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Business Communication Assignment

The document is a business communication assignment that answers the question "What is the function of a brand?". It defines a brand as the lasting impression created from all customer interactions with a company, product, or service. It also states that a brand differentiates an offering, represents perceptions of quality and service, and provides information to help customers choose. Functional brands like cars, phones, and electronics offer various specs and features to meet different customer needs.

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36 views1 page

Business Communication Assignment

The document is a business communication assignment that answers the question "What is the function of a brand?". It defines a brand as the lasting impression created from all customer interactions with a company, product, or service. It also states that a brand differentiates an offering, represents perceptions of quality and service, and provides information to help customers choose. Functional brands like cars, phones, and electronics offer various specs and features to meet different customer needs.

Uploaded by

Anushay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Air University | AUSOM Department

Business Communication Assignment

Name: Anushay Syed Subject: Business communication

Class: BBA-3 Date: 01-02-18

Roll # 180037

Q: What is the function of brand? (CD.1.3)

Ans: A brand is the collective impact or lasting Impression from all that is seen, heard or experienced by
customers who come into contact with a company, products or service. In creating a ‘brand’, you have
to manage the effect that your product is having on the customer. Branding is one of the most
important aspects of any business. A brand is a promise to the customer. It tells them that they can
expect from your products and services, and differentiates your offering from your competitors. Brand
enables customers to choose from one thing to another. A brand represents the sum of people’s
perception of a company’s customer service, reputation, advertising and logo and moreover provides a
raft of all other information related to the product.

For example, automobiles, cell phones, and electronics are some of the examples of functional brands.
Each product provides variety of different specs and features that meet the customer’s individual needs
and interest.

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