CONFIDENTIAL
AGREEMENT WITH (CLIENT) and Visum Digital
1. EXECUTIVE SUMMARY
2. SITUATION ANALYSIS
3. STRATEGY AND TACTICS
4. IMPLEMENTATION
5. PAYMENT AND CONDITIONS
6. ACCEPTANCE
1. EXECUTIVE SUMMARY
The following statement of work was uniquely crafted for (CLIENT). Our
suggested digital advertising strategies and implementation procedures
are based on the results of the extensive analysis, study of digital
marketing funnels, previous case studies, and application of specifics
unique to (Client). We believe with our fully accelerated social media
marketing strategy that over an ongoing relationship that brand
exposure and monetization will exponentially grow.
Visum Digital is comprised of an innovative and seasoned group of
marketing professionals with extensive experience in the brave new
world of social media. With an abundant amount of case studies we are
determined to deliver on expectations.
2. SITUATION ANALYSIS
Acknowledging the fact (CLIENT) wants to scale up into the media
space, we have come to an angle that the best way to structure and
scale this brand is with a deeper reach within our demographic. Using
broader marketing funnels from a top perspective will allow a new wave
of people to join in and sequence out. We will be implementing stronger
evergreen content to stay and stick with the brand and will be focusing
on creating a stronger connection with the audience. With this being the
best possible option, the ability to scale, monetize and be effective will
become vertical.
With the continuation of this path, new growth, persona and
monetization strategies will be put in place allowing for a new
expansion. These strategies will become extremely effective because
there is no presence of digital advertising.
Success trackers will be deployed along with branding consultation calls
to understand what (Client) wants and to depict future outlook.
3. STRATEGY AND TACTICS
a. Facebook Advertising Strategy
Elaboration of video advertising and lead generation campaigns, written
with a compelling copywriting that prompts the influencers to take
action on them respectively.
b. Creation of Back-end Funnel
Further down the process, those influencers are going to be send to a
back-end funnel where they will be given an appealing incentive to book
a call with the client and start the relationship there.
4. IMPLEMENTATION
Client Implementation Strategy will be touched upon over a two-week
timeline to gather all information required to put together a client
calendar.
Implement a 6 phase Social Amplification Process using a checklist to
ensure repeatable results. (Plumbing, Goals, Content, Targeting,
Amplification, Optimization).
Defining big-picture vision, goals, and budgets from a marketing and
advertising perspective.
Create a Facebook Funnel using the 9 Video Format and Remarketing
sequences.
Develop strategies to attract new viewers, build loyalty and encourage
collaborations (Evergreen Cold Traffic Content Marketing)
Creation of Warm Traffic funnels to prime audience for monetization in
our Hot Bucket Audience.
Hot Traffic Monetization Setups allowing for the expectation of sales.
Create and execute accurate budget estimates for campaigns. Daily
Optimization allowing us to get the most out of ad dollars.
5. PAYMENT AND CONDITIONS
(INCLUDE THE COST HERE)
6. TIME LENGTH
The length of the project here
7. ACCEPTANCE
Your signature below indicates acceptance of this social media
marketing contract. Your initial payment per the terms above will also
represent acceptance of this proposal, and entrance into a contractual
agreement with Visum Digital.
Visum Digital
Representative: _____
SIGNATURE:_________________
Date:_____________
(CLIENT)
Representative:______________
Phone:_____________
Date:_____________
