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Blog On Viral Marketing

Viral marketing is a technique used by companies to promote their products or brands through social media and word-of-mouth referrals. It involves creating engaging content, like videos or messages, and encouraging users to share it with their friends. If done effectively, the content can spread rapidly and widely, generating interest and potential sales. Key aspects of an effective viral marketing strategy include making the content easily accessible and shareable, as well as ensuring it is interesting and relatable to users. Some examples of viral marketing campaigns include the rise of the fidget spinner, which addressed attention disorders, and Apple's promotion of the iPhone X's selfie features through shared "Selfie Films".

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Nikita Hasija
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90 views2 pages

Blog On Viral Marketing

Viral marketing is a technique used by companies to promote their products or brands through social media and word-of-mouth referrals. It involves creating engaging content, like videos or messages, and encouraging users to share it with their friends. If done effectively, the content can spread rapidly and widely, generating interest and potential sales. Key aspects of an effective viral marketing strategy include making the content easily accessible and shareable, as well as ensuring it is interesting and relatable to users. Some examples of viral marketing campaigns include the rise of the fidget spinner, which addressed attention disorders, and Apple's promotion of the iPhone X's selfie features through shared "Selfie Films".

Uploaded by

Nikita Hasija
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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VIRAL MARKETING

“People don’t believe what you tell them. They rarely believe what you show them. They often
believe what their friends tell them!”

These days, the need to promote the business online has seen a tremendous growth. In order to
succeed and to generate the interest of public, in the product, companies can be often seen
opting for word-of-mouth and social networking techniques. Viral marketing tends to make the
product a hit, in the competitive market, as fast as the speed of light. Promoting the product
through this technique, involves lot of strategies,alongwith creativity and preparations.

Viral Marketing, is something which is able to grab the attention of public, generate interests
via various platforms which leads to the potential sale of a brand or product through online
promotion. The idea is for it to be promoted through the users on Facebook, Twitter and all
other applications which we use in our daily lives.

The method is quite easy: simply create a video or another type of content which is attractive
and eye-catching and upload it on social media.It could be a simple message on your
smartphone related to a product which was recently launched, a news piece, or a YouTube
video that individuals share with different users. Now, promoting the business to larger
groups, lies entirely in the hands of the user.

There are various elements required for effective marketing strategy which can make a product,
viral. Firstly, product or services should have easy accessibility. By doing this the marketing team
is able to get enough attention from users across the globe.The next important element is the
transferability part, which simple means that the message can be easily transferred or shared
via email, WhatsApp, networking websites, etc.The other element is that the message should be
interesting, creative and intelligently placed. Users should be able to identify with the message.

Like a coin has two sides, viral marketing also comes with its own set of pros and cons. Since,
a large part of the campaign is carried out by the users, it becomes difficult to protect the
content from getting misinterpreted or parodied.Viral marketing is one of the most cost-
effective and efficient way to promote the business. It helps in targeting masses, in a short er
span of time, and with the benefit of marketing while sitting in that comfortable chair of your
office!

In some cases, viral marketing happens by accident, from a video uploaded by a random user
that all of a sudden becomes popular all around the Internet. The strategy is either-
concealed or shown, i.e. the user is either unaware of the advertising and the brand is
revealed only at the later stage or the user is aware from the first moment itself.
Some amazing examples that prove the creativity behind the product promotion:

RISE OF FIDGET SPINNER

It solely focused on the problems that we all face in our daily lives – Attention disorders.
Allowing people globally to channel their nervousness into an entertaining handheld device
has allowed for the viral spread of Fidget Spinners. Making its debut on social media, through
memes and other articles, this product tempted us into purchasing it, as soon as we laid our
eyes on it, in the market.

GOING VIRAL WITH IPHONE X

Apple maintains launched a campaign "Selfies on iPhone X". The secret to this example of
viral marketing is very simple: a product so great that it turns people into fans of the brand
all on its own. Apple worked on the idea that people love themselves and photographing
themselves. The iPhone X’s brilliant selfie feature spread virally through various media form
through Selfie Films. This viral marketing through video has allowed Apple to promote their
product’s features.

Viral Marketing rightfully justifies the saying – quality content and engagement is king!

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