Messages
Facebook Ads
Worksheet
FACEBOOK ADVERTISING SEMINAR
resomarketingsolutions.com
THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO
What are you trying to solve for your client/customer?
What is the most profitable aspect of your business?
What do you want to achieve in your ad campaign? (likes, app downloads,
direct sales, chatbot subscribers, inquiries, etc.)
Who do you want to talk to?
Location
Specific Interest What books do they read?
What brands do they follow? Demographic Details
What products do they buy? Values, Attitude
THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO
Who are your top 6 competitors? (Local and International)
Who do NOT you want to talk to?
Location
Specific Interest What books do they read?
What brands do they follow? Demographic Details
What products do they buy? Values, Attitude
At what part of the buyer experience are they in?
Cold Warm Hot
THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO
Give them a reason to CHOOSE you over your competitors using an ETHICAL
BRIBE.
Or at the very least, give them a reason to give you their phone number or
email address
LEAD MAGNET IDEAS
THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO
Describe 5 video or image ideas that should come with your ads
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Create a captivating and straightforward Ad Copy
Sample Ad Copy Template:
Hello {Connection Trigger}
{State the Problem in a Question Format}
{Company Name} is {Winning Offer}
{State the scenario of the customer after availing your offer}
{Add Urgency Lines – Promo Valid Until ____ or Limited to __ Slots Only}
{Final Call To Action}
10 Tips To Help You Create An Effective Ad Copy
1. Put Yourself In Your Customer’s Shoes
2. Ask Questions then position your offer as the solution
3. Present a Unique Selling Point / Value Proposition
4. Use Emojis
5. Be Bold. Give a guarantee
6. Simplify Your Call To Action
7. Borrow Credibility / Use Testimonials
8. Add Scarcity / Add Urgency
9. Make it exclusive Make it special
Write 3 Variations of Your Ad Copy based on the guides above
THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO
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The Technical “How to” is available in our Private Facebook Group! If you have
any question on how to implement these and start creating your own
campaign, feel free to ask me via pm or email.
Bonus Tips – 4 Sure Fire Steps To Make Sure Your Ad is Awesome
1. Make It Pleasing to The Eye – Understand that Facebook is a Social
media platform and people are using it to chat, get entertained and
consume content.
2. Make It Relevant to Your Target Audience – Do your market research
and use that as a basis for what you use on your ad (Headline,
Image/Video, Ad Copy, Offer and Call to Action)
3. Guarantee Something of Value. Make a promise that only you can give
them.
4. Make The Call to Action Easy To Click – Even instruct your audience to
click on the CTA or mention it on the video or image
THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO
