LEMON LEMONIES
A Marketing Plan
Presented to
Faculty of Senior High School
Our Lady of Fatima University
In Partial Fulfillment of the
Requirement for
Principles of Marketing
Brenguela, Aimae
Cruz, Marriel Princess
Estipular, Daisy Mae
Fernandez, Mika Janea
Mijares, Catherine
Rogelio, Patricia Mae
Rogero, Maricris
Tolentino, Christine Jane
Tubale, Monica
Velez, Shella Mae
Ms. Tequia
Marketing Adviser
1.0 Business Summary
1.1 Company Name
Sweet Lemon was established last
September 13, 2019. The company name is
easy to spell, remember and find for our
valuable customers. The product of the
company focuses on how to produce bakery-fresh and lip-smacking lemon
desserts.
1.2 Mission and Vision Statement
Sweet Lemon Mission Statement
To provide a one-of-a-kind dessert that will increase customer
satisfaction and loyalty.
To offer reasonably price yet high quality food, clean environment
and approachable and friendly employees.
Sweet Lemon Vision Statement
To become the most profitable shop and the reference for best
desserts around the country.
2.0 Product
2.1 Product Name
Lemon Lemonies is the product name of this marketing plan. Since this
desserts main ingredient is Lemon, and the texture of this dessert is
somehow similar to brownies, we came up to a product name of Lemon
Lemonies.
2.2 Product Description
A perfect combination for White Chocolate and Lemon Lovers! The bars
themselves are not super lemony thanks to melted white chocolate. The
boldly tart yet-sweet element, combined with the thick, dense, chewy
texture makes the lemonies richly satisfying.
2.3 Product Layout
2.4 Equipment and Machineries
Equipment Use
Bowl or Mixing Commonly used for mixing small quantities or beating
Bowls eggs. Larger bowls are most often used to prepare
medium amounts of sauces or for mixing dried ingredients.
Spatula Used for lifting, flipping, or spreading. But in our product
we use spatula for spreading.
Whisk We used it to blend ingredients smooth or to incorporate
air into a mixture.
Strainer We used it to separate and break up clumps in dry
ingredients such as flour, as well as to combine them.
Pan It is a metal pan used in an oven in terms of baking
Toothpick We stick a toothpick into the center of our lemon lemonies
for us to check and to test if it is well baked and done
already.
Foil It is used to cover baking surfaces and to wrap our lemon
lemonies.
Grater We used it to slice, grinds, and cuts food into shapes,
such as strips or bits, so the ingredient can be evenly
dispersed into the food being prepared.
Machinery Use
Mixer We used it to mix the ingredients especially the
eggs and the all-purpose flour.
2.5 Procedures
1. Preheat oven to 350 F. Line an 8-by-8 inch baking pan with aluminum
foil, spray with cooking spray; set aside.
2. Bars- In a large microwave- safe bowl add the white chocolate , butter
and heat to melt, about 2 minutes on high power. Stop to check and stir
after 1 minute, and then heat in 20 seconds burst, until mixture can be
stirred smooth. White chocolate is very prone to scorching and seizing up,
so watch it carefully and don't over heat.
3. Wait momentarily before adding the eggs so you don't scramble them.
Add the eggs, granulated sugar, lemon juice, and whisk until combined.
4. Add the flour, optional salt, and stir until just combined; don't overmix.
5. Turn batter out into prepared pan, smoothing the top lightly with a
spatula.
6. Bake for about 27 to 28 minutes, or until a toothpick inserted in the
center comes out mostly clean, or with a few moist crumbs, but no batter;
set aside and make the glaze.
7. Glaze- ln a medium bowl, add 2 cups confectioner's sugar, 1/3 cup
lemon juice, and whisk until smooth. As necessary add additional lemon
juice (or sugar ) to reach desired glaze consistency. I used slightly over
1/3 cup lemon juice. Glaze should be fairly thin and easily pourable.
8. Pour glaze and sprinkle lemon zest; cod the bars atleast 2-3 hours.
3.0 Price
3.1 Pricing Strategy
Sweet Lemon products are priced with the competition in mind. It offers
the superior quality homemade products for their customers, at affordable
price. The business is not concerned with setting high prices to signal
luxury or prestige, nor is attempting to achieve the goals of offsetting low
prices by selling high quantities of goods. Instead value pricing is
practiced so that customers feel comfortable purchasing luscious
homemade products. The pricing strategy also makes Sweet Lemon
products good gifts for birthdays, graduations, or just simple cravings. The
customized lemon lemonies will sell for more than the regular Sweet
Lemon goods because of some added ingredients. The lemon lemonies
will ensurely be price competitively, offering a good value against it
competition.
4.0 Place
4.1 Place
The Sweet lemon Production area is located at #17 Sta. Rosa St.
Commonwealth, Quezon City. This is surrounded by schools and other
establishments where the product will become popular especially to the
students. You can also visit our Facebook page @SweetLemon for more
information.
4.2 Distribution Channel
The Sweet Lemon owns a specialized sales team to prospect and close
deals directly with customers. Prefer to buy online, the entrepreneurs
create a Facebook page and other social media for fulfilment system and
sell direct. Also sell to another online retailer or distributor that can offer
our product on our own sites.
Wholesalers, resellers, retailers, consultants and agents already have
resources and relationships to quickly bring our product to market. If this is
selling through these groups instead of selling direct, treat the entire
channel as a group of customers and they are, since they’re buying our
product and reselling it. Understand that their needs is to deliver strong
marketing programs that maximize everyone’s revenue in the process.
5.0 Promotion
5.1 Target Market
- 13 years old and above
- People who loves desserts
- Male and Female
- Low to high income
- Commonwealth, Quezon City
5.2 Advertisement
For people who are mad for lemon desserts? no lemon bar is truly, here's
are Lemon Lemonies the ones with a perfect combination for white
chocolate and lemon lovers. The ones with the boldy tart yet sweet
element, combined with the thick dense, chewy texture that taste brightly
of fresh lemon. Lemon lemonies are packed like a clown car with nutrients
that will help you to fight your cancer, if you have a poor eyesight it is good
for you cause there has a proteins and lastly there has vitamin c which is
good to our bone. Grab this opportunity to be one of the lemonies lover
and taste the sour sweet bar that will make you buy.
5.3 Promotion
If you buy 2 box of Lemon Lemonies that contains 12 pcs each box you
will get our limited edition Grandma's Kitchens Mug that will change every
60 days, so what are you waiting for? grab this limited freebies that only
made for you!
APPENDICES
Company/ Product Logo
Promotional Material
The promotional materials used are posters that are posted on the social
media sites of Sweet Lemon.
Floor Plan (Production Area)
