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RFM History

RFM Corporation was incorporated in 1957 in the Philippines to manufacture flour despite wheat not being grown locally. Over time, RFM expanded into other food businesses such as cooking oil, margarine, and animal feeds. In the 1990s and 2000s, RFM acquired several local food and beverage companies, including the makers of Sarsi and Pop Cola soft drinks and Selecta ice cream. RFM also partnered with foreign companies for various food ventures and divested some business lines before eventually spinning off its poultry subsidiary Swift Foods Inc. as a separate company in the early 2000s.

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312 views2 pages

RFM History

RFM Corporation was incorporated in 1957 in the Philippines to manufacture flour despite wheat not being grown locally. Over time, RFM expanded into other food businesses such as cooking oil, margarine, and animal feeds. In the 1990s and 2000s, RFM acquired several local food and beverage companies, including the makers of Sarsi and Pop Cola soft drinks and Selecta ice cream. RFM also partnered with foreign companies for various food ventures and divested some business lines before eventually spinning off its poultry subsidiary Swift Foods Inc. as a separate company in the early 2000s.

Uploaded by

Antonette Tagamtam
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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RFM Corporation was incorporated in August 16, 1957 as Republic Flour Mills Inc.

to manufacture flour
in the Philippines, despite wheat not being grown in the Philippines. Its founders included Salvador Z.
Araneta, José N. Concepcion, Sr., B.J. Server, Albino Z. SyCip, Zoilo Alberto, Francisco D. Gamboa, Edward
Miller Grimm, Leonardo Eugenio, David SyCip and Charles “Chick” Parsons.[2] In 1963, RFM began
manufacturing cooking oil and margarine. Two years later, started manufacturing poultry and hog feeds.
In 1971, RFM integrated forward into hog and poultry breeding. It entered into a licensing agreement
with Peterson Farms and H&N, Inc. to breed day-old chicks. In 1973, RFM entered into an exclusive
licensing agreement with Swift & Company to use the brand “Swift” for its meat processing business (in
1987, RFM purchased ownership rights for its exclusive use in the Philippines). For the next 15 years,
RFM concentrated on growing its established core businesses and also introduced other grocery
products, such as cake mixes, hotcake mixes, and ingredient mixes.

As it entered the 1990s, RFM began acquiring of a number of local companies and established
partnerships with foreign companies. First, it acquired Cosmos Bottling Corporation, the maker of Sarsi
and Pop Cola soft drink brands, from the Wong family in 1989. A year later, it acquired the Selecta ice
cream brand from the founding Arce family.

In 1994, RFM divested its interest in hog operations and the poultry operations became known as Swift
Foods Inc. (SFI). Also in the same year, Swift Foods Inc., Selecta Dairy Products Inc. and Cosmos Bottling
Corporation conducted an initial public offering of its shares of stock through the Philippine Stock
Exchange. In 1995, RFM Properties and Holdings, Inc. was established to consolidate RFM’s real estate
assets as well as break into the property development business. The company was later renamed
Philippine Townships, Inc. and finally as Philtown Properties, Inc in 2008.

Between 1995 and 2000, RFM briefly ventured into noodle manufacturing, tuna processing, bakeshop
business with the acquisition of the Rolling Pin trademark, food franchising (Little Caesars Pizza and Dairy
Queen) and thrift banking (Consumer Bank).

In 1999, RFM formed a partnership with Unilever to produce and market its Selecta ice cream under the
joint-venture company, Selecta Walls Inc., (now, Unilever-RFM Ice Cream Inc.).

In 2001, RFM sold its soft drink subsidiary Cosmos Bottling Corporation to Coca-Cola Bottlers Philippines,
Inc.[3][4] Cosmos continued to be listed in the Philippine Stock Exchange until 2013.[5]
In 2003, RFM spun off Swift Foods Inc. to become a separately owned company.[

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