MODULE 3.
ENTREPRENURSHIP
Introduction
Entrepreneur is a person who discovers new ideas and business opportunities,
brings together funds to establish a business, organise and manage its operation in
order to provide economic goods and services.
Entrepreneur has strong conviction, self motivation, and the will to grow and also
courage to go bankrupt if they fail in their venture.
Entrepreneurship is a dynamic activity which helps the entrepreneur to bring
changes in the process of production, innovations in business, new ideas and usage
of resources, establishing new markets etc.
VARIOUS DEFINITION OF an ENTERPRENEUR
An individual who bears the risk of operating a business in the face of uncertainty about
the future conditions Encyclopedia Britannica
He is the one who innovates, and introduces something new in the economy.
-Jospeh A.Schumpter
He shifts economic resources out of an area of lower and into an area of higher
productivity and greater yield. –J.B.Say[French economist]
He searches for change ,responds to it and exploits opportunities. Innovation is the
specific tool of an entrepreneur -Peter F.Drucker
Enterprenurs are people who have the ability to see evaluate business opportunities
,together with the necessary resources to take advantage of them, and to intimate
appropriate action to ensure success. –International labour orgaisation [ILO]
He is a critical factor in economic development and an integral part of economic
transformation - William Diamond.
The word entrepreneur is derived from a Sanskrit word called Antaraprerana.
– Poornima Charantimath
Entrepreneurial Development Process
Enterpreneurial development can be explained in five stages.
Stage 1Perceiving ,identifying and evaluating an opportunity
Stage 2Drawing up a business plan
Stage 3 Marshalling resources
Stage4 Creating the enterprise
Stage5Consolidation and management
Ideas can come from various sources. The opportunities should be evaluated
carefully. The identification of project is followed by assessing the resource position..
Once the enterprise is established, entrepreneur should always look for indefinite future,
growth, development or atleast continuation.
Entrepreneur as an innovator
According to Joseph A. Schumpeter “An entrepreneur in an advanced economy is
an individual who introduces something new in the economy a method of
production not yet tested by experience in the branch of manufacture concerned, a
product with which consumers are not yet familiar, a new source of raw material or
of new markets and the life”
According to him the functions of entrepreneur are
1. Introduction of new product
2. Introduction of new methods of production
3. Developing new markets and fresh sources of raw materials.
4. Make changes
Entrepreneur as Risk-Bearer
According to Richard Cantillon “An Entrepreneur is defined as an agent who buys
factors of production at certain prices in order to combine them into a product with
view to selling it at uncertain prices in future”
Entrepreneur as Organiser
According to Jean-Baptiste Say “An Entrepreneur is one who combines the land of
one, the labour of other and capital of yet another and thus, produces a product”
By selling the product, he pays interest on Capital, rent on Land, Wages to
Labourers and what remains is his Profit.
Hence an entrepreneur can be defined as a person who tries to create something
new, organizes production and undertakes risks and handles economic uncertainty
involved in enterprise.
Characteristics of Entrepreneur
● Action oriented, highly motivated and ready to take risk at all levels to
achieve a goal
● Should have unwavering determination and commitment
● Creativeness and result oriented, hard working
● Accepts responsibilities with enthusiasm
● Self-confident, dedicated and self disciplined
● Both thinker and doer, planner and worker
● Future and vision, intelligent, imaginative and self-directed
Qualities of Entrepreneur
The important qualities of an entrepreneur are:
1) Success and achievement: The entrepreneurs are self directed to achieve goals.
2) Risk bearer: He accepts risk, understand and manage risk.
3) Opportunity explorer: He always identifies opportunity and explores them.
4) Planner: He is a good planner and doer. He plans and follows the plans
sincerely to achieve the goals.
5) Stress taker: He should accept and bear any amount of stress that may evolve
in the business.
6) Facing uncertainties: They should face the uncertainties and unexpected
outcomes and accept them.
7) Independent: He is independent and his own master. He is a job giver and not
job seeker.
8) Flexible: He is an open minded person, flexible to adopt to demanding situation
changes.
9) Self-confident: He directs his abilities towards the accomplishment of goals.
10) Motivator: He initiates and influences people, motivates the people to
accomplish the goals.
Functions of an Entrepreneur
An Entrepreneur has to perform a number of functions right from the generation of
idea up to the establishment of an enterprise. He also has to perform functions for
successful running of his enterprise. The following are the main functions of an
Entrepreneur.
1. Idea generation: The first and the most important function of an Entrepreneur is
idea generation. Idea generation implies product selection and project
identification. Idea generation is possible through vision, insight, keen observation,
education, experience and exposure. This needs scanning of business environment
and market survey.
2. Determination of business objectives: Entrepreneur has to state and lay down
the business objectives. The Entrepreneur must be clear about the nature and type
of business in accordance with the objectives determined by him.
3. Rising of funds: All the activities of the business depend upon the finance and
hence fund raising is an important function of an Entrepreneur. An Entrepreneur
can raise the fund from internal source as well as external source. He should be
aware of different sources of funds. He should also have complete knowledge of
government sponsored schemes such as PMRY, SASY, REAP etc. in which he can
get government assistance in the form of seed capital, fixed and working capital for
his business.
4. Procurement of machines and materials: Another important function of an
Entrepreneur is to procure raw materials and machines. Entrepreneur has to
identify cheap and regular sources of raw materials which will help him to reduce
the cost of production.
While procuring machineries he should specify the technical details and the
capacity. He should consider the warranty, after sales service facilities etc before
procuring machineries.
5. Market research: Market research is the systematic collection of data regarding
the product which the Entrepreneur wants to manufacture. Entrepreneur has to
undertake market research to know the details of the intending product, i.e. the
demand for the product, size of the market/customers, the supply of the product,
competition, the price of the product etc.
6. Determining form of enterprise: Entrepreneur has to determine form of
enterprise depending upon the nature of the product, volume of investment etc. The
forms of ownership are sole proprietorship, partnership, Joint Stock Company,
co-operative society etc. Determination of ownership right is essential on the part
of the entrepreneur to acquire legal title to assets.
7. Recruitment of manpower: To carry out this function an Entrepreneur has to
perform the following activities.
a) Estimating man power requirement for short term and long term.
b) Laying down the selection procedure.
c) Designing scheme of compensation.
d) Laying down the service rules.
e) Designing mechanism for training and development.
8. Implementation of the project: Entrepreneur has to develop schedule and
action plan for the implementation of the project. The project must be implemented
in a time bound manner. All the activities from the beginning to the end are to be
accomplished by him in accordance with the implementation schedule to avoid
cost and time over run. He has to organize various resources and coordinate
various activities. This implementation of the project is an important function of
the Entrepreneur.
All the above functions of the Entrepreneur can precisely be put into three
categories of innovation, risk bearing, and organizing and managing functions.
Types of Entrepreneur
Entrepreneurs are classified in a number of ways as discussed below.
Clearance Danhof’s Classifications: Danhof classifies Entrepreneur into four types.
1) Innovative entrepreneur: This category of Entrepreneur is characterized by
their innovativeness. This type of Entrepreneur, sense the opportunities for
introduction of new ideas, new technology, discovering of new markets and
creating new organizations. Such Entrepreneur are very much helpful for their
country because they bring about a transformation in life style.
2) Adoptive or imitative entrepreneur: Such entrepreneurs imitate the existing
entrepreneur and set their enterprise in the same manner. Instead of innovation,
they may just adopt the technology and methods innovated by others. Such types of
entrepreneur are particularly suitable for under-developed countries for imitating
the new combination of production already available in developed countries.
3) Fabian entrepreneurs: Fabian entrepreneurs are characterized by great caution
in experimenting any change in their enterprises. They imitate only when it
becomes perfectly clear that failure to do so would result in a loss of the relative
position in the enterprises.
4) Drone entrepreneurs: Such entrepreneurs are conservative or orthodox in
outlook. They always feel comfortable with their old fashioned technology of
production even though technologies have changed. They never like to get rid of
their traditional business, traditional machineries and traditional system of business
even at the cost of reduced returns.
Arthur H Cole Classification: Arthur H Cole classifies entrepreneurs as empirical,
rational and cognitive entrepreneur.
1) Empirical: He is entrepreneur hardly introduces anything revolutionary and
follows the principle of rule of thumb.
2) Rational: The rational entrepreneur is well informed about the general
economic conditions and introduces changes, which look more revolutionary.
3) Cognitive: Cognitive entrepreneur is well informed, draws upon the advice and
services of experts and introduces changes that reflect complete break from the
existing scheme of enterprise.
Classification Based on the Scale of Enterprise
1) Small scale: These entrepreneurs do not posses the necessary talents and
resources to initiate large-scale production and to introduce revolutionary
technological changes.
2) Large scale: They possess the necessary financial and other resources to initiate
and introduce new technological changes. They possess talent and research and
development facilities.
Other Classification
Following are some more types of entrepreneurs listed by behavior scientists.
Solo operators: These are the entrepreneurs who essentially work alone, introduce
their own capital and if essential employ very few employees. In the beginning
most of the entrepreneurs start their enterprises like them.
Active partners: Such entrepreneurs jointly put their efforts and resources. They
actively participate in managing the daily routine of the business concern.
Entrepreneurs who only contribute their funds but not actively participate in the
business are called simply ‘Partners’.
Inventors: Such entrepreneurs are creative in character and feel happy in inventing
new products, technologies and methods of production. Their basic interest lies in
research and innovative activities.
Challenge: Such entrepreneurs plunge into industry/business because of the
challenge it presents. When one challenge seems to be met, they begin to look for
new challenges. They convert odds and adversities into opportunities and make
profit.
Buyers: These are the entrepreneurs who do not like to face the hassles of building
infrastructure and other facilities. They simply purchase the existing one and by
using their experience and expertise try to run the enterprise successfully.
Life timers: Such entrepreneurs take business as an integral point of their life.
Family enterprises, which mainly depend on exercise of personal skill, fall in this
category.
Industrial entrepreneurs: Such entrepreneurs engage in manufacturing and
selling products.
Service entrepreneurs: Such entrepreneurs engage in service activities like repair,
consultancy, beauty parlor etc where entrepreneurs provide service to people.
Business entrepreneurs: They are also called as trading entrepreneurs which buy
and sell goods.
Agricultural entrepreneurs: They engage themselves in agricultural activities
like horticulture, floriculture, animal husbandry, poultry etc.
Corporate entrepreneurs: Corporate entrepreneurs undertake their business
activities under legally registered company or trust.
Rural entrepreneurs: Entrepreneur’s selecting rural-based industrial opportunity
in either khadi or village industries sector or in farm entrepreneurship are regarded
as rural entrepreneurs.
Women entrepreneurs: According to government of India an entrepreneurs is
defined as an enterprise owned and controlled by a woman and having minimum
financial interests of 51% of the capital and giving at least 51% of the employment
generated in the enterprise to women. Women entrepreneurs play an important role
in economy especially in rural areas.
Type of entrepreneurs
1) According to the type of business
i) Business entrepreneur ii) trading entrepreneur
iii) industrial entrepreneur
(a)Large (b)medium (c)small and (d)tiny
iv)corporate entrepreneur
v) agricultural entrepreneur
(a) plantation b) horticulture c) dairy d) forestry
vi) Retail entrepreneur
vii) Service entrepreneur
2) According to the use of technology
i) technical (ii) non technical (iii) professional (iv)high tech (v)low tech
3) According to the motivation
(i)pure (ii)induced (iii)motivated (iv)spontaneous
4) According to growth
i)growth (ii)super growth
5) According to stages of development
(i) modern (ii)classical (iii)urban
6) According to the area
(i) urban (ii) rural
7) According to the gender and age
(i)men (ii) women
8)According to the sale of operation
i)small (ii)large
9) Entrepreneurs and motivation:
Are those entrepreneurs who use the motivation as a force to achieve their
objectives are classified as
(i) Pure: Is an individual who is motivated by the economic rewards. And
undertakes an entrepreneurial activity out of personal satisfaction, ego and status.
(ii) Induced: Is one who is induced to take up entrepreneurship task due to the
policy measures of the government which provides assistance, incentives,
concessions and necessary overhead facilities to star new venture.
(iii) Motivated entrepreneurs: Are motivated by the desire of self fulfillment.
They come into being because of the making and marketing of the new product for
the use of customers who is further motivated by the reward in terms of profit.
(iii) Spontaneous entrepreneur: Start their business by their natural talents are
the persons who take initiative, are bold confidence and have strong conviction in
their inborn ability.
MYTHS OF ENTREPRENEURSHIP
1. Entrepreneurs are born not made
Characteristics of entrepreneurs are not taught, however the recognition of
entrepreneurship as a discipline helping to dispel the myth.
2. Entrepreneurs are academic and social misfits
3. Entrepreneurs fit an ideal profile
Based on case studies and research findings, researchers presented checklist of
characteristics of successful entrepreneur. But standard entrepreneurial profile is hard to
assemble. Contemporary studies provide more accurate insights into the various profiles of
successful entrepreneur.
4. Money is essential to become an entrepreneur.
Large number of business failure occurs because of lack of adequate financing. Yet,
money itself is not only the protection against the failure.
5. Luck is needed to be an entrepreneur
“Luck happens when preparation meets opportunity”. Prepared entrepreneur
Exploits the opportunity when it arises often appears to be lucky. Luck is a combination of
preparation, determination, desire, knowledge and innovativeness.
6. Great idea is vital ingredient in a recipe for success.
7. Best friend will be a great business partner
Teaming up with known people may not be a good idea as it may lead more
misunderstanding.
8. Having no boss is great fun
Its not just having no boss is great fun as it is required to observe vendors, bankers,
investors, suppliers, customers continuously.
9. One can make lots of money
Many sacrifices are needed to expect lot of money.
10. Putting down the optimism and survival strategy most businers refuse to accept the
possibility of failure.
11. Life is much simpler if I work myself
As a contrary, working for yourself is more strenuous than working for others.
ENTREPRENURIAL DEVELOPMENT MODELS
1 Psychological models
2, Sociological models
3. Integrated models
1. Psychological models
● McClelland gave significant lead in identification of determinants of
entrepreneurship.
He founds that identifying achievement orientation as the key variable in the
development of entrepreneurship.
He also suggests motivation training programme as a policy measure make
entrepreneur willing and eager to exploit the oppourtunity.
● Evertt Hagen’s theory of social change emphasis on “creative personality” and
explains the casual sequence of entrepreneurial behavior
● John Kunkel suggest “Behaviourist model” and he also suggest that entrepreneurial
behavior is a function of surrounding social structure. Kunkel model is based upon
the experimental psychology.
2. Sociological model
● Frank W Young’s theory of entrepreneurship is a theory of change based upon the
society’s incorporation of relative sub-groups.
The relativeness of sub-group with low status in a larger society will lead to
entrepreneurial behavior if the group has better institutional resources than others in
the society at the same level.
3. Integrated Models
● T V Rao in “Entrepreneurial disposition” has included following factors.
(a) Need to motive for the prospective entrepreneur has a greatest possibility of
achieving the goals.
(b) Long term involvement either at thinking level or activity level in entrepreneurial
activity.
(c) Personal, social and material resources are related to entry and success in
entrepreneurial activity.
(d) Socio-political system to be perceived as suitable for establishment and
development of his enterprise.
B S Venkata Rao’s 5 stages for promoting small entrepreneurship
1. Stimulation
Includes creation of an industrial atmosphere, policy statement, publicity of
industrial development programmes, formation of schemes, creation of support
institution.
2. Identification
Identify prospective entrepreneur in rural artisans, factory workers, graduates in business
administration and management.
3. Development
Include organization of motivation and managerial training programmes with
advice to technology, formulation of bankable project, location.
4. Promotion
Include govt. policy initiatives promoting small entrepreneurship.
5. Follow up
Includes reviewing the policies and programmes of government and seeking
follow up with a view to making more effective.
M P AKHORI’s ENTREPRENURIAL DEVELOPMENT CYCLE
Suggested following components for the promotion and development of entrepreneurship.
1. Stimulatory activities
These activities ensures the emergence of entrepreneurs in the society. They generate initial
motivation and offer opportunity to acquire skill which can be achieved by the following
activities.
o Entrepreneurial education
o Planned publicity for entrepreneurial opportunities
o Identification of potential entrepreneurial through scientific methods
o Motivation training to new entrepreneurs
o Help and guidance in selecting the products and preparing project reports
o Making available techno-economic information and product profiles
o Evolving locally suitable new products and processes
o Availability of local agencies with trained personnel
o Creating entrepreneurial forums
o Recognition of entrepreneurs
2. Sustaining activities
These activities help a person to develop into entrepreneur. These activities nurture and help
entrepreneurship to grow.The various support are given below
o Registration of unit
o Arranging finance
o Providing infrastructure
o Guidance for selecting and obtaining machinery
o Supply of scare new materials
o Getting license/import licenses
o Providing common facilities
o Granting tax relief/subsidy
o Offering management consultancy service
o Help marketing the product
o Providing information
3. Sustaining activities
These activities help in continuous and efficient functioning of entrepreneurship. The
various sustaining activities are as follows.
o Help modernization
o Help diversification/expansion/substitute production
o Additional financing
o Deferring repayment
o Diagnostic industrial extension/consultancy services
o Production units legislation/policy change
o Product reservation/ creating new avenues for marketing
o Quality testing and approving services
o Need-based common facilities centres
Problem faced by entrepreneurs
A large number of entrepreneurs particularly in the small enterprises fail due to
several problems and barriers. Karl. H. Vesper has identified the following
barriers:
i. Lack of a viable concept
ii. Lack of market knowledge
iii. Lack of technical skills
iv. Lack of seed capital
v. Lack of business know how
vi. Lack of motivation
vii. Social stigma
viii. Monopoly and protectionism
ix. Inhibitions due to patent
x. Government regulations.
xi. Globalization and entry of foreign goods.
Problems can be broadly divided into INTERNAL and EXTERNAL problems
INTERNAL Problem
1. Planning
(a) Technical feasibility
▪ Inadequate technicalknow-how
▪ Locational disadvantage
▪ Outdated production process
(b) Economic viability
▪ High cost of inputs
▪ Break-even point too high
▪ Uneconomic size of project
▪ Choice of idea
▪ Feeble structure
▪ Faulty planning
▪ Lack of strategies, motivation and vision
▪ Overestimation of demand
2. Implementation
3. Production
(a) Production management
(b) Labour management
(c) Marketing management
(d) Financial management
(e) Administrative management
EXTERNAL problems of entrepreneur
● Infrastructural
● Financial
● Marketing
● Marketing
● Taxation
● Rawmaterial
● Industrial and financial regulations
● Inspection
● Technology
● Lack of direction
● Competitive and volatile environment
Other management problems
1. Managerial deficiency
2. Finance
3. Manufacturing and technical problems
4. Product Planning
5. Selection of equipment, plant, machinery
6. Human resource development
7. Technical know-how
8. Preparation of project report
CAPACITY BUILDING OF ENTREPRENURSHIP
1. Create the right environment for success
2. Ensures that entrepreneurs have access to right skills
3. Ensures that entrepreneurs have access to “smart” capital
Eg Venture capitalist, Angel investors
4. Enable networking and exchange