) state, “some
Black women may not have the sufficient internal resources, nor external stimuli to appropriately
filter the divergent messages of Hip-Hop.” This article supports the belief that Hip-Hop is a
prevalent force acting to shape and develop the identity of Black women, and that development
can be either positive or negative.
In a research article by Kistler (2009), four specific points were addressed for guiding the
hypothesis: (1) the effects of sexual Hip-Hop video exposure on women among the male
participants; (2) the effects of hip-hop video exposure on sexual permissiveness; (3) the effects
of Hip-Hop video exposure on gender attitudes; (4) the effects of Hip-Hop video exposure on
acceptance of rape myths. The focus of group experimental design was college women. The two
experimental conditions were extremely sexual videos and a low sexual content videos. The
results of the study showed that male participants who were exposed to Hip-Hop music of sexual
content expressed greater objectification of women. The effects were significant in women.
The results of hypothesis one was as predicted, those who watched the highly sexual hip-
hop videos exhibited a higher level of objectification of women (2009). The hypothesis two
results showed that male participants who watched the highly sexual hip-hop videos rated sexual
permissiveness higher than those who watched the low sexual hip-hop videos (2009). The
hypothesis three showed that women participants who watched the highly sexual hip-hop videos
exhibited a higher level of traditional gender attitudes (2009). Those who watched the highly
sexual hip-hop videos exhibited a higher level of rape acceptance than those in the low-sexual
condition.
These results have shown that listening to hip hop music does affect the perceptions of
women. Kalof (1999) surveyed that female college students exposed to a sexually stereotyped
music video indicated greater acceptance of interpersonal violence. It was identified that people
who are fans of Hip-Hop and seek out this genre already carry certain attitudes towards the
objectification of women.
In a research article by Balaji (2010), the ambiguity that has surfaced due to the vast
differences in images that represent black womanhood from BET and VH1 versus the self-
conceptualized role that women who play “video vixens” have built for themselves outside of
their work is reviewed. The researcher set out to “build on the idea that Black women can use
their sexuality as a tool of resistance against attempts at objectification and commodification”
(Balaji 2010). In order to credit this belief, the author used a textual analysis as well as the
perspective of a noted music video performer, Melyssa Ford, to support the notion of
empowerment that some women can receive from the hip- hop culture. The research presented
focused mainly on the personal account of the video dancer Melyssa Ford. Although each of her
quotes have supported the notion that women are able to become empowered in their given roles
in Hip-Hop, there is still much criticism if the empowered effects reigns true for other women
within the Hip-Hop industry (Balaji 2010).
J.N Ross and N.M. Coleman directed a study comprised of undergraduate Black women
at an Urban University. The mean age of the sample was 22 years old. Their research was a
quantitative study which provided participants with two scripts, the “gold digger” and the “video
girl” script. The participants were provided with envelopes that contained a descriptive statement
of the script, a ranking sheet, a brief questionnaire and instruction for completing the task. J.N.
Ross and N.M. Coleman found that their study indicated that African American women’s
sexuality is portrayed through Hip-Hop as a way to acquire material items using their sexuality
as a means. This study supports the idea that hip hop can have an effect on the identity women
claim as their own because of the way Black women are portrayed through Hip-Hop.
The works presented in this literature review focused on the negative and positive role
Hip-Hop music plays in the identity Black women take as their own. One of the main topics that
should be further researched is the variance in perception found among Black women of various,
socio-economic standpoints in relation to the roles that Black women play in Hip-Hop. The
current research does not extend to those parameters, which makes it difficult to perceive that the
given research is a full representation of ideals held by all Black women who listen to Hip-Hop.
In the research that will be conducted, this factor will be highly considered is not valid for all of
Hip-Hop. Some artists, including Missy Elliott and Lauryn Hill use music as a way to celebrate
women and to empower themselves, and insert independent of male counter parts.
Budget
We request a total of $355 to undertake the study described above. A amount of $70 of
this amount will be used to buy the Statistical Package for the Social Sciences software to
analyze the data from the surveys that participants will be filling out. The focus group will have
8 participants and each participant will be rewarded $15 for their participation. We will also
purchase an audio recorder with $30 to keep track of what is said in the focus group and $15 will
be used to print surveys and handouts for the focus group.
Methodology
For this research, two focus groups will be conducted with females from minority races
aged 18-24. One focus group will be implemented at Eastern Michigan University and the other
at Wayne State University. These focus groups will be constructed of 8 women, each. Each focus
group will listen to two Hip- Hop based songs. One song will be by a male rap artist and the
other by a female rap artist. Both songs will be unedited versions in order to give the participants
a full opportunity to decide on the quality of each song. Participants will then work with their
group and facilitator to answer questions regarding the effects that songs like the ones played as
well as the hip hop culture has on their personal identity, including their sexual expression,
future goals and aspirations, and self-perception. Surveys will also be distributed outside of the
focus groups on both college campuses to college women from 18-24 and be filled out
anonymously. This survey will be asking many if the same questions asked in the focus groups
however, these questions will be rated on a Likert scale. We hope to have more accurate
outcomes by providing two studies and hopefully receive a larger pool of opinions.
References
Balaji, M. (2010). Vixen resistin’: Redefining black womanhood in hip-hop music
videos. Journal of Black Studies, 41(1), 5-20.
Henry, W. J., West, N. M., & Jackson, A. (2010). Hip-hop's influence on the identity
development of black female college students: A literature review. Journal of College
Student Development, 51(3), 237-251.
Kistler, M. E., & Lee, M. J. (2010). Does exposure to sexual hip-hop music videos influence the
sexual attitudes of college students? Mass Communication & Society, 13(1), 67-86.
Ross, Jasmine N., and Nicole M. Coleman. "Gold Digger or Video Girl: The Salience of an
Emerging Hip-hop Sexual Script." Taylor & Francis Online. Routledge, 22 Oct. 2010.
Web. 01 Nov. 2014.
