Tata Motors Employee Satisfaction Study
Tata Motors Employee Satisfaction Study
CALICUT”
CHAPTER 1
INTRODUCTION
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1.1 INTRODUCTION
Job satisfaction is the collection of tasks and the responsibilities regularly assigned to one
person. While job is a group of positions, which involves essentially the same duties,
responsibility, skill and knowledge. Job satisfaction has some relation with the mental health
of the people. It spreads the goodwill of the organisation. Job satisfaction reduces the
absenteeism, labour turnover and accidents. Job satisfaction increases employees morale,
productivity etc. Job satisfaction innovate ideas among employees. Individual may become
more loyal to the organisation. Employees will be more satisfied if they get what they
expected. Job satisfaction relates to the inner feelings of workers. Naturally, it is the satisfied
worker who shows the maximum effectiveness and efficiency in his work. Most people
generalize that workers are concerned more about pay rather than other factors which also
affect their level of satisfaction such as canteen facilities, bonus, working conditions etc.
These conditions are less significant when compared to pay.
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SOURCE OF DATA
The materials necessary for this study have collected on the basis of primary and secondary
data.
PRIMARY DATA
Primary data may be described as those data that have been observed and recorded by
researchers for the first time to their knowledge. In this study it has corrected by means of
questionnaire among the employees.
SECONDARY DATA
Secondary data are statistics and not gathered for immediate study at hand but fir some other
purpose. The secondary data needed to prepare this record are obtained from (1) website (2)
company records.
PERIOD OF STUDY
The duration of study is three weeks (21days) and this includes showroom visit and report
preparation during this span of time, data was collected and scrutinized detailed study in
TATA MOTORS FINANCE Calicut.
RESEARCH DESIGN
The survey method is the basic research design. The structured questionnaire was
administered to the respondents, which solicits information about their level of job
satisfaction.
SAMPLING DESIGN
SAMPLING UNIT
The target employees chosen for the study was different categories of workers in the
organisation.
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SAMPLE SIZE
SAMPLING TECHNIQUES
The sampling technique followed for the study was convenience sampling.
ANALYSIS TECHNIQUES
After the collection of data from the employees concerned, each sample questions was
classified tabulated and then subjected to analysis. The techniques used for analysis are;
   a) Pie diagram
   b) Percentage
   1) The state of mind of person is unpredictable and the response from the employees
       may influence their state of mind at the time.
   2) Due to lack of proper interaction, personal bias and other factors might influence the
       accuracy of the welfare measures.
   3) Some of the employees are refused to respond but most of them are very co-operative.
   Inspire of all these limitations, it is believed that the objectives of the study have been
   achieved.
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CHAPTER 2
AN OVERVIEW
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markets. Today two–thirds of heavy commercial vehicle exports out of South Korea are from
Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed
Spanish bus and coach manufacturer, with an option to acquire the remaining stake as well.
Hispano's presence is being expanded in other markets. In 2006, it formed a joint venture
with the Brazil–based Marcopolo, a global leader in body–building for buses and coaches to
manufacture fully–built buses and coaches for India and select international markets. In 2006,
Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company
of Thailand to manufacture and market the company's pickup vehicles in Thailand. The new
plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the
Xenon having been launched in Thailand at the Bangkok Motor Show 2008.
Tata Motors is also expanding its international footprint, established through exports since
1961. The company's commercial and passenger vehicles are already being marketed in
several countries in Europe, Africa, the Middle East, South East Asia, South Asia and South
America. It has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine,
Russia and Senegal.
The foundation of the company's growth over the last 50 years is a deep understanding of
economic stimuli and customer needs, and the ability to translate them into customer–desired
offerings through leading edge R&D. With over 2,000 engineers and scientists, the
company's Engineering Research Centre, established in 1966, has enabled pioneering
technologies and products. The company today has R&D centres in Pune, Jamshedpur,
Lucknow, in India, and in South Korea, Spain, and the UK. It was Tata Motors, which
developed the first indigenously developed Light Commercial Vehicle, India's first Sports
Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car.
Within two years of launch, Tata Indica became India's largest selling car in its segment. In
2005, Tata Motors created a new segment by launching the Tata Ace, India's first
indigenously developed mini–truck.
                         In January 2008, Tata Motors unveiled its People's Car, the Tata
Nano, which India and the world have been looking forward to. The Tata Nano has been
subsequently launched, as planned, in India in March 2009. A development, which signifies a
first for the global automobile industry, the Nano brings the comfort and safety of a car
within the reach of thousands of families. The standard version has been priced at Rs.100,
000 (excluding VAT and transportation cost).
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Designed with a family in mind, it has a roomy passenger compartment with generous leg
space and head room. It can comfortably seat four persons. Its mono–volume design will set a
new benchmark among small cars. Its safety performance exceeds regulatory requirements in
India. Its tailpipe emission performance too exceeds regulatory requirements. In terms of
overall pollutants, it has a lower pollution level than two–wheelers being manufactured in
India today. The lean design strategy has helped minimise weight, which helps maximise
performance per unit of energy consumed and delivers high fuel efficiency. The high fuel
efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the
twin benefits of an affordable transportation solution with a low carbon footprint.
In May 2009, Tata Motors ushered in a new era in the Indian automobile industry, in keeping
with its pioneering tradition, by unveiling its new range of world standard trucks. In their
power, speed, carrying capacity, operating economy and trims, they will introduce new
benchmarks in India and match the best in the world in performance at a lower life–cycle
cost.
The years to come will see the introduction of several other innovative vehicles, all rooted in
emerging customer needs. Besides product development, R&D is also focussing on
environment–friendly technologies in emissions and alternative fuels.
Through its subsidiaries, the company is engaged in engineering and automotive solutions,
construction equipment manufacturing, automotive vehicle components manufacturing and
supply chain activities, machine tools and factory automation solutions, high–precision
tooling and plastic and electronic components for automotive and computer applications, and
automotive retailing and service operations.
True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to
Corporate Social Responsibility. It is a signatory to the United Nations Global Compact, and
is engaged in community and social initiatives on labour and environment standards in
compliance with the principles of the Global Compact. In accordance with this, it plays an
active role in community development, serving rural communities adjacent to its
manufacturing locations
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CHAPTER 3
REVIEW OF LITERATURE
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We have searched many books on job satisfaction to collect the literature about job
satisfaction and studies especially on job satisfaction at automobile company’s .The review of
literature helped us to conduct the survey in better and extensive Manner. The review helped
us for finding more and getting deeper into the topic .For this purpose the abstracting and
indexing journals and published biographies and unpublished biographies were searched.
A methodology was developed for diagnosing industrial work, which includes questionnaire,
observation measurements, data collection and statistical analysis. A survey was conducted to
investigate the relationship between job satisfaction and factors that affect work design in 2
automobile companies in Malaysia. A basic work design model was proposed. The aim of
this model was to determine the factors that influence employee’s perception towards their
work. A set of multiple-choice questionnaires was developed and data was collected by
interviewing employees at a production plant, the survey focused on job and environmental
factors. The results supposed theproposed model and showed that job and environment
factors were significantly related to job satisfaction. They highlighted the significant
influenceof age, work experience and marital status on job surroundings. Context dependence
and the buildings functions also had a significant impact on job satisfaction.
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AS p-value is less than .05 so it can be said that the variables chosen for the study are not
highly significant. The value of R square is too low that can be used for the relationship
analysis of the variables. The value of beta showing the positive relationship between
dependent and independent variables. But not having a strong relationship. The employees in
the telecom organisation are quite satisfied with their jobs.
In the context of managing the knowledge workers. The present study strives to develop a
reliable and valid scale to measure the job satisfaction and knowledge workers.The data
collected from a sample of 511 knowledge workers, on analysis, result in a 30-item scale with
Cronbach alpha value 0.93 and the reliability of subscales ranging from 0.93 to 0.54. The
validated instrument comprises of
Five dimension: Organisational support,competitive excellence, repressive management
practises, Fair and Transparent management,supervision and guidance. Regression analysis
shows the relative significance of various dimensions. Lastly the paper discusses the issues of
applicability of the scale.
Thus was conducted the project in TATA MOTORS FINANCE, CALICUT on the topic job
satisfaction which is not previously conducted by others.
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CHAPTER 4
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4.1 TABLE-1
EDUCATIONAL QUALIFICATION
4.1.1 CHART-1
Qualification
                                                                    below S S L C
                                                                    above plus two
                                                                    above degree
                                                                    technical
INTERPRETATION
20% of the employees are below SSLC, 40% of the employees are above plus two and 20%
each are above degree and technical.
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4.2 CHART-2
AGE
4.2.1 CHART-2
Age
                                                                           Below 20
                                                                           20-30
                                                                           30-40
                                                                           Above 40
INTERPRETATION
58% of the employees are coming under the age 20-30. 18% of the employees are under the
age limit of below 20, 14% of employees are under the age limit of 30-40 and the rest are
under the age limit of above 40.
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4.3 TABLE-3
EXPERIENCE
4.3.1 CHART-3
Experience
                                                                           0-3
                                                                           3 to 5
                                                                           5 to 7
                                                                           More than 7
INTERPRETATION
The 40% of the employees are belong in to the 0-3 years category, 34% are 3-5 years
category, 20% are 5-7 years category and other 6% are more than 7 years category.
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4.4 TABLE-4
WORK ENVIRONMENT
4.4.1 CHART-4
Work Evironment
                                                                         Participate
                                                                         Autonomy
                                                                         Whimsical
                                                                         Red Tapism
INTERPRETATION
The 40% of employees have opinion that there is a participative working environment, 34%
have the opinion of autonomy working environment, 20% have the opinion of whimsical
working environment and the other 6% have the opinion red tapism working environment.
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4.5 TABLE-5
4.5.1 CHART-5
                                                                          Highly Satisfied
                                                                          Satisfied
                                                                          Not satisfied
                                                                          No Comments
INTERPRETATION
56% of the employees are highly satisfied with the wages, 22% of the workers are satisfied
and 16% of the employees are not satisfied and 6% have no comments.
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4.6 TABLE-6
4.6.1 CHART-6
                                                                      Strongly Agree
                                                                      Agree
                                                                      Neutral
                                                                      Disagree
INTERPRETATION
In this company the employees are satisfied with the top management because 46% of
employees are strongly agree about satisfaction with top management and 46% of employees
are agree with the top management. 4% are neutral and other 4% are disagreeing with the
satisfaction with the top management.
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4.7 TABLE-7
WORKING HOURS
4.7.1 CHART-7
Working hours
                                                                           Satisfied
                                                                           Not Satisfied
                                                                           No comments
INTERPRETATION
Working hours in this company is satisfied by the majority of employees. 36% of employees
are satisfied with the working hours that company gives and 26% of employees are not
satisfied with this. But 38 % has no comment.
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4.8 TABLE-8
WELFARE FECILITIES
4.8.1 CHART-8
Welfare Facilities
                                                                          Strongly Agree
                                                                          Agree
                                                                          Neutral
                                                                          Disagree
INTERPRETATION
Majority of the employees have a satisfactory opinion about welfare facilities of the
company. Because 24% of employees are strongly agree, 36% of employees are agree and
32% are neutral about this but an 8% of employees are not satisfied with the welfare
facilities.
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4.9 TABLE-9
MOTIVATIONAL FACTOR
4.9.1 CHART-9
Motivational factor
                                                                        Salary Increases
                                                                        Promotion
                                                                        Leave
                                                                        Motivational Talk
INTERPRETATION
Promotion (34%) is the most motive factor of the employees. 26% of employees are said
salary increasing is motivational factor, 28% are said leave and motivational talk (12%) are
another factor for motivation.
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4.10 TABLE-10
4.10.1 CHART-10
                                                                                Yes
                                                                                No
                                                                                Neutral
INTERPRETATION
44% of the employees are satisfied with the incentive provided, 16% of the employees are not
satisfied, and 40% are neutral.
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4.11 TABLE-11
4-11 CHART-11
                                                                                Yes
                                                                                No
INTERPRETATION
42% of the employees are strongly agree with recognition and acknowledge provided by the
company and 8% of the employees are disagree about the recognition and acknowledge of
employees work.
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4.12 TABLE-12
4.12.1 CHART-12
                                                                         Strongly Agree
                                                                         Agree
                                                                         Neutral
                                                                         Disagree
INTERPRETATION
40% of employees are strongly agreed towards getting appreciation and rewards are
satisfactory, 20% are agreed, 14% are neutral and other 6% are disagree about the company’s
appreciation and rewards.
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4.13 TABLE-13
4.13.1 CHART-13
                                                                        yes
                                                                        no
                                                                        no comments
INTERPRETATION
64% of employees are satisfied with the management involves employees in the management
decisions, 20% has no comments and other 16% are not satisfied with this statement.
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4.14 TABLE-14
COUNSELLING PROGRAM
4.14.1 CHART-14
Counselling Program
                                                                                 Yes
                                                                                 No
INTERPRETATION
88% of the employees have strongly agreed opinion about counselling program and 12% of
the employees don’t agree with the statement.
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4.15 TABLE-15
CAREER PROSPECT
4.15 CHART-15
Career Prospect
                                                                                   Yes
                                                                                   No
INTERPRETATION
56% of the employees are strongly agreed with company’s career prospects for its employees,
44% are disagree with this statement.
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4.16 TABLE-16
4.16.1 CHART-16
                                                                  Satisfied
                                                                  Moderately Satisfied
                                                                  Dissatisfied
INTERPRETATION
Here 50% of employees are moderately satisfied from personal accomplishment, 40% of the
employees are satisfied and only 10% are dissatisfied.
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4.17 TABLE 17
SELECTION PROCEDURE
4.17.1 CHART-17
Selection Procedure
                                                                           Excellent
                                                                           Satisfied
                                                                           Dissatified
INTERPRETATION
48% of employees are satisfied with the selection procedure in the company, 32% employees
had excellent opinion and rest are dissatisfied.
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4.18 TABLE-18
4.18.1 CHART-18
                                                                             Performance
                                                                             Seniority
                                                                             experience
                                                                             Any Other
INTERPRETATION
68% of employees are saying that experience is the criteria for salary increment, 16% of the
employees are saying about the seniority, 10% are saying about any other criteria and the rest
are saying about performance.
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CHAPTER5
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5.1 SUMMARY
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5.2 FINDINGS
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                           5.3 SUGGESTIONS
1. To improve the counselling programs for the employees regularly.
2. To improve the authority to perform their duties effectively.
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5.4 CONCLUTION
The main objective of the study was to understand the level of job satisfaction amongst the
employees in TATA MOTORS FINANCE Calicut in relation to welfare measure prevailing
in the company. The employees are satisfied with their job in this organisation. The second
objective of the study is to find out the factors which influence the job satisfaction. In this
company promotion is factors which influence the job satisfaction.
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CHAPTER 6
BIBILIOGRAPHY
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6.1 BIBILIOGRAPHY
BOOKS:
WEBSITES::
www.tatamotors.com
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                                 6.2 QUESTIONNAIRE
Dear sir/madam,
Please answer the questions which are applicable to you by putting a tick mark in
appropriate box.
Name:
30-40 above 40
Educational Qualification:
Designation:
   1. From how many years have you been working with TATA MOTORS FINANCE?
      0-3                     3-5
      5-7                     more than 7
   2. How is working environment?
      Participate               autonomy
      Whimsical                 Red Tapism
   3. Level of satisfaction in your wage structure?
      Highly satisfies        Not satisfied
      Satisfied                No comments
   4. Employees are satisfied with the top management?
      Strongly agree            Agree
      Neutral                   Disagree
   5. Working hours at TATA MOTORS FINANCE company is satisfied?
      Satisfied                Not satisfied
       No comments
   6. Welfare facilities provided to the employees by the organization are satisfactory?
      Strongly agree            Agree
      Neutral                   Disagree
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