Executive summary.

Restaurant and catering food services, business are going to start. Restaurant and catering
business have common feature cooking of food, managing teams waiters and order takers
managers, teams for restaurants and arrange of equipment for catering are same that use in
restaurant and catering business both. Restaurant business will provide service of setting and
provide food on order. The food will cook from different recipes and arrangement of vegetables,
meats and species. All tastes of restaurant and catering depends on cook. The person who convert
raw food item into taste food. The catering business will cook food for large quantity which
provide food for parties, wedding ceremonies, corporates company’s lunches and meeting meals
and other functions. Profitableventure.com. (2019). The catering business will provide service of
providing stage sets, chairs and tables, carpets, equipment’s of eating like plates, spoons, glass,
jugs, bowls, and other things use in delivering food from big pans to single plates. Business will
get rent on these equipment and get services of arrangements. Business will deliver values by
provide quality fresh and tasty food with competitive prices, the best thing of business is restaurant
which provide over quality of catering business to target customers. When customer will eat food
from restaurants, enjoy the atmosphere of restaurant, the quality of food, the quality of plates and
dinner sets and employees behavior with servicing quality he/she will judge the quality of catering
services then over catering business get competitive advantage as customer already take over
restaurants services and he have proper idea about catering. The government food departments,
employs (manager, waiters, cooks), shareholders, supplier (vegetable suppler, meat supplier,
general food items supplier, milk supplier and other), customers of restaurant and catering services
and shareholders are major stakeholder of business. Business will operate in Sydney at Warringh
road.

Business Description
Sydney mark restaurant and catering food services will be the name of business. Restaurant and
catering business have many common thing. The both cook and sale food, use equipment chairs,
tables, dinner sets, kitchens, employees, managers, waiters, cooks are major common features.
Restaurant business are the running business in Sydney. Sydney is most traveling city in Australia
for tourist millions of tourist visit Sydney every year. The population of Sydney is 4.7 million so
there are hundreds of function held every day for wedding ceremonies, parties, birthday parties
and other corporate business events. More than 10 million tourist visit Sydney every year. There
are more than 18000 restaurants and more than 100 catering services provider in Sydney.
Quickstats.censusdata.abs.gov.au. (2016). So it create a big gap to do business. Restaurant business
is selling cooked food by providing setting facilities to customer who want to spend time, enjoy
atmosphere and eat meals. Catering business provide cooked food in large quantity and deliver to
customer. It also provide equipment’s on rent and organize different events. Over business will do
both thing restaurant and catering as business have both things to use? The customer already know
the taste of food from restaurant so then order on that base i9n large quantity and as they enjoy the
atmosphere of restaurant and service they can easily order for events, parties and function. The
business will arrange all king of events formal, informal, function of all king ceremony and parties.
The unfitness of business is we are only few in region who run restaurant and catering business at
same time. The cooking of food is very important in hospitality business everything depend on
taste of food. The foods is cook by professional cook which cook food under its supervision. For
cooking large amount of food it demand big kitchen so building of large kitchen is important where
10 to 20 peoples can work in same time. In catering business will contact with different parties for
event. Contact with musical person to sing music in events and deal with flower sellers to decorate
flower. So these deals with different people and skill person help to arrange good event and it cost
very low. The success factor of catering business is managing, organizing, planning and problem
solving as many thing are happening at same time so these factor to follow is important. The
competitive edge is there very few companies which provide both business at same time so the
person who buy services of catering, they know the quality of services and food.

Marketing Research and Analysis

Business research is gathering information which make us too aware how people react with your
product and services when you sell. Business do research of products and it competitor. We are
going to start it have any market and customer. Which customer will buy over products and who
we sell products to then? Marketing research have 6 steps which are Gathering the primary data
that determine the sale potential of your business. The identification of customer characteristics,
customer profile, product and service buyer demand and customer expectation. Data will collect
from data base firm which tells all customer profile that 4 million people live in Sydney and more
than 10 million people visit Sydney for tourism so it have a lot of customer. Profitableventure.com.
(2019) and Quickstats.censusdata.abs.gov.au. (2016). All these peoples send money on food they have
trend to eat meal outside not cook at home. Secondary data after the primary research data we
identify the country conditions and business risks factors. The business in which area we want to
start is safe government support it. The government of Sydney support it and provide facility it
enhance it circle. Over target customer will middle class as 60 percent people in Australia are
middle class which earn 126000 $ per year and they families both husband and wife do jobs and
work so they spend a lot in restaurant for buy meals of 2 time daily. Profitableventure.com.
(2019). So in area in which we are doing business there are few restaurants with low quality so
demand is high and opportunity to full fill the gap. The customer of this area want to eat quality
food and low prices. Profitableventure.com. (2019). The analysis the customer buying behavior.
Definition of information needed, measurement and scaling procedures in this we see the resources
required to do business in this area which will over suppliers and customer. How employees will
hire and how work will manage. , questioner will design and get data from all local people and
offices to see gaps and market positioning, sampling process and sample size we will taste over
food and get weakness of business to remove it, After all work it comes to know 3 million families
live in Sydney and 10 million tourist will over target customer and we will arrange of 4ps according
to it. There more than 18000 restaurants but less than 200 business which provide both services of
restaurant and catering. Profitableventure.com. (2019). The market size is large to capture it take
time , in start the restaurant business will taste the experience of over business and the catering
function helps to increase the business of restaurant so both business will enhancing each other
with passing of time and customers experience. The buying habits of customer as explained almost
80% people eat food from markets and restaurants, cafes. The have very less trend of cooking food
at home so it positive single to invest in such market where demand is high then its supply.
Quickstats.censusdata.abs.gov.au. (2016).

Marketing Plan
Marketing plan based on the four factors products, price, place and promotion. These four factor
combine which help in business to grow and increase the market share. The restaurant food which
menu contain all Asian foods and Austrian foods. These products are combination with almost
same material. The cooking method is also same. In catering menu will almost same. Business will
offer to get food in large quantity. In menu there are many categories of food and represent with
different name. So it cover all foods types. Business will provide services of catering by providing
equipment of catering of rent and arrangement of events, function. They will provide large event
and small event. The events of all types like corporate catering, community affairs, kosher catering,
Wine and bar services, full event management services, wedding catering, holiday catering,
breakfast catering, picnic catering, box lunch catering, welfare catering, Hotels catering and many
others. By margin both business it help to providing all hospitality services at one place except
room on rent. The pricing strategy is very complicated as it depend on profit margin if profit margin
is high then we will able to provide discounts. We will use penetration strategy in restaurant menu
and provide services to customer in restaurant at low rate than others, as they get experience of
over service and taste. It help to increase market share rapidly. Use skimming strategy in catering
business, charge high prices on organizing events and functions. Charging high price is important
because customer will accept it as he enjoy the service in restaurant he know the quality of work.
The purpose of charging low price in restaurant is to invite people to get taste of menu and
atmosphere. Profitableventure.com. (2019). The place is every important where business are going
to run. The warringh road French’s forest Sydney is location. It important location because there
are very few restaurants and catering business. So it will help to grow quickly. The second
important thing is large number of local people travel through these areas of city so it will see by
almost every person. There are large number of corporate offices and residential areas so it will
help people to buy ready cook food at near there offices and homes. Profitableventure.com.
(2019). There many people which live in hostel belong to different cities and countries they travel
long distance to get cooked food like north Sydney so it engage those people to get services near
their home. Quickstats.censusdata.abs.gov.au. (2016). There are large number families living in this
areas so and offices so hundreds of different nature event is organizing every day, to meet those
demand catering will full fill, over large number of customer travel to different district to get those
services so we will provide in there district. The promotion is very important for business. Business
will use distributes different magazine add to every houses and offices. Do advertisement by
display board on main roads where every person travel, dealing with big offices with their head to
provide commission on the order of meal in there office for employees.

Operations
The Warringh road French forest warringh district of Sydney is the location, this location is very
important because we few restaurants are working here. Catering business are also few according
to demand? There are large number of families living in area and large number of offices so they
need restaurants for readymade food and catering services for events. There less catering business
in this area and those business are work for specific event not for all kinds.
CommercialRealEstate.com.au. (2013).The supply of raw material are available easily fruits,
vegetable, meats and different grosser item are easily available. The plus point is over target
customer are living this area, which we discuss that we are targeting medium classes and tourist
who travel with low budget. Profitableventure.com. (2019). There many operational procedures of
business from order of raw material to storage of vegetable, fruits, meats. Then cutting of these
thing to cook different kinds of foods. Then cooking is important function of business in which
professional cook is required with experience. So his cook food for restaurant and another team is
required for catering cooking which cook on large scale. Then managers required which have
professional degree in hospitality industry that know the customer dealing, who to deal with
customers, problem in restaurant and catering business. Waiters require which serve food from
kitchen to customer table which proper manner. The average salaries are 100$ per day. For catering
business the proper team required which arrange all stage set, chairs tables and decoration
equipment’s. The teams will divide their work one team will arrange carpets, chair table and work
according to theme. There other team will arrange dinner sets, plates, spoons, bowls and other
related equipment’s which will use in helping to eat. One team will work for cooking and arranging
material for cooking. The suppliers have important role they will supply vegetables, fruits, meats,
glossary store raw item, chair, tables, dinner sets and other equipment. The vegetables suppliers
will supply all kinds of vegetable like onion, tomatoes, are use in every dish for cooking. They
will supply all king of vegetable that use in cooking for menus. Fruit supplier will supply fresh
fruit of season and off season to make different kind of salads and use dessert foods. The meats
supplier will supply meats of chicken, mutton and meat of caws and buffaloes. The chair and table
supplier will supplier setting equipment’s. The flower supplier will supply all king of flower us in
decoration. The supplier of dinner set and kitchen equipment’s that supply all kinds of plates, glass,
spoons, dishes, bowls, jugs, pans, and all kitchen items. These was major supplier of business
which supplies on regular basis.
Managements
The hospitality business run on the basis of management. Management is good business will run
goods customers will come again and again to eat food and get services. If management is bad
then will very soon business face failures. The management teams based on sized of restaurant and
catering business. The size of business is normal not very big and small moderate.
Profitableventure.com. (2019). The managers are required which organized and control all work
from order taking to cooking of food and delivering food to customer with in time. The food will
not cold and not very hot. It smell fresh so for this purpose a professional cook will employee
which cook all kinds of food mention in menu and cook with quality with in short time. Waiters
are require for delivering food from kitchen and arranging the display chairs, tables and cleaning
of restaurant. There will sub staff require which work under cook for the cutting of vegetables,
meats. They will wash the plates and cooking equipment’s. The managers require for order taking,
manager for catering order taking, manager operations, and manager for kitchen which look after
kitchen problems. The manager qualification will 16 year of education or graduate in hospitality
degree. Waiter education will 12 years education and cook require professional cooking course
with good experience. Ibisworld.com.au. (2018). For musical event and different catering arrange
business will hire professional on temporary basis which work for only events. The percentage of
owner depends of profit left after payments of all stakeholders. The margin of profit is 30 percent
for example all selling price is 100$ it cost of cooking is 60$, 3$ tax and government operations,
7$ cost employees and business expenses then 30$ left as profit for owner. Owner will look after
the accounting work inflow of cash and out flow of cash. The legal structure is important as foods
hospitality business is growing faster than risk also growing government is imposing laws on foods
quality, cleaning of kitchen and other law. Restaurant and catering business will register as
company which describe all scale of business and it operations. Ibisworld.com.au. (2018).

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