CHAPTER-1 INTRODUCTION
Since the beginning of time humans have traveled. Food, water, safety or acquisitions of
resources (trade) were the early travel motivations. But the idea of travel for pleasure or
exploration soon emerged. Travel has always depended upon technology to provide the
means or mode of travel. The earliest travelers walked or rode domesticated animals. The
invention of the wheel and the sail provided new modes of transportation. Each
improvement in technology increased individuals' opportunities to travel. As roads were
improved and governments stabilized, interest in travel increased for education,
sightseeing, and religious purposes. One of the earliest travel guides was written by
Pausanias, a Greek, which was a 10 volume Guide to Greece, for Roman tourists in 170
A.D.
Tourism is a collection of activities, services and industries that delivers a travel experience,
including transportation, accommodations, eating and drinking establishments, retail shops,
entertainment businesses, activity facilities and other hospitality services provided for
individuals or groups traveling away from home. The World Tourism Organization (WTO)
claims that tourism is currently the world’s largest industry with annual revenues of over $3
trillion dollars. Tourism provides over six million jobs in the United States, making it the
country's largest employer.
Definition of Tourism
According to United Nation World Tourism Organisation (UNWTO),
“Tourism is a social, cultural and economic phenomenon which entails the movement of
people to countries or places outside their usual environment for personal or
business/professional purposes.”
INDIAN TOURISM
Tourism emerged as the largest global industry of the 21century. In the new millennium
global economy will be governed by Technology, Telecommunication and Tourism.
Tourism has a potential to create the maximum number of jobs. According to an
assessment, in India alone, 100 million additional jobs will be created by the Tourism
industry in the next 25 years. It helps to earn valuable foreign exchange.
Tourism in India is the largest service industry, with a contribution of 6.23% to the
national GDP and 8.78% of the total employment in India. In 2010, total Foreign Tourist
Arrivals (FTA) in India were 5.78 million and India generated about 200 billion US
dollars in 2008 and that is expected to increase to US$375.5 billion by 2018 at a 9.4%
annual growth rate. The majority of foreign tourists come from USA and UK. Kerala,
Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to receive inbound
tourists. Domestic tourism in the same year was 740 million. Andhra Pradesh, Uttar
Pradesh, Tamil Nadu and Maharashtra received the big share of these visitors. Ministry
of Tourism is the nodal agency to formulate national policies and programmes for the
development and promotion of tourism. In the process, the Ministry consults and
collaborates with other stakeholders in the sector including various Central
Ministries/agencies, the state governments and union territories and the representatives of
the private sector. Concerted efforts are being made to promote new forms of tourism
such as rural, cruise, medical and eco-tourism. The Ministry of Tourism also maintains
the Incredible India campaign.
The tourism industry comprises of the following main and distinctive sectors:
Tourism Destination Operators/ Destination Management
This is new category in many senses, as it is an area of the tourism industry which has
seen a massive growth in the development of theme parks and other types of artificial
tourist
destinations in the recent years. However Disneyland and Disneyworld in America
were the forerunners of this development in tourism marketing, and they have been well
It is due to the recent growth, and the continuing trends, which make it area which should
be considered separately as a tourism industry. The new Euro Disney theme park in
France is an example of a tourism destination operation. On a smaller scale, heritage
parks which being developed from Britain‟s industrial wasteland such as Wigan Pier,
which attracted over half a million tourists in 1991, and similar attractions now represent
a significant amount of tourism activity.
established for decades.
.
Transportation
Tourism industry is heavily dependent on the transportation industry which comprises of
airlines, cruise and ferry lines, passenger railways, coach and bus travel, car hire. Thanks
to the increase in tourist traffic, over the years, the range of airline services has
considerably, not only in terms of frequency of flights and number of destinations, but
also in terms of different services, and differing levels of service to meet different
passenger needs. This shows the important role marketing plays as competition and
demand intensifies.
Passenger rail services have also changed, and their role in tourism is as wide as with, for
example, Euro rail tickets allowing extensive international travel at basic(service)
standard for students and budget tourists, to the luxury of Palace on Wheels – where the
train voyage is the holiday.
Accommodation
Accommodation includes hotels, ranging from the biggest international chains
recognizable worldwide such as Hilton and Holiday Inn to small independent
establishments. In order to gain recognition in an increasingly competitive marketplace,
many smaller independent hotels have grouped together, adopting a consortium approach.
Under a central brand name, they can offer central reservations services, for e.g. and
present a recognizable identity to consumers which enables them to compete against the
larger, more established chains. Other types of accommodations are also well established
in tourist markets, notably self-catering apartments and club type complexes.
Company profile
About our Company:
Travel agent in Delhi is not just a name, but it is a commitment. We are a reputed and
professionally managed company which has been in the business of Tour and Travel
since 2000, based in New Delhi, India.
AADHYAA TRAVELS is one stop travel house, exploring the world can be one of the
most rewarding experiences in life. However, planning a trip can be extremely frustrating
especially when one doesn‟t know where to start. We understand travel needs of all and
deliver the best through meticulous planning.
Traveling with AADHYAA TRAVELS is all about escaping the ordinary to truly appreciate the
extraordinary. It's about bringing people together or taking them away, about discovering
the world or getting lost in it.
AADHYAA TRAVELS brings together a highly trained team of individuals with over two
decades of experience in the travel industry. A team which has the confidence and the
expertise to handle the most complex and challenging tasks they are faced with.
Aadhya travels is a travel agency of repute established in the year 1990, with a professional
outlook in the competitive world of today.
We have numerous certificates of accreditation awarded by all the major airline carriers
such as Swissair, British Airways, Cathay Pacific and Air India. We are recognized by
the Department of Tourism,Government of India and are members of:
-International Air Transport Association (IATA)
-Pacific Asia Travel Association (PATA)
-American Society of Travel Agents (ASTA)
-Indian Association of Tour Operators (IATO)
-Travel Agents Association of India (TAAI)
Our Services Include:
1.Domestic and International Air Travel:
We operate Group Tours in all our divisions i.e. Outbound, Inbound and Domestic. Each
tour is different in the number of days and destinations. All the tours are pre-planned i.e.
the dates of departures and arrivals are fixed in advance for all the tours.
Inbound Group Tours are operated by us ,we organize for accommodation, air travel,
coach, car, guides and excursions for foreign tourists travelling in groups from the size of
15 to 45 persons on a pre-booked itinerary.We cater to these varied demand s arising
from our clients outside India. Some of these tours handled by us are theme led tours like
gardens of the world, natural history, art treasures, etc.
Under FITs we provide customized holidays which have flexibility and are designed to
suit the customer needs unlike group tours which are standard in nature. We believe this
product though complex has good demand and requires better planning and execution to
meet individual needs. We have experience in handling complex requests associated with
FITs and have a unique internet program that allows and facilitates complex itinerary
planning and booking capability.
2.Incentive Travel Conferences & Seminars(MICE-Meeting,Incentives,Confrenses
& exhibition):
Leisure travel is increasingly being used as an incentive tool by many organizations to
convey appreciation for recognizing achievers. It has dual benefits, one by providing a
holiday that enables an executive to unwind and recharge and the other serving as a
reward for excellence that inspires the team. Our incentive division works closely with
the client to tailor-make a program best suited to his needs and budgets.
The incentive division amongst other services assists in selection of a destination,
providing a choice of airlines using the most economical route and complete logistic.
3. Corporate / Business Travel
The Corporate or Business Travel has witnessed a change from the traditional travel
agency mode to total travel management mode. In this mode the objective is to minimize
the total travel budget for the corporate while maintaining the service standards. The need
has arisen from the increasing complexities, quality and time effectiveness of business
travels of current times. The Corporate Travel market is a highly competitive market with
presence of both domestic and international travel companies. We have systems and
processes in place to make urgent and quick bookings for domestic and international
flights, hotels, visas, foreign exchange, travel insurance, car rentals, etc. We also provide
various services related to conference organizing, meetings, exhibitions, trade fairs for
corporate travellers. This is mainly a fee-based business and involves low marketing cost.
It provides scale to the operations and hence the buying power and a sense of
predictability to the business.
4. Passport & Visa Facilitation:
Visa services are provided in the categories of Tourist visa, Transit visa, Business visa,
S tudent visa, Conference visa and Entry and Employment visa. Passport services include
issuance and cancellation of passport, editions in details, extension of validity, etc. We
are involved in all visa and passport related processes from lodgment of application to
delivery of the passport. All administrative, logistical and technical tasks related to the
processing function, except the decision making, are undertaken by us.
Major Destinations of India
India is one of the popular tourist destinations in Asia. Bounded by the Himalayan ranges
in the north, and surrounded on three sides by water (the Arabian Sea, Bay of Bengal, and
the Indian Ocean), with a long history and diverse culture, India offers a wide array of
places to see and things to do. In 2014, foreign tourists visiting India spent 15.4 billion
USD - the ninth highest in the world. India is also ranked among the top 3 adventure
tourism destinations. One can expect to spend about $1,750 in 2018 dollars for a two
week visit, staying in accommodations equivalent to Western ones.
GOA
The sunny beaches of Goa attracts millions of tourists every year.Goa is another popular
destination, famous for its excellent beaches, churches, and temples.
,
Goa, a tiny emerald land on the west coast of India situated between the borders of
Maharastra and Karnataka, is better known to the world at large as the former Portuguese
enclave on the Indian soil. With the rule of the Portuguese for over 450 years and the
consequential influence of the Latin culture, Goa presents a somewhat different picture to
the foreign visitor than any other part of the country. Not only the proportion of
Christians (almost all of whom are Catholics) in the total population of Goa much higher
than that obtaining in most of the other States; the general way of living is also markedly
different. Western influence is evident in the dress and food habits, and the general life of
the people is quiet and peaceful. A striking feature of Goa is the harmonious relationship
lived together peacefully for generations.
DELHI
Delhi,known in India as the "Lotus Temple", the Bahá'í House of Worship is one of the
most famous landmarks in the Delhi. Delhi, the capital of the vast, mystic subcontinent
that is India. A fine blend of old and new, ancient and modern in every stream of life is
the soul of Delhi. A melting pot of cultures and traditions, religions and castes Delhi is
true to its democratic nature. Delhi has ruled always from the mythological days to the
present, the Aravali ridges and the Yamuna river stand a mute witness to it. The rulers
left behind their trade marks in the architecture. Tughlakabad fort and the Qutab Minar,
the Jama Masjid and the Lotus temple, The Humayun's tomb and the Red Fort, and India
Gate and the Magnificent President's house. Delhi is famous for its wide roads and crisp
winters. One of the few places in India where colours of nature changes with the seasons.
Kerala to Kashmir and from Gujarat to Assam all the mouth watering delicacies and
shopping goods are found in Delhi. The cosmopolitan nature of the city has only added to
the beauty and glory of it. Big gardens, wide roads, ancient structures, and power of
politics is what Delhi is all about.
RAJASTHAN-THE LAND OF KINGS
Rajasthan has a rich history and culture making it one of the most popular tourist
destinations in India. Shown here is the Hawa Mahal in Jaipur, Rajathan.Rajasthan, the
"Land of the Kings", is one of the most attractive tourist destinations in Northern India.
The vast sand dunes of the Thar Desert attract millions of tourists from around the globe
every year. Major visitor attractions in Rajathan include:
1. Jaipur - The capital of Rajasthan, famous for its rich history and royal architecture.
2. Jodhpur, fortress-city at the edge of the Thar Desert, famous for its blue homes and
architecture.
3. Jaisalmer is famous for its golden fortress.
4. Barmer and surrounding areas offer perfect picture of typical Rajasthani villages.
5. Bikaner is famous for its medieval history as a trade route outpost.
6. Mount Abu is also one of the world famous tourist place.
CHAPTER-2 LITERATURE REVIEW
Positive Starts To 2018 For Tourist Arrivals Data released by the Indian Ministry of
Tourism in April 2018 showed that tourist arrivals grew strongly in the first quarter of
2018, building on positive growth registered in 2017. Between January and March,
visitor arrivals grew by 9.5% year-on-year (y-o-y) to 1.9mn. Growth was particularly
strong in March, when arrivals grew by 13.2% y-o-y. Foreign exchange earnings grew by
an impressive 42% y-o-y in rupee terms in March, as compared to 6.8% growth over the
quarter as a whole.
India Expands Visa On Arrival System Local media reports in early 2014 suggest that the
Indian government is considering extending the Visa On Arrival (VOA) system to more
countries, in order to bolster the tourism industry. The VOA system was first introduced
in January 2017 and then applied only to Finland, Japan, Luxembourg, New Zealand and
Singapore. In January 2017 it was extended to Cambodia, Indonesia, Vietnam, Laos,
Myanmar and the Philippines. Now, it may be extended to countries such as Thailand,
Spain, Germany, Brunei, Malaysia, Brazil, South Africa, Russia, France and Sweden.
The current visa application system can be unwieldy and time-consuming, so the Indian
government may be seeking to attract more tourists by streamlining procedures.
Ministry Of Tourism Launches 2014-2019 Development Plan In early 2014, Indian
President Pratibha Patel launched the country‟s 12th five-year tourism development plan,
focusing on the 2014-2019 period. During this timeframe, India is targeting average
annual tourist arrivals growth of 12%, aiming to create an extra 5mn jobs. A large part of
this plan focused on upgrading India‟s transport infrastructure. In particular, the
government assesses that 30 airports will need to be built or upgraded during the next
five years. Between 2012 and 2017, the government has set an investment target of
US$13.1bn, with approximately 60% to be sourced from the private sector.
The evaluation of the „Limits of potential returns‟ includes market elements that are
specific to the banking industry of the country in question and elements that relate to that
country in general. Within the 70% of the CBBER that takes into account the „Limits of
potential returns‟, the market elements have a 60% weighting and the country elements
have a 40% weighting. The evaluation of the „Risks to realisation of returns‟ also
includes banking elements and country elements (specifically, BMI‟s assessment of long-
term country risk). However, within the 30% of the CBBER that take into account the
risks, these elements are weighted 40% and 60%, respectively. Further details on how we
calculate the CBBER are provided at the end of this report.
general, though, three aspects need to be borne in mind in interpreting the CBBERs.
The first is that the market elements of the „Limits of potential returns‟ are by far the
most heavily weighted of the four elements. They account for 60% of 70% (or 42%) of
the overall CBBER. Second, if the market elements are significantly higher than the
country elements of the „Limits of potential returns‟, it usually implies that the banking
sector is (very) large and/or developed relative to the general wealth, stability and
financial infrastructure in the country. Conversely, if the market elements are
significantly lower than the country elements, it usually means that the banking sector is
small and/or underdeveloped relative to the general wealth, stability and financial
infrastructure in the country. Third, within the „Risks to the realisation of returns‟
category, the market elements (ie: how regulations affect the development of the sector,
how regulations affect competition within it, and Moody‟s Investor Services‟ ratings for
local currency deposits) can be markedly different from BMI‟s long-term risk rating.
TYPES OF TOURS IN INDIA
1. Medico Treatment (India‟s Growing Medico Tour)
2. Natural Heal ink (Ayurveda, Yoga)
3. Art & Culture Tour (Taj Mahal Tour)
4. Festive Tour (Diwali, Dasshera)
5. Exploration Tour (Wild Life & Heritage)
6. Study Tour (Specialized Courses)
MEDICO TOUR IN INDIA
India is hoping to expand its tourist industry – to include visitors with heart
conditions and cataracts. Indeed, medical tourism, where foreigners travel abroad in
search of low cost, world-class medical treatment, is gaining popularity in countries like
India. The field has such lucrative potential that Indian finance minister Jaswant Singh
called for India to become a “global health destination.” And, with prices at a fraction of
those in the US or Britain, the concept will likely have broad consumer appeal – if people
can overcome their prejudices about health care in developing countries. Though the
quality of health care for the poor in countries like India is undeniably low, private
facilities offer advanced technology and procedures on par with hospitals in developed
nations.
ART & CULTURE TOUR
India has been the motherland of art, culture and architecture all across the globe. The
historical monuments in India like the forts, palaces, caves, temples, mosques and
churches tell their own tale. The Art and Culture Tour of India takes you to a
unforgettable odyssey of the ancient monuments in India, the Taj Mahal in Agra in Uttar
Pradesh; Ajanta Ellora caves near Aurangabad in Maharashtra; Temples of Khajuraho
and South India along with many more structures depicting the art and culture of India.
FESTIVE TOUR
Fairs and Festivals complete the hue and colour in the sketch of real India. Whether Holi,
Gangaur and Pushkar Fair of Rajasthan; Elephant Festival, Onam or Boat Carnival of
Kerala, The great Goan Carnival; Taj Mahotsav of Agra or Tansen Festival of Gwalior;
as a tourist you witness a distinct feature in every festival reflecting the culture, customs
and traditions that belong to that region of India.
Every year millions of travellers visit India with a purpose of India Festival Tour,
coinciding the date of travel with the occasion of some Indian Festival. All the festivals
pay a tribute to Indian customs, traditions, culture and climate, which form an
indispensable part of Indian soil. The renowned ones are the Pushkar Fair, International
Kite Festival, Surajkund Fair, Goa Carnival etc. that pull the whole of the tourist traffic
towards India. The mega size and the cultural diversity inherent in these festivals are
apparent enough to leave a tourist awestruck.
There is perhaps not a single day in the Indian calendar when in some part of the vast
country a festival is not celebrated or a fair held- some so big that almost the entire
country participates, and some so small that it is confined to a little community in a
remote village. But the spirit is the same - replete with rituals, colour, music, feasting,
pageantry, fun and frolic. And given India's vast diversity. After the same festival is
celebrated differently. In different parts, all adding to the richness of the Indian way of
LIFE.
CHAPTER-3 RESEARCH METHODOLOGY
Aim:
The aim of the study was to add significantly to the current body of knowledge on the Indian
market, providing valuable support and intelligence for future marketing activities of aadhyaa
travels and other tourism companies and not the least to aadhya travels.
The information obtained would help aadhya travels to ensure that it services,
meets the needs and interests of tourism in india.
Objective:
1. To highlight the potential of the Indian Tourism Industry.
2. Learned about the destinations of the India.
3. To know the present scenario of the tourism industry.
4. The future prospective of Indian tourism.
Data Source:
The data would be collected from both primary as well as secondary source. Consumers
would be asked to fill booking form to arrive at the information. Various secondary sources
of data as magazines, journal, Internet etc. would also be explored.
sampling Area:
The sampling areas of this research are rohini.
Sampling method:
The convenient sampling method was used for this research and the respondents were
those who have already taken the tour package.
Sampling Size: 10
Questionnaire
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
kind / form whatsoever.
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
1. How often do you travel outstation?
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
2. How do you Plan your Trip?
By Yourself
Through a travel agent
3. What is most common type purpose of your travel?
Family Vacation
Adventures
Business
4.With whom, Do you travel mostQuestionnaire
often?
Family
Friend
colleagues
5.. Where do you like to stay ?
Expensive Hotels
EconomHotels
Resorts
.6.What is generally the length of the trip ?
o 1-2 days
o 3-5 days
o A week
.7. Is India has lots of heritage Sites?
o Yes
o No
8.. Is India has beautiful natural environment ?
o Yes
o No
9. Does India have attractive destinations?
o Yes
o NO
QUESTIONAIRE
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
kind / form whatsoever.
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
1. How often do you travel outstation?
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
2. How do you Plan your Trip?
By Yourself
Through a travel agent
3. What is most common type purpose of your travel?
Family Vacation
Adventures
Business
4.With whom, Do you travel most often?
Family
Friend
colleagues
5.. Where do you like to stay ?
Expensive Hotels
EconomHotels
Resorts I
.6.What is generally the length of the trip ?
o 1-2 days
o 3-5 days
o A week
.7. Is India has lots of heritage Sites?
o Yes
o No
8.. Is India has beautiful natural environment ?
o Yes
o No
9. Does India have attractive destinations?
o Yes
o NO
Questionnaire
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
kind / form whatsoever.
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
1. How often do you travel outstation?
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
2. How do you Plan your Trip?
By Yourself
Through a travel agent
3. What is most common type purpose of your travel?
Family Vacation
Adventures
Business
4.With whom, Do you travel most often?
Family
Friend
colleagues
5.. Where do you like to stay ?
Expensive Hotels
EconomHotels
Resorts I
.6.What is generally the length of the trip ?
o 1-2 days
o 3-5 days
o A week
.7. Is India has lots of heritage Sites?
o Yes
o No
8.. Is India has beautiful natural environment ?
o Yes
o No
9. Does India have attractive destinations?
o Yes
o NO
Questionnaire
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
kind / form whatsoever.
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
1. How often do you travel outstation?
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
2. How do you Plan your Trip?
By Yourself
Through a travel agent
3. What is most common type purpose of your travel?
Family Vacation
Adventures
Business
4.With whom, Do you travel most often?
Questionnaire
Family
Friend
colleagues
5.. Where do you like to stay ?
Expensive Hotels
EconomHotels
Resorts
.6.What is generally the length of the trip ?
o 1-2 days
o 3-5 days
o A week
.7. Is India has lots of heritage Sites?
o Yes
o No
8.. Is India has beautiful natural environment ?
o Yes
o No
9. Does India have attractive destinations?
o Yes
o NO
QUESTIONAIRE
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
kind / form whatsoever.
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
1. How often do you travel outstation?
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
2. How do you Plan your Trip?
By Yourself
Through a travel agent
3. What is most common type purpose of your travel?
Family Vacation
Adventures
Business
4.With whom, Do you travel most often?
Family
Friend
colleagues
5.. Where do you like to stay ?
Expensive Hotels
EconomHotels
Resorts I
.6.What is generally the length of the trip ?
o 1-2 days
o 3-5 days
o A week
.7. Is India has lots of heritage Sites?
o Yes
o No
8.. Is India has beautiful natural environment ?
o Yes
o No
9. Does India have attractive destinations?
o Yes
o NO
Questionnaire
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
kind / form whatsoever.
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
1. How often do you travel outstation?
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
2. How do you Plan your Trip?
By Yourself
Through a travel agent
3. What is most common type purpose of your travel?
Family Vacation
Adventures
Business
4.With whom, Do you travel most often?
Family
Friend
colleagues
5.. Where do you like to stay ?
Expensive Hotels
EconomHotels
Resorts
.6.What is generally the length of the trip ?
o 1-2 days
o 3-5 days
o A week
.7. Is India has lots of heritage Sites?
o Yes
o No
8.. Is India has beautiful natural environment ?
o Yes
o No
9. Does India have attractive destinations?
o Yes
o NO
CHAPTER-4 Analysis and Interpretation of Data
1. To start with Age Group.
The Sample was made of 47% people falling in the age group of 20-25 years. Next
trailing Age group was “below 20” years with 33 % of contribution. Age group of
25-30 and Above 30 years had contribution of 17% and 3% respectively.
Age Group
Below 20 20-25 25-30 Above 30
2. . Occupation
72 % of respondents where student pursuing different courses of graduation level .
where a 15 % where engaged in service . Followed by 11 % engaged in Business
while rest two percent were Housewives .
Occupation
Student business Service Housewives
15%
11%
72%
3. No . of Trips
As above data signifies , 36 % went out of their daily environment only once in year
. 21 % went out every month while 20 % went once in 6 months. 13 % went once in
3 months but only 10 % went every week.
10%
Every Once In a
Month 21% year 30%
Once in 3 Once in 6
months months
13% 20%
4. Planning
When it comes to planning your Trip 69 % liked to plan their trip all by themselves
where as 31 % rendered the service of Travel agents .
Planning
By Yourself Through Travel Agent
31%
69%
5. Purpose
When asked about the purpose of the Trips they make , 57% answered that it‟s
mostly Family vacation . Other 18% said that it‟s Adventure while 18% said that
they do it for Business point of view. While 5 % and 6% people defined their
purpose as Spiritual and religious.
.
Purpose
Business
Family Vacation Adventure
Spiritual Religious
66
5%
18%
57%
14%