11th Edition

7 - 8 March 2017
Dubai International Convention and Exhibition Centre UAE

The largest rail exhibition across the

Middle East, North Africa, the Indian
Subcontinent and Central Asia
8,000 visitors | 800 conference delegates | 400 exhibitors

Co-located with Created by

www.terrapinn.com/merail
“ By participating in Middle East Rail it has strengthened our relationship with our customers and
“
we’ve made an impact in the market. By doing so, we’ve managed to identify our market and learn
who we need to speak to – that’s down to Middle East Rail

Mark Fowler, Sales Manager Middle East, Edilon Sedra

 OUR
A small conference over a decade ago, Middle East
Rail has grown to become the largest and most
established rail event in the Middle East, North

STORY
Africa and Central Asia; now recognised as a leading
international rail event.

It is the only rail event to be run in partnership with

the UAE government, hosting more regional and
international government representatives than any
other rail show. They invite you to participate in over
$352 billion worth of rail opportunities from across
these regions.

Middle East Rail is the unrivalled platform for the

region’s railways industry to come together, to learn,
to network and to do business.

Global companies come together to help build and

operate brand new rail infrastructure, as well as upgrade
legacy networks across the Arab League (MENA), Turkey,
the Indian subcontinent and Central Asia.

In 2017, Middle East Rail will once again deliver an

unrivalled conference, hosting over 200 speakers. As
the leading rail conference for the regional markets,
it will extend its project overviews into the Indian
subcontinent and Central Asia.

Middle East Rail will not only bring together transport

ministries from the regional markets, but will also
welcome rail developers, transport operators,
government, contractors and suppliers to talk
strategy, technology and innovation for passenger
and freight projects.

Our partners and solution providers are global leaders

and innovators. They use Middle East Rail as their
once-a-year opportunity to meet and do business
with new and existing customers.

Don’t get left behind.

Find out how you can get involved:

Email Jamie.Hosie@terrapinn.com or
call +971 4440 2501

www.terrapinn.com/merail
 MIDDLE EAST R
MIDDLE EAST RAIL 2016 IN A NUTSHELL? MARKET POTENTIAL
US$352 billion of confirmed rail infrastructure
8,024 attendees spend planned in Middle East and North Africa
by 2024

511 VIP government officials

SECTOR INTEREST

302 sponsors and exhibitors

Rail Operators
9% 9% Fixed Stock
and Government

89 countries represented
Systems
12% 9% Maintenance
Integrators

Engineering/
15% 7% Tunnelling
Construction
VISITOR GROWTH
12%
Signalling & 7% Revenue
Communications/ Management /
2017: 10,000+ IT Payment Software

Safety /
2016: 8,000+ 10% Rolling Stock 6%
Security

2015: 6,000+ 4%
Stations &
Terminals

BREAKDOWN OF 2016 SHOW AUDIENCE

Government
Rail and metro Industry
22% 20% Contractors 18% and industry 40%
operators suppliers
organisations
RAIL – THE FACTS
7%
CENTRAL
15% ASIA
9%
EUROPE
NORTH
AMERICA

6%
CHINA
41%
MIDDLE
17% EAST 5%
(focusing on
NORTH Focusing on: THE INDIAN
AFRICA UAE, Saudi SUBCONTINENT
(focusing on Arabia, Oman,
Egypt, Morocco, Qatar, Kuwait,
Algeria, Sudan, Bahrain, Iraq,
Ethiopia) Iran, Jordan,
Lebanon,
Turkey)

JOB TITLES OF VISITORS

• Minister/Director General • Rail Safety Manager

• CxOs • Fare Systems Manager
• Head of Rail • Planning & Development Manager
• Head of Planning • Transport Consultant
• Head of Operations • Rail Expert/Advisor
• Head of Signalling • Rail Engineers
• Head of Operations • Civil Engineers
• Head of Maintenance • Supply-chain Manager
• Head of Procurement • Logistics Manager
• Business Development • Transport Manager
• Operations Manager

TOP 4 REASONS VISITORS ATTEND MIDDLE EAST RAIL

To learn
Buy and demo Purchase products Seek
1 2 3 4 about future
new technology and services representation
projects

To sponsor and be involved in

the conference, call Jamie on
+971 4440 2501 or email
Jamie.Hosie@terrapinn.com
“ Middle East Rail is the only way to get ourselves educated and learn about new technologies. What
“
we learn at the show we ‘download’ into the RTA so we benefit and our clients benefit. We can
spread our knowledge throughout the Middle East – it’s a win-win

Roads and Transport Authority

WITH THANKS TO OUR
2016 SPONSORS
GOVERNMENT PARTNER

SUPPORTING GOVERNMENT PARTNER

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

ASSOCIATE SPONSOR /
VIP LOUNGE ASSOCIATE SPONSOR LAW FIRM SPONSOR

STRATEGIC CONSULTANT
PARTNER DELEGATE LANYARD VISITOR LANYARD GATEWAY SPONSOR INFRA THEATRE SPONSOR

Become a sponsor by emailing Jamie.Hosie@terrapinn.com

or call +971 4440 2501 to find out how you can get involved.
“ I was very impressed with organisation of the networking and on the ground the Terrapinn staff
worked hard to ensure that we met all our contacts and maximised the value from our sponsorship
“
Michael Grimes, Partner, Eversheds LLP
KEY BUYERS AT THE
CONFERENCE IN 2016
Abu Dhabi Urban Planning Council Embassy Of Italy
United Arab Emirates United Arab Emirates Ministry Of Transport, Roads and Bridges
Sudan
Al Madinah Al Munawarah Development Embassy Of The Federal Republic Of Germany
Authority Abu Dhabi Ministry Of Transportation, Egypt
Saudi Arabia United Arab Emirates Egypt

Alarfag Kuwait Rail Co Embassy Of The Kingdom Of Morocco Moroccan National Railways (ONCF)
Kuwait United Arab Emirates Morocco

Algerian Embassy Etihad Rail Nigerian Railway Corporation

United Arab Emirates United Arab Emirates Nigeria

Amsterdam Metro European Rail Agency Oman Rail

Netherlands France Oman

Arriyadh Development Authority Federal Customs Authority Qatar Rail

Saudi Arabia United Arab Emirates Qatar
Arriyadh Metro Authority Federal Transport Authority - Land & Maritime Rail Planning & Development - Rail Agency
Saudi Arabia United Arab Emirates United Arab Emirates

Arriyadh New Mobility Fujairah Municipality Building Lab Ras Al Khaimah Transport Authority
Saudi Arabia United Arab Emirates United Arab Emirates

Australian Embassy Government Of Sharjah-Directorate Of Human Riyadh Public Transportation

United Arab Emirates Resources Saudi Arabia
United Arab Emirates
Austrian Embassy Roads and Transport Authority
United Arab Emirates High Commission For The Development Of United Arab Emirates
Arriyadh
British Centre For Business Saudi Arabia Saudi Railway Company (SAR)
United Arab Emirates Saudi Arabia
Indian Railways
British Embassy Abu Dhabi India Saudi Railways Organization (SRO)
United Arab Emirates Saudi Arabia
Iraqi Republic Railways Company
British Embassy, Dubai Iraq Sharjah Roads and Transport Authority
United Arab Emirates United Arab Emirates
Italian Embassy
Cairo Metro - The Egyptian Company For Metro United Arab Emirates Sheikh Zayed Housing Programme
Management & Operation United Arab Emirates
Egypt Jordan Hejaz Railway
Jordan Sudan Railways Corp
Consulate General Of Algeria Sudan
United Arab Emirates League Of Arab States
GCC Tehran Urban & Suburban Railway Company -
Consulate General Of Kuwait Tusrc
United Arab Emirates Ministry Of Communications, Kuwait Iran, Islamic Republic Of
Kuwait
Dedicated Freight Corridor Corporation Of India The Consulate General Of The Republic Of The
India Ministry Of Equipment, Transport and Logistics, Sudan
Morocco United Arab Emirates
Department Of Transport Morocco
United Kingdom The Cooperation Council For The Arab States Of
Ministry Of Finance The Gulf
Department Of Transport, Abu Dhabi United Arab Emirates Saudi Arabia
United Arab Emirates
Ministry Of Infrastructure Development The Office Of The National Rail Safety Regulator
Dubai Customs United Arab Emirates Australia
United Arab Emirates
Ministry Of Infrastructure Development The World E-Governments Organization Of Cities
Dubai Police Kuwait and Local Governments (Wego)
United Arab Emirates Korea, Republic Of
Ministry Of Interior, Customs Affairs
Dubai Roads and Transport Authority Bahrain Transport For Greater Manchester
United Arab Emirates United Kingdom
Ministry Of Municipalities & Rural Affairs
Dubai South Saudi Arabia Transport For London
United Arab Emirates United Kingdom
Ministry Of Railways, India
Egyptian National Railways India Transport For New South Wales Ltd
Egypt Australia
Ministry Of Transport
Egyptian Railway Projects and Transportation Jordan UK Trade and Investments
Company United Kingdom
Egypt Ministry Of Transport & Communications
Qatar UNIFE
Embassy Of Djibouti Belgium
United Arab Emirates Ministry Of Transport and Communications
Oman
PROJECTS AND COUNTRIES COVERED AT
THE MIDDLE EAST RAIL CONFERENCE
Algeria Tunisia Egypt Lebanon Jordan Iraq
INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT:

$34.4bn $546mn $30.9bn $500mn $3.8bn $14bn

PROJECTS: PROJECTS: PROJECTS: PROJECTS: PROJECTS:
Metro, tram, long- Metro, long-distance PROJECTS: Tram Metro, tram, long- Metro, high speed rail
distance freight and freight and passenger Metro, monorail, distance freight and
passenger long-distance freight passenger
and passenger, high
speed rail

Iran Kuwait Morocco Kazakhstan Kyrgyzstan Tajikistan

INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT:

$24.6bn $17bn $10bn $6.2bn $850bn $760m

PROJECTS: PROJECTS: PROJECTS: PROJECTS: PROJECTS: PROJECTS:
Metro, long-distance Metro, long-distance Tram, long-distance Long-distance freight, Long-distance freight Long-distance freight
freight and passenger freight and passenger freight and passenger, passenger, metro and passenger and passenger
high speed rail

Afghanistan Uzbekistan Turkmenistan Nigeria India Oman

INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT:

$3.2bn $1.7bn $1.2bn $75bn $140bn $16bn

PROJECTS: PROJECTS: PROJECTS: PROJECTS: PROJECTS: PROJECTS:
Long-distance freight, Long-distance freight Long-distance freight Metro, Long-distance Metro, tram, Tram, long-distance
passenger, metro and passenger freight and passenger, monorail, long- freight and passenger
high speed rail distance freight and
passenger, high speed
rail

UAE Qatar Bahrain Saudi Arabia Djibouti

INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT: INVESTMENT:

$27bn $46.7bn $12.9bn $118.9bn $4bn (shared with

PROJECTS: PROJECTS: PROJECTS: PROJECTS: Ethiopia)
Metro, tram, long- Metro, tram, long- Tram, long-distance Metro, tram, long- PROJECTS:
distance freight and distance freight and freight and passenger distance freight and Long-distance freight
passenger passenger passenger, high speed
rail

THE REGION IS OPEN FOR BUSINESS, ARE YOU?

Call Jamie on +971 4440 2501 or email Jamie.Hosie@terrapinn.com
2017 FLOORPLAN
As Middle East Rail enters its 11th year, WHY EXHIBIT
it now welcomes over 10,000 attendees
• Showcase and demo new technology
and takes up over 22,500 sqm at the
• Sell your products and services to quality
Dubai International Convention and buyers
Exhibition Centre in the UAE. • Meet your preferred distributor
• Expand your regional networks
Over 400 exhibitors will come together
• Arrange 1-2-1 meetings at your stand
to meet the operational needs of regional
• Highlight your technical expertise & product
rail operators. excellence in the technical seminars
• Raise your brand awareness

All this for just:

$695 per sqm for shell-scheme stand
(up to 24sqm)
$625 per sqm for raw space
(for space 18sqm and above)

VISITORS VISITORS
ENTRANCE ENTRANCE

CARGO SHOW SEMINAR

THEATRE

U11 U10 T13 T12 T11 T10 S13 S12 S11 S10 R14 R13 R12 R11 R10 Q14 Q10

Q15 Q11 P10

C-D10 C-B10 C-A10 V10 N10 L10
Q16 Q12

U13 U12 T17 T16 T15 T14 S17 S16 S15 S14 R19 R18 R17 R16 R15 Q17 Q13
P14

X20 W20 V20 U20 T20 S20

C-D20 C-C20 C-B20 R24 R20 Q22 Q20 P20 N20 M20 L20
X24 X22 W24 W22 V24 V22 U24 U22 T24 S24

Y32 Y30 X32 X30 W32 W30 V32 V30 U32 U30 T32 T30 S30
C-D30 C-C30 R30 Q30 P30 N30 M30 L30
Y34 X34 W34 V34 U34 T30 S34

C-D40 Y42 Y30 X42 X40

W40 V40 U40 S40 Q40 N40 L40 K
C-D42 Y34 X44

C-D50
L50

X C-D60 ME RAIL CONFERENCE 2

PREMIUM LOUNGE

KEYNOTE CONFERENCE ARENA L64 L60 K6

C-E70 C-D74 C-D72 C-D70

L76 L74 L72 L70 K72 K70

 WHO SHOULD EXHIBIT
Fixed Stock, Rolling Stock, Engineering & construction, Signalling, Communications & IT, Maintenance,
Revenue management, Payment Software, Ticketing, Tunnelling, System integrators, E2E &
International operators, Safety, Transport Security, Stations & Terminals, TOD’s, Country pavilions

You should exhibit at Middle East Rail 2017 because:

• You see the opportunity in the region and the growth of the market
• Your sales team are in need of high quality, decision making leads
• You want to educate your market about the possibilities created by your product or service
• You want to motivate senior business executives to grow their investment in technology and services

Does this sound familiar? If so, call Jamie on +971 (0)4 440 2501 or email
Jamie.Hosie@terrapinn.com

K2 J2 I4 I2 H2 G2 F4 E2 D4 D2 C4 C2 B4 B2 A4 A2

Z12
J12 J10 I12 I10 H12 H10 G10 F10 B10 A10
E10
K10 TECHNOLOGY
J16 J16 THEATRE
Z14
E14
I22 I20 G22 G20 F22 F20 C10

I26 I24 NETWORK RAIL G26 G24 F26 F24

CONSULTING Z20
K20 J20 INFRASTRUC-
E20 D20
TURE THEATRE

B20 A20
REGISTRATION

I30 G30 F30

K30 H32 H30 E30
H36 H34
VISITORS
ENTRANCE

K40 J40 I40 H40 F40 E40

C40
B40 A40
F50 Z30
H50
J52 J50 I52 I50 G52 G50
K50 F52 E50
F54 Z32
J56 J54 I56 I54 H54 H52 F56
Z34
MAINTENANCE C50
J65 J64 J61 J60 THEATRE
E60 D60 Z36
62 K60 I62 I60 H62 STATION
J67 J66 J63 J62
H60 A60
CAFE
I66 I64 H66 B60 Z40

0 H70 F74 F72 F70 E72 E70

ME RAIL CONFERENCE 2
THE CONFERENCE
Over the last 10 years, C level executives from all around the world have joined us for an event
packed with inspiration, ideas and networking at the highest level.

We sit on the brink of a new dawn in railway technology. Now, more than ever, disruptive forces are
reshaping the competitive landscape.

Middle East Rail brings together the biggest global innovators, futurists and gurus that have
exploded onto the railway landscape in recent years to inspire you.

With more than 800 CxOs, from 89 countries, Middle East Rail is critical to realising the disruptive
ways in which government, state-owned rail companies and contractors plan, build, operate and
maintain the regional rail networks.

Position your company at the forefront of the industry and ensure companies overseeing $352bn
worth of rail projects understand your commitment to the region.

To sponsor and be involved in the conference, call Jamie on +971 4440 2501
or email Jamie.Hosie@terrapinn.com
“ “
It’s a great place to meet people in the same business and carve out our special niche in the market
because everybody who is anybody in the rail industry is here

Avanceon
 THE BIGGEST SPEAKE
Just some of our incredible spe

H.E. Dr. Abdulla Belhaif Aziz Rabbah Saad Al Muhannadi H.E. Dr.  H.E. Rihan Al Fayez HE Abdullah bin Juma H.E. Mohammad
Al Nuaimi Minister of Equipment Chief Executive Mohammed  Chief of Economic Al-Shibli Khalid Al Suwaiket
Minister of Infrastructure Assistant Secretary
& Transport, Morocco Officer, Ibrahim Al Twaijry Department, President,
Development, Chairman, General for Economic
Federal Transport Qatar Railways Assistant Secretary The Cooperation Affairs, Saudi Railway
Authority - Land & Company General for Economic Council for the Arab The Cooperation Council Organization
Maritime, UAE Affairs,  States of the Gulf for the Arab States of
League of Arab States the Gulf

H.E. Mansour Al-Badr  Faris Saif Al Mazrouei Abdulla Yousef Al Ali Abdulrahman Al H.E. Dr. Lina Shbeeb H.E. Amar Ghoul Osama Abdouh
Assistant CEO, CEO of Rail Agency, Hatmi Minister of Transport, Minister of Transport, Chief Executive
Undersecretary for Etihad Rail Roads and Transport Director of Railways, Hashemite Kingdom Algeria Officer,
the Transport Sector, Authority Oman National of Jordan Metro Jeddah
Ministry of Railway Company Company
Communications,
State of Kuwait

Alwalid Alekrish John Lesniewski H.E. Eng. Aly Fadaly Ali Abdollahpour Azmi Abdul Aziz Amair Saleem John Thomas
Director of Construction Chief Commercial Chairman & Managing Deputy Manager of Chief Development Director, Safety, Regulatory Affairs
Development Projects Officer,  Land Public
Officer, Director, Stations and Technical Risk, Regulation and Advisor,
& Project Director of the Transport Authority,
Riyadh Metro, Oman Rail The Egyptian Vice President, Malaysia (Suruhanjaya Planning Department, Etihad Rail
Arriyadh Development Company for Metro Tehran Metro Pengangkutan Awam Roads and Transport
Authority, Saudi Arabia Management & Operation Company, Darat) Authority
Operation Iran

Ibrahim Kutubkhanah Khalid Al-Harbi Hamad Al Yousef Shahid Khan Mohammed Al Simon D’Cru, Rob Lloyd
Deputy Major, Operations Civil & Track Director, Project Director – Muallem Signalling Director,   CEO,
Jeddah Municipality Supervisor, Projects, North South Railway, Senior Vice President Etihad Rail Hyperloop
Saudi Railway Saudi Railway Saudi Bin Ladin & Managing Director, Technologies, Inc.
Company Company DP World UAE Region

Henrik Hololei Paul Priestman Ankur Bhatnagar Carlo Ratti Stephen Lines Josef Doppelbauer Dirk Alhborn
Director General, Co-Founding Director, Vice President, Senseable Cities Lab, Senior Commercial Executive Director, CEO,
Mobility and PriestmanGoode SkyTran India, SkyTran MIT Manager- Red Line European Railway Jumpstarter &
Transport, Inc, South, Agency Hyperloop Transport
European NASA Space Qatar Rail Technology Inc
Commission Act Company
ERS IN THE INDUSTRY
eakers from the past few years

Sue McCarrey Loay Ghazaleh Bello Roni Ibraheem Sheerah Salah Mufleh Allouzi Ankala Saibaba Salah Mufleh Allouzi
CEO, Advisor to the Deputy Director, Head of Strategy & General Director, Chief Engineer, General Director,
The Office of the Undersecretary, Nigerian Railway Business Planning & Jordan Hejaz Railway Indian Railways Jordan Hejaz Railway
National Rail Safety Ministry of Works, Corporation Contract Manager,
Regulator, Australia Bahrain Saudi Railway
Company

Simon Daum, Ajit Kumar Mishra Mohammad Philippe Citroën Duncan Cross Bruce McCuaig Dan Vaughan
Head of Strategy Additional Montazeri Director General, Deputy Director President & CEO, Head of Operations,
Passenger Transport, General Manager, Deputy Managing UNIFE Operations, London Metrolinx Metrolink,
Deutsche Bahn AG Dedicated Freight Director, Overground and Transport for Greater
Corridor Corporation Tehran Urban and Crossrail, Manchester
of India, Ministry of Suburban Railway Transport for London,
Railways, India Co, Iran UK

Niklaus H. König Sudath Amaratunga Henk Waling Mario Favaits  Hiroyuki Watanabe Ivan Jakovljevi, Klavs Wassard
President and CEO,  Technical Manager Managing Director,  Senior Vice President, Senior Manager, Head of Transport Hestbek Lund
SwissRapide AG Alliances, Sydney Amsterdam Metro SMRT Corporation Ltd East Japan Railway MENA, Project Director, 
Light Rail Delivery & Managing Director,  Company Google Metroselskabet I/S
Office, Singapore Rail
Transport for NSW Engineering Pte Ltd

Mike Stubbs Alain Polonsky Lance Hockridge Alan James Andrew Brown Joubet Flores Alan Myers
Director of Vice President, Managing Director Chief Executive Strategy Planning Director, Chief Civil
Operations, London Director of and Chief Executive Officer, Manager, Metro Rio Construction Engineer
Overground and Development, Officer, UK Ultraspeed MTR Corporation & General Manager -
Crossrail, RATP Development Aurizon Limited XRL Terminus,
Transport for London MTR Corporation
Limited

To sponsor and speak alongside the

leading rail operators and innovators,
call Jamie on +971 4440 2501 or
email Jamie.Hosie@terrapinn.com
Andrew McCusker Joachim Winter Russell Parish Silvester Prakasam
Director of Rail Head of the NGT Performance and Director of Fare
Logistics, SMART Project & DLR Senior Strategy Manager, Systems,
Infrastructure Facility, Scientist, London Overground Land Transport
University of German Aerospace Operations, Authority, Singapore
Wollongong, Center (DLR) Transport for London
Australia
EVENT AT A GLANCE
DAY 1
DAY 2 DAY 3 DAY 4
BRIEFING DAYS & TECHNICAL
CONFERENCE CONFERENCE WORKSHOPS
WORKSHOPS

Breakfast meet up (ask about sponsoring)

Welcoming VIPs in the Council Chamber

Opening of the rail exhibition and VIP tour International keynotes

Morning refreshments

VIP opening speeches & keynotes Morning refreshments

International keynote panel

VIP panel Networking and MER lunch

Speed Networking and VIP lunch

Stream 3 Stream 2
Stream 1 Stream 2 Stream 1
signalling & HSR & Stream 3
passenger rail freight smarter
communica- long-distance rail power
experience excellence systems
tions passenger

construction
urban revenue asset funding and
& project smart trains
Geo focus: The Indian planning ticketing management finance GCC rail interopability -
management
Subcontinent Introduction into intermodality,
Central Asia multimodality and comodality
Turkey
Networking refreshments Networking refreshments Senseable mobility -
Intelligent transport IT solutions Trains of data

Roundtables Roundtables

Stream 3 Stream 2
Stream 1 Stream 2 Stream 1
signalling & HSR & Stream 3
passenger rail freight smarter
communica- long-distance rail power
experience excellence systems
tions passenger

construction
urban revenue asset funding and
& project smart trains
planning ticketing management finance
management

End of conference day 1 End of conference day 2

Mocktail party (ask about sponsoring)

Gala dinner (ask about sponsoring)

After party (ask about sponsoring)

Exhibition on Day 2 and Day 3

MEET AND ENGAGE
WITH BUYERS
No other railway event creates a show entirely around making sure you meet the right people to
grow your business. We attract the most senior representatives from governments, operators,
contractors, technology providers and consultants from across the Middle East, North Africa, the
Indian Subcontinent and Central Asia and have built hours of networking into the agenda.

Let us do what we do best and get you shaking hands and sitting down with the biggest investors
of your solutions, here’s just a few ways that we can help.

Roundtables
Where else can you sit down with CXOs from government, rail operators and contractors? These
interactive sessions are designed to introduce the new techniques and technologies being
implemented to build innovation.

Guaranteed meetings with buyers

Our 1-2-1 partnering programme (available to sponsors only) means that you get to arrive at the
event knowing exactly who your top sales guys will be sitting down with over the next two days.
We match our buyers with the sponsors who have the solutions that our buyers are looking to
invest in, it really is that simple.

Speed networking
In one 30 minute intensive networking session you get to put a face to all those names that you
want to meet-up with again during the event. Get their business card, suggest a time to meet and
then move on to the next potential hot lead.

Networking platform
Give your sales team a head start by accessing the attendee list pre-event, our event app lets them
contact and start book meetings 4 weeks out, so the earlier you start and the more proactive you
are the more meetings you’ll get.

Let us deliver your wishlist of prospects

Give us your wishlist of the regional clients and prospects that you would like us to invite so that
you can meet them at the event. We ask for this list at least 6 weeks out to give our team the lead
time to do what they do best - deliver you your wishlist.

VIP Programme
Each year we host senior executives from governments, rail operators and contractors from across
the region to the conference. Hundreds of VIPs attend, making Middle East Rail the best attended
rail in the region.

To sponsor or exhibit call Jamie on +971 4440 2501

or email Jamie.Hosie@terrapinn.com
SPONSORSHIP AND
BRANDING PACKAGES
PACKAGE / BENEFITS TITLE PLATINUM GOLD SILVER EXHIBITOR

Content and thought leadership benefits 1 x Chair

Keynote speaking slot 1 1

Conference speaking slot 1 1 1 (Or a r/t)

Host a round table 2 2 1 (Or a conf pres)

Seminar speaking slot 2 2 1 1

90 Minute workshop 1 (On application)

Launch pad slot (On application) (On application) (On application) (On application) (On application)

Lead generation benefits

3 Minute 3 big ideas video content 1 1

Invitation to contribute to the event e-book 1 1 1

Inclusion in a monthly community e-newsletter 1 1 1

Solo content email shot 2 2 1 1

Branding and profiling benefits

Priority logo positioning on event promotions Yes Platinum level Gold level Silver level

Website listing - profile and logo Yes Yes Yes Yes Yes

Visitor show guide listing - logo Yes Yes Yes Yes Yes

Visitor show guide listing - profile 250 Words 250 Words 100 Words 50 Words 50 Words

Visitor show guide - advert 1 Page 1 Page 1/2 Page 1/4 Page

Delegate documentation - advert/whitepaper Yes Yes Yes

Networking benefits

VIP passes for your executives / clients 20 15 10 5 Discounted rate

Pre-arranged meetings with buyers 15 10 6 3

Use of networking app Yes Yes Yes Yes Yes

Exhibition stand space 160 M2 120 M2 96 M2 54 M2 9+ M2

$625 / $695 (per

Investment required (usd) $150,000 $80,000 $60,000 $40,000
sqm)
ADDITIONAL BRANDING AND SPONSORSHIP
OPPORTUNITIES TO HELP YOU REALLY
STAND OUT FROM THE COMPETITION
BOLT-ON SPONSORSHIP PACKAGES PRICE USD $ AVAILABILITY

Something Premium

Keynote theatre 45,000 1

Premium lounge 35,000 1

Seminar lounge 25,000 3

**Pens & pads (keynote conference) 3,000 1

**USB sticks (Keynote conference) 10,000 1

Speaker lounge 5,000 1

Something high visibility

Visitor catering lounge 25,000 1

Floor stickers 10,000 10

Press lounge 5,000 1

Billboards (on the exhibition floor) 3,000 6

Full page show guide adverts 1,095 6

Half page show guide adverts 595 10

Something on arrival

Registration 20,000 1

**Delegate lanyards 20,000 1

**Visitor lanyards 20,000 1

Visitor badges 12,000 1

**Delegate bags 18,000 1

**Visitor bags 18,000 1

Something high profile

Dinner title sponsor 30,000 1

Dinner after-party 20,000 1

Mocktail party 15,000 1

Something targeted

Seminar speaking slots 2,995 On application

** Bespoke sponsorships and bolt-ons available on request

To sponsor or exhibit call Jamie on +971 4440 2501

or email Jamie.Hosie@terrapinn.com
EXHIBITOR PACKAGES
PACKAGE BENEFITS
• A stand or space in a prominent position on the exhibition floor
• Unlimited use of the networking app for setting up sales meetings
• Your logo and profile will appear on the show website with link to your site
• Inclusion in the onsite visitor show guide exhibitor listing

YOUR INVESTMENT
Shell scheme $695 USD per sqm
(Walls, fascia board, power, carpet, lights,
table and two chairs)

Raw space $625 USD per sqm

SQM SHELL SCHEME @ US $695 RAW SPACE @ US $625 RAW SPACE @ US $500

9 6,255 NA

12 8,340 NA

15 10,425 NA

16 11,120 NA

18 12,510 11,250

21 14,595 13,125
20% discount for
24 16,680 15,000
companies who take
30 NA 18,750 80sqm of raw space
and above
36 NA 22,500

40 NA 25,000

48 NA 30,000

54 NA 33,750

64 NA 40,000

72 NA 45,000

80 NA NA 40,000

99 NA NA 49,500

120 NA NA 60,000

To sponsor or exhibit call Jamie on +971 4440 2501

or email Jamie.Hosie@terrapinn.com
HYBRID EXHIBITION STANDS
We realise that sometimes exhibitors want to stand out more than the average shell scheme
exhibitor, but don’t necessarily want to take the big step up to a fully custom-built stand. Smart
Space is the ideal solution for exhibitors who want a happy medium. With 4 different sizes and
layouts to choose from, take your pick!

Price: $250 per sqm

An all-encompassing packaging including:

• Design
• Build
• Graphics print and installation
• Furniture
• Carpet
• Electricity

Not sure what will suit you and your brand best?
Let us help - call Jamie on +971 4440 2501 or email Jamie.Hosie@terrapinn.com
A YEAR ROUND INTEGRATED
MARKETING PLAN
Our marketing campaign kicks off twelve months out and is a fully integrated campaign using a variety of channels.

• Digital marketing – working with a leading digital advertising agency adverts will be placed on Google, the
display networks and LinkedIn. Google remarketing will be used extensively.

• E-mail – we run a sophisticated lead generation and lead nurture campaign to our comprehensive database.
Once registered they receive a weekly show update and prompts to log on to our online community and match
making service.

• Social marketing – posts and event alerts are regularly posted to our dedicated twitter feed, Facebook page and
LinkedIn group, as well as posted to relevant 3rd party groups and pages.

• Lead generation – this is a digital inbound marketing programme that uses social marketing and CRM to create
awareness for your product or services. It allows you to generate leads that you can add to your sales pipeline.

• Direct mail – show collateral such as the conference brochure and visitor tickets will be mailed to a targeted
database. Inserts will be placed in leading business publications in the weeks running up to the show.

• Advertisements and editorial coverage in key publications – Including business, trade and national
mainstream press.

• Website – our dedicated event website is fully responsive and consistently updated with event news. The
conference, seminar sessions, sponsors and exhibitors will be heavily promoted on the site to attract attendees to
the show.

• Partnerships – we will be partnering with leading press, associations and media. Digital advertising, email blasts
and page adverts will be used in the run up to the event to extend our audience reach

• Press relations – working with a leading global PR agency to ensure the best coverage and onsite press relations.

• Direct sales – our dedicated direct sales team ensures that no lead is left unconverted.

• You – we’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing
plans for the show. We’ll discuss with you how we can help you drive traffic to the show, to your stand and to your
seminar.

• Events as a marketing channel – depending upon the sponsorship status, a sponsor’s logo is carried
throughout the campaign. This creates a massive amount of brand awareness for sponsoring organisations.
Then there’s the show itself. Two days with senior executives from your target market – page advertising and
online marketing cannot offer you this opportunity. To meet and have face-to-face meetings with several hundred
of your prospects is every marketer’s dream!

To sponsor or exhibit call Jamie on +971 4440 2501

or email Jamie.Hosie@terrapinn.com
 PRIORITY BOOKING FORM

PLEASE RESERVE ME:

�________ Sponsorship package �________ Metres Exhibition Space �________ Stand Number

First Name: Last Name:

Job Title:

Company:

Postal Address:

Country: Post Code:

Tel: Fax:

E-mail: Mobile:

� YES! I am interested in sponsoring/exhibiting. Please contact me to discuss this further.

� YES! I am interested in the conference. Please send me a draft programme when it is available.

Please speak to Jamie on +971 4 440 2501 OR email: Jamie.Hosie@terrapinn.com

OR fax to Jamie on +971 4 445 8475