ISSN: 2455-6203
International Journal of Science Management and Engineering Research (IJSMER)
Volume: 04 Issue: 01 | March 2019 www.ejournal.rems.co.in
A Review Study of Start-up- Zomato
Amit Singh Rajpoot
CSE 6th Student, Adina Institute of Science & Technology, Sagar, M.P
amitsinghrajpoot1to99@gmail.com
Abstract to exclusive events and offers, and loyalty
Zomato is an Indian restaurant search and discovery programs, without having to navigate to them on the
service founded in 2008 by Deepinder Goyal and main Zomato app.We already have over 100
Pankaj Chaddah. It currently operates in 24 restaurant brands on board, including top brands
countries. It provides information and reviews of such as Miyabi Sushi & Bento in Dubai, Shizuku
restaurants, including images of menus where the Ramen in Melbourne, and Summerhouse Cafe in
restaurant does not have its own website and also New Delhi. We’re hugely excited by the potential of
online delivery services in some countries. Have the Whitelabel platform, and the role it is going to
been in the business of connecting people with great play in ushering restaurants into the interconnected,
restaurants and dining experiences around them for digital world
the past seven years. Today, we’re taking that a step
further with the launch of a platform that enables History
restaurants to launch custom-branded native mobile The restaurant search and discovery platform began
apps, and bridge the gap between them and their its operations under the name, Foodiebay. In
customers. The past couple of years have seen a November 2010, the brand was renamed as
massive growth of internet-first restaurants, who Zomato.By 2011, Zomato launched in .the
function on a ‘no/own kitchen + own delivery + introduction of domains in 2011, Zomato also
on-demand’ model. However, traditional launched zomato.xxx, a site dedicated . The
asset-heavy restaurants that dominate the restaurant company launched a print version of the website
industry are yet to harness the power and content named, "Citibank Zomato Restaurant
distribution of the internet and mobile to tap into the Guide", in collaboration with in May 2012, but it
massive set of digitally connected consumers. The has since been discontinued. In February 2017,
challenge for them thus far has been the lack of a Zomato in a company's blog, explained the concept
single service provider who can offer a full suite of of cloud kitchen. With its cloud kitchen, the
technologies they need to run an online presence company will help the restaurants to expand their
that is seamlessly integrated with their operations. presence without incurring any fixed cost In
September 2017, Zomato claimed that the company
Introduction had "turned profitable" in the 24 countries it
With Zomato Whitelabel, restaurants will be able to currently operates in. Furthermore, Zomato
launch market-ready apps in a matter of weeks with announced that the "zero commission model" is to
absolutely no technical knowledge required. These be introduced for partner restaurants. Zomato
apps integrate seamlessly into all of Zomato’s narrowed down its losses by 34% to ₹389 for the
ancillary features such as Online Ordering, Table financial year 2016-17, 590.1 Cr crore in the
Reservations, in-app Cashless payments, Loyalty previous year 2015-16.
programs and our soon-to-be-launched Zomato
Base. These apps also come with powerful business
and marketing tools such as targeted push Benefits
notifications, real-time information and menu • Foodie Meet Ups: Zomato calls their top
management, and analytics all bundled in, allowing reviewers to do a SWOT analysis on the
restaurants more time to focus on their core business restaurants (Strength, Weakness,
of food and creating delightful dining experiences Opportunity, and Threat). Suggestions are
for customers. invited and foodies get a chance to interact
For customers, this allows for one-on-one with each other and try extensive food
interactions with their favourite restaurants, access
IJSMER201903 710
ISSN: 2455-6203
International Journal of Science Management and Engineering Research (IJSMER)
Volume: 04 Issue: 01 | March 2019 www.ejournal.rems.co.in
menu. because that’s the only way zomato is going to
• Goodies: Zomato sends stationary, mugs, expand.
and goodies to their top reviewers.
• Invites: You get invited at new restaurant
openings to try the food and give reviews on GROWTH CHART
the app.
• Expert Opinion: Once you earn an expert
batch in any area by writing 10 reviews of
restaurants in a particular neighborhood,
people ask your opinions about the best
restaurants according to their preferences.
Additionally, you may also feature your own
‘Must Visit’ restaurants list on the app.
• Special Discounts: When you earn the
Connoisseur batch, you also get certain
percentage of discount on your final bill
when you order food from the app.
• Zomato Credits and Free Meals: You also
get credits and free meals once you become
top reviewer. service of provider
Recogition : Started as app which provides Conclusion
information about the food and Beverage Food discovery brand, Zomato provides
nearby(hotels,Restaurants,Cafes,bars,pubs,food information and reviews on restaurants, including
stalls,etc),menu of the respective places,Ambience images of menus where the restaurant does not have
of the place, feedback of people who visited, its own website. In addition, there are restaurants
average experience etc all the basic facilities which which have their own websites, Zomato still allows
each of one of think while visiting a new place. customers to check various aspects of such a
restaurant on their application and website Zomato
Expansion : After recogiting market share of its was ‘restaurant search and discovery app’
main Competitior Swiggy, Zomato came up with business and recently ventured into food delivery.
the online food ordering business . Zomato started Above is a quick snapshot of the funds raised by
providing same services like Swiggy but thanks to various food ordering companies till date.
first mover advantage Swiggy is no.1 online food
company in India and Zomato is second in the list References
with market share of 19 % zomato.com
Encyclopaedias
Stabilisation : Like any retail company’s Wikipedia
membership strategy, Zomato also came with
“Zomato Gold”.Here to sustain in market , the
organisation has started offering membership with
nominal charges when compare to the facilities like
one on one or two on two in food or drink to the tied
up places . It has covered almost major big chains
who are into food industries thus following the mass
marketing strategy .According to some marketing
insights the next and the so very obvious move of
zomato is to get into mergers and/ or acquisitions
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