International Journal of Home Science 2017; 3(3): 193-195
ISSN: 2395-7476
IJHS 2017; 3(3): 193-195
© 2017 IJHS
www.homesciencejournal.com
Today’s trendy saree blouse prference among the age
Received: 01-07-2017 group of 25 -50 years women in Virudhunagar town
Accepted: 02-08-2017
Athirstam J Athirstam J and Dr. Manonmani G
Assistant Professor of Costume
Design and Fashion, V.V.
Vanniaperumal College for Abstract
Women, Virudhunagar, Dressing and fashion go hand in hand. Modern people have become more fashion conscious mainly
Tamil Nadu, India because of the competitive world in which they live. The saree is acclaimed all over the world as the
traditional dress of Indian women. Early cholis had long front covering and were tied at the back. Indian
Dr. Manonmani G dressing and fashion is essential to understand the gradual evolution of modern trendy blouses. The
Assistant Professor of Home blouse has been reinvented and has in fact become a very important element of a saree. It has come out of
Science, Mother Teresa Women’s
its boring form and has donned an ultra modern look. The main purpose of this study is to identify the
University, Kodaikanal,
Tamil Nadu, India
prevailing trends in saree blouses among women. The survey was conducted with a random sample of
virudhunagar women whose age ranged from 20 to 50 years and a total of 50 responses were obtained.
For the collection of data, close ended questionnaire was framed by the respondent to trace out the
preface of trendy saree blouses and its variations like cut variations, open variations, collar variations,
sleeve variations, surface embellishments, designs, models and material selection. 94 percent respondents
preferred only fashionable blouses. 44 percent of the respondent’s preferred classic types of fashionable
blouses.33 percent of the respondents were inspired by their friends to wear fashionable blouses and 27
per cent by TV shows. (No 41) the respondents gave first rank to the selection of materials, second rank
to the choice of back neck variations, and third rank to the front cut model variations.
Keywords: Competitive world, trendy blouses, reinvented, surface embellishments
Introduction
Dressing and fashion go hand in hand. In the modern world fashion has become an important
house hold world. Nowadays people tend to imitate popular personalities in their way of
dressing which becomes the current fashion trend. To quote Prakash (2004), fashion designers
anticipate or predict fashion trends and design clothes for particular needs. People who like or
admire a particular popular personality may begin to wear similar fashioned clothes. Modern
people have become more fashion conscious mainly because of the competitive world which
they live in. Fashion previously percolated from the upper class. According to Suzanne (2005)
opines that high-end designer fashion is struggling to find its identity and the amount spent on
such fashion is declining. The lower classes imitate their social superiors. The material and
fashion are adopted by each to suit their own requirements. Elaine (2007) reiterates the fact
that fashion once considered as art form was controlled by designers, but it is decided by the
consumers who accept or reject the styles offered. Prior to the 19 th century most clothing was
custom made. This study is about fascinating saree blouses. The saree, the traditional Indian
garment is a dainty and charming garment. The blouses that are worn with the sarees are
equally fascinating. Women always give more importance to grooming themselves. They wish
to wear the most suitable dress for respective occasions. As they want to appear perfect and
beautiful, they are discrete in their choice of dresses. So the researcher has chosen to take a
survey about today’s trendy saree blouse prference among the age group of 25-50 years
women in virudhunagar town.
Correspondence
Athirstam J Objectives
Assistant Professor of Costume To find out the socio economic profile of the respondents.
Design and Fashion, V.V. To trace the evolution pattern of fashion in saree blouses.
Vanniaperumal College for
To find out the awareness of today’s fascinating saree blouses by respondents in the age
Women, Virudhunagar,
Tamil Nadu, India group of 20-50.
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International Journal of Home Science
Methodology the present study 3- point rating scale (Like-3, No opinion-2,
A saree, however beautiful and expensive it may be, is Dislike-1) was used.
incomplete without a good, stylish and well-fitting matching
blouse. Simple blouses with proper fitting go well with casual Data analysis
sarees worn on formal as well as on informal occasions. The After collection of data from the sample (50) the data was
neck and sleeves of plain blouse can be highlighted with sorted into various categories. The relationship between
piping, tassels, brooch, buttons and laces. Embroidery preference of the respondents towards glittering works and
patches, sequins, net and other pieces can be added to a plain their socio economic background has been analyzed using
blouse to give them a trendy fashionable look. A combination percentage and Chi-square test.
of back pattern, neck style and perfect fit gives the blouse a
rich look. These fashionable blouse designs will add beauty to Results and discussion
the sarees. The saree blouse styles have varied designs and The results of the present study has been entitled “today’s
cuts to make the saree more gorgeous and even accessible to trendy saree blouse prference among the age group of 25 -50
women of all the income groups. years women in virudhunagar town” has been discussed under
the following heads.
Aim and hypothesis General profile of the selected respondents. Recent trends in
Aim saree blouses among women in the age of 25 -50 years.
The main purpose of this study is to identify the prevailing
trends in saree blouses among women and to draft and design General profile of the selected respondents
various trendy saree blouses suitable for different materials Among the 50 respondents, majority 46 per cent of the
and occasions. respondents are in the age group of 30-40 years, in occupation
category 30 per cent of respondents are employees in private
Hypothesis - Null Hypothesis formulated in the present study sectors, 68 per cent of the respondents are married, 38 per
was There is no significant relationship between socio cent of the respondents have Master’s degree, 62 per cent are
economic background of the respondents and their level of in nuclear family and in income category 29 respondents earn
opinion about glittering works. above Rs 25,000 per month.
Study area Recent trends in saree blouses among women in the age of
Virudhunagar is a small town in Tamil Nadu. It is an hour’s 25 -50 years
drive from Madurai, the temple city. Virudhunagar is a Blouse plays an important role in the saree’s overall appeal as
traditional town and women in this town generally wear saree well as the personality. Among the total respondents 94 per
and blouse on all family functions and occasions. They spend cent prefer only fashionable blouses than simple plain
endless time, money, energy and effort on getting the best blouses. 44 per cent of the respondent’s prefer classic types of
wedding sarees, party wear sarees for themselves or for close fashionable blouses. 43 per cent of the respondents were
relatives and at the same time they give utmost importance to inspired by their friends to wear fashionable blouses and 57
get the matching blouses for the sarees on important per cent by TV shows. 40 per cent of the respondents prefer
occasions and functions. Thus the present study has been comfort as an important criterion in selecting blouse style,
conducted in Virudhunagar town. then the other two factors fittings and personality. Majority 90
per cent of the respondents prefer only lining blouses. Cross
Selection of sample cut blouses are preferred by 75 per cent of the respondents
A simple random sample is a subset of a statistical population than straight cut blouses. 56 per cent of the respondents prefer
in which each member of the subset has an equal probability front pattern model. 48 per cent of the respondents prefer
of being chosen. Simple random sampling is the basic normal cut blouse and 30 per cent preferred princess cut
sampling technique where the researcher selects a group of blouse. 76 per cent of the respondents do not prefer coat
subjects (a sample) for study from a larger group (a model blouse. Majority 70 per cent of the respondents prefer
population). Each individual is chosen entirely by chance and front open blouses than back open blouses. Majority 79 per
each member of the population has an equal chance of being cent of the respondents prefer only hook and eye fastening
included in the sample. Thus by simple random sampling than zip. 39 per cent of the respondents prefer deep back
technique 50 women both employed and house wives in the neck. 53 per cent of the respondents prefer stand collar
age group of 20-50 years in Virudhunagar town have been pattern. The respondents of 82 per cent prefer sleeve
selected for the study. variations in blouses. 42 per cent of the respondents prefer
only plain sleeves. 46 per cent of the respondents prefer plain
Tools for data collection textured fabric and 29 per cent of the respondents prefer
A questionnaire is a research instrument consisting of a series transparent fabric. 82 per cent of the respondents prefer
of questions and other prompts for the purpose of gathering printed design blouses. 44 per cent of the respondents prefer
information from respondents. In this study a close ended floral designs and 38 per cent prefer traditional designs such
questionnaire was framed in order to get information about as Mango, Peacock etc. 86 per cent of the respondents prefer
current trends in saree blouses and its various features colourful patterns in blouses. 92 percent of the respondents
preferred by women. prefer patch work blouses. 74 per cent of the respondent’s
preferred embroidery blouses. 88 per cent of the respondents
Procedure for data collection prefer cut work blouses. 84 per cent of the respondents prefer
Rating scale refers to a scale with a set of opinion, which thread work blouses. 84 per cent of the respondents prefer
describes varying degree of dimensions of attitude being glittering works in blouses.
observed. This is a very useful device in assessing quality, Relationship between socio economic variables and level of
especially when quality is difficult to measure objectively. In opinion about glittering works.
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International Journal of Home Science
Table 1: Socio economic variables and level of opinion about glittering works.
Number of respondents (50)
Socio-economic variables Degrees of freedom Calculated value Table value Results
High Medium Low Total
Age (in years) 20-30 4 11 2 17
30-40 2 17 4 23
4 2.11 9.49 Not significant
40-50 1 7 2 10
Total 7 35 8 50
Occupation Private 3 10 2 15
Government 2 3 3 8
Business 2 2 2 6 8 5.33
16.92 Not significant
Housewife 2 10 2 14
Searching for job 2 3 2 7
Total 11 28 11 50
Marital status Married 2 27 5 34
2 6.46 5.99
Unmarried 5 8 3 16 Significant
Total 7 35 8 50
Education UG 2 5 2 9
PG 4 12 3 19
6 210.92 12.59
Professional 2 9 1 12 Not significant
PhD 1 6 3 10
Total 9 32 9 50
Family type Joint family 1 13 5 19
3.44 9.49
Nuclear family 6 22 3 31 4 Not significant
Total 7 35 8 50
Income Rs5,000-15,000 2 7 2 11
Rs15,000-25,000 1 7 2 10 1.88 9.49
4 Not significant
Above Rs 25,000 4 21 4 29
Total 7 35 8 50
Source: Primary data Significant at 5% level
Null Ho: There is no significant relationship between socio the respondents and their levels of opinion about glittering
economic variables of the respondents and their levels of works.
opinion about glittering works. As the calculated value is greater than the table value in
Table 2 reveals that as the calculated value is less than the marital status the null hypothesis is rejected. Hence there is
table value in socio economic variables such as age, significant difference between marital status of the
occupation, educational qualification, type of family and respondents and their levels of opinion about glittering works.
income, the null hypothesis is accepted. Hence there is no
significance difference between socio economic variables of Preference for designing fashionable blouses
Table 2: Preference for designing fashionable blouses
Design your Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank
Total
fashionable blouses 1 2 3 4 5 6 7 8 9 10 11 12
Selection of material 41 3 -- 4 -- -- -- 1 -- -- 1 -- 50
Back neck variations 5 17 7 9 5 1 2 3 -- -- -- 1 50
Front neck variations -- 1 7 4 9 7 4 5 4 2 4 3 50
Sleeve variations 1 5 7 8 3 10 8 3 1 1 3 -- 50
Collar variations -- -- 1 3 3 2 7 2 1 3 4 24 50
Embroidery(Thread) -- 2 6 5 11 4 7 4 3 3 3 2 50
Embroidery(Glitter) -- 3 1 1 2 2 8 8 8 8 4 5 50
Lace attachment -- 3 1 1 2 3 3 8 6 10 8 5 50
Cut work -- -- 2 2 5 3 4 7 10 7 8 2 50
Patch work 1 -- 2 5 -- 5 3 6 6 9 9 4 50
Cut variations 1 12 5 3 6 8 4 1 7 3 -- -- 50
Front pattern variations 1 5 10 5 5 4 -- 2 4 4 6 4 50
Conclusion Applications with functional finishes.
The conclusion of this study is that the old fashion gives place
to new fashion. The old styles are reviewed and reinvented References
with variations, modifications and addition. The respondents 1. Prakash K. Indian Fashion Designs, Mumbai, English
have been inspired by their friends to wear fashionable Edition Publishers and Distributors (India) Pvt. Ltd.
blouses. The respondents give more importance to selection 2004, 11.
of material, back neck variations, front cut model variations 2. Suzanne L. Fashioning the Future, Tomorrow’s
and surface embellishment. At the same time, it is also found Wardrobe, Thames and Hudson, UK, 2005, 16.
that the respondents have different personal priorities against
their general opinion on varied saree blouse styles.
Suggestions for future studies
Use different types of garments with this study.
Survey can be doing in different areas like cities.
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