A PROPOSED TOURISM DEVELOPMENT PLAN IN

KANSANTO SPRING RESORT

Submitted to the Faculty of the

Department of Hospitality Management and Tourism

Asian College of Technology

Cebu City, Philippines

In Partial Fulfillment

Of the Requirement of the Subject

HM601- PRINCIPLES OF TOURISM II

HERMAE RAMIL E. VALENZONA

NIÑA CRUZELLE D. SANTILLAN

MARY JOY C. AVERGONZADO

MARY ANN T. FERNANDEZ

JANNIEN ROSS D. SARIO

MICH JANE C. SABIO

SISTENE A. ANGO

March 2018
ACKNOWLEDGEMENT

The research has been possible and successful by the people who endure the

researcher. To our dearest classmates, team mates, adviser and to the people who give

their full effort to help them in achieving this feasibility study successful. Thank you very

much.

We are very lucky and thankful to the man above for always guiding us during

the research, for watching us through good and bad times. Most of all God thank you for

making our research study safe and fortunate.

We would like to thank the relative of our classmate which is the owner of the

house that we stayed and to the people who lives there in that municipality who guides

us into our destination. We would like to thank also the owner and the staff of the resort

for their warm welcome and good treatment.

We would like to extend our special gratitude and thanks to our dearest adviser,

Mr. Mark Leo Vidal for his firm guidance and supervision as well as in providing

significant information in connection to this study. We highly valued your kindness,

patience, encouragement and support in completing our entire research study.

Furthermore, we give our deepest gratitude to our parents for giving us both

financial and emotional support.

 Together, we sincerely acknowledge and give thanks to the people mentioned

above and the other individuals who brought and have been part of the success of this

study.
 TABLE OF CONTENTS

Approval Sheet
Acknowledgement
Table of Contents
Rationale
I. Situation Analysis
a. Site Background ……………………………………………1
b. Site Administration ……………………………………………2
c. Forms of Tourism ……………………………………………3
d. S-W-O-T Analysis ……………………………………………4
II. Detailed Research
a. Demographic Profile ……………………………………………5
b. Existing Resources ……………………………………………6
c. Existing Activities ……………………………………………7
d. Existing Facilities ……………………………………………8
e. Existing Markets ……………………………………………9
III. Synthesis
a. Findings and Observations …………………………………………...10
b. Development Strategies …………………………………………..11
IV. Goals, Objectives and Strategies
a. Goals and Objectives …………………………………………..12
b. Development Strategies …………………………………………..13
V. Proposed Development Plan
a. Products and Services …………………………………………..14
b. Product Development Practices …………………………………..15
c. Marketing and Promotions …………………………………………..16
d. Management …………………………………………..17
e. Government and Local Community Participation …………………..18
f. Costing and Funding …………………………………………...19
g. Site’s Lay-out and Perspective …………………………………...20

Appendices

Curriculum Vitae
Rationale

Resort is special spot with a delightful environment and atmosphere conductive to

enjoyment, healthful, relaxation and peace, offering food, sleeping accommodation and

recreational facilities to the public for a gratuity they will satisfaction their selves by

going in this certain place . Resort has the ability to make people different places

become one . It has a big collision to these people who have strong affection to go

outings, hangouts, family gathering and those different types of celebration you would

like.

There are lots of Resort has been existing for years in the Philippines and Kansanto

Spring is included in it lots of businessmen will go to this kind of trade, for the reason

gaining profit is not that difficult unless it is being mismanage. Once your business will

boost, it will help grow the fruit of community and the town itself turn into popular one.

Many tourist will acknowledge your establishment and will be appreciated. And by that,

Your resort has the possibility to a popular spot in the future.

Kansanto Spring is also popular to its town. It has natural beauty and the best part of

this establishment, The people behind the resort are very accommodating and

approachable which is the most important thing a resort can have. They give exact

maintenance of the nature which is the main sight to the resort. They offers different

types of accommodation, great amenities and services with suitable price. This said

very accession for parties, family bonding, group of friend outing and etc. And we

choose this resort for it has the capability to be known in Tourism Industry.
 CHAPTER 1

SITE ANALYSIS

A. Site Background

Kansanto Spring Resort currently exist in Badian, Cebu. Kansanto offers

different type of lodging accommodation like rooms including those cottages,

Tables and chairs, Karaoke Bar, Fish Ponds, Prayer Area, Receptionist,

Concierge. The Resort premises is generally smoke and liquor free. You can go

to the site by simply riding a Bus going to Badian, Cebu.

Concerning about the entrance fee, they offer it in affordable way cost of 40

pesos for both adult and kids however, excluding the cottage fee it has a higher

price which varies according to the size of the cottage

B. Site Adminiration

Kansanto Spring is popular in Municipality of Badian. The spring is located

150.22 kilometers from the South of Cebu City and It is currently being

managed by the owner Mr. Edsel who privately owned it.

C. Forms of Tourism

As the researcher’s seek information in the site, they have come up 3 different types
of Tourism

 Family Tourism

The facility of this resort has the ability to accommodate family.

 Leisure Tourism

Perfect place to have quality time with friends and family and a
place that fits for stress relieving.

 Eco Tourism

The Resort has a natural environment.

D. SWOT Analysis

Internal Analysis External Analysis

Strength Opportunities

 Less Expensive  Offers more job opportunities

 Offer sother accommodation  To be known in Tourism Industry

 Quiet place (perfect for in the town

relaxation)

 Perfect place to chill because of

 Cleanliness of the spring
the cold water of this spring

Weakness Threats

 Lack of security personnel  Natural Calamities

Lack of security devices  Competitors(beach resort and

 Lack of street lights waterfalls

 Lack of staffs

 Less of recreational activities

 Less paint(walls, cottages)

 No caution sign

 No signage’s

 No landscapes

 No railings
  No washing area

 No lifeguard

 Rocky and muddy road

Weakness

Lack of Safety and Security- In order to avoid accident and other serious

problem, we are going to install some CCTV cameras and street lights in every

area of the spring including outside the spring and hire some personnel for the

security purposes. We also decided to put caution signs and railings near the

spring.

Lack of recreational activities- We decided to add more activities like

waterslides, mini bar, garden, and playground.

Lack of paint (no colors: walls and cottages)- Buy a bucket of paints to use

for painting the walls and cottages.

Rocky and muddy road- Fix the road and make it concrete.

Competitors- Lambog Beach, Manang Virgie’s Beach, and other beach resort,

and kawasan falls.

Chapter II

Detailed Research

A. Demographic Profile

Figure 1: Age
16-20yrs old 21-30yrs old 31-40yrs old 41-65yrs old

8%
18%
10%

64%

NO. Of Respondents = 50

More than half of the respondents are visitors with ranging from 21-30 years

old, dominated the chart with 64%. Which means Kansanto Spring is mostly

visited by young adults who seek relaxation, fun and quality time with family.

The tourists aging 41-65 years old receives the lowest number of percentage

on the survey. This indicates that the site is not marketable for the old people.
B. Place of the Origin

Figure 2:Place of Origin

0%

34%
From within the town
From within the province

52% From outside the province

From outside the country

14%

NO. Of Respondents = 50

Due to their proximity to the Kansanto Spring, majority of the respondents are

living within the town with (51%), followed by those living outside the province

with (33%), and from within the province is (14%), and lastly from outside of

the country with (0%).

Therefore, the researchers conclude that the Kansato Spring is being visited

by those who are from within the town.

C. Existing Resources

Figure 3: Assessment of the Site's Existing Resources

50
45
40
35
No.of Respondents

30 Strongly Disagree

25 Disagree

20 Agree

15 Strongly Agree

10
5
0
Question No.1 Question No.2 Question No.3

NO. Of Respondents = 50

• Question No. 1:Does the resources in the site has unique aesthetic

features?

• Question No. 2: Does the resources are in good condition with no signs of

environmental disturbances?

• Question No. 3: Does the resources in the site has potential to promote

the tourism in the locality?

Majority of the respondents answered “Agree”, on the first question which

implies the idea that they find the site’s resources has unique aesthetic

features.

On the second question, most of the respondents also answered “Agree”,

which implies that they find the resources of the site are in good condition and

with no signs of damages.

On the last question, majority of the respondents also answered “Agree”,

which also implies that they find the resources in the site has a potential to

achieve tourism breakthroughs.

D. Existing Activities

Figure 4: Assessment of the Site's Existing Activities

45
40
35
No. of Respondents

30
Strongly Disagree
25
Disagree
20
Agree
15
Strongly Agree
10
5
0
Question No.1 Question No.2 Question No.3

No. Of Respondents = 50

• Question no. 1: Does the existing activities in the site are enjoyable and

pleasurable?

• Question no. 2: Does the existing activities does not create environmental

disturbances?

• Question no. 3: It is possible and attainable to add new activities in the

site?
Most of the respondents answered “Agree” for question no. 1, which implies

that the existing activities in the site are enjoyable and pleasurable.

On the second question, most of the respondents answered “Agree”, which

implies that they find the site’s activities does not create any environmental

disturbances.

On the last question, majority of the respondents answered “Agree”, which

implies that adding fresh and new activities in the site is possible and

attainable.
E. Assessment on the site’s existing facilities.

Figure 5: Assessment on the Site's Existing

Facilities
No. of the Respondents 45
40
35
30
Strongly Disagree
25
20 Disagree
15 Agree
10
Strongly Agree
5
0
Question Question
No.1 No.2

No. Of Respondents = 50

• Question no. 1: Are the existing facilities in the site already developed and

in good condition?

• Question no. 2: It is possible and attainable to add new facilities in the

site?
Most of the respondents answered “Agree”, for question no. 1 which implies

that they find the site’s facilities are in good condition but the number of

respondents for “Strongly Disagree”, is 0 and the “Disagree”, is 3 a total of 3

respondents which also implies that the facilities in the site are still not

developed but most likely in good condition.

On the second question majority of the respondents answered “Agree”, which

implies that adding fresh and new facilities in the site is possible, attainable

and put into realization.

F. Availability of Facilities

F. Availability of Facilities
60

50
No. of Respondents

40

None
30
Sometimes
Always
20

10

0
A B C D E F G H I

NO. Of Respondents = 50

Facilities

A. Cottages/rooms

B. Comfort Rooms

C. Sold Food and Beverages

D. Public Transportation

E. Guide signs for Visitors

F. Telecommunications

G. Water Supply
H. Electrical Supply

I. Garbage Management/Sanitation

Almost all of the respondents answered “None”, letter E which implies the

idea that the respondents find that there is no guide signs for visitors.

But as for facilities C, E, F, H and I majority of the respondents answered

“Always”, which implies the idea that they find these facilities unavailable and

not in good condition.

Also, as for facilities A, B, G, most of the respondents answered “Always”,

which implies the idea of being satisfied with the site’s Cottages/Rooms,

Comfort rooms and Water Supply.

G. Access Road Condition

Figure 7: Access Road Condition

No roads at all

Roads are all not paved

Roads are half paved and half

not paved
Roads are all paved

100%

NO. Of Respondents = 50

Most of the respondents find the roads are all not paved , which implies that

the roads in the site need to be developed for better accessibility. Roads that

are not paved, which results to disappointed and unsatisfied visitors. The

roads towards the site are not paved due to the lack of efforts and lack of

local government’s support towards the development of the site.

H. Existing Market

Figure 8: Current Markets

35%
From within the town
From within the province
From outside the province
56%
From outside the country

9%

NO. Of Respondents = 50

Majority of the respondents are living from outside the province with (56%),

followed by those living within the town with (35%), and from outside of the

country is (0%), and lastly within the province with (9%).

Therefore, the researchers conclude that the Kansanto Spring is being visited

by those who are from the outside the province .

I. Length of Stay

Figure 9: Length of Stay

2%
4%
12%

Several Hours
Half Day
Whole Day
More than a Day

82%

No. Of Respondents = 50

The chart above shows the highest percentage in terms of “Whole day”,

which means that the most of the respondents prefer to stay in the site good

for whole day.

The second highest percentage in terms of “half day”, this is because the site

is lack of safety and security measures are also one of the factors which can

lead the visitors not to stay longer or more than a day.

J. Seasonality

Figure 10: Seasonality

12% 14%

6%
Jan-Mar
Apr-Jun
Jul-Sep
Oct-Dec

68%

No. Of Respondents = 50

There is an increase of visitors on the months between April-June in which

the majority of the respondents prefer these months. This is because Kansato

Spring is perfect spending summer vacation, a peaceful place to relax and

unwind.

But, as of the months of July-September and October-December there are

less percentage of visits due to the bad weather conditions.