MBA (FT) Project Report

A study on ”How to increase 4G GROSS to 3

productivity from DG Outlets in Guwahati”

[A Summer Training Project Report Submitted in partial fulfilment of the requirements

for the Degree of Master of Business Administration (Full Time) in 3rd Semester
under Dibrugarh University]

Kunal Singh
Roll No - 61

Centre for Management Studies

Dibrugarh University

December 2018
 DECLARATION

I , Kunal Singh, a student of Centre for Management Studies, Dibrugarh University,

hereby declare that the project titled “How to increase 4G GROSS to 3 productivity
from DG Outlets in Guwahati” has been submitted in partial fulfillment of the
requirement for the award of degree of Master of Business Administration(FT),
Dibrugarh University.

This report has been prepared by me and has not been submitted in part or full to any
authority for award of any degree/diploma.

Place : Dibrugarh Signature : _________________

Date : Name : Kunal Singh
MBA 3rd SEM

Centre for Management Studies

Dibrugarh University
 TABLE OF CONTENTS Page No.

Declaration I

Certificate I II

Certificate II III

List of figures IV

List of tables V

Acknowledgement VI

Executive Summary VII

CHAPTER-1 :ABOUT THE ORGANIZATION 1-4

1.1 : Bharti Airtel Limited at a glance

1.2 : History of the Organization
1.3 : Meaning of 4G GROSS
1.4 : About NESA(Sales and Distribution)
1.5 : Chart of NESA
CHAPTER-2: OBJECTIVES
5-6

CHAPTER-3: RESEARCH METHODOLOGY 7-8

 3.1 :Research Design
3.2 : Research Methodology
3.3 : Sampling Technique
3.4 : Sample Size
3.5 : Data Collection Tools
3.6 : Sources of Data
3.7 : Tools used for analysis
3.8 : Graphical representation tools
CHAPTER-4:DATA ANALYSIS
9-20

CHAPTER-5 :FINDINGS AND RECOMMENDATIONS 21-23

CHAPTER-6 :DG OUTLETS & ACTIVITY DONE 24-25

CHAPTER-7 :CONCLUSION 26-27

APPENDICES & ANNEXURE 28

BIBLIOGRAPHY 29

LIST OF FIGURES
Figure No. Particulars Page No.

4.1 WORKING AS DEVICE GURU 10

4.2 DAILY CUSTOMERS ATTENDED BY THE DG 11

4.3 NUMBER OF 4G HANDSET SOLD IN THE OUTLET 12

4.4 INCENTIVES RECEIVED BY THE DG TILL DATE 13

4.5 AIRTEL 4G NETWORK VS COMPETITORS 14

4.6 CUSTOMERS ENQUIRE ABOUT AIRTEL 4G WHILE

BUYING A NEW HANDSET

15

4.7
TYPE OF RELATION WITH SUPERIOR, CO-WORKER
AND SUBORDINATES
16

4.8
WHETHER DG COUNTER IS TO BE PROVIDED IN
THE DG OUTLETS
17

4.9
WHETHER AIRTEL BANNERS/POSTERS OUTSIDE
THE DG OUTLET WILL HELP TO INCREASE
4G GROSS PRODUCTIVITY
18
4.10 WHETHER CANOPY INFRONT OF THE DG OUTLET 19
IS TO BE PROVIDED

LIST OF TABLES
Figure No. Particulars Page No.
4.1 WORKING AS DEVICE GURU 10

4.2 DAILY CUSTOMERS ATTENDED BY THE DG 11

4.3 NUMBER OF 4G HANDSET SOLD IN THE OUTLET 12

4.4 INCENTIVES RECEIVED BY THE DG TILL DATE 13

4.5 AIRTEL 4G NETWORK VS COMPETITORS 14

4.6 CUSTOMERS ENQUIRE ABOUT AIRTEL 4G WHILE

BUYING A NEW HANDSET

15

4.7
TYPE OF RELATION WITH SUPERIOR, CO-WORKER
AND SUBORDINATES
16

4.8
WHETHER DG COUNTER IS TO BE PROVIDED IN
THE DG OUTLETS
17

4.9
WHETHER AIRTEL BANNERS/POSTERS OUTSIDE
THE DG OUTLET WILL HELP TO INCREASE
4G GROSS PRODUCTIVITY
18
4.10
WHETHER CANOPY INFRONT OF THE DG OUTLET
IS TO BE PROVIDED

19
4.11 SUFFICIENT TRAINING OF DG & RATING AIRTEL 20
AS A COMPANY
 ACKNOWLEDGEMENT

The quest for knowledge never ends. So continuing my journey of knowledge in the
Centre for Management Studies, Dibrugarh University, I had been assigned to do my
project on “How to increase 4G GROSS to 3 productivity from DG Outlets in Guwahati”,
to enhance my knowledge and learning.

First of all I would like to express my profound gratitude to Dr. Ajanta Borgohain
Rajkonwar, Chairperson of Centre for Management Studies and Mr. Monuj Tamuli,
Training and Placement Officer, Dibrugarh University for giving me chance and facility
to undertake the training.

I would also like to thank my academic guide Dr. Pratim Barua, Associate Professor,
Centre for Management Studies, Dibrugarh University. I am extremely grateful to him
for his invaluable guidance, support and encouragement.

I am also thankful to my organizational guide Mr. Joy Sen Gupta, AO Head(NESA)

and Mr. Nilanjan Dey, AO TSM(NESA) of Bharti Airtel ltd. for their cooperation. I am
also grateful to Mr. Th. Brojendra Singha, Head of Sales & Distribution department
(NESA) of Bharti Airtel ltd. for giving me this opportunity to do my project in this
organization.

As always, I thank my parents, who have provided me a loving and supportive

atmosphere and who inspired me to take everyday as an opportunity to explore
something new to complete this project. Their words of inspiration will always remain
with me and inspire me to take new challenges.

Kunal Singh
MBA (FT), 3rd Semester

Centre for Management Studies

Dibrugarh University

EXECUTIVE SUMMARY
PROJECT TITLE :
A detail study on “How to increase 4G GROSS to 3 productivity from DG Outlets in
Guwahati”

NAME OF THE ORGANIZATION :

BHARTI AIRTEL Ltd.

OBJECTIVES OF THE STUDY :

1. To suggest the ways to increase 4G GROSS from DG Outlets.

2. To check the awareness of DG’s related to 4G GROSS.
3. To identify the relation of DG’s with their superior, co-worker and subordinates.
4. To compare the Airtel Network with its competitors

ACADEMIC GUIDE :

Dr. Pratim Barua, Associate Professor, Centre for Management Studies, Dibrugarh
University

ORGANIZATIONAL GUIDE :

Mr.Joy Sen Gupta, AO Head (NESA),Bharti Airtel ltd.,Guwahati

RESEARCH METHODOLOGY :

The methodology used to analyse the project is mainly based on Personal Market
Analysis and survey method and this survey was conducted through questionnaire and
it also include personal interview with the respondents.

AREA OF THE STUDY:

GUWAHATI

DURATION OF THE STUDY :

2nd JULY- 1stAUGUST, 2018

 CHAPTER-1

INTRODUCTION
1.1 Bharti Airtel Limited at a glance
Chairman – Sunil Mittal

MD & CEO – Gopal Vittal

Bharti Airtel Limited is a leading global telecommunications company with operations

in 16 countries across Asia and Africa. Headquartered in New Delhi, India, the
company ranks amongst the top 3 mobile service providers globally in terms of
subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless
services, mobile commerce, fixed line services, high speed home broadband, DTH,
enterprise services including national & international long distance services to carriers.
In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile
commerce. Bharti Airtel had over 413 million customers across its operations at the
end of March 2018.

Bharti Airtel Limited,six mile,Guwahati 22,Assam, is the Head Office of NESA(North

East & Assam State).

1.2 History of the Organization

In 1984, Sunil Mittal started assembling push-button phones in India, which he earlier
used to import from a Taiwan company, Kingtel, replacing the old fashioned, bulky
rotary phones that were in use in the country then. Bharti Telecom Limited (BTL) was
incorporated and entered into a technical tie up with Siemens AG of Germany for
manufacture of electronic push button phones. By the early 1990s, Bharti was making
fax machines, cordless phones and other telecom gear. He named his first push-button
phones as 'Mitbrau'.

In 1992, he successfully bid for one of the four mobile phone network licences
auctioned in India. One of the conditions for the Delhi cellular license was that the
bidder have some experience as a telecom operator. So, Mittal clinched a deal with
the French telecom group Vivendi. He was one of the first Indian entrepreneurs to
identify the mobile telecom business as a major growth area. His plans were finally
approved by the Government in 1994 and he launched services in Delhi in 1995, when
Bharti Cellular Limited (BCL) was formed to offer cellular services under the brand
name AirTel. Within a few years Bharti became the first telecom company to cross the
2 million mobile subscriber mark. Bharti also brought down the STD/ISD cellular rates
in India under brand name 'Indiaone'.
1.3 Meaning of 4G GROSS

4G GROSS means upgrading of 2G,3G sim into 4G or giving a new 4G

connection with a new mobile handset in the outlet.

1.4 About NESA

FULL FORM : North East and Assam States

NESA includes 7 States :

1.Assam
2.Arunachalpradesh
3.Meghalaya
4.Manipur
5.Mizoram
6.Nagaland
7.Tripura

SALES HEAD : Th. Brojendro Singha

AO HEAD : Joy Sen Gupta

AO TSM : Nilanjan Dey

DG TL : Nayan Das
Pintu Dey
Anowar Ali
David

1.5 CHART OF NESA

NESA

Zone 1 Zone 2 Zone 3 Zone 4

(GHY) (NE-1) (NE-2) (UA)

ZBM ZBM ZBM ZBM

ZSM(18)

TSM(108)

DISTRIBUTOR(475)

FSE(1565 Approx.)

RETAILER(73,000 Approx.)
 CHAPTER-2

OBJECTIVES
OBJECTIVES OF THE STUDY :

1. To suggest the ways to increase 4G GROSS from DG Outlets.

2. To check the awareness of DG’s related to 4G GROSS.

3. To identify the relation of DG’s with their superior, co-worker and subordinates.

4. To compare the Airtel Network with its competitors

 CHAPTER-3

RESEARCH
METHODOLOGY
3.1 RESEARCH DESIGN :

The research design adopted here is descriptive and statistical.

3.2 RESEARCH METHODOLOGY :

The methodology used to analyse the project is mainly based on Personal Market
Analysis and survey method and this survey was conducted through questionnaire and
it also include personal interview with the respondents.

3.3 SAMPLING TECHNIQUE :

Convenience Sampling

3.4 SAMPLE SIZE : 20

3.5 DATA COLLECTION TOOL :

Questionnaire and Personal Interview

3.6 SOURCES OF DATA :

 Primary Data : Personal Interview , Questionnaire

3.7 TOOLS USED FOR ANALYSIS :

Percentage analysis has been used as statistical tools for the analysis.

3.8 GRAPHICAL REPRESENTATION TOOLS :

Graphical representation tools i.e. Pie chart and Line Chart have been used for the
presentation of data analysis.

DATA
CHAPTER-4

ANALYSIS
Table No. 4.1

WORKING AS A DEVICE GURU(Refer to Ques. No. 2)

The study was conducted to find out that how long the promoters have been working
as DG.

Factors No. of respondent Percentage(%)

1 month or below 4 20
Between 1-6 months 7 35
More than 6 months 9 45
TOTAL 20 100

Graphical representation of the above data can be seen in the following figure
45%
45%

40%
35%
35%

30%

25%
20%
20%

15%

10%

5%

0%
1 month or below Between 1-6 months More than 6 months

Figure 4.1

Analysis and Interpretation :From the above table and diagram it is observed that
maximum of the Device Guru’s are working from more than 6 months (i.e. 45%) in
AIRTEL and very few joined recently (i.e.20%). So it can be said that they are happy
with the organization’s rewards and recognition given to them and also the facilities
provided to them.
Table No. 4.2

DAILY CUSTOMER ATTENDED(Refer to Ques. No. 4)

The study was conducted to find out the number of customers a DG attend on daily
basis
Factors Number of respondent Percentage(%)
Below 10 0 0
10-20 14 70
21-30 6 30
More than 30 0 0
TOTAL 20 100

Graphical representation of the above data can be seen in the following figure

Sales
0%
0%

30%

Below 10

Between 10-30

Between 30-60
70%
More than 60

Figure 4.2

Analysis and Interpretation: From the above table and diagram it is observed
that maximum number of customers attended by DG are between 10-30 (i.e.70%) and
few attended between 30-60 (i.e.30%). Therefore it can be said that the outlets where
the DG’s are placed have an opportunity to increase Airtel 4G GROSS because they
can approach maximum number of the customers who walked in the outlet.
Table No. 4.3

NUMBER OF HANDSET SOLD IN THE OUTLET(Refer to Ques. No. 5)

The study was conducted to find out the number of handsets sold in the outlets of DG.
Factors Number of handsets sold Percentage(%) (approx.)
daily(20 Outlets)
Below 5K 37 22
5K-10K 55 33
10K-20K 57 34
Above 20K 18 11
TOTAL 167 100

Graphical representation of the above data can be seen in the following figure

34%
33%
35%

30%

25% 22%

20%

15%
11%

10%

5%

0%
Below 5K 5K-10K 10K-20K Above 20K

Figure 4.3

Analysis and Interpretation: From the above table and diagram it is observed
that maximum range of handsets are sold between 5K-10K (i.e 33%) and 10K-20K (i.e.
34%). Hence Airtel should try to give free sim with some extra benefit with these
handsets (such as cashback,etc.) so as to increase 4G GROSS.
Table No. 4.4

INCENTIVES RECEIVED BY THE DG(Refer to Question No.8)

The study was conducted to find out how many times does the DG received incentives.
Factors Number of Respondents Percentage(%)
1-5 times 15 75
6-10 times 4 20
11-15 times 0 0
More than 15 times 1 5
TOTAL 20 100

Graphical representation of the above data can be seen in the following figure

0%
5%

20%

1-5 times
6-10 times
11-15 times
75%
More than 15 times

Figure 4.4

Analysis and Interpretation :From the above table and diagram it has been observed
that maximum of the DG got 1-5 times incentives only (i.e. 75%). Therefore an extra
training should be given to all the DG where they should be motivated to work for
incentives rather than basic pay which will help to increase 4G GROSS Productivity for
Airtel. Also a rating or gifts can be given to the DG as per their incentive earning which
may motivate other DG’s to work more enthusiastically.
Table No. 4.5

AIRTEL 4G NETWORK AGAINST ITS COMPETITORS(Refer to Ques. No. 10)

The study was conducted to find out that how is the 4G Network of Airtel as compared
to its competitors.
Factors Number of Respondent Percentage(%)
5 2 10
4 11 55
3 7 35
2 0 0
1 0 0
TOTAL 20 100

Graphical representation of the above data can be seen in the following figure

60% 55%

50%

40% 35%

30%

20%
10%
10%
0% 0%
0%
5 4 3 2 1

Figure 4.5

Interpretation : From the above table and diagram it has been observed that
maximum number of DG has rated Airtel 4G Network as 4 (i.e.55%) and 3 (i.e.35%).
There are various issues related to network as found in my survey in some areas of
Guwahati. It should be solved as early as possible so that it doesn’t effect in the 4G
GROSS Productivity.
Table No. 4.6

CUSTOMER ENQUIRE ABOUT AIRTEL 4G (Refer to Ques. No. 12)

The study was conducted to find out how many customer enquire about Airtel 4G
while buying a new handset.
Factors Number of respondents Percentage(%)
Below 10 17 85
10-30 3 15
31-60 0 0
More then 60 0 0
TOTAL 20 100

Graphical representation of the above data can be seen in the following figure

0% 0%
15%

Below 10
10 to 30
31 to 60
85% More than 60

Figure 4.6

Analysis and Interpretation : From the above table and diagram it has been observed
that maximum number of customer enquire about Airtel 4G while buying a new
Handset is very low i.e below 10. So banners/posters should be displayed outside
every DG Outlet for customer awareness.
Table No. 4.7

TYPE OF RELATION WITH SUPERIOR , CO-WORKER , SUBORDINATES (Refer to

Ques. No. 13)

The study was conducted to find out the type of relationship the DG have with their
superior, co-workers and subordinates.
Factors Number of respondent Percentage(%)
Very Good 7 35
Good 13 65
Average 0 0
Poor 0 0
Very Poor 0 0
TOTAL 20 100

Graphical representation of the above data can be seen in the following figure

70% 65%

60%

50%

40% 35%

30%

20%

10%
0% 0% 0%
0%
Very Good Good Average Poor Very Poor

Figure 4.7

Analysis and Interpretation: From the above table and diagram it is observed
that maximum responded very good (i.e.35%) and good (i.e.65%) when they were
asked about the type of relation they are having with their superior, co-workers and
subordinates. Hence it can be said that the DG are getting full support from them.
Table No. 4.8

DG COUNTER IN THE OUTLET (Refer to Ques. No. 14)

The study was conducted to find out if a DG Counter is provided in the outlet, it will
help to increase 4G GROSS productivity.
Factors Number of respondents Percentage(%)
Strongly agree 7 35
Agree 13 65
Neutral 0 0
Disagree 0 0
Strongly disagree 0 0
TOTAL 20 100

Graphical representation of the above data can be seen in the following figure
0%
0%
0%

35%

Strongly Agree
Agree

65% Neutral
Disagree
Strongly Disagree

Figure 4.8

Analysis and Interpretation : From the above table and diagram it has been observed
that maximum responded towards agree (i.e.65%) and few responded towards
strongly agree (i.e.35%). Hence it can be said that a DG Counter should be provided
to the DG in the outlet which will definitely help in increasing 4G GROSS Productivity.
Table No. 4.9

AIRTEL BANNERS/POSTERS OUTSIDE THE OUTLET (Refer to Ques. No. 15)

The study was conducted to find out whether Airtel banners/posters outside the
outlet will help to increase 4G GROSS productivity.
Factors Number of respondents Percentage(%)
Strongly agree 16 80
Agree 4 20
Neutral 0 0
Disagree 0 0
Strongly disagree 0 0
TOTAL 20 100

Graphical representation of the above data can be seen in the following figure

80%
80%

70%

60%

50%

40%

30%
20%
20%

10%
0% 0% 0%
0%
Strongly Agree Agree Neutral Disagree Strongly Disagree

Figure 4.9

Analysis and Interpretation : From the above table and diagram it has been observed
that maximum responded towards strongly agree(i.e.80%). Therefore in every DG
Outlets banners/posters should be displayed outside the outlet which will boost the
4G GROSS Productivity.
Table No. 4.10

CANOPY INFRONT OF THE DG OUTLET (Refer to Ques. No. 16)

The study was conducted to find out whether Canopy infront of the DG outlet will help
to increase 4G GROSS productivity.
Factors Number of respondents Percentage(%)
Strongly agree 6 30
Agree 14 70
Neutral 0 0
Disagree 0 0
Strongly disagree 0 0
TOTAL 20 100

Graphical representation of the above data can be seen in the following figure
0%
0% 0%

30%

Strongly Agree
Agree
Neutral
70%
Disagree
Strongly Disagree

Figure 4.10

Analysis and Interpretation : From the above table and diagram it has been
observed that maximum responded towards Agree(i.e.70%) and few responded
towards Strongly Agree (i.e.30%). So canopy once in a week should be given outside
the outlet which will help in increasing productivity of Airtel 4G GROSS.
Table No. 4.11

(Refer to Ques. No.1, 3, 6, 7, 9, 11)

The study was conducted to find out that Proper training are given to the DG or not
and also the rating of Airtel as a company by the DG.

Sl QUESTIONS OPTIONS SELECTED (20 DG)

No.

1. Meaning of Device Guru Airtel 4G Promoter

2. Primary task of Device Guru Increase Airtel 4G GROSS Productivity

3. Regularly using Promoter App Yes

4. Salary Parameters Awareness Yes

5. Updated with the features of H/S sold Yes

5-30%
6. Rating Airtel as a company (5 being 4-70%
Best and 1 being Poor) 3-0%
2-0%
1-0%

ANALYSIS AND INTERPRETATION :From the above table it has been observed that
the DG are well trained as they have answered all the questions correctly. The rating
of Airtel as a company is also good because maximum DG have given the rating as 4
(i.e. 70%) and 5 (i.e. 30%).
 CHAPTER-5

FINDINGS AND
RECOMMENDATIONS

FINDINGS

1.The study shows that the relation between the DG(Promoters) and with their
superior, co-workers and subordinates is Good.

2.All the works of DG (i.e. Recharges,attendance,etc.) are done through PROMOTER

APP.

3. All the DG were well trained by the organization.

4.A good place of work is provided to the DG.

5.It was found that if any problem occurs to the DG, it is immediately solved by the TL.

6.It is found that if a DG counter in the outlet, Airtel banners/posters outside the outlet
and canopy infront of the outlet is provided, it will help to increase the 4G GROSS
Productivity in the outlet.

7.During the project study some weaknesses found are that

- No specified place to work for DG in the Outlets

- Airtel Mifi was not provided in any outlet

8. Airtel as a company has been rated as the best telecom company by the DG.

9. Airtel 4G network in comparision to their competitors is the fastest network.

RECOMMENDATIONS

1.A medical camp should be arranged in every 6months for all the DG Outlets
members.

2. Network in some areas of Guwahati should be improved

3.A free sim with unlimited calls/data should be provided to the owner of the DG Outlets
which will lead toward of mouth promotion as well as help in increasing 4G GROSS in
his outlet

4.An Aadhaar sim activation machine should be provided to the DG of the outlets.

5.Airtel banners/posters should be displayed outside in each DG outlets.

6.Canopy infront of the outlets should be given once in a week.

7.A DG counter should be provided in the outlet.

8.Quality of t-shirt should be improved.

9.Free gifts should be distributed to the DG Outlets and also to the DG.

CHAPTER-6
 DG OUTLETS
&
ACTIVITY DONE
NAME OF THE OUTLETS ADDRESS DEVICE GURU(DG)
1.Connecting People Last Gate Biraj Borah

2.Apps Zone Last Gate Pankaj Gogoi

3.J.S.Store Ganeshguri Gourab Borah

4.Bambino Ganeshguri Deepjyoti Pathak

5.Galaxy& Galaxy cell point Ganeshguri Seema Rajbongshi

6.Digico Lakhtokia Ayesha Dey

7.Omega Christian Basti Hemanta Tamuli

8.New Mobile Heart Hengrabari Biswajit Das

9.Maa PCO Bhetapara Momi Karmakar

10.Datamation Ulubari Deepjyoti Baishya

11.Cell City Ulubari Deepjyoti Das

12.Bela Watch Co. Maligaon Nipu Deka

13.Webnet Maligaon Hrishikesh Deka

14.S.S.Enterprise Adabari HirakJyoti Deka

15.Digital Photo studio Adabari Subhankar Biswas

16.K.M.Electronics Ambari Jitumoni Deka

17.Astha Store Jayanagar Swrang Baro

18.Ratul Store Jayanagar Dipti Moni Roy

19.R.D.Store Jayanagar Dhanmani Saikia

20.Chinaki Store Jayanagar Parbina Begum

ACTIVITY DONE:
25th JULY – Canopy with a game play infront of S.S.EnterpriseOutlet(Adabari)
28th JULY – Canopy infront of Digital Photo Studio Outlet(Adabari)

30th JULY – Canopy infront of Connecting People Outlet(Last Gate)

CHAPTER-7

CONCLUSION
CONCLUSION

It is privilege to conduct my project in Airtel-one of the India’s largest telecom service

provider. It helps me in learning lot of things during 2 months. It was interesting to meet
with various people including seniors as well as juniors and all other members who are
engaged with this organization.

The project has given a good opportunity to understand about the 4G GROSS concept
and also how to work practically. Results revealed that there is a potential scope in 4G
GROSS.

From the analysis it is found that thereis a scope of further improvement of the 4G
GROSS Productivity. The promoters are satisfied with the working condition of the
outlet.The PROMOTER APP also have few problems which should be resolved as
early as possible.

At last, from the study it is concluded that 4G GROSS Productivity will definitely be
increased if recommendations are implemented and promoters are well-trained and
are satisfied with the organization for the rewards and recognition provided to them.
 APPENDIX-I

QUESTIONNAIRE
Dear Respondent, I am a student of MBA 3rd SEMESTER from Dibrugarh University. As
a part of my course, I am required to conduct a survey. The Name/Topic of my project
is “How to increase 4G GROSS to 3 productivity from DG Outlets in Guwahati”. Please
participate in the survey by answering below questions. Basic Information :

i)Name of the DG _______________________________________

ii)Outlet Name _________________________________________

iii)Location ____________________________________________

1.What do you mean by “Device Guru” ?

Handset Sales Man Airtel 4G Promoter

Smartphone outlet helper None of the above

2.How long have you been working as “Device Guru”?

1month or below More than 1month

but less than 6months
More than 6months

3.What is your primary task as “Device Guru”?

_____________________________________________________________________

4.How many customers do you attend on daily basis?

Below 10 10-30 31-60 More than 60

5.Please mention the number of 4G handsets that are sold as per the price range
mentioned below?

Below 5K( ) 5K-10K( ) 10K-20K( ) Above 20K( )

6.Do you use the Promoter App on a regular basis?

Yes No

7.Are you aware of your salary parameters?

Yes No

8.How many times have you received incentives till date?

1-5 times 6-10 times 11-15 times More than 15

times

9.How you rank Airtel as a company out of 5 Point Scale where 5 being the best and 1
being the poor?

5 4 3 2 1

10.How do you rate the network of Airtel 4G against its competitors? Kindly rate on a
5 Point Scale where 5 being the Best and 1 being the Poor.

5 4 3 2 1

11.Are you updated on Handset features sold in your outlet?

Yes No

12.How many customers enquire about Airtel 4G While buying a new Handset?

10 and below 10-30 31-60 More than 60

13.What type of relation are you having with your superior, co-workers and
subordinates?

Very Good Good Average Poor Very Poor

14.Do you think, if a DG counter is provided in the outlet, it will help to increase the
4G GROSS Productivity in the outlet?

Strongly Agree Agree Neutral Disagree Strongly Disagree

15.Do you think AIRTEL Banner/Posters outside the outlet help to increase the 4G
GROSS Productivity in the outlet?

Strongly Agree Agree Neutral Disagree Strongly Disagree

16.Do you think Canopy infront of the DG Outlet help to increase the 4G GROSS
Productivity in the outlet?

Strongly Agree Agree Neutral Disagree Strongly Disagree

17.Any suggestion to increase the 4G GROSS Productivity in the outlet?

_________________________________________________________________

Thank You For Your Precious Time

BIBLIOGRAPHY
BOOK

Kothari, C. R., & Garg, G. (2016). Research Methodology : Methods and Techniques. New
Delhi: New Age International Publishers.
WEBSITES

Airtel. (n.d.). Retrieved september 30, 2018, from https://www.airtel.in:

http://www.airtel.in/about-bharti/about-bharti-airtel

Wikipedia. (n.d.). Retrieved September 30, 2018, from https://www.wikipedia.org:

https://en.m.wikipedia.org/wiki/Bharti Airtel