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Color Theory: Terms

The document defines key color theory terms including hue, chroma, value, tones, shades, tints, and saturation. It then discusses the psychology and symbolism associated with different colors such as red, orange, yellow, green, blue, and purple. Finally, it outlines several color schemes including monochromatic, analogous, complementary, split complementary, and triadic schemes.

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Leticia Topenio Libaste
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275 views43 pages

Color Theory: Terms

The document defines key color theory terms including hue, chroma, value, tones, shades, tints, and saturation. It then discusses the psychology and symbolism associated with different colors such as red, orange, yellow, green, blue, and purple. Finally, it outlines several color schemes including monochromatic, analogous, complementary, split complementary, and triadic schemes.

Uploaded by

Leticia Topenio Libaste
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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COLOR THEORY

TERMS
HUE
• The most basic of color terms
• Basically denotes an object’s color.
CHROMA
• Refers to the purity of a color
• A hue with high chroma has no black, white or
gray in it.
• Adding white, black or gray reduces its
chroma.
• Can be thought of as the brightness of a color
in comparison to white.
VALUE
• Could also be called “lightness.”
• Refers to how light or dark a color is.
• Lighter colors have higher values. For example,
orange has a higher value than navy blue or
dark purple. Black has the lowest value of any
hue, and white the highest.
TONES
• created when gray is added to a hue.
• Tones are generally duller or softer-looking
than pure hues.
SHADE
• Created when black is added to a hue, making
it darker.
TINT
• Formed when white is added to a hue,
lightening it.
• Very light tints are sometimes called pastels,
but any pure hue with white added to it is a
tint.
SATURATION
• Refers to how a hue appears under particular
lighting conditions.
COLOR THEORY
PSYCHOLOGY
Red: Passion, Love, Anger
Orange: Energy, Happiness, Vitality
Yellow: Happiness, Hope, Deceit
Green: New Beginnings, Abundance, Nature
Blue: Calm, Responsible, Sadness
Purple: Creativity, Royalty, Wealth
Black: Mystery, Elegance, Evil
Gray: Moody, Conservative, Formality
White: Purity, Cleanliness, Virtue
Brown: Nature, Wholesomeness, Dependability
Tan or Beige: Conservative, Piety, Dull
Cream or Ivory: Calm, Elegant, Purity
COLOR THEORY
SCHEMES
Monochromatic Color Scheme

The monochromatic color


scheme uses variations in
lightness and saturation of a
single color.
Analogous Color Scheme
Uses colors that are adjacent to each other on the
color wheel.
One color is used as a dominant color while others
are used to enrich the scheme.
Complementary color scheme

Consists of two colors that are


opposite each other on the color
wheel.
Split complementary scheme
A variation of the standard
complementary scheme. It
uses a color and the two colors
adjacent to its complementary.
TRIADIC Color scheme
Uses three colors equally spaced around the color
wheel.
This scheme is popular among artists because it
offers strong visual contrast while retaining
harmony and color richness.
VIOLET – ORANGE - GREEN
YO – BR - RV
RED YELLOW BLUE
RED YELLOW BLUE

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