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CHAPTER II
REVIEW OF RELATED LITERATURE AND CONCEPTUAL FRAMEWORK

Related Literature

Amusement parks are a mainstay of family entertainment and have been for many

years. The first known amusement park was in Denmark in 1583. The first amusement

parks to open in the United States were Lake Compounce Amusement Park in Bristol, CT

and Cedar Point in Sandusky, (OH). Both still operate today. One of the most iconic

names associated with amusement parks in the United States is Coney Island, referenced

in numerous books, plays and movies. For many years Minnesota is equivalent to Coney

Island was the Excelsior Amusement Park, located on the west end of the Twin Cities

metro area. While neither the first nor the last amusement park in the Minneapolis/St.

Paul area of Minnesota, Excelsior Amusement Park had a run that lasted 49 years. Over

the years, The Park catered to families by offering ease of access via public transit,

exciting rides for kids of all ages, picnic areas for family gatherings, and entertainment

acts that captivated everyone’s attention. Fred W. Pearce built, owned and operated the

new park when it opened in 1925. He was part of the movement to expand the

amusement park concept westward after the success out east. The local streetcar

company, Twin Cities Rapid Transit Company (TCRT) leased 1600 feet of lakefront,

including 10 acres of swampland, to Fred Pearce on a 20-year lease. Fred Pearce as

owner of the Excelsior Park Company purchased the land outright in the 1930s, but the
rail line would continue to operate as one of the main modes of transportation for the

park. The theme

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activities. Under the background of the creative economy, theme park is a tourism

economy complex syncretizing creative elements. According to the World Tourism

Organization (WTO) predicted, theme park is one of the three trends of the development

of international tourism right now and in the future. With the Disneyland settled down in

Shanghai, the theme park become the most talked topic of whole world and the academic

research focus once again. Through consulting a large number of literature at home and

abroad, the paper elaborates the industry mainly from the historical evolution and

classification of the theme park, diversity, space layout and industry linkage. And the

paper points out the future development of the theme park, which has guiding

significance for the further study of the theme park.

In addition, in modern significance, the theme park as a new developing form of

rising tourism industry, appeared in 1950s in the United States. The Disneyland created

by Walt Disney's in the southern California, is the first theme park in the word with

modern meaning. It abandoned the single mechanical nature of the amusement park,

created the theme of the park and made visitors feel personally on the scene which

forming a coherent and abundant experience with running through the mainline. The

theme park industry in China is growing up with Shenzhen Splendid China opened for

business in September 1989. Splendid China has achieved favourable economic

effectiveness and social benefits and promoted the construction of theme parks in China.

At the same time, it has pushed the theme park as a new way of tourism into whole

country. With the Disneyland settled down in Shanghai, the theme park become the most

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talked topic of whole world and the focus of academic research once again. With the

expansion of globalization and development of the theme park, theme park in the world

has entered the homogeneity competition period, especially the construction of the

Disney theme park in the global scope. It brings many problems, such as the mimic of the

same type theme park, a lack of new idea, etc. The theme park is located and constructed

according to the local cultural tradition. Because of the difference of Chinese and western

culture, the cultural and the construction of theme park are different. Meanwhile, there

are significant differences with tourism vacation system between foreign countries and

China. The difference of research progress, living habits, values, hard and soft facilities

makes the direction of domestic and foreign theme park development also differ.

However, as one of the important development direction of tourism development, theme

park must develop toward the general trend of sustainability, ecological features,

innovativeness and cultural. Disney's success lies in the transfer of the film part in the

theme park and the use of technology to realize virtual landscape and reduction of various

film scene. It makes the tourists find pleasure in it and realize the experience of a fairy

tale dream in the heart. So it successfully implement the branding management,

proprietary business and part of the core product differentiation strategy of outsourcing.

With high-tech products into the direction of the construction of theme park and take this
opportunity to broaden the theme park marketing channels, enhance participation and

entertaining visitors, which one of the research direction of theme park development.

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Conceptual Framework

Senior High School Students basis Often visit Sky Ranch Tagaytay
to choose Sky Ranch Tagaytay as
Tourist Spot

Figure 1: Conceptual Framework of the Study

The conceptual framework illustrate the Senior High School Students basis why

they often visit Sky Ranch Tagaytay and to choose Sky Ranch Tagaytay as Tourist Spot.

Definition of Terms

Aim – The expectations of this study to be done.

Amusement Park – Includes attractions and activities.

Attraction – The charm of amusement park to attract the tourists.

Beneficiary – They will benefit on this study.

Branding Management – Function to increase the product successfully.

Budget-Friendly – Affordable for the participants.

Cultural – Background view of tourist spot.

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Development – Elevates the theme parks.

Differentiation – Contrasting of thing.

Innovativeness – Used for featuring of new methods.

Fairy Tale – Attraction view in Amusement park.

Factor – Circumstances of some facts.

Leisure – Free time.

Mini-Rides - Rides for kids.

Managing –Administer with a goal.

Outsourcing – Obtain goods.

Proprietary Business – Ownership of business.

Quantitative – Emphasize numerical measurements, statistical, and mathematical.

Questionnaire – Gathering information from respondents

Researchers –Verifying information in the books, articles, and internet sources.

Scope – View of the covered study.

Stratified Random Sampling – Sample method of division of population into sub-

group.

Sustainability – Keeping the Tourist Spot in good condition.

Theme Park – It is more on Activities.

Tourist Spot – Destination of Tour.

Trend –Popular news.

Vision – Looking forward of the study.

Weakness – The possible problem of the study.

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CHAPTER III

METHODOLOGY

This study was conducted in order to evaluate the factors that may affects to the

Senior High School students for choosing Sky Ranch Tagaytay as tourist spot. To be able

to gather the data information, the researchers applied descriptive method using the

quantitative approaches of research.

1. Research Design

The research method used in this research is quantitative. Quantitative research

emphasize the statistical, mathematical, and numerical data that gathered from surveys,

questionnaires, and etc.

2. The Sample

The researchers randomly choose 288 Senior High School Students, either Grade

11 or Grade 12. The random sampling technique that researchers used is Stratified

Random Technique.

Stratified random sampling is a method of sampling that includes the division of a

population into the smaller groups it also known as strata. In stratified random sampling
technique or stratifaction, the strata are designated on members that shared attributes or

characteristics.

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Strand Population Sample

ABM 156 45

GAS 34 10

TOURISM 68 20

HUMMS 195 56

ANIMATION 56 17

PROGRAMMING 225 65

STEM 262 75

TOTAL: 996 288

3. Research Insrument

The will gather informations to the respondents through interviews and

survey questionnaire particularly on the Senior High School Students to know the

factors that affects to them by choosing Sky Ranch Tagaytay as Tourist Spot. The

questionnaire will be answerable using Open-Ended Question below:

1. In what way do you think Sky Ranch mechanism is safe?

 2. Is the Sky Ranch Tagaytay has the essential atmosphere and appealing?

3. Sky Ranch Tagaytay has Budget-Friendly price?

4. Sky Ranch has favourable accommodation, what can ypou say about it ?

5. What utility attracts you the most?

6. Have you already visited Sky Ranch Tagaytay? How many times?

7. As a Senior High School Student, do you think the Sky Ranch Tagaytay is the

advisable place to visit in Tagaytay?Why?

8. What most important reason/thing that to consider Sky Ranch Tagaytay as

tourist spot?

9. What are you basis to consider Sky Ranch Tagaytay as a tourist Spot ?

4. Data Gathering

Data were taken from the questionnaires that were used to gather

information of the respondents. Results were evaluated to determine the Factors that

affects Senior High School Students for chossing Sky Ranch Tagaytay as Tourist

Spot . In this research, the researchers gather the number of population or students in

each strand in AMA Computer College Amadeo. Each number of students in every strand

indicates accordingly in the table. Knowing the sample, the exact number of population

in every strand will be divided into 996 which is the total number of population of all

strand and multiplied to the result of sample size or the result of N which is the Slovins’

Formula that researchers used. The total number of sample will be the respondents of the

researchers.
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5. Data Analysis

Data analysis emphasize the process of applying statistical or logical systematically to

describe and evaluate data.

The following methods were applied :

1. To obtain measure that describe the “ Senior High Schoiol

Students basis “ In terms of determining the factors that affects

them to choose Sky Ranch Tagaytay as a Tourist Spot by

distribution of questionnaires.

2. To determine what will be the exact number of the respondents, the

sample of each data was calculated by using Slovins’ Formula.

Slovins’ Formula

n = N / (1 + N e2)

Where:

n = sample size

N= population

e = margin of error (0.5)