NESTLE
Introduction:
Henri Nestle is a Switzerland based international food group and is a
merger of two companies:
Nestlé (1867) + Anglo Swiss (1886) = Merged (1905)
Through its effective marketing and a vast sales and distribution network
throughout the country, it ensure that its products are made available to
consumers whenever, where ever and however. Nestlé has the unique ability to
provide a complete range of food products, services and well known brands to
meet the needs of consumers around the world. It is not a faceless corporation
catering to faceless consumers, but a human company providing a response to
individual human needs. It respects the cultures of the countries it operates in
and recognizes the need for quality of life of their people.
Brief history about the company:
The company dates to 1867, when two separate Swiss enterprises were founded that would later
form the core of Nestlé. In August of 1867 Charles A. and George Page, two American brothers from
Lee County, IL, established the Anglo-Swiss Condensed Milk Company in Cham.
In 1877 Anglo-Swiss added milk-based baby foods to its products, and in the following year the
Nestlé company added condensed milk, so that the firms became direct and fierce rivals.
In 1905 the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company,
retaining that name until 1947. The company’s current name was adopted in 1977.
The 1920s saw Nestlé's first expansion into new products, with chocolate the company's
second most important activity.
In 1947 came the merger with Maggie seasonings and soups. Crosse & Blackwell followed
in 1950 In 1977, Nestlé made its second venture outside the food industry by acquiring Alcon
Laboratories Inc.
In 1984, Nestlé's improved bottom line allowed the company to launch a new round of
acquisitions, notably American food giant Carnation and the British confectionery company
Rowntree Mackintosh in 1988, which brought the Willy Wonka Brand to Nestlé.
There were two major acquisitions in North America, both in 2002: in June, Nestlé merged
its U.S. ice cream business into Dreyer's, and in August a US$2.6 billion acquisition was
announced of Chef America.
In December 2005 Nestlé bought the Greek company Delta Ice Cream for €240 million. In
January 2006 it took full ownership of Dreyer's, thus becoming the world's biggest ice cream
maker with a 17.5% market share.
In December 2007 Nestlé entered in a strategic partnership with a Belgian chocolate maker
Pierre MarcoliniNestlé agreed to sell its controlling stake in Alcon to Novartis on 4 January
2010. The sale forms part of a broader US $39.3 billion offer by Novartis to fully acquire the
world’s largest eye-care company
PRODUCT PORTFOLIO:
Nestlé has 6,000 brands, with a wide range of products across a number of markets including
coffee (Nescafe), bottled water, other beverages (including Aero (chocolate) & Skinny Cow),
chocolate, ice cream, infant foods, performance and healthcare nutrition, seasonings, frozen
Nescafe cappuccino etchant refrigerated foods, confectionery and pet food.
Infant nutrition: Coffee:
Nescafé, Taster’s Choice, Ricoré, Ricoffy, Nespresso, Bonka, Zoégas, Loumidis
Water :Nestlé Pure Life, Nestlé Aquarel, Perrier, Vittel, Contrex, S.Pellegrino, Acqua
Panna, Levissima, Arrowhead, Poland Spring, Deer Park, Ozarka, Hépar, Ice Mountain,
Zephyrhills
Other beverages:
Nestea, Nesquik, Nescau, Milo, Carnation, Libby’s, Caro, Nestomalt, Nestlé
Shelf stable:
Nestlé Nido, Nespray, Ninho, Carnation, Milkmaid, La Lechera, Moça, Klim,
Gloria, Svelty, Molico, Nestlé Omega Plus, Bear Brand, Coffee
Chilled:
Nestlé Sveltesse, La Laitière, La Lechera, Ski, Yoco, Svelty, Molico, LC1, Chiquita
Ice cream:
Nestlé Antica Gelateria del Corso, Dreyer's/Edy's, Drumstick/Extrême,
Maxibon/Tandem, Mega, Mövenpick, Sin Parar/Sem Parar/Non Stop
Nestlé Nan, Lactogen, Beba, Nestogen, Cerelac, Neslac, Nestum, Guigoz, Good Start
Performance nutrition: PowerBar, Pria, Musashi
HealthCare nutrition: Nutren, Clinutren, Peptamen, Modulen Bouillons, soups,
seasonings, pasta, sauces Maggi, Buitoni, Thomy, Winiary, and Torchin
Frozen foods: (prepared dishes, pizzas) Stouffer’s, Lean Cuisine, Hot Pockets, Buitoni,
Maggie
