IT & ITeS

For updated information, please visit www.ibef.org June 2019

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 Table of Content

Executive Summary………….….…..… 3

Advantage India……………..….……… 4

Market Overview ………..…………..…. 6

Recent Trends and Strategies……...…14

Growth Drivers and Opportunities....….18

Key Industry Organisations.............…. 29

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 EXECUTIVE SUMMARY

 India’s IT industry contributed around 7.7 per cent to the country’s GDP and is expected to contribute 10 per
cent of India’s GDP by 2025. IT industry employs nearly 3.97 million people in India of which 105,000 were
Large contribution to the added in FY18. The industry added around 105,000 jobs in FY18 and is expected to add over 250,000 new
Indian economy jobs in 2019.
 IT industry is fueling the growth of start-ups in India, with the presence of around 5,300 tech start-ups in India.

 The IT-BPM sector in India expanded at a CAGR of 10.71 per cent to US$ 167 billion in FY18 from US$ 74
Strong growth
billion in FY10, which is 3–4 times higher than the global IT-BPM growth. It is estimated that the size of the
opportunities industry will grow to US$ 350 billion by 2025.

 India is the leading sourcing destination across the world, accounting for approximately 55 per cent market
Leading sourcing share of the US$ 185-190 billion global services sourcing business in 2017-18.
destination  India acquired a share of around 38 per cent in the overall Business Process Management (BPM) sourcing
market.

 India’s highly qualified talent pool of technical graduates is one of the largest in the world, facilitating its
Largest pool of ready to emergence as a preferred destination for outsourcing, computer science/information technology accounts for
hire talent the biggest chunk of India' fresh engineering talent pool, with more than 98 per cent of the colleges offering
this stream.

 The computer software and hardware sector in India attracted cumulative Foreign Direct Investment (FDI)
Most lucrative sector for
inflows worth US$ 37.23 billion between April 2000 and March 2019 and ranks second in inflow of FDI, as per
investments data released by the Department for Promotion of Industry and Internal Trade (DPIIT).

 Total export revenue of the industry is expected to grow 7-9 per cent year-on-year to US$ 135-137 billion in
Export and employment FY19. IT-BPM sector accounts for largest share in total Indian services export, which is 45 per cent.
growth
 Hiring at India’s top 10 information technology (IT) companies grew more than four-fold year-on-year in 2018.

Note: BPM – Business Process Management, Data update for FY19 may be available by March 2019 from NASSCOM
Source: NASSCOM, DPIIT, Aranca Research

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 IT & ITeS

ADVANTAGE
INDIA

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 ADVANTAGE INDIA

 Strong growth in demand for exports from new  Indian IT firms have delivery centres across
verticals. the world.

 Rapidly growing urban infrastructure has  IT & ITeS industry is well diversified across
fostered several IT centres in the country. verticals such as BFSI, telecom and retail.

 Expanding economy to propel growth in local  Increasing strategic alliance between domestic
demand. and international players to deliver solutions
across the globe.

ADVANTAGE
INDIA
 India has a low-cost advantage by being 5-6  Tax exemption of three years in a block of
times inexpensive than US. seven years to start-ups under ‘Startup India’.
 A preferred destination for IT & ITeS in the  More liberal system for raising global capital,
world; continues to be a leader in the global funding for seed capital and growth and ease of
sourcing industry with 55 per cent market doing business, etc. have been addressed.
share.
 In the Interim Budget 2019-20, the Government of India
announced plans to launch a national programme on AI* and
setting up of a National AI* portal.
 In February 2019, the Government of India released the National
Policy on Software Products 2019 to develop India as a software
product nation

Note: SEZ stands for Special Economic Zone, BFSI stands for Banking, Financial Services and Insurance, E stands for Estimate, F stands for Forecast, AI* - Artificial Intelligence
Source : Nasscom, News sources

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 IT & ITeS

MARKET
OVERVIEW

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 EVOLUTION OF THE INDIAN IT SECTOR

 Firms in India became multinational

companies with delivery centres
 With increased investment across the globe
in R & D, India became a  India’s IT sector is at an inflection
product development point, moving from enterprise
destination. servicing to enterprise solutions

Pre-1995 1995-2000 2000-05 2005-2016 2017

 The US$ 167 billion Indian IT industry

 By early 90s, US-based  Firms in India grew in terms employs nearly four million people.
companies began to of their size and scope of  India ranks third among global start-up
outsource work on low- services offered as more ecosystems with more than 5,300 tech
cost and skilled talent pool and more western start-ups.
in India. companies setup their bases
 Indian IT and BPM industry is expected to
in the country.
grow to US$ 350 billion by 2025

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 SEGMENTS OF INDIA’S IT SECTOR

IT & ITeS sector

Business Process Software products and

IT services Hardware
Management engineering services

 Market Size: US$ 92.49  Market size: US$ 36.2 billion  Market size: US$ 34.39  Market size: US$ 14.48
billion during FY19E. during FY19E. billion during FY19E. billion in FY19E.

 Over 81 per cent of revenue  Around 87 per cent of  Over 83.9 per cent of  The domestic market
comes from the export revenue comes from the revenue comes from exports. accounts for a significant
market. export market. share.
 The software products and
 BFSI continues to be the  Market size of BPM industry engineering services  The segment had around 8
major vertical of the IT to reach US$ 54 billion by segment grew 10.5 per cent per cent share in Indian IT
sector. FY25. in FY17. sector revenues in FY19E.

 IT services had around 51  BPM segment had around 20  It had around 19 per cent  Hardware exports from India
per cent share in total Indian per cent share in Indian IT share in Indian IT sector are expected to grow at 7-8
IT sector revenues in FY19E. sector revenues in FY19E. revenues in FY19E. per cent in FY19.^

Notes: E – estimated, ^As per Electronics and Computer Software Export Promotion Council
Source: NASSCOM, Aranca Research, News sources

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 INDIA’S IT MARKET SIZE GROWING

 IT BPM industry revenues (excluding hardware) was estimated at Market

Visakhapatnam
size of IT industry
port traffic
in India
(million
(US$
tonnes)
billion)
around US$ 167 billion in FY 2017-18 and grew to US$ 181 billion in
FY2018-19. #CAGR
200 10.45 %
 The contribution of the IT sector to India’s GDP stood at 7.9 per cent
in 2017-18. 180
137
 The domestic revenue^ of the IT industry is estimated at US$ 44 160 126
billion and export revenue is estimated at US$ 137 billion in FY19. 117
140
108
 The market size of India’s IT-BPM sector is expected to grow to US$ 98.5
120
350 billion by 2025 and BPM is expected to account for US$ 50-55 87
billion out of the total revenue. 100 76
69
 Spending on Information Technology in India is expected to grow 80 59
over 9 per cent to reach US$ 87.1 billion in 2018.*
50
60
 Outsourcing of large technology contracts by clients is expected to
accelerate the growth of the industry in FY20. 40
41 44.0
34 35 37
 The cloud market in India is expected to grow three fold to US$ 7.1 20 29 32 32 32
24
billion by 2022 with the help of Growing adoption of Big Data,
0
analytics, artificial intelligence and Internet of Things (IoT), according
to Cloud Next Wave of Growth in India report.

Domestic^ Export

Note: E – estimate, *As per Gartner, ^Including Hardware, #CAGR is for total of domestic and export
Source: NASSCOM, Gartner, Aranca Research

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 STRONG GROWTH IN IT & ITeS EXPORTS

Growth in export revenue (US$ billion) Sector-wise breakup of export revenue (FY18)

CAGR 12.26 %
140.0
120.0
28.0
25.0
100.0 22.4 IT Services
21.80%
80.0 14.0 20.0 26 28
14.1 24.4
60.0
13.0 20.0 23.0
70.0
8.8 10.0 11.4 61.0 66.0
15.9 17.8 55.5
BPO
40.0 14.1
9.9 11.7 57.00%
20.0 39.9 43.9 52.0 21.20%
25.8 25.8 33.5
E R&D and software
0.0 products

FY18E
FY09

FY10

FY11

FY12

FY13

FY14

FY15

FY16

FY17
IT services BPM Software Products and Engg. Services

 Total exports from the IT-BPM sector (including hardware) were estimated to have been US$ 137 billion during FY19; exports rose at a CAGR of
12.26 per cent during FY09–18.

 Export of IT services has been the major contributor, accounting for 57.00 per cent of total IT exports (including hardware) during FY18

 BPO and E R&D and software products exports accounted for 21.20 per cent and 21.80 per cent of total IT exports during FY18, respectively.
ER&D market is expected to grow to US$ 42 billion by 2022 from US$ 28 billion, currently.

 Total export revenue of the industry is expected to grow 7-9 per cent year-on-year to US$ 135-137 billion in FY19.

Note: E – estimated, Data update for FY19 may be available by September 2019
Source: Nasscom, Make in India, IDC

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 BFSI - A KEY BUSINESS VERTICAL FOR IT-BPM
INDUSTRY

 BFSI is a key business vertical for the IT-BPM industry. A major Revenue share of IT majors from BFSI (Q4 FY19)
share of revenue of IT majors comes from the BFSI business
vertical.
50.00%
 Adoption of new technologies is expected to accelerate growth of the
45.00%

45.50%
BFSI vertical. The need for undertaking investments in IT will also be
required for gaining competitive advantage instead of solely for 40.00%
reducing operational costs. 35.00%
 Revenue growth in the BFSI vertical stood at 6.8 per cent y-o-y 30.00%

31.60%
30.90%

30.80%
between July-September 2018.
25.00%
 Analysts expect healthy Q4 FY19 results for the IT-BPM industry due
20.00%

21.80%
to execution of deal wins recently.
15.00%

13.40%
10.00%

5.00%

0.00%

L&T Infotech*
Tech Mahindra**

TCS

Infosys^
Wipro
Mindtree
Note: BFSI - Banking, Financial Services and Insurance, mentioned figures are for IT and BPM only and do not include engineering services and hardware exports, ^For the ‘Financial
Services’ vertical, *Sum of ‘BFS’ and ‘Insurance’ verticals, ** - Data as per Q3 2018
Source: NASSCOM Quarterly Review, Ministry of Electronics and IT Annual Report, Company Financial Results and Factsheets

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 WITH OVER 62 PER CENT SHARE, US IS MAJOR
IMPORTER OF IT SERVICES

 US has traditionally been the biggest importer of Indian IT exports; Geographic breakup of export revenue in 2017-18 (percentage)
over 62 per cent of Indian IT-BPM exports were absorbed by the US
during FY18.

 Non US-UK countries accounted for just 21 per cent of total Indian
IT-BPM exports during FY18.
2
 As of FY18, US and UK are the leading customer markets with a 8
combined share of nearly 80 per cent . However, there is growing
demand from APAC, Latin America and Middle East Asia. 11
 Being the low cost exporter of IT services, India is going to attract
more markets in other regions in the same manner it tapped US
markets.

17
62

US UK Europe (ex-UK) Asia RoW

Note: ROW is Rest Of the World, APAC is Asia Pacific, Data update for FY19 may be available by September 2019
Source: Nasscom, Department of Electronics and IT Annual Report

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 IT-BPM SECTOR DOMINATED BY LARGE PLAYERS

Number of Percentage of total Percentage of total

Category Work Focus
players export revenue employees

 Fully integrated players offering complete range of services

Large 11 47-50% ~35-38%  Large scale operations and infrastructure
 Presence in over 60 countries

 Mid tier Indian and MNC firms offering services in multiple

verticals
Medium 120-150 32-35% ~28-30%
 Dedicated captive centres
 Near shore and offshore presence in more than 30-35 countries

 Players offering niche IT-BPM services

~1,000-
Emerging 9-10% ~15-20%  Dedicated captives offering niche services
1,200
 Expanding focus towards sub Fortune 500/1,000 firms

 Small players focussing on specific niches in either services or

Small ~15,000 9-10% ~15-18% verticals
 Includes Indian providers and small niche captives

Source: Nasscom

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 IT & ITeS

RECENT TRENDS
AND STRATEGIES

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 NOTABLE TRENDS

Global delivery  Indian software product industry is expected to reach the mark of US$ 100 billion by 2025. Indian companies
model have set up over 1,000 global delivery centres in about 80 countries over the world.

 India is a prominent sourcing destination across the world, accounting for approximately 55 per cent market
Leading sourcing share in the global services sourcing business, as of FY18.
destination  India acquired a share of around 38 per cent in the overall Business Process Management (BPM) sourcing
market.

 Fall in automation costs and rise of digital has led to higher onshoring by the industry.
Rise of onshoring  Onshore revenue of Indian IT industry* has grown from around 48 per cent in 2011-12 to 55.2 per cent for the
quarter ended June 2018^.

 Disruptive technologies, such as cloud computing, social media and data analytics, are offering new avenues
New technologies of growth across verticals for IT companies
 The SMAC (social, mobility, analytics, cloud) market is expected to grow to US$ 225 billion by 2020

 India’s IT sector is gradually moving from linear models (rising headcount to increase revenue) to non-linear
Growth in non-linear ones
models  In line with this, IT companies in India are focusing on new models such as platform-based BPM services and
creation of intellectual property
 Large players with a wide range of capabilities are gaining ground as they move from being simple
Large players gaining maintenance providers to full service players, offering infrastructure, system integration and consulting
services
advantage
 Of the total revenue, about 80 per cent is contributed by 200 large and medium players
Note: *Company financials of top listed companies – NASSCOM, ^NASSCOM Quarterly Industry Review September 2018

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 NOTABLE TRENDS

SMAC technologies, an
 Social, Mobility, Analytics and Cloud (SMAC), a paradigm shift in IT-BPM approaches experienced until now,
inflection point for Indian is leading to digitisation of the entire business model
IT

 The National Association of Software and Services Companies (NASSCOM), IT industry body has partnered
with GE Healthcare to bring digital healthcare solutions to the market.
Collaborations
 Tata Consultancy Services (TCS), India's largest software services firm announced its collaboration tech
giant Google to build industry-specific cloud solutions.

 The computer software and hardware sector in India attracted cumulative Foreign Direct Investment (FDI)
Most lucrative sector for
inflows worth US$ 35.82 billion between April 2000 and December 2018, according to data released by the
investments Department for Promotion of Industry and Internal Trade (DPIIT).

 Tier II and III cities are increasingly gaining traction among IT companies, aiming to establish business in
India.
 Cheap labour, affordable real estate, favourable government regulations, tax breaks and SEZ schemes
Emergence of Tier II cities facilitating their emergence as a new IT destination
 Giving rise to the domestic hub and spoke model, with Tier I cities acting as hubs and Tier II, III and IV as
network of spokes.

 India’s IT market is experiencing a significant shift from a few large-size deals to multiple small-size ones
Changing business  The number of start-ups in technology is expected to reach 50000, adding to around 2 per cent of GDP
dynamics  Delivery models are being altered, as the business is moving to capital expenditure (Capex) based models
from operational expenditure (Opex), from a vendor’s frame of reference

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 STRATEGIES ADOPTED

 Social Computing, Mobility, Analytics and Cloud (SMAC) is taking significant leaps
Movement to SMAC and
 Companies are getting into this field by offering big data services, which provides clients better insights for
digital space
future cases

Fast-growing sectors  Knowledge services, data analytics, legal services, Business Process as a Service (BPaaS), cloud-based
within the BPM domain services

 Companies are now investing a lot in R&D and training employees to create an efficient workforce, enhancing
productivity and quality
Promotion of R&D
 R & D forms a significant portion of companies’ expenses, which is critical when margins are in pressure, to
promote innovations in the changing landscape

 Companies are expanding their business to Tier II and III cities to have low cost advantage

 In October 2018, HCL Technologies laid the foundation stone for a new global IT development centre at
Expanding in Tier II and
Vijayawada. The facility will come up over 29.86 acres at an investment of Rs 700 crore (US$ 99.74 million).
III cities and externally
 Companies are expanding their business towards emerging economies of East Europe and Latin American
countries

 Most of the IT companies have been offering similar products and services to their clients
Product and Pricing  The companies are working towards product differentiation through various other services by branding
differentiation themselves, e.g. Building Tomorrow's Enterprise by Infosys

 Indian IT firms have started to adopt pricing strategies to compete with Global firms like IBM and Accenture

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 IT & ITeS

GROWTH DRIVERS
AND OPPORTUNITIES

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 IT SECTOR TO BE DRIVEN BY STRONG DEMAND AND
INDIAN EXPERTISE
 Nasscom has launched an online platform
which is aimed at up-skilling over 2 million
technology professionals and skilling another
2 million potential employees and students.
 Global BPM spending estimated to rise and
 Strong mix of young and experienced
reach to US$ 233 billion by 2020
Talent professionals
Global
Pool  IT service giant DXC Technology has decided
Demand
to set up its first global analytics unit in
Bengaluru to leverage the skill set that India
 Tax holidays for STPI and SEZs
offers.
 More liberal system for raising capital, Growth
Drivers Domestic
seed money and ease of doing Policy
Growth  Computer penetration expected to increase
business. Support
 In the Interim Budget 2019-20, the  Increasing adoption of technology and
Government of India announced plans telecom by consumers and focused
to launch a national programme on AI* Infrastructure government initiatives leading to increased
and setting up of a National AI* portal. ICT adoption

 Government of India has identified

Information Technology as one of the
12 champion service sectors for which
an action plan is being developed. Also,
the government has set up a Rs 5,000  Robust IT infrastructure across various cities in India such
crore (US$ 745.82 million) fund for as Bengaluru
realising the potential of these
 Technology mission for services in villages and schools,
champion service sectors.
training in IT skills and E-Kranti for government service
delivery and governance scheme

Note: STPI stands for Software Technology Park of India, SEZ stands for Special Economic Zone, ICT - Information and communications technology, IT-BPM – Information Technology
Business Process Management, AI* - Artificial Intelligence
Source: Nasscom, News Articles

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 EXPORTS TO REMAIN ROBUST AS GLOBAL IT
INDUSTRY MAINTAINS GROWTH

 Export revenue from the industry has grown at a CAGR of 11.85 per Export revenue from IT industry (US$ billion)
cent to US$ 137 billion in FY19E from US$ 50 billion in FY10.
 In FY19 Exports in IT and IT Enabled Services (ITeS) registered a 160 CAGR 11.85%%
growth of 17 per cent to reach Rs 1.09 lakh crore (US$ 15.63 billion)
in Telangana. 140
137

120 126
117

100 108
99

80 86
76
69
60
59
50
40

20

0
FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19

Note: E – Estimate
Source: Nasscom, Media Sources

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 DIGITAL EXPORTS TO BE A MAJOR GROWTH DRIVER

 Global digital spend is expected to increase from US$ 180 billion in Export revenue from Digital (US$ billion)
2017 to US$ 310 billion by 2020.
35
 India’s IT industry is increasingly focusing on digital opportunities as
CAGR 44.22%
digital is poised to be a major segment in the next few years. It is
33
also currently the fastest growing segment, growing over 30 per cent
30
annually.
 Export revenue from digital segment already forms about 20 per
cent of the industry’s total export revenue. The figure was estimated 25
25
at US$33 billion in FY19.
 Revenue from digital segment is expected to comprise 38 per cent 20
of the forecasted US$ 350 billion industry revenue by 2025.^
 India has become the digital capabilities hub of the world:
15 16
• More than 8,100 firms offer digital solutions
• Digitally skilled talent pool of 450,000-500,000
10 11
• 75 per cent of global digital talent in India

0
FY16 FY17 FY18 FY19E

Note: ^According to Nasscom, E – Estimated, FY18 export figures are estimated between US$ 22-25 billion by NASSCOM
Source: Nasscom, IDC, Media Sources

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 INDIAN TALENT POOL READY TO TAKE IT SECTOR TO
THE NEXT LEVEL

 Availability of skilled English speaking workforce has been a major Annual entry-level talent pool in India* (in 000s)
reason behind India’s emergence as a global outsourcing hub.
 The number of engineering graduates has increased from 651,000 900
in 2013 to an estimated 779,000 in 2017 and is further expected to
grow to 802,000 by 2020. Indian IT industry is expected to add 800
around 250,000 new jobs in 2019. 794 802
779 787
771
753
 Employment in the sector reached 3.97 million in 2017-18. An 700
707
addition of around 105,000 was witnessed in FY18. Online hiring
651
activity in IT software sector increased 28 per cent year-on-year. 600
 India BPO promotion scheme was approved under Digital India
programme. It aims to create employment opportunities for the 500
youth and promote investments in the IT&ITeS industry. Under the
scheme employment has already been created for more than 10,000 400
individuals.
 India’s top 10 Information technology companies added about 300
114,390 engineers to its workforce in 2018 against 22,156 in 2017.
200

100

0
2013 2014 2015 2016 2017 2018E 2019E 2020E

Note: *Refers to graduates with Bachelors degree in engineering (four-year degree course)
Source: Nasscom, Everest Group

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 SEZ’S TO DRIVE IT SECTOR; TIER II CITIES EMERGE
AS NEW CENTERS

 IT-SEZs have been initiated with an aim to create zones that lead to Parameters STPI SEZ
infrastructural development, exports and employment
Term  10 years  15 years
 As of January 22, 2019, there were 231 exporting SEZs across the  100 per cent tax  100 per cent tax
country holiday on export holiday on exports
 Over 50 cities already have basic infrastructure and human resource profits for first 5 years
Fiscal benefits
to support the global sourcing and business services industry. Some  Exemption from  Exemption from
cities are expected to emerge as regional hubs supporting domestic excise duties and excise duties and
companies customs customs
 Software Technology Parks of India (STPI) has set up 57 centres  No location
 Restricted to
across the country which provide single window clearance and constraints
Location and prescribed zones
infrastructure facilities. Under STP scheme, STP units can avail  23 per cent STPI
size restrictions with a minimum area
Excise Duty exemptions on procurement of indigenously units in tier II and III
of 25 acres
manufactured goods. cities
IT sector employment distribution
in Tier I and Tier II/III cities
6,000
3,230
5,000
4,000
3,000
175
2,000
1,000 1,821 1,615
-
2008 2018
Tier I locations Tier II locations
Note: SEZ – Special Economic Zone, STPI (Software Technology Parks of India)
Source: EY, Nasscom

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 TREMENDOUS GROWTH OF GLOBAL IN–HOUSE
CENTRES

Revenue of GIC’s in India Number of GIC’s in India

30 1,200
CAGR 15.18%

1,140
1,100
25 1,000

1,050
1,025
25.0
20 21.5 800

825
19.4

760
700
15 600
15.5

10 11.5 400

450
10.7

5 200

180
0 3.0 -
FY03 FY09 FY10 FY14 FY15 FY16 FY18 2000 2005 2010 2012 2013 2015^ 2016 2017 2018*

 Global In-House Centres (GIC), also known as captive centres, are one of the major growth drivers of the IT-BPM sector in India. They also
operate in engineering services and software product development.
 As of March 2018, there were over 1,140 GICs operating out of India. Revenue of GICs of India has increased at a CAGR of 15.18 per cent
between FY03-FY18 to touch US$ 25.0 billion in FY18.
 The impact of the segment goes beyond revenue and employment, as it helps in developing India as a R&D hub and create an innovation
ecosystem in the country
 Within the captive landscape, Engineering Research and Development/Software Product Development (ER&D/SPD) is the largest sub-segment.
 As of FY18, GIC’s employed 900,000 direct employees, according to a report by Nasscom. India continues to attract international firms to expand
their GICs in the country.
Note: 2018* - Data taken from NASSCOM Strategic Review 2018, ^As of end of financial year
Source: Zinnov, Nasscom,

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 IMPRESSIVE GROWTH PROSPECTS SUSTAIN PE AND
VC INTEREST

 IT & ITeS is the leading sector in receipts of private equity (PE) PE and VC investments in IT & ITeS (US$ million)
investments in India.
 PE investments in the sector stood at US$ 2,400 million in Q4 2018. 3500.0 120.0
 Venture Capital (VC) investments in the IT & ITeS sector stood at 3000.0

3200.0

3200.0

3200.0
100.0
US$ 53.0 million during Q4 2018.

96.0
2500.0
 Baring Private Equity Asia (BPEA) is going to acquire a 30 per cent

2600.0
80.0

2400.0

2400.0
79.0
stake in NIIT technologies Ltd for a consideration of Rs 2,627 crore 2000.0

75.0

73.0
71.0

68.0
(US$ 375.88 million). 60.0
1500.0

55.0
 TCS has made significant investments in building intellectual

53.0
1400.0
40.0
property in the digital assurance domain. 1000.0

1000.0
500.0 20.0

0.0 0.0

Q1 2017

Q2 2017

Q3 2017

Q4 2017

Q1 2018

Q2 2018

Q3 2018

Q4 2018
PE Investments (LHS) VC Investments (RHS)

Note: Data for first quarter of both years has been calculated by deducting Q2 investments from H1 investments, LHS – Left Hand Side axis, RHS – Right Hand Side axis
Source: The Indian Private Equity and Venture Capital Association

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 NEWER GEOGRAPHIES AND VERTICALS PROVIDE
HUGE OPPORTUNITIES

 BRIC nations, continental Europe, Canada

and Japan have IT spending of
approximately US$ 380–420 billion
 Adoption of technology and outsourcing is
expected to make Asia the 2nd largest IT
market

New
geographies

 Government, healthcare, media and

utilities together have IT spend of
approximately US$ 190 billion, but account
New customer New just 8 per cent of India’s IT revenue
segments verticals
 Non-linear growth due to platforms,
products and automation

 SMBs have IT spend of approximately US$  Emerging verticals (retail, healthcare,

230–250 billion, but contribute just 25 per utilities) are driving growth
cent to India’s IT revenue
 The emergence of new service offerings
and business models would aid in tapping
market profitably and efficiently

Note: SMB - Small and Medium Businesses

Source: International Data Corporation (IDC), Nasscom

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 EXPANSION OF FOCUS AREAS TO AID FUTURE
GROWTH … (1/2)

 Technologies, such as telemedicine, health, remote monitoring Market size of other progressing verticals by 2020 (US$ billion)
solutions and clinical information systems, would continue to boost
demand for IT service across the globe 0 50 100 150 200 250 300

 IT sophistication in the utilities segment and the need for

Media
standardisation of the process are expected to drive demand 17
 Digitisation of content and increased connectivity is leading to a rise in
IT adoption by media

Utilities
 RBI is executing a plan to reduce online transaction costs to encourage
25
digital banking in India

 The rollout of Fifth Generation (5G) wireless technology by

Healthcare
telecommunication companies is expected to bring at least US$ 10
billion global business to Indian IT firms by 2019-25 58

Government
90

SMB

250

Note: SMB - Small and Medium Business

Source: Nasscom, Gartner

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 EXPANSION OF FOCUS AREAS TO AID FUTURE
GROWTH … (2/2)

 Emerging geographies would drive the next growth phase for IT firms in India

 BRIC would provide US$ 380–420 billion opportunity by 2020

 Focus on building local credible presence, high degree of domain expertise at competitive costs and attaining operational excellence hold key to
success in new geographies

 Emphasis on export of IT services to current importers of other products and services

Countries offering growth potential to IT firms

Country IT spend India’s penetration Key segments

Canada US$ 63 billion ~1.5 per cent Enterprise applications, cyber security, healthcare IT

Europe US$ 230 billion <1.5 per cent IT sourcing, BPM, IS outsourcing, CAD

Japan US$ 235 billion <1 per cent CRM, ERP, Salesforce automation, SI

Spain US$ 26 billion <1.5 per cent IT sourcing, SI

Mexico US$ 29 billion ~4 per cent IT sourcing, BPM

Brazil US$ 47 billion ~2 per cent Low level application management, artificial intelligence, R D

China US$ 105 billion <1 per cent Software outsourcing, R D

Australia US$ 48 billion ~4 per cent Procurement outsourcing, infrastructure software and CAD

Source: Nasscom

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 IT & ITeS

KEY INDUSTRY
ORGANISATIONS

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 INDUSTRY ORGANISATIONS

National Association of Software and Services Companies

Ministry of Electronics and Information Technology (MeitY)
(NASSCOM)

Address: Electronics Niketan, 6, CGO Complex, Address: International Youth Centre Teen Murti Marg, Chanakyapuri,
Lodhi Road, New Delhi - 110 003 New Delhi – 110 021
Phone: 91 11 2436 9191 Phone: 91 11 2301 0199
Fax: 91 11 2436 2626 Fax: 91 11 2301 5452
E-mail: mljoffice@gov.in E-mail: info@nasscom.in
Website: http://meity.gov.in/ Website: https://www.nasscom.in/

Electronics and Software Exports Promotion Council (ESC) Software Technology Parks of India

Address: 155, Okhla Phase III, Okhla Industrial Area, New Delhi, Delhi – Address: Ninth Floor, NDCC-II,Jai Singh Road (Opposite Jantar
110 020 Mantar), New Delhi – 110 001
Phone: 91 11 4748 0000 Phone: 91 11 2343 8188
E-mail: info@escindia.com Fax: 91 11 2343 8173
Website: https://www.escindia.in/ Website: https://www.stpi.in/

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 IT & ITeS

USEFUL
INFORMATION

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 GLOSSARY

 APAC: Asia Pacific

 BFSI: Banking, Financial Services and Insurance
 BPM: Business Process Outsourcing
 CAGR: Compounded Annual Growth Rate
 C U: Construction and Utilities
 FDI: Foreign Direct Investment
 GOI: Government of India
 INR: Indian Rupee
 IT & ITeS: Information Technology-Information Technology Enabled Services
 NAC: Nasscom Assessment of Competence
 RoI: Return on Investment
 ROW: Rest of the World
 SEZ: Special Economic Zone
 SMB: Small and Medium Businesses
 STPI: Software Technology Parks of India
 T M: Telecom and Media
 T T: Travel and Transport
 US$ : US Dollar
 UT: Union Territory
 Wherever applicable, numbers have been rounded off to the nearest whole number

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 EXCHANGE RATES

Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)

Year INR INR Equivalent of one US$ Year INR Equivalent of one US$

2004–05 44.95 2005 44.11

2005–06 44.28 2006 45.33
2006–07 45.29 2007 41.29
2007–08 40.24
2008 43.42
2008–09 45.91
2009 48.35
2009–10 47.42
2010 45.74
2010–11 45.58
2011 46.67
2011–12 47.95
2012 53.49
2012–13 54.45

2013–14 2013 58.63

60.50

2014-15 61.15 2014 61.03

2015-16 65.46 2015 64.15

2016-17 67.09 2016 67.21

2017-18 64.45 2017 65.12
2018-19 69.89 2018 68.36

Source: Reserve Bank of India, Average for the year

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 DISCLAIMER

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This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the
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Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any
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