Survey Example Walkthrough
*Blue bold = Jeff’s commentary*
Survey example in an email: Finally, I have a question for you…if you could have a
private conversation with me, what two questions would you like to ask me?
Send me your questions at email@email.com.
Regards.
P.S. Send me your questions – what two questions would you like to ask me? What do
need help with? I won’t always be able to answer individually…but I will try to answer
them in a future issue.
[By saying “push the reply button now” that can really boost response.]
Email example sending people to a survey:
I have a favor to ask you. We are really close to wrapping up our long-awaited XYZ
manual. [This is also a shot across the bow, get them warmed, build curiosity, early
anticipation, and get some interactions going] We will be releasing it in early January.
But before we do, we have to ask you a couple of questions Can you help us out? You can
answer the questions here (and get a little more detail on the trading manual) at this link:
www.site.com/survey.html. Regards
[Using the term “Update” get’s emails read]
[End survey’s with a form people can fill out to: “If you want us to contact you as
soon as the course is ready leave your name and email below”]
[Get testimonials at end of survey based on a pervious report or something you gave
them. Be sure to coach them on how to give good testimonials.]
[There is something called the Gernick effect which makes us want to complete
tasks. They will want to COMPLETE the survey and want to finish it when you ask
for testimonials]
[Split surveys between prospects and clients to keep responses separate]
A PLF 2 Example: This is the email he sent to PLF 1 owners
Subject: PLF: extra bonus #32
[Jeff had kept his list warm with emails and bonuses well after the first launch, plus
he had his relationship built with them]
OK, it’s time for the final-final [playing on the fact that they have had so many
bonuses and he’s reminding them how he’s been good to them, and keeping the list
warmed up] uber-bonus for PLF 1.0…and it’s the:
--- PLF Owner’s Inner Sanctum ---
IMPORTANT: in order to qualify for this bonus you need to fill out a very short survey.
Here’s the link to the survey [Jeff likes to have multiple links inside the email, top,
middle, and bottom, and a link in the PS]
www.site.com
OK, here’s the TWO part bonus:
PART ONE: I’m going to invite you to look “over my-shoulder” during this launch. I will
doing at least one teleseminar during my prelaunch to explain my strategy in real time.
In other words, you are going to get to peak inside a major Internet marketing launch. I
will be doing at least one teleseminar during my pre-launch, to explain my strategy in real
time.
I’m actually hoping to do more than one teleseminar for you, but we will see – things
tend to get pretty crazy once the prelaunch starts rolling.
I’m going to warn you, the teleseminar(s) might come on pretty short notice – again,
things get pretty hectic once I head into the launch.
PART TWO: I can’t give all the details now, but I am putting together an insane
“upgrade” deal for you. The bottom line is I think your going to be very happy with your
investment in PLF 1.0.
HOWEVER, to get this bonus you need to fill out the survey here:
www.site.com
Go fill that survey out now…
Best regards,
Jeff
P.S. about that subject line…I don’t know if I’ve really released 32 bonuses, I didn’t go
count them up. But I know there’s a boatload of them. You get them all here:
www.site.com
