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Identity Questionnaire

The document contains a questionnaire for identifying branding elements for a matrimony service. It asks questions about the service name, description, values, target audience, messaging, tagline, logo preferences including colors, styles, and attributes. The questions are aimed at understanding the service and developing an identity design and logo that aligns with the respondent's preferences.

Uploaded by

Nageshwar Rao Mykala
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57 views4 pages

Identity Questionnaire

The document contains a questionnaire for identifying branding elements for a matrimony service. It asks questions about the service name, description, values, target audience, messaging, tagline, logo preferences including colors, styles, and attributes. The questions are aimed at understanding the service and developing an identity design and logo that aligns with the respondent's preferences.

Uploaded by

Nageshwar Rao Mykala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Matrimony Date:

11.07.2019
Identity Design questionnaire

1. Matrimony Full Name


Answer :

2. Describe your product or service.


Answer :

3. What are the core values?


Answer :

4. What are your ten adjectives to describe your Matrimony / System?


Answer :

5. Describe your Matrimony / System using one word only.


Answer :

6. Describe your Matrimony / System using two words now.


Answer :

7. If a popular magazine did an article on your Matrimony / Service / System,


what would be the ideal headline?
Answer :

8. Who are your main competitors?


Answer :
9. In what way do you differ from your competition?
Answer :
a. System :

b. Expertise :

c. Years in business :

d. Location :

e. Customer service :

f. Other - please describe bellow :

10. Who is your target/existing audience / Parents / Individuals etc.?


Answer :

11. What is the overall message you want to convey them?


Answer :

12. What is, or could be your tag line/slogan?


Answer :

13. Is there a unique story behind the Matrimony / System ?


Answer :

14. Are there any colours or visuals/symbols/icons that you particularly


love/hate?
Answer :

15. What style of logos appeal to you?


Answer :
16. Please, list here at least 3 logo designs that you like.
Answer :

LOGO ATTRIBUTE For this section, it's all multiple choice between 2 words. You
select the closest choice that you'd like reflected in your logo. From 17 to 30

17. Necessity / Luxury


Answer :

18. Expensive Economical


Answer :

19. Formal / Casual


Answer :

20. Exotic / Commonplace


Answer :

21. Discreet / Aggressive


Answer :

22. Hi Tech Industrial / Home made


Answer :

23. Heritage Ground / Breaking


Answer :
24. Modern / Classic
Answer :

25. Quiet / Loud


Answer :

26. Simple / Complex


Answer :

27. Sub‐dued / Bright


Answer :

28. Black and White / Colourful


Answer :

29. Feminine / Masculine


Answer :

30. Raw / Refined


Answer :

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