National growth strategy
Note: this is a guiding template, NSO’s are free to further edit, revise or adapt a new document as long
as target figure for 2023 (2019-2023 growth), membership growth coordinator and committee, and
other necessary information is clearly stated.
NSO: ____________________
Responsible in the NSO for membership growth
(i) Membership Growth Coordinator
Name : __________________________
Scouting Position Title : __________________________
Major Responsibilities : __________________________
Terms of office: : ___________
(ii) Committee
Committee title: ___________________________________
No. Of members: __________________________________
Responsibility: ____________________________________
Terms of office: ___________
Scout Membership as of (Month, Year): 31st December 2018
Pre-Cubs _________
Cubs _________
Scouts _________
Seniors _________
Rovers _________
Volunteers _________
Professionals _________
Others _________
Total membership: _________
1
Baseline Information
(In this section, the NSO to identify the Strengths, Weaknesses, Opportunities, and Threats
(SWOT) which affect the organization’s membership growth and retention)
What are the strengths of your NSO/A?
What are the weaknesses of your
NSO/A?
What are the opportunities found in
your NSO/A?
What are the threats to your NSO/A?
Growth Analysis
(In this section, the NSO to state the agreed membership targets in expanding their scout
membership)
Target Scout Membership 2023
(in absolute value)
Target Annual Growth Rate
(In Percentage)
Current Market Share
(Full membership / Youth Population in the Country)
Current Annual Growth rate of your
NSO/A
(In Percentage)
Annual Growth Rate required to reach the
target set
(In Percentage)
2
Growth Strategy (Strategic Objectives and Action Plan September 2019-
Septmber 2021)
Objectives for outreach:
Please specify here if your strategy intends to increase your reach in existing markets and/or if
you intend to reach out to any non-traditional Scouting communities (i.e. any communities
where Scouting does not currently exist in your NSO/A).
Objective: 1
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 2
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 3
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
3
Objectives for programme:
Please specify here if your strategy requires any changes in your NSO/A’s programme.
Objective: 1
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 2
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 3
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 4
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
4
Objectives for Adults in Scouting:
Please specify here if your strategy requires any changes in your NSO/A’s approach to the
management if Adults in Scouting
Objective: 1
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 2
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 3
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 4
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
5
Objectives for Communications:
Please specify here if your strategy requires any changes in your NSO/A’s approach to the
management of your communications.
Objective: 1 To establish common Communication between all Groups
Action 1: establish a portal or digital media Timeline Person Responsible
to request on services through SAM 6 months Deputy Chief or
Chief
Action 2: identify all focal points in Atolls 3 months Growth Coordinator
Action 3: introduce group support desk for 2 months Chief+ Deputy
all queries in head quarter for all kind
services and support
Action 4: train regional facilitators to each 8 months Regional
atoll for any kind support and services commissioner and
require and decentralize some of services Adult support
rendered by headquarter (needs to identify commissioner +
the services that could be decentralized) deputy Chief
Objective: 2 To promote Scouting
Action 1: promotional media marketing via Timeline Person Responsible
TV, News bulletins other source of digital 6 months PR Commissioner
marketing
Action 2: establish way advertise there 3 months PR Commissioner
carried out activities for all scout groups via +media Coordinator
news bulletin series
Action 3: increase awareness of policies, Every 3 months Policy’s and rules
aims and objectives committee
representative
Action 4:
Objective: 3 Establish yearly Leaders Conference
Action 1: to identify way to establish a Timeline Person Responsible
local leaders’ representatives from each With every AGM Chief Commissioner
scout group with annual general Meeting + Deputy
Action 2:
Action 3:
Action 4:
6
Objective: 4 establish a common partnership with stakeholders
Action 1: identify the stakeholders Timeline Person Responsible
1 month PR Commissioner
Action 2: sign the MOU with approved 6 Months Deputy and PR
stakeholders from Scout Council and Commissioner
Executive Committee
Action 3:
Action 4:
Objectives for Partnerships and Advocacy:
Please specify here if your strategy requires any changes in your NSO/A’s approach to the
management of partnerships and advocacy.
Objective: 1
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 2
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 3
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
7
Objective: 4
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objectives for Governance:
Please specify here if your strategy requires any changes in your NSO/A’s governance.
Objective: 1
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 2
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Objective: 3
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
8
Objective: 4
Action 1: Timeline Person Responsible
Action 2:
Action 3:
Action 4:
Support Needed from WOSM
(In this section, the NSO will specify the resources that will be used on membership growth)
What WOSM Services will you require and on which components:
WOSM Service Components/Specific Area
1.
2.
3.
Any further support needed from
WOSM:
Funding
(In this section, the NSO will specify the financial resources that may be needed to
implement this membership growth strategy)
Do you have any existing financial
resources to support these efforts? If yes,
what are these?
Will you require any additional funding?
Do you already have ideas of how to obtain
the additional funding?
Organizational Alignment
9
What are the next steps to get your NSO/A
to approve this strategy?
Will you require any support from WOSM in
this?
10
