I.

Executive summary

According to Mikel Kappel "Anybody can build anything. But, if you can’t sell it, none of it matters at all.”
Sales are everything to a business. Without sales, you can be certain you will fail. Finding what works for
generating sales at your company is key to your success. The main branch of Orient bakeshop
consistently hit the target sales while the tagaytay branch was only hitting around 70%. The main branch
sell 1,000 boxes a day when it's peak season and half of that during non peak season. The tagaytay
branch sell 500 boxes a day when it's peak and 300 boxes when it's not peak season. The owner of the
orient bakeshop wondering to their growth points. Was opening the tagaytay branch is a good idea or
they should close it and focus in the main branch. Should they venture into frozen buko pies?

The analyst comes up with the different solution. First, they should keep the tagaytay branch and
improve it more with the help of different strategies. With the help of the technology advancement. The
second solution is to just focus on the main branch and close the tagaytay branch. The analyst believe
that the best solution is to continue to improve the tagaytay branch. There are many things/strategy that
they can apply to improve the tagaytay branch.

II. statement of the problem

In your opinion should the family keep the tagaytay branch or should they close it down and focus to
improving the capacity and services of the original outlet instead?

What do you think about the advantages of orient bookshop?

If you were managing the orient bakeshop, what will be the long term goal of the business? Craft the
strategy that will help make the company be there.

Should orient venture into frozen buko pie? Explain.

III. Causes of the problem

The main problem of orient bakeshop is their target sales in their second branch. The reason why they
can't meet their target sales is because they lack in strategies on how to gain more sales and they only
have few supply of coconut that's why they can only make few buko pies and that's the reason why they
can't meet their target sale.

The orient bakeshop advantage is that even if they only have one outlet at first but it becomes popular
already. Also they use natural ingredients and the owner use coconut that is harvested at the same day.
To gain more sales the analyst suggest that using technology can be a great help to the business. The
different machine that can help the workers to make more buko pies.

The orient bakeshop long term goal is to gain more profit and to be popular to different places, the
analyst suggest that to meet this goal they should make strategies like promoting the business to the
social media. By creating another branch to different places. And by giving satisfaction to the costumers
needs.
The oreint bakeshop has not explored the strategy of frozen buko pie. The frozen buko pie strategy will
be a big help to the business that wants to export their products to different places. The analyst
conclude that if the orient bakeshop use this strategy it can help them to attain more profit because they
can sell their products to different places.

IV. Decision criteria and alternative solution

The analyst conclude that the possible solution to the problems of the oreint bakeshop are; continue to
manage the second branch in the tagaytay because according to McBean "In order to be successful and
remain that way, you have to continually focus on the market, react to it, and fight for what you believe
should be yours. If you don’t, your competition will win the war," there still many ways to make the
tagaytay brach to attain the target sales. There are strategies that they can apply to their business like
the online platform. They can post in mass media so that the people will easily find the way or find your
location. The advantage of this solution is that if the second branch meet the target sales the business
will gain more profit and they can create another branch. The disadvantage of this solution is that ut will
be risky and you can have a debt if that branch failed. The second solution in this problem is to close the
tagaytay branch and focus to the main branch. The owner can just focus to their main branch and in this
solution you can use the frozen buko pie strategy. The frozen buko pie strategy according to angelfire, is
the best alternative. It is very helpful because even if it doesn't have any other branch in different places
they can still sell to different places. Frozen buko pie can be export to different places because it can last
longer.

V. RECOMMENDED SOLUTION,

The analyst comes up with the best solution that they continue the second branch because if that
branch become successful as the main branch the long term goal of the orient bakeshop can be attain.
With the help of different strategies the main branch and the second branch can be more improve. The
location of the business is very important. The signage should be eye catching and highly visible to the
customers. They can offer punch cards, meal deals and weekly menu specials and keep accurate track of
what types of pies sell well through a customer feedback program. The different machines to used so
they can easily work. They can deliver to different places because of the frozen buko pie strategy. With
the help of the orient bakeshop advantages it will not be hard to the owner because it's already popular.

Reference:

 Small Business Strategies To Increase Sales by Mike Kappel Contributor (Entrepreneurs)