Scribd
Upload
224 views3 pages

Supply Chain & Operations

Britannia Industries is one of India's leading food companies with over Rs. 9,000 crore in annual revenues from selling biscuits, bread, dairy products and more across India through over 5 million retail outlets. As the largest brand in organized bread, Britannia Bread has an annual turnover of over Rs. 450 crore from 13 factories and 4 franchisees selling close to 1 million loaves daily nationwide. The company focuses on cost efficiency and expanding internationally with a new Nepal factory and export production from its Mundra SEZ facility.

Uploaded by

Ankit Kapila
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
224 views3 pages

Supply Chain & Operations

Britannia Industries is one of India's leading food companies with over Rs. 9,000 crore in annual revenues from selling biscuits, bread, dairy products and more across India through over 5 million retail outlets. As the largest brand in organized bread, Britannia Bread has an annual turnover of over Rs. 450 crore from 13 factories and 4 franchisees selling close to 1 million loaves daily nationwide. The company focuses on cost efficiency and expanding internationally with a new Nepal factory and export production from its Mundra SEZ facility.

Uploaded by

Ankit Kapila
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Britannia Industries is one of India’s leading food companies with a 100 year

legacy and annual revenues in excess of Rs. 9000 Cr. Britannia is among the most
trusted food brands
Britannia’s product portfolio includes
1. Biscuits,
2. Bread,
3. Cakes,
4. Rusk,
5. Dairy products including Cheese, Beverages, Milk and Yoghurt.
6. Crème wafers
7. croissant
Britannia products are available across the country in close to 5 million retail
outlets and reach over 50% of Indian homes.
Britannia Bread is the largest brand in the organized bread market with an annual
turnover of over 1 lac tons in volume and Rs.450 crores in value. The business
operates with 13 factories and 4 franchisees selling close to 1 mn loaves daily
across more than 100 cities and towns of India.

Supply Chain & Operations


Company continued to focus on improving competitiveness in its operations through various Cost
Efficiency and Operational Excellence Programs across the value chain. During the year, various non-
value added activities have been eliminated through value stream mapping exercise across major
manufacturing units, thereby resulting in significant productivity improvements.

As part of Company’s strategy of expanding International Business, a Greenfield Plant has been set
up in Nepal which got operationalized in April 2019. Production has also been scaled up at your
Company’s factory in the Special Economic Zone (SEZ), Mundra to meet export requirements.
MARKET STRATEGY

MARKET ANALYSIS

Segment People who need and consume bakery and dairy products

Target Group Middle and upper middle class families, especially kids

India’s leading manufacturer of premium quality and healthy


Positioning
biscuits, bakery and dairy products

Analysis of Britannia Industries.


Strengths are:
1. Britannia has been around 120 years in the industry
2. Britannia is one of India’s most trusted brand with strong brand recall
3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk,
butter, cheese, etc.
4. Strong distribution network ensuring proper availability of the products even in the
remotest of areas
5. Britannia has a major share in biscuits industry
6. Marketing and advertising efficiency
7. Innovative products for health conscious people like oats and porridge, Britannia Nutri
Choice biscuits for diabetes patients, Vita Marie Gold, etc.
8. Strong presence in rural markets
9. Products for all food and snacks segments is a big boon for Britannia

Here are the weaknesses in the Britannia Industries SWOT Analysis:


1.Lower market share for Britannia in dairy segment
2.Heavy expenditure on advertising and marketing
3.Similar products produced by many companies means high brand switching

Following are the Opportunities in Britannia Industries SWOT Analysis:


1. Increase in purchasing power of people in India
2.Increase its share in the dairy industry
3.Product line extension can benefit Britannia as the company has loyal customers
4. Expansion in other countries

The threats in the SWOT Analysis of Britannia Industries are as mentioned:


1. Lower price offering competitors can affect Britannia's market share
2.Local dairies and bakeries can cause business losses
3.Inflation can cause fall in sales and revenue
4. Rise in cost of raw materials

COMPETITORS
Below are the top 4 Britannia Industries competitors:
1. Parle Products Ltd
2. Amul
3.Nestle Ltd
4. Mother Dairy

You might also like