Scribd
Upload
3K views4 pages

Tows Matrix: Strengths Weaknesses

Walmart has strengths such as strong customer loyalty, a well-recognized brand, and affordable pricing. It faces weaknesses like obsolete store policies and a lack of female employee empowerment. Opportunities include unexploited markets in Europe and Asia and similar customer buying patterns worldwide. Threats are strong competition and political instability where it operates globally. The TOWS matrix provides strategies to capitalize on strengths and opportunities, like gaining loyalty during economic slowdowns by offering affordable prices. It also provides strategies to mitigate weaknesses and threats, such as differentiating products, updating customers online, and adapting to foreign cultures to establish itself internationally.

Uploaded by

Amina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
3K views4 pages

Tows Matrix: Strengths Weaknesses

Walmart has strengths such as strong customer loyalty, a well-recognized brand, and affordable pricing. It faces weaknesses like obsolete store policies and a lack of female employee empowerment. Opportunities include unexploited markets in Europe and Asia and similar customer buying patterns worldwide. Threats are strong competition and political instability where it operates globally. The TOWS matrix provides strategies to capitalize on strengths and opportunities, like gaining loyalty during economic slowdowns by offering affordable prices. It also provides strategies to mitigate weaknesses and threats, such as differentiating products, updating customers online, and adapting to foreign cultures to establish itself internationally.

Uploaded by

Amina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

TOWS MATRIX STRENGTHS WEAKNESSES

WALMART  Strong customer loyalty  No reaction towards


 A well -recognized brand the incompetent
all over the world. employees.
 Affordable pricing  Store policies are
 Offers customer oriented obsolete.
products  Lack of female
 Diversified/differentiated employees’
products empowerment.
OPPORTUNITIES SO- Strategies WO- Strategies
 In the economic  Since customer buying
slowdown many  During economic patterns are similar across the
consumers prefer to slowdown most of the world, Wal-Mart can update
bargain, this will people disposable its customers about its new
benefit Wal-Mart to income gets reduced. products and policies on
further increase its At this time, Wal-Mart internet as well. (W4,O3)
sales. is able to gain/retain 3- European and Asian
 European and Asian customer’s loyalty by markets are still unexposed
market are still offering products at to retail shopping; Wal-Mart
unexploited by affordable prices. can make use of this
retailers. advantage by market
 Consumer’s buying expansion in other locations
patterns are similar of the world by offering
worldwide. products at cheap prices
specifically at the time of
economic instability.
THREATS ST- Strategies WT Strategies
 Strong competitions  Wal-Mart has a  Avoid competition by
amongst its rivals. strong brand investing more on
 As a global retailer, image; it can face a advertising
Wal-Mart has to face massive campaigns and less
political instability in competition against prices in instable
the country which its rivals. This can economic conditions
they operate in. be avoidable by  Make a thorough
offering study of the foreign
differentiated market and adapt
products at according to their
affordable prices. culture to establish
 Wal-Mart has been itself in the
able to develop a
brand value that is Asian/European
able to sustain itself market.
even at the time of  Focus on employee
economic/political welfare without
instability in the discrimination.
country which they
are operating by
introducing
differentiated
products
Assignment
STRATEGIC MANAGEMENT

SUBMITTED TO: MISS FOUZIA ASHFAQ


SUBMITTED BY: Fatima riaz
ROLL NO: 61651011
BBA: 7 SEMESTER
TH

DEARTMENT OF MANAGEMENT SCIENCES


LAHORE COLLEGE FOR WOMEN UNIVERSITY

You might also like