P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S

PROSPECTS OF ONLINE SELLING OF BAKED GOODS AS AN

ENTREPRENEURIAL OPTION IN METRO MANILA

A Thesis

Presented to the Faculty of the College of Tourism, Hospitality,

and Transportation Management

Polytechnic University of the Philippines

Sta. Mesa, Manila

In Partial Fulfillment of the Requirements in

Research Project for Tourism and Hospitality Industry

By:

JAN CARLO P. NICOLAS

SWITZELL DIANE M. VILLAR

2019

i
 P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S

CERTIFICATION

This Research Study entitled “PROSPECTS OF ONLINE SELLING OF BAKED GOODS

AS AN ENTREPRENEURIAL OPTION IN METRO MANILA” has been prepared and

submitted by JAN CARLO P. NICOLAS and SWITZELL DIANE M. VILLAR in partial fulfilment

of the requirements for the degree of Bachelor of Science in Hospitality Management has been

examined and is recommended for acceptance and approval.

Evaluation Committee

DARYL ACE V. CORNELL, PhD

APPROVAL SHEET

Approved by the Panel for Oral Defense on 2019 with a rating of _______.

MA. CRISTINA Q. TRINIDAD, MAIE-HRM

LUZVIMINDA O. TUGADE, MEM, CGSP EDGAR ALLAN MENDOZA,MSHRM

Accepted in partial fulfilment of the degree of Bachelor of Science in Hospitality Management.

DR. MARIETTA D. REYES, PhD

ii
 P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S

ACKNOWLEDGEMENTS

This thesis became a reality with the kind support of many individuals. We would

like to express our deep and sincere gratitude to the following for the accomplishment and

success of this study.

First and foremost, praises and thanks to the God, the Almighty, for His shower of

blessings, strength, peace of mind and good health throughout this thesis work in order to

finish this study.

To the Online Sellers of Baked Goods in Manila and Quezon City, who helped and

allowed us to conduct surveys, we would like to express our gratitude for their time.

We would like to express our special gratitude to our adviser, Dr. Daryl Ace V.

Cornell for imparting his knowledge and expertise in this study. To the panels headed by

Prof. Ma. Cristina Q. Trinidad together with Prof. Luzviminda O. Tugade, and Prof Edgar

Allan DC. Mendoza for the approval of our work.

Our statistician, Mr. Janus Carlo S. Pestaño for sharing his knowledge,

we extend our thanks. Thanks and appreciation also to our family for the encouragement

which helped us in the completion of this study,

iii
 P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S

CERTIFICATION OF ORIGINALITY

This is to certify that the research work presented in this thesis, PROSPECTS OF

ONLINE SELLING OF BAKED GOODS AS AN ENTREPRENEURIAL OPTION IN METRO

MANILA for the degree Bachelor of Science in Hospitality Management at the Polytechnic

University of the Philippines embodies the result of original and scholarly work carried out by

the undersigned. This thesis does not contain words or ideas taken from published sources

or written works that have been accepted as basis for the award of a degree from any other

higher education institution, except where proper referencing and acknowledgement were

made.

NICOLAS, JAN CARLO P.

VILLAR, SWITZELL DIANE M.

Date Signed

iv
 P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S

ABSTRACT

Title: PROSPECTS OF ONLINE SELLING OF BAKED GOODS

Researcher NICOLAS, JAN CARLO P.

Degree: BACHELOR OF SCIENCE IN HOSPITALIY MANAGEMENT

Year: 2019

Adviser: DR. DARYL ACE V. CORNELL

This study aims to assess the “Prospects of Online Selling of Baked Goods as

an Entrepreneurial Option in Metro Manila” around Manila City and Quezon City . A total

of sixty (60) respondents were involved in the study and composed of online sellers of

baked goods.

The researcher used the descriptive method to describe the assessment of

the prospects of online selling of baked goods as an entrepreneurial option in

Metro Manila in terms of Customer Value, Marketing and Selling. The convenience

sampling method was used in this study for the selection of the respondents and

used the following statistical tools: frequency and percentage distribution, and weighted

mean.

v
 P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S

The customer value, marketing, and selling were evaluated by the respondents

to know whether the online selling of baked goods can be considered as an

enterpreneurial option.

The assessment of the respondents on customer value of online sellers

as an entrepreneurial option in Manila City shows that the online sellers are value

their customers more than the money that they receive from them. The online

sellers try their best that their customers meet their expectation when it comes with

the baked goods they purchase.

The assessment of the respondents on marketing of online sellers as an

entrepreneurial option in Manila City suggests that the online sellers engage with

their customers to gain their trust and to better explain the baked goods that they

will be purchasing. The online sellers updates regularly and does promotions on

their online shop to attract more possible buyers.

The assessment of the respondents on selling of online sellers as an

entrepreneurial option in Manila City shows that the online sellers are committed

when it comes with their customers be it in the convenience of the mode of

payment of the customers or the delivery of the baked goods, the income is not

fixed it is only based on the amount of the baked goods purchased.

vi
 P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S

An overall assessment of the respondents, who are the online sellers of baked

goods when it comes to customer value, marketing and selling, indicated that the

respondents are satisfied with their work.

The paper provides a number of recommendations for the assessment of the

online selling of baked goods as an entrepreneurial option in Metro Manila for the

improvement of the online sellers’ online page to better adhere to the customers needs

and satisfaction.

vii