Front Office Operation
Front Office Operation
Diploma
In Hotel & Hospitality Management
Subject Code-HM-15
Preface….
ECDL…
CONTENTS
BLOCK- I
UNIT Topic Contents Page No.
1 Hospitality 1.1 Introduction to hotel industry 9
Industry 1.2 Overview of accommodation. 10
1.3 Modern trends of industry, Evolution of Modern Hotel 11
1.4 Grouping hotels, Guest profile & Functional aspects. 12
2 Types of Hotel, 2.1 Commercial, airport, resort, time share & condominium 14
Supplementary 2.2 Heritage hotels, Motels. Conference & convention centers 15-16
accommodation 2.3Defining Supplementary accommodation 17-18
2.4 Types & Characteristics of Supplementary accommodation 19
3 Heritage 3.1 History, Various Heritage hotels in India. 21
Hotels, Palace 3.2 Size, Star system, Eligibility for Star classification. 22-24
& Classification 3.3 How to apply for star classification. 25-27
of Hotels 3.4 Five star category, 2 star category hotels 28-29
4 Basis of room 4.1 Various types of - CP, EP, AP, MAP, Bermuda Plans 32
tariff charges 4.2 Types of rooms in Hotels 33
4.3. Facilities offered in Hotels 33
BLOCK –II
UNIT Topic Contents Page No.
5 Organization of 5.1 Independent hotels. Chain hotels. 37
lodging 5.2 Franchise and referral groups. Management 38-39
properties 5.3 Organizational missions, goals and strategies, 40-42
Organizational chart and its functional areas
5.4 Front office organization (Staffing including uniformed 43-44
staff) Job description, Functional organizational of F.O.
department
6 Front Office 6.1 Reservations, Types, Tentative or confirmed, Guaranteed. 47
Operations pre-payment, credit cards, travel agent and corporate
6.2 Non-guaranteed reservation, Sources, enquiry, Central 48-49
reservation system, Group reservations
6.3 various charts, computerized system, CRS, records 50-52
6.4 confirmations, amendments, cancellations, expected arrivals 53-54
and departures, processing deposits, reservation history.
7 Front Office 7.1 Room Inventory. 56
Computer 7.2 Status. 57
Application 7.3 Software used 58
8. Registration 8.1 Registration, Guest Data, Reports, Self check-in : Walk In 60
F.O Procedures Client
8.2 Call accounting, Guest information, Employee information, 61-63
Post charges, Messages, Wake up calls.
8.3 Inquiries, Registration, Check-outs, Credit balances 64-65
8.4 Security, Thieves, Fire alarm, Burglar alarm, Security code, 66-67
Guest Folio.
BLOCK –III
UNIT -01
HOSPITALITY INDUSTRY
CONTENTS
1.0 Objectives
1.1 Introduction to hotel industry
1.2 Overview of accommodation.
1.3 Modern trends and growth of industry
1.4 Evolution of Modern Hotel
1.5 Grouping Hotel On the basis of Size
1.6 Guest Profile & Functional aspects
1.6.1 Guest Classification
1.7 Lesson Summary
1.8 Key Words
1.9 Questions to Solve
1.10 References
1.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
•Hotels, history of hotels, development and growth of hotel industry in India,
•Category of hotels,
•International corporate hotels and
• Major hotel groups in India.
The United Nations Conference on International Travel and Tourism held in Rome in
1963 considered, in particular, problems relating to means of accommodation. The
Conference acknowledged the importance of means of accommodation, both traditional
(hotels, motels) and supplementary (camps, youth hostels, etc.) as incentives to
international tourism. The Conference recommended that governments should consider
the possibility of including projects, and particularly those relating to accommodation,
on the list of projects eligible for loans from industrial or other corporations, and that,
where required; they should establish special financial corporations for tourism. It also
has recommended that governments should give sympathetic consideration to the
possibility of granting special facilities and incentives for accommodation projects.
According to the WTO Report on 'the Development of the Accommodation Sector,‘
tourist accommodation is used to denote the facilities operated for short-term
accommodation to guests, either with or without service, against payment of and
according to fixed rates. For the purposes of classification, all tourist accommodations
have been divided into the following groups:
(i) Hotels and similar establishments (the hotel industry proper) and,
(ii) Supplementary means of accommodation.
The first group usually includes hotels, motels, boarding houses and inns, while the
second includes registered private accommodation (rented rooms, apartments, and
houses), camping / mountain huts and shelters as well as health establishments that are
sanatoria and convalescent homes.
4. Secretarial Service- This is an essential service for corporate clients. The CEOs, MD‘s
and Chairpersons of different companies need this arrangement for expediting their
notes, letters and agreements, communications etc.
5. Corporate Service- This works as an extension to the corporate offices of the clients.
All the services needed for handling corporate affairs are provided to make the
corporate guest feel at ―office away from his office.‖ Internet Service is the latest
addition to the corporate service list. This is available even in small and medium sized
hotels. The guest can connect his laptop to this service and perform his regular work /
tasks.
6. Money Changers- Where there is high proportion of foreign tourists / visitors; there
will be the need of money changing service. Here the hotel exchanges the foreign
currency for local currency. However it cannot sell foreign currency. This service must
function as per the foreign exchange rules and guidelines of the Reserve Bank of India
from time to time.
7. Travel Desk- Provides car rental services, air & train ticketing and looks after the
other travel needs of the guest. In some hotels Concierge looks after this service too.
8. Butler Service- A personalized service provided to the guest and his visitors
exclusively. He provides the food and beverage and also wine service, looks after the
visitors to the guest and helps in keeping the room tidy from time to time and also
arranges the wardrobe for the guest.
9. Valet Service- A personalized service, but limited to help at car parking and laundry
facility etc., in hotels.
10. Health Club and Sports and Games- This is provided not only in resort or leisure
hotels but also in down town & commercial hotels. The present corporate guest even
though a busy person wants some time out for himself for health and pleasure reasons.
Health club, Spa, Gym, Massage Parlor, Swimming pool, billiards, bowling ally, tennis
court, mini golf course are some of the popular facilities. In some parts of our country
health tourism has picked up at places like Himachal Pradesh and Kerala where health
spas and ayurvedic treatments are provided. The tourist on vacation can go back a
rejuvenated person.
Classification is made based on the number of let able rooms. It can be indicated either
by rooms as is done in America or by the number of beds as is done in Europe.
• Small hotels: 25 rooms or less
•Average hotels: 25 rooms to 90 rooms
•Above average hotels: 80 rooms to 250 rooms
• Large hotels: 250 rooms and above
The hospitality industry is part of a larger enterprise known as the travel and tourism
industry. The two main segments of the hospitality industry are the lodging industry
(also called hotel industry) and the food and beverage industry (also called restaurant
industry).
Some of the earliest known hotels are taverns or inns, caravanserais, etc. where travelers
rested and slept. During the middle ages, the churches across the world established
guest offices for pilgrims and travelers. The merchant class hotels began to emerge in
15th century due to increase in trade. The inns of the 16th century provided private
rooms to the visitors. The present day hotels started emerging from the late 18th
century. The past one hundred years have brought about dramatic changes in modes of
transportation, as well as in lodging accommodations. Hotels are built near the railway
stations and bus stands for the convenience of passengers.
1.10 REFERENCES
1. M. Zulfikar, Introduction to Tourism and Hotel Industry,Sangam Books Ltd.
2. S.K. Bhatnagar, Front Office Management, Frank Bros. & Co. (Publishers) Ltd.
3. Alan T. Stutts, James Wortman, Hotel and Lodging Management: An Introduction,
Wiley.
4. Tom Powers, Clayton W. Barrows, Introduction to the Hospitality Industry, Wiley.
UNIT -02
CONTENTS
2.0 Objectives
2.1 Introduction
2.2 Airport Hotel.
2.3 Resort Hotel
2.4 City Hotel
2.5 Time Share & Condominiums
2.6 Heritage Hotels
2.6.1 Heritage
2.6.2 Heritage Classic
2.6.3 Heritage Grand
2.7 Motels
2.8 Conference & Convention Centers
2.9 Supplementary Accommodation
2.10Defining Supplementary Accommodation
2.11 Characteristics of Supplementary Accommodation
2.12 Types of Supplementary Accommodation
2.12.1 Youth Hostels/ Yatri Niwas
2.12.2 Caravans, Camping group, Tourist Camps.
2.12.3 Railway/ Airport Retiring Rooms
2.12.4 Hotel Garni & Condominiums
2.13 Lesson Summary
2.14 Key Words
2.15 Questions to Solve
2.16 References
2.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
• Types of hotels,
• Heritage hotels & palaces,
• Types of Supplementary accommodation and
• Characteristics of Supplementary accommodation.
2.1 INTRODUCTION
Hotel is the transient home away from home. Hotel industry is a hospitality industry. Of
course, hospitality is not free, but is paid for, where the payment depends on the
comforts and services provided for. Payment also depends on the fancy and economic
affordability of the customer. The hospitality industry is nowadays a global industry,
and is considered as an important employer in countries world-wide. It now has
attained a much higher status in society and demands high standards of work ethics and
efficiency from its employees. Employment opportunities are many, and are now sought
by a vast majority of people.
As the name suggest, these hotels are situated at airports and are ideal for transit
passengers who have only a few hours to while away, making it impractical for them to
stay in a downtown hotel. Rates are on E.P., i.e., charges for room only.
Condominium hotels are similar to time share hotels but the difference between the two
lies in the type of ownership units in condominium hotels have only one owner instead
of multiple owners. In a condominium hotel an owner inform the management
company as to when he or she occupy the unit. That way, the management company is
free to rent the unit for the reminder of the year.
2.7 MOTELS
The term is derived from the phrase, ‗Motor hotels‘ which are located principally on
highways. They provide modest board and lodging facilities highway travelers. The
length of stay is usually over night, the rates quoted are on European plan i.e.; room
only.
2.8 CONFERENCE AND CONVENTION CENTERS
These are specially designed to handle group meetings. Most full service conference
centers offer overnight accommodation. They usually provide all the services and the
equipment necessary to ensure a meetings success. They are often situated outside the
metropolitan areas and many provide leisure facilities like golf course, spas etc.
These hotels may have as many as 2000 rooms or more. These facilities are designed to
accommodate large conventions. They have sufficient number of guest rooms to house
all the attendees of most conventions. They have huge conference halls, ball rooms etc.
Business services like tele-conferencing, secretarial assistance, language translator of
facsimile machines are also usually available.
The Yatri Niwas was a similar concept, to provide domestic tourists low cost self service
accommodation in cities. The first such facility was constructed in the Janpath area of
Delhi attracting budget tourists. Such accommodation units encouraged people from
different regions and social backgrounds to interact with each other. Comfort is modest,
the stay is short and the cost is low. Such properties are set up and operated by non-
commercial or developmental organizations. They are located at historical, cultural and
natural sites. The hostels are small to medium scale and their average capacity is about
40 rooms. Hostels are constructed by the Central Government on land given free of cost
by State Governments as they would not be able to provide low cost accommodation
without such a subsidy. They are operated by the State Governments and social
organizations like the YMCA and YWCA.
quality of services and costs set up by municipalities and the serving personnel there
require some prior exposure and training to ensure that tourists get the required
facilities
in the rest of the period the condominium is looked after by the common staff. Thus, a
condominium is private ownership of space with joint ownership of common facilities.
Beach tourism in Europe owes its rapid growth to the development of this type of
accommodation which was often started by a package tour operator to ensure regular
traffic. Many charter operations also own condominiums. The concept of time-sharing is
also gaining ground and certain companies are developing resorts on this basis.
2.16 REFERENCES
1. M. Zulfikar , Introduction to Tourism and Hotel Industry,Sangam Books Ltd.
2. S.K. Bhatnagar, Front Office Management, Frank Bros. & Co. (Publishers) Ltd.
3. Alan T. Stutts, James Wortman, Hotel and Lodging Management: An Introduction,
4. Tom Powers, Clayton W. Barrows, Introduction to the Hospitality Industry,
UNIT 03
HERITAGE HOTELS & CLASSIFICATION OF HOTELS
CONTENTS
3.0 Objectives
3.1 Introduction & History of Heritage Hotels
3.2 Various Heritage Hotels in India.
3.2.1 Welcome Heritage Hotels
3.2.2 Neemrana Hotels
3.2.3 HRH Group of Hotels
3.2.4 Palaces of India
3.2.5 Samode Hotels
3.3 Size, Star system
3.4 Eligibility for star classification
3.5 How to apply for star classification
3.6 Five Star Category
3.7 Two Star category hotels
3.8 Lesson Summary
3.9 Key Words
3.10 Questions to Solve
3.11 References
3.0 OBJECTIVES
After reading this Unit you should be able to:
• understand the Heritage Hotel History,
•appreciate the importance of Heritage Hotel in India
•learn about different types of Heritage Hotel & Palaces in India
•know how to apply for Star Classification, Eligibility, and above all facilities & services
offered in Five Star & Two Star category Hotels.
For decades, if not centuries, the Rajput fortress, the defensive castle, the composite
Haveli was the abode of nobility- where hospitality was a way of life. Visitors, guests,
even strangers were welcomed in a tradition that was a part of the life styles. Even
enemies, should they have come calling, were treated with utmost respect. And an
extensive network of matrimonial alliances amongst the warring clans ensured that all
battles ended on the field.
The chivalry and gallantry of the warrior clans was reflected in the architecture of the
feudal homes. A grand entrance was reserved for state guests. There were separate
viewing galleries for woman, and the ladies of the 'zenana' conducted their own durbars
and wielded considerable power from behind the 'purdah'
Post independence democratic India witnessed the merger of the Princely States,
abolition of 'Jagirs' land reforms and finally the withdrawal of the special privileges and
Privy Purse from the royal families a few decades later consequently the noble families
lost their traditional means of livelihood and even the wealthy merchants left their
homes for more lucrative pastures.
Their large castles and mansions lay almost abandoned or unattended till a few
enterprising pioneers realized that perhaps the only way to maintain these historic
homes was their appropriate reuse. The large Palaces of the Maharajas set the trend by
becoming five star hotels. Now, some of the ancestral homes to find sustenance in this
new lease of life -
Much of the charm of these heritage hotels, united under a common banner, is the
individual attention and personalization; the very meals, for example that were cooked
for generations are still served at your table.
Families in residence for centuries now welcome you to their homes as guests. And each
ancestral home is different, uniquely so, reflecting its own, exceptional history, tradition
and period. The ambience is perfectly reflected through sepia photographs and family
memorabilia. Even the retainers may have been in the service of the families for
generations.
While history is always at hand, there have been changes too, so that the home are
modernized to meet the needs of Today's international traveler, with adjoining
bathrooms, running hot and cold water, modern plumbing, even perhaps a swimming
pool.
3.2 VARIOUS HERITAGE HOTELS IN INDIA
Heritage hotel chains in India are those hotels, which at some point of time in history
were fortresses, and castles that were home to the rulers of Rajasthan. For centuries, the
ancient fortress, the defensive castle, or the composite haveli-was the abode of royalty
and the nobility where hospitality was an integral part of
life in Rajasthan. These Heritage hotels are a special treat
to the visitors, as those who run or maintain these hotels
have made sure that the traditional work, carvings,
décor and the style of hospitality remain as it were in the
olden times in the state of Rajasthan, India. As already
mentioned, these heritage hotels were home to the
Rajputs and Rajasthani rulers; therefore it is but natural
that the architecture and décor of these palaces are
lavish. Some of these heritage homes are reflective of
Rajputana and Mughal architecture. The architecture of these royal buildings was such
that there were separate viewing galleries for the ladies of these households. There were
separate wings constructed for the men, women, guests and the servants of the
household.
Over the centuries it has been the custom of these heritage homes in Rajasthan, India, to
provide hospitality to every person who visited these homes, now that most of these
homes have been transformed into hotels, the owners endeavor to maintain the
traditional concept of extending a warm and hospitable atmosphere to each and every
individual who visits these hotels in Rajasthan.
After the year 1947, that is in the post independence period the Government of India
abolished royal titles and the concept of feudal lords and feudal ownership of lands in
Rajasthan. The Government of India withdrew the Privy Purse and special privileges to
the royalty. Consequently, members of most of the royal families found it extremely
difficult to maintain these huge buildings in Rajasthan. These large mansions lay almost
abandoned or unattended till a few enterprising people realized that perhaps the only
way to maintain these historic homes was their appropriate reuse. And the large palaces
of the Maharajas set precedent by becoming five star luxury hotels. Later some of the
heritage homes followed suit and are now functioning as luxury heritage hotels all over
Rajasthan.
The HRH Group of Hotels offers authentic heritage palace-hotels and historical venues,
for memorable events which happen once-in-a-lifetime like 'Regal Weddings' and other
events Conferences, Theme Shows, Banquets.
Udaipur
Palaces of India, is a company specializing in Sales & Marketing operations for Palaces,
Forts & Heritage Hotels in India. It represents premium Palaces, Forts & Heritage
Homes in Rajasthan, Gujarat, Madhya Pradesh, Kerala and Northeast
Samode hotels are luxury heritage hotels in India's most exquisite and remote settings.
Each property is enhanced by its unique surroundings and expands horizons for
travelers while respecting local ways of life. All are family run hotels offering
personalized service and attention to detail that makes the welcome warm and the stay
unforgettable.
Samode Hotels have three world class luxury hotels in Rajasthan, as different as their
location each property upholds the Samode commitment to integrate the highest
international standards of hospitality with indigenous culture, designs and materials.
1. Samode Palace The winner of best Heritage Hotel in the country, for 5 consecutive
years, the Palace has been meticulously restored offering a retreat into an aesthetically
beautiful environment where visitors can enjoy India's natural beauty and rich history.
Samode Palace is one of India's most charming and romantic hotels. It offers a quiet,
elegant and luxurious atmosphere.
2. Samode Haveli
The Samode Haveli is a unique small property hotel
offering intimate and personalized service. Its unique
atmosphere blending the contemporary and the historic
elements gives Samode Haveli a warm & friendly
atmosphere. It's a home away from home.
3. Samode Bagh
Samode Bagh is a garden paradise located 4 kms from the Samode Palace. It is nestled
on 20 acres of beautiful grounds combines warmth and luxury. It is a romantic
hideaway, a unique experience of an air-conditioned tented camp where the dune
colored tents is luxuriously furnished with every comfort. The garden is about three
blocks long and is enclosed by a 15-foot high stonewall.
Two hundred feet long row of fountains fed from natural springs and wells are
displayed all along the garden. Victorian and traditional Rajasthan décor echo life in a
16th century luxury camp.
◘ Classification will be valid for 5 (five) years from the date of issue of orders or in case
of reclassification from the date of expiry of the last classification provided that the
application has been received within the stipulated time mentioned above, along with
all valid documents. Incomplete applications will not be accepted.
◘Hotels which propose to let out part of or all its rooms on time-share basis are not
eligible to be classified
There should be a special restaurant / dining room where facilities for dancing,
orchestra are available.
3.7 2 STAR CATEGORY HOTELS
General Features - The building should be well constructed and the locality and
environs including the approach should be suitable for a good hotel. The hotel should
have at least 10 let able bedrooms of which at least 75% should have attached bathrooms
with showers and a common bathroom for every four of the remaining rooms and
should be with modern sanitation and running cold water with adequate supply of hot
water, soap and toilet papers. 25% of the rooms should be air-conditioned (where there
should be heating arrangements in all the rooms) and all rooms must be properly
ventilated, clean, and comfortable with all the necessary items of furniture. There should
be a well-furnished lounge.
Facilities - There should be a reception counter with a telephone. There should be a
telephone or call bell in each room and there should be a telephone on each floor unless
each room has a separate telephone. There should be a well-maintained and well
equipped dining room / restaurant serving clean, wholesome food and a clean, hygienic
and well-equipped kitchen and pantry.
Service - There should be experienced, courteous and efficient staff in smart and clean
uniforms. The supervisory staff coming in contact with guests should understand
English. There should be provision for laundry and dry cleaning services. Housekeeping
at the hotel should be of a good standard and good quality linen, blanket, towels etc.,
should be provided. Similarly, crockery, cutlery and glassware should be of a good
quality.
3.11 REFERENCES
1. M. Zulfikar, Introduction to Tourism and Hotel Industry,Sangam Books Ltd.
2. S.K. Bhatnagar, Front Office Management, Frank Bros. & Co. (Publishers) Ltd.
3. Alan T. Stutts, James Wortman, Hotel and Lodging Management: An Introduction,
Wiley.
4. Tom Powers, Clayton W. Barrows, Introduction to the Hospitality Industry, Wiley.
UNIT -04
BASIS OF ROOM TARIFF CHARGES
CONTENTS
4.0 Objectives
4.1 Introduction
4.2 Various types of room plans.
4.2.1 European Plan
4.2.2 Continental Plan
4.2.3 American Plan
4.2.4 Modified American Plan
4.3Types of Rooms in Hotels
4.3.1Deluxe Room
4.3.2 Superior Room
4.3.3 Standard Room
4.3.4 Economy Room
4.3.5 Suite
4.4 Lesson Summary
4.5 Key Words
4.6 Questions to Solve
4.7 References
4.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
• Various Plans applicable in the hotels
• Different types of Rooms available in the Hotel.
• The facilities available to the guest.
4.1 INTRODUCTION
In most of the standard hotels, now days the basis of charging the guest differs
according to the property. There are various plans as per the choice of the guest, which
they feel suitable, and are charged according to that. There are various types of rooms
too available as per the choice of the guest, and above all regarding the facilities offered
by the hotel as per their classification.
4.2 VARIOUS TYPES OF ROOM PLANS
4.2.1 European plan - In this case only the lodging i.e. bed is offered. Thus the charges
are made for lodging only. The guest is free to take or not to take teas, breakfast, and
meals in the hotel. He has a choice of eating out at any other good restaurant. The guest
is booked to pay for lodging only and is charged separately for all other things or
services he enjoys or consumes. This system is generally followed by youth hostels or
hotels which are situated in metropolitan cities. In India most of the hotels are being run
on European plan. Almost all the public sector hotels are run on this basis.
4.2.2 Continental Plan - In the case of continental plan, bed and breakfast are included
in the tariff charges. Thus bed is offered along with breakfast and the guest is, however,
free to take his meal and tea as he likes. Thus the guest tariff includes lodging and ‗bed
and breakfast‘ and for other he is separately billed.
4.2.3. American Plan - Hotel where American plan is prevalent, boarding and lodging is
provided in the charge. The tariff fixed includes board and lodging. It is an all inclusive
full board tariff. Accommodation and three meals daily are included in the price of the
room. It includes bed, breakfast and two principal meals and evening tea. The needs are
usually 'table d‘hôte menu'. It is also known as 'full pension'. This analysis is mostly
used at those tourist resorts, which are not situated in big cities.
4.2.4. Modified American Plan - The tourists mostly prefer this plan, as it is
comparatively more flexible. It is offered in most of the good hotels and is normally by
arrangement. It includes hotel accommodation, breakfast and either lunch or dinner in
the price of the room. Thus, in this type of accommodation bed and breakfast and along
with it one principal meal, lunch or dinner at the discretion of the guest is also included.
It generally includes continental breakfast and either 'table d‘hôte lunch or dinner in the
room rates. It is also known as 'demi-pension'. It has been observed that the Indian style
local hotels in India follow the European plan. However, and the western style hotels
operating in India which cater the foreign tourists, operates on the American plan.
According to type of plan (tariff pattern), hotels are classified into European Plan,
Continental Plan, American Plan/ Modified American Plan and ‗Bed and Breakfast
Plan‘. According to the size, hotels are grouped into small hotels, average hotels, above
average hotels and large hotels. According to visitors stop-over, hotels are grouped into
Residential Hotels, Semi Residential Hotels, Transient / Transit Hotels and Resort
Hotels. According to its relationship with transport, hotels are grouped into Motels,
Railway Hotels, Airport Hotels and Floating Hotels.
Normally hotels have four categories of rates, viz. rack rates, group and tour rates,
special and promotional rates, and package rates. The tariff also varies as per room
categories and bedding. A number of hotels offer special discounted rates for
Companies, Government, Military Tour, Agent and Salesperson. The meal plans are
usually of five types, viz. European plan, American plan (full and modified),
Continental plan and ‗Bed and Breakfast‘ plan. Guest relation is the integral part of the
hotel industry. A guest may be classified on the basis of presence in the hotel, on the
basis of recognition and on the basis of revenue (paying and complementary).
4.7 REFERENCES
1. M. Zulfikar, Introduction to Tourism and Hotel Industry, Sangam Books Ltd.
2. S.K. Bhatnagar, Front Office Management, Frank Bros. & Co. (Publishers) Ltd.
3. Alan T. Stutts, James Wortman, Hotel and Lodging Management: An Introduction,
Wiley.
4. Tom Powers, Clayton W. Barrows, Introduction to the Hospitality Industry, Wiley.
UNIT -05
ORGANIZATION OF LODGING PROPERTIES
CONTENTS
5.0 Objectives
5.1 Introduction
5.2. Independent Hotels
5.3 Chain Hotels
5.4 Franchisee and Referral Groups
5.5 Management
5.6 organization Mission goals & strategies
5.6.1 Mission
5.6.2 Goals
5.6.3 Strategies
5.7 Hotel Organization & its functional areas
5.7.1 Functional areas
5.8 Front office Organization
5.9 Functional Organization & FO Department
5.10 Lesson Summary
5.11Key Words
5.12 Questions to Solve
5.13 References
5.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
• Regarding the advantages & disadvantages of Independent hotels,
• The various Chain Hotels in India & abroad.
• Franchisee & referral Groups
◘ Front office department and its functions
◘ Front office organization
◘Duties and responsibilities of front office staffs
◘ Front office desk layout and equipments
5.1 INTRODUCTION
In this unit we discuss the Organization of Lodging properties presently in practice.
The organization and management depends on the type of hotel organization they are
operating. From this we can understand the advantages and disadvantages of various
types of organization hotels are operated.
At the hub of the hotel world is the reception desk where most guest transactions take
place. It is here that the guest is received, registered and assigned a room. Information,
mail, messages, complaints and room accounts are all dealt with here.
Therefore, to a large extent, the reception team is the key to an enjoyable and problem-
free stay for the hotel guest. It is also the centre of attraction and money generation for
the establishment.
regards to policy, procedures and financial obligations. The advantage in this type of
hotel is that they need not maintain a particular image and they are not bound to
maintain any set targets, but can independently adapt quickly to the changing trends.
Independent hotels do not have ownership or management affiliation with other
properties.
They have no relationship to other hotels regarding policies, procedures,
financial obligations, management, accounting etc.
These may be registered as sole proprietor-ship or a private limited company.
The owner may decide the standard, type of clientele, the tariff etc.
He may tie up with travel agencies to sell his property against commission.
Referral groups are that members, who are independent operators, achieve the
marketing benefits of chains without chain membership.
Referral Groups consists of independent hotels which have grouped together for
some common purpose.
Though the properties in the referral group may be different from each other but
there is sufficient consistency in the quality of service to satisfy guest
expectations.
The member hotels recommend guests to other member hotels.
Best Western International, one of the largest hotel chains is the best example of
referral groups.
The referral groups also extend benefit of more extensive reservation and
expanded advertising through pooled resources.
5.5 MANAGEMENT
Management companies are organizations that operate properties owned by
others.
Those other hotels may be owned by individual persons, partnerships or private
limited companies.
The individual hotel, under construction, may contract with a professional hotel
management company to operate the proposed property.
These contracts are normally on a long-term basis.
Some management companies, when feel that they must have a hotel in a
particular location then they approach prospective individuals to build a hotel
and operate under their managements contract.
The management contract can even be signed before the construction starts.
After paying the management fees, operating expenses, the owners keep the
balance cash for paying their debts, taxes etc. and the balance is their net profit.
The Management companies only take over the management of the company,
whereas the franchising companies provide the financial assistance, advertising,
central reservation facilities, marketing etc.
A MISSION is the unique purpose that sets one hotel or motel company apart
from others. Moreover, the mission statement gives meaning and direction to
hotel policies. When faced with problems, uncertainties or the need to take
strategic decisions, managers shall always make sure that their decisions match
the mission statement. The mission statement shall be general and broad. For, if a
mission were specific and limited, it would be impossible to apply the mission
statement in any future circumstances. The mission statement shall reflect the
interests of participants interacting in the hotel industry, namely:
1. Guest: Guest(s) constitute one of the most important factors in the hotel industry. No
guest means an accommodation sector!
2. Employee: A hotel with no employees would simply mean that guests would not be
welcomed, registered or assisted. Employees are therefore the fundamental factor in
hotel industry.
3. Management & Owners: A hotel with no managers resembles an army sans
generals. Moreover, there have to be investors to put in money to build, furnish and
operate a hotel.
5.6.2 GOALS:
Bearing in mind the company's mission statement, managers shall put together
the company's global objectives and then break them down to departmental
goals and objectives.
By definition, goals are those activities and standards an organization must
successfully perform or achieve to effectively carry out its mission. Moreover,
goals shall be:
1. Specific and limited
2. Tangible
3. Quantifiable
FUNCTIONAL AREAS:
There are two approaches to classify departments in typical hotels:
personalized service is given to the guest by his staff. He has to see that all dept. staff are
carried out their duty is very efficiently.
Reservation Manager- In large hotel, reservation is responsible for the smooth
functioning of the entire reservation section. He has to plan and control all room
reservation and must inform the front office manager about the room position. He has to
handle all reservation including groups, crews, V.I.P. etc.
He has to prepare monthly reports 10 days forecast etc. He has to see all dates are fully
booked after the approval from the F.O. Manager. He has to prepare the training
schedule for all new recruits in this section.
Reservation Assistant- In a large hotel, he is responsible for handling the entire duties
assistant by the reservation manger and in a medium type hotel he is the in charge of the
reservation section. He has to prepare the details regarding arrival room requirements
expected departures etc. He has to check the V.I.P. reservation and ensure V.I.P.
ministers, voucher for fruits, beverages and other special items providing in the guest
room. He has to prepare replaces to all reservation enquiring coming through telephone
telex, fax. He has not down the arrival of V.I.P.‘s and guest required special services.
Reservation Clerk- He is responsible to attending all reservation enquires by personal
by letter, telephone, telex, and fax etc, gives proper information. He has to comfort the
booking and prepare the arrivals list for each day. He has to send the arrival list to
reception, housekeeping dept. F & B dept. etc.
Lobby Manager- He is responsible to look after all activities in the lobby. The reception
information bell desk etc., are normally under the control of the lobby manager. He is
considered as a problem solver and authority to handle all guests problem. The lobby
manager could this have to be an experienced person and should capable to handing the
guest problem. He has to known about the rules and regulations of establishment. The
lobby manager controls a learn supervisors and they will handle the different sections.
He would have highly diplomatic in all his dealings.
Bell Captain -He is the person responsible to organize and supervise and control all
lobby service to guest satisfaction. He is responsible to control and supervise all bell
boys to get maximum efficiency. He is responsible for the safely and security of the
lobby. He has to ensure that all procedure regarding arrivals and departure are followed
strictly. He has to attend all guest complaints in the issue of manager He has to
supervise delivery of morning newspaper to the guest room and handle left luggages.
Bell Boys- There is responsible for handling all guest luggages in the hotel. He is
responsible to take the guest baggages from the vehicle and escort the guest to this room
at the time of guest arrival. He has to explain the operation of light switches, A/c
controlling etc. to the guest. At the time of departure he has to bring down the luggage
from the room. He is also responsible to distribute daily news papers to guest room
administrative officers depts. Etc. They have to keep the lobby area clean and clear to
ensure smooth traffic floor. They have to reports to the lobby manager about the guest
with sandy baggages or to no baggages. The bell boys will do the paging distribution of
mail etc…
Front Office Supervisor- He reports to Asst. Front office manager or lobby manger. The
supervisor is responsible to supervise and ensure the smooth and efficient functioning of
the front desk systems and standard set by the manager. He has to ensure that all front
staff reports on time with proper uniforms and properly uniformed. He is responsible
briefing all dept staff to ensure maximum efficiency. He has to check and sign the log
book and take appropriate action. He is also responsible to meet and great all at the time
of guest arrival.
Information Asst. - An information asst is responsible to distribute room keys to
registered guest. Answer all the incoming call for all messages. Handle guest mail,
parcels, telegrams, telex etc… Keep information about their hotel tourist places road
maps, plate timing, train timing…
Front Office Asst.- He is responsible to receive, register and allotting room to all guests
coming to the hotel. In large hotel, the receptionist reports to the front office supervisors
and the receptionist must keep a room status register or board accurately.
Front Office Cashier - He is responsible to receive payment from guest at the time of
departure or settlement of their bills. He is responsible to accept all credit payment by
getting the signature of the guests in to the voucher. He has to accept credit cards,
travelers cheques, travel agents voucher etc. He is also responsible to look after the safe
deposit lockers and foreign currency exchange regulations.
Telephone Operator- He is responsible for the efficient operation of the telephone
exchange installed with .The telephone has to attend all the incoming calls with the
hotel and direct to the proper extensions. He has to control all outgoing calls from the
hotels including STD & ISD. He is also responsible to handle wake-up call service
promptly and timely. The operation should very speedily and accurate when connecting
all incoming calls and outgoing calls. He should keep a clear voice while attending the
calls.
Doorman / Linkman- He is place of duty is the main entrance of the hotel. He is
responsible to open the main door at the time of a guest arrival or departure. When a
vehicle arrived, he should inform the bell desk for bell boys and then opens the door of
the car. He should carry umbrellas in the rainy season. He keeps the unwanted visitors
away from the hotels. At the time of guest departure he should call the car or the vehicle
for the guest. Normally he may wear a peak cap as a part of his uniforms.
Valet- This is also a uniformed staff in the hotel. A valet is responsible for giving
personnel service to the room guests according to their request. He may help in all his
personal works including packing and in packing of guest‘s baggage‘s, ironing of
guest‘s clothes and attending any laundering and dry-cleaning needs of the guest. The
valet service is normally provided by superior hotels, in such most of the guest may
request a personalized service.
Lift Operator- In some hotels the lift is normally operated by a lift operator. Even if the
lift is automatic, it is advisable to have and attend to operate lift. The operator is
responsible for the condition and cleanliness of the lift. He should keep a regular
maintenance record and never permit any unauthorized person to operate the lift. He
should take care that the lift is not over loaded and normally he wears a similar uniform
that of bell boys.
Guest Relation Executive- In large hotels there are G.R.E is and they are the
representative of the management of the hotel, for dealing all problems and complaints
of the house guests. He must always touch with the hotel guest and her office is near to
the reception office. She has to deal with the all problems very politely and
diplomatically.
LESSON SUMMARY
The hospitality industry is part of a larger enterprise known as the travel and tourism
industry. The two main segments of the hospitality industry are the lodging industry
(also called hotel industry) and the food and beverage industry (also called restaurant
industry).
Some of the earliest known hotels are taverns or inns, caravanserais, etc. where travelers
rested and slept. During the middle ages, the churches across the world established
guest offices for pilgrims and travelers. The merchant class hotels began to emerge in
15th century due to increase in trade. The inns of the 16th century provided private
rooms to the visitors. The present day hotels started emerging from the late 18th
century. The past one hundred years have brought about dramatic changes in modes of
transportation, as well as in lodging accommodations. Hotels are built near the railway
stations and bus stands for the convenience of passengers.
The front office department is the nerve centre of the hotel. This is the department where
the guest first checks-in and finally checks-out of the hotel. The front office is also the
main controlling centre of all room services. The front office functions include
reservations, registration, room and rate assignment, guest services, room status
maintenance, settlement of guest accounts and creation of guest history records.
The front office department of a hotel comprises of the following sections: Reservation
section, Front desk section, Bell desk, Travel desk, Concierge section, Cashiering section,
Communication and telephone section, and Business centers. The Front Office Manager
must be a skilled planner who channelizes the various resources viz. people, money,
time, work methods, materials, energy and equipment to suit the objectives of the
property. The Front Desk Agent (Receptionist or Front office Assistant) is the first
person a guest sees on entering the hotel and the last person the guest sees on leaving.
5.13 REFERENCES
1. M. Zulfikar , Introduction to Tourism and Hotel Industry, Sangam Books Ltd.
2. S.K. Bhatnagar, Front Office Management, Frank Bros. & Co. (Publishers) Ltd.
3. Alan T. Stutts, James Wortman, Hotel and Lodging Management: An Introduction,
Wiley.
4. Tom Powers, Clayton W. Barrows, Introduction to the Hospitality Industry, Wiley.
5 Alan T. Stutts, James Wortman, Hotel and Lodging Management: An Introduction,
Wiley.
6. James A. Bardi, Hotel Front Office Management, Wiley.
7. Ahmed Ismail, Front office operations and management, Thomson Delmar Learning.
8. Michael L. Kasavana and Richard M. Brooks, Managing Front Office Operations,
Educational Institute of American Hotel & Motel.
UNIT -06
FRONT OFFICE OPERATIONS
CONTENTS
6.0 Objectives
6.1 Introduction
6.2. Reservation
6.3 Types of Reservation
6.3.1 Guaranteed Reservation
6.3.2 Non Guaranteed Reservation
6.4 Reservation Enquiry
6.5 Sources of Reservation
6.5.1 Central Reservation System
6.6 Group Reservation
6.7 Wall Charts
6.8 Computerized System
6.9 Control Books
6.10 Reservation Confirmation
6.11Amendment/ Cancellation
6.12 Expected arrival, Stay Over
6.13 Lesson Summary
6.14Key Words
6.15 Questions to Solve
6.16 References
6.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
◘ Reservation and its types
◘ Sources of reservation
◘Reservation availability
◘Equipment tracking room availability
◘Reservation records and confirmation.
6.1 INTRODUCTION
A hotel mainly relies on the income generated from the effective letting of its bedrooms
for profit. A large percentage of revenue is obtained from room sales, and out of that
again, a large proportion is contributed by the advance booking or reservation of rooms
of the hotel.
Reservation is an activity concerning the sale of room. In a small hotel, the volume of
reservation, i.e. advance booking of room is much less as compared to a large hotel;
hence this function and subsequently the work involved in reservations can be done by
the receptionist himself at the reception counter. In a large hotel, the volume of work of
booking of rooms is quite big and hence it becomes necessary to allocate a separate
section away from the reception counter so that the receptionist can concentrate more on
the guest services
6.2 RESERVATIONS
Reservation is the activity of booking the room in advance for a prospective guest on his
request for future, which may be from few days to months in advance. Below is the
detailed process of reservation:
1. Conduct the reservation enquiry
2. Determine room and rate availability
3. Create the reservation record
4. Confirm the reservation record
5. Maintain the reservation record
6. Produce reservation reports.
Functions of the Reservation Section:
· The main function of the reservation section is to help the hotel in generating revenue
from future and prospective room sales.
· The reservation section should receive the reservation request from the prospective
guest, check availability of rooms, process the request and either accept it, wait list it or
deny it and communicate the decision.
· Prior to Computerization Era, the main function of the Reservation Process is only to
determine basic room availability. That is, the reservation clerk can only tell the
potential guest whether a room is reserved for him / her or not. However, the
reservation clerk cannot tell the type of the room, rate honored etc. But nowadays, with
the wide use of computer reservation (on-line reservation) with software package
programs, it is now possible to reserve a room by room type, rate, and to accommodate
all the possible special requests of the guest. Therefore, the selling function has largely
shifted from the front office to the reservation department. Hence, projections of Room
Revenues and Profitability Analysis became one of the main functions of the Reservation
Department.
offices and member hotels shall communicate (on real time) any reservation transaction.
This is possible, nowadays, with the sophisticated communication equipment available.
These equipments shall be provided by central reservation offices to its member hotels.
Such equipment may range from teletype, telex, facsimile machines, to personal
computers or Internet connections.
On return for the services, central reservation offices charges a fee for the utilization of
its services which might take the form of a flat fee and a variable fee, or a flat percentage
of potential room revenue, actual room revenue, and / or Rooms Division gross profit.
Central Reservation Offices are divided into two:
i) Affiliate reservation network - this network is referred to as the hotel chain‘s
reservation system. In fact, it is composed of a CRO and hotels, which are members of
the same chain. The main advantages of affiliate reservation network are:
a) Streamline the process of reservation
b) Reduce overall system costs
c) Attract business for or refer business to another chain property
d) Affiliate reservation networks might serve, in addition to its main function, other
duties like:
· Serve as an inter property communication network
· Serve as an accounting transfer tool
· Serve as a destination information center
· Serve as a connection with Global Distribution Systems [GDS] System including
several Central Reservation Offices connected to each other.
ii) Non-affiliate reservation network - A non –affiliate reservation network is composed
of a central reservation office, potential guests, and member independent hotels.
precautions especially when it comes to groups reserving from travel agencies and tour
operators of which the hotel is frequently servicing.
Reservation availability
After receiving a reservation request, the hotel might accept it, as it is, if there is room
availability. If not, the reservation department should suggest alternative room types,
dates, and / or rates, to the potential guest. If, however, the potential guest insists on his
/ her previous request, the hotel should suggest an alternative hotel. That's one of the
main reasons why we need to maintain good relationships with nearby competing
hotels. The reservation department should always compare historical reservation
volumes against actual arrivals. The main reason is to cope with overbooking, which a
situation occurring when the total number of rooms reserved for a certain period of time
exceeds the total number of rooms available for sale, for the same period of time. In
order to cope with the overbooking problem, some statistical and historical data should
be stored and processed by the hotel and should be continuously updated. Such data
should include:
◘ Number of rooms reserved for a specific date
◘ Number of rooms occupied by stay over‘s (for a certain specific date)
◘ Forecasted no-show-ups percentage
◘ Forecasted under stays percentage
◘ Forecasted overstays percentage
◘ Forecasted cancellation percentage
◘ Out of order rooms for a specific date.
2. Reservation Cancellation:
Reservation clerks accepting a reservation cancellation shall behave in a polite,
courteous and effective manner even though that reservation might make the hotel faced
with unsold room(s). The main reason is that guests are doing the hotel a favor,
especially under the non-guaranteed type of reservation, to communicate the hotel their
cancellation to let you adjust your room availability, and try to find alternative potential
guests beforehand.
When canceling a reservation, the reservation clerk shall issue and communicate a
cancellation number to the guest. In accordance to confirmation numbers, cancellation
numbers shall be meaningful as to be used for statistical purposes, and as to prove
whether a reservation has been properly canceled according to hotel cancellation
policies or not.
A) Cancellation of a non-guaranteed reservation:
In this very case the reservation clerk shall:
a) Obtain guest‘s name and address
b) Obtain number of reserved room(s)
c) Obtain scheduled arrival and departure dates
d) Obtain the reservation confirmation number, if applicable
e) Access the right account, and cancel it
f) Assign a cancellation number
g) Suggest an alternative reservation
B) Cancellation of a guaranteed reservation:
All the above mentioned procedure applies also for the cancellation of a guaranteed
reservation. Moreover, the reservation clerk shall pay attention to the following:
1. In the case of a cancellation of a credit card guaranteed reservation, the cancellation
number acts as a proof of whether a certain guarantee shall be refunded to the
potential guest or not.
2. In the case of advance deposit guaranteed reservation, again the cancellation number
acts as a proof of whether a certain guarantee shall be refunded to the potential guest
or not.
3. In the case of any other guaranteed reservation, the reservation clerk shall obtain the
representative‘s coordinates and mail him/her a letter documenting the cancellation
Guests who decide to guarantee their reservation by paying a certain deposit to the hotel
shall be informed about the procedure of sending deposits (i.e. how, when to send the
deposits?). Moreover, only employees who do not have access to reservation records
shall process deposits (ex: General Manager Secretary or hotel's general cashier). The
reason is if reservation and monetary transaction overlap, than internal control over one
of the most important assets of the hotel (i.e. cash) becomes very weak.
When a hotel assigned agent receives deposit, he/she shall:
a) Endorse deposit checks with the hotel stamp as soon as it is received
b) Record in the deposits received log the check number, amount, date received, guest
name, arrival date, and confirmation number, if known
c) Only the log shall be sent to the reservation department
Reservation is the activity of booking the room in advance for a prospective guest. The
process of reservation includes conduct the reservation enquiry, determine room and
rate availability, create the reservation record, confirm the reservation record, maintain
the reservation record and produce reservation reports.
Reservations are of many types, viz. prepayment guaranteed reservation, credit card
guaranteed reservation, travel agent guaranteed reservation, voucher or miscellaneous
charge order, corporate guaranteed reservation, non-guaranteed reservation, tentative /
provisional reservation, etc.
Hotels depend on the income generated from the sale of its bedrooms. Reservation is an
activity concerning the sale of room. Reservations are done by the receptionist at the
reception counter. In large hotels, it is done by a separate section.
6.16 REFERENCES
UNIT-7
FRONT OFFICE COMPUTER APPLICATION
CONTENTS
7.0 Objectives
7.1 Introduction
7.2. Room Inventory
7.3 Status
7.4 Software used
7.4.1 Reservation Management Software
7.4.2 Rooms Management Software
7.4.3 Guest Account Management Software
7.4.4 General Management Software
7.5 Lesson Summary
7.6 Key Words
7.7 Questions to Solve
7.8 References
7.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
•To know the importance of room Inventory,
•Importance of various status of rooms, and
• Regarding the computer software used in the hotel & esp. in Front office.
7.1 INTRODUCTION
Hotel industry is a hospitality industry, where every aspect for utmost care of guest
should be considered. For proper handling the work and other aspects of front office
should continuously update regarding room inventory and the awareness of room
status and nevertheless the computer software to cope with the present sophisticated
hospitality work.
7.3 STATUS
Status of a hotel room changes rapidly, also it is very much crucial to give accurate room
status information to the front desk, so that they can sell the room or stop selling or
guiding guests.
1. Complimentary- The room is occupied by the guest but he is not charged
for using. This sort of offer is given to management staff from other
branches, special guests of the management or to big group leaders etc.
2. Did Not Check Out- The guest have made arrangements previously to
settle the account but did not turn up neither informed regarding his
check out. Here we have to note that he is not a skipper, as he has settled
his account.
3. Do Not Disturb- The guest has requested not to be disturbed. This is
usually indicated with a sign left hanging on the room‘s door knob or
electronically by a red light indicator outside the guest room door. This is
one of the most popular terms of Hotel Industry.
4. Due Out- The guest is expected to leave after the following days check
out time.
5. Late check out- The guest has requested and is being allowed to check out
later after the standard check out time which is usually 11 am or 12noon.
Normally one hour is allowed after check out time, and after that
normally it is charged.
6. Lock out- The room is locked and the guest will not be allowed until he
has been cleared by the hotel official.
7. Occupied- The guest is registered to the room and has not checked out
yet.
8. On Change-The guest has just checked out and the room is in the process
of cleaning, by housekeeping, and is not ready for resale.
9. Out of Order- The room is not ready for sale as it is closed for
maintenance, repair, cleaning, refurbishing, etc.
10. Skipper-The Skipper is a guest who leaves the hotel without settling the
account.
11. Sleeper- This situation occurs when the front desk has not updated their
room status information. The guest has settled his account and left the
hotel, but it was not recorded in the front desk.
12. Sleep out- The guest registers into the room but does not use the bed.
13. Stay over- The guest did not check out on the said date and extends his
stay, and would stay one more night.
14. Vacant & Ready-The room has been cleaned and fully ready for resale.
Room inventory is maintained for housekeeping purpose. Actually this term used in
determining how many rooms is currently available in the hotel. Status of a hotel room
changes rapidly, also it is very much crucial to give accurate room status information to
the front desk. All front office computer systems do not operate identically. The
Property Management Systems (PMS) may illustrate the nature of the front office
computer applications. PMS contains sets of computer software packages capable of
supporting a variety of activities in front office areas. Some of the software‘s are,
Reservations Management, Rooms Management, Guest Account Management, and
General Management.
7.8 REFERENCES
UNIT -8
REGISTRATION & FRONT OFFICE PROCEDURES
CONTENTS
8.0 Objectives
8.1 Introduction
8.2. Registration
8.3 Guest data
8.4 Reports
8.5 Walk in Guest
8.6 Call Accounting
8.7 Guest Information
8.8 Message
8.9 Wake up calls
8.10 Enquiries
8.11 Reservation
8.12 Registration
8.12.1 Functions of Registration
8.12.2 Check Outs
8 .13 Security
8.14 Theft
8.15 Fire alarm
8.16 Burglar Alarm
8.17 Guest Folio
8.18 Lesson Summary
8.19 Key Words
8.20 Questions to Solve
8.21 References
8.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
◘ Registration processing and records
◘ Methods and systems of registration
◘ issuing room keys and fulfilling special requests
◘ Room rates and room assignments
◘ Methods of payments.
8.1 INTRODUCTION
Guest registration is one of the first and most lasting impressions on a hotel customer.
Guest registration sets the tenor for the stay and is, therefore a critical contact point. The
front desk should promote the warmth and hospitality of the property. Guest
registration is the point at which critical information is collected about the customer and
his / her wishes. Reservation is also another important procedure in front office,
including Information and aspects which goes a long way in making front office job run
smoothly.
8.2 REGISTRATION
Registration is a mandatory requirement that all guests over the age of 16 years –
irrespective of Indian or foreigner, ordinary personnel or VIP. Regardless the size of the
hotel, be it small or large guests, must provide basic information about them and fill up
either a visitors register / hotel register. The register may be a Red Book / form or a card
also called G.R. Card (Guest Registration Card). The guest has to fill in the form and
attest his signature. This agreement between the hotel and the guest is known as a
simple contract.
8.4 REPORTS
Occupancy report- The Occupancy figures and other Information are presented daily to
the management and consolidated on a standard occupancy report. This is either
prepared by the late shift on reception or by the night audit staff.
Operational reports- A number of reports need to be regularly completed to assist in the
smooth running of the hotel. Some of these are completed by the housekeeping
department, and checked by reception.
Housekeeper‘s report- The Housekeeping department will send to reception a report on
the state of each individual room in the hotel.
Standard room report- The reception department is sometimes involved in the filling out
of standard room report. The aim of the report is to ensure that the rooms are
maintained and decorated to the highest standard.
Room Status Report:
The Front Office and the Housekeeping Department shall prepare at the same time, as
frequent as needed by management, their room status reports, which lists, according to
each department, the recent room status of each room in the hotel. Later, these two
reports shall be cross-referenced and compared to detect room status discrepancies and
correct them as soon as possible in order to maximize room revenue, detect skippers
before it is too late…
In the manual system, room status reports shall be reconciled at least each hour. This
very frequency might increase as the business volume increases (i.e. in the high season)!
In the semi-automated system, reconciliation shall be at least once per shift (preferably
at the beginning of each shift)!
Lastly under the fully automated system, since housekeeping and front office
department‘s communication is ensured electronically on real time, reconciliation needs
to be done only at the night shift by the night auditor
Also, while corporate call accounting systems largely provide departmental chargeback,
call accounting systems in hospitality provide more sophisticated chargeback and
markup algorithms for revenue based resale of phone services to targeted visitors, staff,
partners, and guests.
Traditionally, hotel chains and management companies have suggested that properties
keep their call accounting systems up-to-date and accurate. They have done this for four
main reasons: (1) to recover the cost of long-distance calls, (2) to properly allocate,
account for, and charge customers for their phone usage, (3) to generate revenue
through the resale of phone calls, and (4) to track phone calls made to and from their
property for marketing, planning and other purposes. However, given the low cost of
telecommunications capacity available to the hoteliers today, the low phone usage rates
in hotels, and the limited qualified staff available within individual hotel properties,
such activity is increasingly problematic.
8.8 MESSAGES
Receiving messages for in-house guests in their absence, recording them and
communicating to the guests as soon as possible is an important function of the front
desk staff. The efficiency and professionalism of the hotel and the attitude of the staff is
reflected by the way this function is carried out by the staff. Usually when a guest goes
out of his room he would leave his room key at the counter where the information clerk
would put it in the appropriate pigeon hole of his room in the mail and key rack. The
guest my leave a filled ―Location Form‖ indicating where he will be for the next few
hours.
There are only two ways that a person can contact an in-house guest.
(1) In case of a phone call the telephone operator will connect it to the room of the guest.
Since the guest is not in the room the call comes back to the operator who connects it to
the Information Section of the Front Desk. After checking that the guest has left his key
at the desk (as confirmed by the key being in the ―Mail and Key Rack‖) the telephone
call is transferred to the ―Message Desk‖. The message clerk prepares the message slip
in triplicate. It is important to read back the message to the caller and confirm the details
before signing off. The top two copies are given to the Information Clerk who puts it the
room no on the forms (from the Information Rack). The Top Copy is sent to the room to
be slipped under the door. The Second Copy is put in the appropriate room no pigeon
hole of the Mail and Key Rack. In addition, for further safety, an ―attention card‖ or a
―mail and message advice card‖ is put on the door knob of the room or ―message light‖
is activated in those hotels which use electronic systems. The message details may also
be fed into the computer and the guest may view it on the screen of the T.V. in
his room.
(2) In case of the visitor coming to the hotel, he is asked to first try the house telephones
to contact the guest. When he finds the guest is not in his room he comes to the
Information Desk and fills in the message slip in triplicate as given above.
MESSAGE SLIP
To___________________________Room No_______
Date________________Time__________
DURING YOUR ABSENCE
Mr/Mrs/Ms___________________________________________
Of_____________________________________________________
Tel No__________________________
Called by Telephone
Please call him/her
Came to see you
Will return
Wants to see you
Urgent
MESSAGE_____________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
Received by__________________________________
Give full attention to write proper room number, name and time to wake-up
guest to avoid any mistake.
Always insure that guest really wakes-up after your call. You can politely ask the
guest then if he wants to have a second wake-up call or not.
If no reply is received by the guest while you are calling or guest just hang up the
phone and hardly give any reply then you should call him again.
While calling you should start this way, ―Good morning, Mr. X It is 6 am in the
morning, which is your wake-up call, have a nice day‖.
If after second call guest does not respond at all then send the bell person to
knock his door and wake him up.
8.10 ENQUIRIES
Guest‘s enquiries can easily be turned into sales. They also give you an opportunity
to help guests & make them feel welcome.
8.11 RESERVATION
Reservations are a contract of sorts between the hotel & the guest. In accepting a
reservation, the hotel agrees to provide a room for a specific length of stay at a
predetermined rate. In turn, the guest arrives on the chosen date & purchase the hotel
room as per request in the reservation.
The reservation area is critical to the success of a hotel. It is the area involved in selling
rooms to future guest. In this sales capacity, reservation must work very closely with the
marketing & sales department.
The reservation department also cooperates with front office or as a division of the room
function department. In large hotel, the reservation staff usually specialized in the
telephone skills & a good sales person.
The agreed-on terms are simple & generally include the following:
Rate, Date, Room type, Method of payment & guarantee, Guest name & address,
Number of guests, Number of rooms, Applicable discounts, Special needs or
requests
8.12 REGISTRATION
The most highly visible duty of the front office is to register & check out guest. At first
glance, few tasks may seem as simple as greeting people & making them feel welcome.
Once the guest has arrived & has made it to the front desk, the registration process
begins. It is the point where more guests have begun to create an impression of the hotel
in their minds. The front desk personnel must continue to focus on guest satisfaction.
Hotels that create a warm & inviting atmosphere around the front office are ensuring
that the registration process goes smoothly.
The purpose of registration process is to register guests with expediency & care, ensure
their needs are met while following guidelines to ensure the hotel‘s profitability.
8.12.2 CHECK-OUTS
The main duties of the front office at check out are:
When checking out a guest, the front office staff should follow certain basic
procedures:
1. Greet guest with a smile and always try to use his name and wish him the time of
the day.
2. Confirm guest details (i.e. name and room number) against the guest‘s account.
3. Check whether late checkout charges should be applied. If the guest is leaving
after the check out time and he is not a frequent guest then add the relevant late
checkout charge to the account.
4. Check for late charges and in particular check breakfast or telephone charges.
Give the guest the master and or guest folio for checking
8.13 SECURITY
Security has always been a concern for hotels worldwide. Security of guest and his
property and the hotel property as well is of great concern for the hotel. In India very
few cases (hardly any) have been filed in the civil court asking for compensation for
alleged security deficiencies whereas in the U.S. hundreds of cases of negligence leading
to law suits for large sums (thousands of dollars) are filed. A hotel would always prefer
to have an out-of-court settlement to not only avoid money and time wastage but also to
keep itself from controversy and save its reputation. At any reasonable cost, the hotel
management would want the complaint withdrawn.
8.14 THEFT
In most hotels there is the possibility that dishonest staff will remove all hotel
property, be it food, bed, linen, towel, etc. for their own use. The security of these hotel
properties has the responsibility of each departmental head. A frequent stock taking
and spot checks are essential not only to establish quantities of items in stock, but also to
monitor unusual loses which might point to staff theft.
In most hotels there is a staff entrance to the premises and a clock in system were
by each staff is required to punch a card upon arrival and departure from his or her
work showing the time of duty. The timekeeper will also act as a watchman to see that
nothing expect the staffs personal property is removed. From the hotel and may have
the right to check workers bag and basket to open parcels carried out of the hotel and to
call the manager or security officer if necessary.
8.21 REFERENCES
1. James A. Bardi , Hotel Front Office Management, Wiley.
2. Ahmed Ismail, Front office operations and management, Thomson Delmar Learning.
3. Michael L. Kasavana and Richard M. Brooks, Managing Front Office operations,
Educational Institute of American Hotel & Motel.
4. S.K. Bhatnagar, Front Office Management, Frank Bros. & Co. (Publishers) Ltd.
5. Abbott P. and Lewry S, Front Office: Procedures, social skills and management,
Butterworth Heinemann.
6. Goetal, Human Resource Management in the Hospitality Industry, Wiley.
7. Kasavana M. and Brooks R., Managing Front Office Operations Fourth Edition,
Educational Institute.
UNIT -9
HOTEL GUIDE
CONTENTS
9.0 Objectives
9.1 Introduction
9.2 Organization & History, Mission, Achievements.
9.2.1 FHRAI
9.2.2 IHA
9.2.3 ITDC
9.3 Lesson Summary
9.4 Key Words
9.5 Questions to Solve
9.6 References
9.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
•Organization and History of various group which helps hotel Industry,
•An insight into the different aspects of Federation of Hotel & Restaurant Association
of India,
• IHA, International Hotel Association and,
• ITDC, India Tourism Development Corporation.
9.1 INTRODUCTION
There are various organizations which guides and support the hotels in
development and other aspects. Some of which are discussed in this unit are
Federation of Hotel & Restaurant Association of India(FHRAI), International Hotel
Association (IHA) and above all India tourism Development Corporation .
9.2 ORGANIZATION & HISTORY, MISSION, ACHIEVEMENTS
9.2.1 FHRAI -The Federation of Hotel & Restaurant Associations of India, often known
by the acronym, FHRAI, is the Apex Body of the four Regional Associations
representing the Hospitality Industry. FHRAI provides an interface between the
Hospitality Industry, Political Leadership, Academics, International Associations and
other Stake Holders. FHRAI is committed to promote and protect the interests of the
Hospitality Industry
By actively seeking better privileges and more concessions for the Industry. FHRAI
members are always kept abreast with the latest trade information and trends, statistical
analysis and reports on various topics that have a direct impact on the Industry,
Government notifications and circulars.
FHRAI helps the Hospitality Industry to grow, prosper and keep in pace with the
development in the International scenario.
With more than 3691 members comprising of approximately 2358 hotels, 1178
restaurants, 155 associate members and the 4 regional associations, FHRAI is truly the
voice of the Hospitality Industry that brings several million dollars to the exchequer
and employs more than 17 million direct workers.
9.2.3 ITDC- came into existence in October 1966 and has been the prime mover in the
progressive development, promotion and expansion of tourism in the country. Broadly,
the main objectives of the Corporation are:
◘To construct, take over and manage existing hotels and market hotels, Beach Resorts,
Travelers‘ Lodges/Restaurants;
◘To provide transport, entertainment, shopping and conventional services;
Presently, ITDC has a network of eight Ashok Group of Hotels, six Joint Venture Hotels,
2 Restaurants (including one Airport Restaurant), 12 Transport Units, one Tourist
Service Station, 37 Duty Free Shops at International as well as Domestic Customs
Airports, one Tax Free outlet and two Sound & Light Shows.
Besides, ITDC is also managing a hotel at Bharatpur and a restaurant at Kosi on behalf of
the Department of Tourism. In addition, it is also managing catering services at Western
Court, Vigyan Bhawan, Hyderabad House and National Media Press Centre at Shastri
Bhawan, New Delhi
The Federation of Hotel & Restaurant Associations of India, often known by the
acronym, FHRAI, is the Apex Body of the four Regional Associations representing the
Hospitality Industry.
IHA is nonprofit organization found in 2002 by a group of experts to help members to
be more competitive and successful in the hotel and restaurant industry
ITDC came into existence in October 1966 and has been the prime mover in the
progressive development, promotion and expansion of tourism in the country.
9.6 REFERENCES
UNIT-10
HANDLING OF GUEST MAIL, MESSAGES
CONTENTS
10.0 Objectives
10.1 Introduction
10.2. Interdepartmental Communication
10.2.1 Housekeeping
10.2.2 Engineering and Maintenance
10.2.3 Revenue centers
10.2.4 Marketing & Public Relation
10.3 Handling of Keys, types of keys
10.3.1 Key control system
10.4 Handling of Mails & fax
10.5 Telephone Handling
10.6 Lesson Summary
10.7 Key Words
10.8 Questions to Solve
10.9 References
10.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
• Regarding the Interdepartmental Communication with other department,
• Handling Keys and the different types of keys,
• And, Handling of Mails & fax.
10.1 INTRODUCTION
In this Unit one of the most critical aspect of departments is the Interdepartmental
communication with various departments like Housekeeping, Engineering &
maintenance, revenue centers, marketing & public relations. Another important feature
of industry is handling of the keys, and types of keys.
We have also discussed the importance of telephone handling as this help in creating a
good impression with the guest.
10.2.1 Housekeeping
Housekeeping & front office must keep each other informed of changes in room
status to ensure that guests are roomed efficiently & without complications
The more familiar front office personnel are with housekeeping procedures- &
vice versa- the smoother the relationship will be between the two departments
10.2.2 Engineering & Maintenance
Engineering & maintenance personnel begin each shift by examining the front
desk log book for repair work orders
Front desk staff use the log book to track maintenance problems reported by
equipment, or broken furniture
When the work is completed, the engineering & maintenance division informs
the department that filed the work request order
If a maintenance problem makes a room unsalable, the front office must know
immediately when the problem is fixed so the room can be placed back in
available inventory
These plastic keys resembled a playing card & were filled with small holes on
one end that the door lock could read when inserted
The drawback to key cards was that they had the room name printed on it
Modern hotels today use computer-controlled key control systems
A credit card type is assigned a special code when activated by the front desk
This key is preprogrammed with a guest‘s arrival & departure information as
well as specific guestroom information
These cards will only work for the duration of the guest‘s stay & only in a
specific room
Upon departure, these cards can be reprogrammed for a new guest & new room
If lost, the information can be erased easily
Another benefit to these keys is that no guest room number is printed on them,
therefore lost keys pose no security risk
1. EMERGENCY KEY
Opens all guestroom doors, even when they are double-locked, that is, locked
with both a standard door lock & a device operable only from within the
guestroom. Their use should be strictly controlled & recorded. An emergency
key should never be taken from the hotel property.
2. MASTER KEY
Opens, all guestrooms that are not double-locked. When not in use on the
property, a master key should be secured in a designated place for safekeeping.
Only authorized personnel should have access to master keys. Keys are issued to
personnel based on their need to use the key- not simply on their status. A
written record should be maintained of which employees have received a master
key.
3. GUESTROOM KEY
Opens a single guestroom if the door is not double-locked. Front desk staff
should not give a guestroom key just to anyone; the staff should check
appropriate identification to ensure that the person who asks for the key is the
guest registered to that room. In addition, the staff should remind guests to
return keys at check out.
In general, hotels time-stamp all guest mail when it arrives at the property as the
evidence of when the mail was received in case any questions arises on how
promptly the mail was delivered
When mail arrives, front office records should always be checked immediately to
see if the guest is either registered, due to check in, or has checked out
Usually, mail for a registered guest is held in the appropriate room slot in a mail
& message rack, or in alphabetical rack by the guests‘ last names
The front desk staff should notify a guest as soon as possible that he or she has
received mail
If mail arrives for a guest who has not yet registered, a notation should be made
on the guest‘s reservation card or record & the mail held until the guest arrives
Guest mail that is not picked up or has arrived for a guest who has already
checked out should be time-stamped a second time & returned to its sender
Facsimiles
Front office personnel generally time-stamp any fax received at the property,
hold the fax in the guest‘s mail or message rack, & notify the guest according to
the property‘s procedures
Some hotels keep a log of every fax received
Information recorded in the fax log book may list the recipient, the sender, the
time the fax was received & the total number of pages
Front desk staff may also record when the guest was notified, & when the guest
picked up the fax
A similar record is kept of outgoing faxes if the property offers such service
The guest will be charged for the service
1. Be prepared – Neither you nor the caller have time to waste while you search
for a pencil or a misplaced schedule
2. Answer promptly – answer by the third ring if possible
3. Use proper identification – the hotel may have a set format for their employees
to use when answering the phone. Identify yourself & ask the purpose of the
call. For example, you might say; ―Front desk, good morning, Sylvia speaking,
may I help you?‖
4. Speak directly into the telephone – do not chew gum, smoke, or do anything
else that interferes with clear speech
5. Relax & be yourself – An artificial personality is a noticeable by telephone as in
person. It is easy to establish rapport if you are as sincere & personable on the
phone as you are in person
6. Ask questions – if you are not sure you understand everything that is said, or if
you feel you may have missed something, ask the caller to repeat the statement.
Clear up any confusion or misunderstanding, so that it does not embarrass you
later
7. Listen carefully – be an active listener. Limit your own talking, you can‘t talk &
listen at the same time. Listen for ideas, not just words
8. Take notes if necessary – your written documentation of the call will help you
remember important points
9. Use reflective phrases – when you would like the caller to elaborate on a point,
use a reflective phrase, such as ―you said‖, ―you mentioned‖, or ―you
described‖. After repeating the statement, follow through with a question
10. Keep call holds to a minimum – if it is necessary to place a guest on hold, check
back every minute or so to reassure the guest he or she has not been forgotten.
When you return to the line, thank the caller for waiting & explain the reason
for the delay
11. End the call courteously – wish the caller a pleasant day
10.9 REFERENCES
1. Ellis, Raymond C. and Stipanuk, David M, Security and Loss Prevention
Management, Lansing MI.
2. Joan C. & Lennox, Margaret Branson , Hotel Housekeeping Principles and Practice,
Edward Arnold, London.
3. Rosemary Hurst, Housekeeping Management for Hotels and Residential
Establishments, William Heinemann.
4. Louis A. Tyska, Lawrence J. Fennelly, Physical Security 150 Things You Should Know,
Elsevier.
5. Bill Phillips, The Complete Book of Locks and Locksmithing, McGraw-Hill
Professional
UNIT -11
VISITOR'S TABULAR LEDGER
CONTENTS
11.0 Objectives
11.1 Introduction
11.2. Guest weekly Bill
11.2.1 Guest bill communication method
11.3 NCR Machines
11.4 Maintenance of cash book
11.4.1 Front office cash sheet
11.5 Night Auditor
11.5.1 Functions of Night Auditor
11.5.2 Role of Night Auditor
11.6 Lesson Summary
11.7 Key Words
11.8 Questions to Solve
11.9 References
11.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
• Regarding the guest weekly bill
• NCR Machines, maintenance of cash book & FO cash sheet
• And, Role & functions of a Night Auditor.
11.1 INTRODUCTION
This Unit deals the guest weekly bill and various aspects of, guest bill communication
method i.e. manual, mechanical, & fully automatic.
We have also discussed the FO cash sheet & maintenance of cash book. Lately in this
unit we have mentioned the role & functions of Night auditor.
3. Fully Automatic System From the point of sale terminal (POS) the entry is made to
the centralized computer server where the guest folio is updated and stored. This
method is very efficient and convenient and is widely used today in almost all the
medium sized and large hotels.
The front desk staff‘s entry will frequently render a zero folio balance
FO cash sheet also provides space for itemizing cash disbursement or paid-outs
Guest accounting means what is the amount that need to be received and what is the
amount paid by the guest. To have updated information of accounts, it is important to
have an efficient system of amount collection from the guests. Systems such as manual,
semiautomatic or fully automatic system may be adopted depending upon the size and
type of the hotel. The objective of the guest accounting procedures is to maintain
accurate and up-to-date guest accounts, to ensure that payment is received promptly
and in full and to provide management with accurate and up-to-date financial reports.
Depending upon the size of the hotel, the communication methods for billing can be of
type manual, mechanical or fully automated. The process of guest accounting is based
on the financial transaction, creation and maintenance of accurate accounting details,
making of necessary documents and recording of transaction on relevant documents,
ensuring internal control, checking and establishing the accuracy of the recorded
transaction and settlement of the accounts, which may be by cash payment or credit
payment.
The task of accurately & completely recording all transactions which affect guest ledger
accounts rests with the front office. The front office also records all transactions-except
collection-which affect non-guest accounts. The back office accounting division is
responsible for collection of non-guest ledger accounts
Since hotels operate 24 hours a day, seven days a week, the front office must regularly
review & verify the accuracy & completeness of its accounting records. The audit is a
daily review of guest account transactions against revenue center transactions which
helps guarantee the accuracy & thoroughness of front office accounting. The front office
audit is usually called the night audit because hotels generally perform it at night.
11.9 REFERENCES
UNIT - 12
APPROVALS REQUIRED FOR HOTEL
CONTENTS
12.0 Objectives
12.1 Introduction
12.2. Project Stage
12.3 Classification & Reclassification of Hotel
12.4 Lesson Summary
12.5 Key Words
12.6 Questions to Solve
12.7 References
12.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
• Approvals required at project stage of hotel.
• And, regarding Classification and reclassification of hotel.
12.1 INTRODUCTION
There are numerous norms for building a star classified hotel, especially at the project
stage itself these norms has to be fulfilled in any condition. These guidelines are as per
the Govt. of India, Department of Tourism. After the completion the next terms and
condition is regarding Classification and reclassification of new and old hotels.
9. The promoters must forward regular progress reports for each quarter failing
which the project approval would be considered withdrawn.
10. All documents must be valid at the time of application and a Gazette Officer
or Notary must duly certify copies furnished to the Department. Documents
in local languages should be accompanied by a translation in English /
Official language and be duly certified.
11. Projects, where it is proposed to let out part or whole of the hotel on time
share basis will not be eligible for approval.
12. For any change in the category the promoters must apply afresh with a fresh
application form and requisite fees for the category applied for.
13. Any changes in the project plans or management should be informed to the,
Department of Tourism / Regional Directors Office (For 3,2 & 1 Star
categories) (for 5 – D, 5,4 Star and Heritage categories) within 30 days
otherwise the approval will stand withdrawn / terminated.
14. Incomplete applications will not be accepted.
3. Once a hotel applies for classification / re-classification, it should be ready at all times
for inspection by the HRACC. No requests for deferment of inspection will be
entertained.
4. Classification will be valid for 5 (five) years from the date of issue of orders or in case
of reclassification from the date of expiry of the last classification provided that the
application has been received within the stipulated time mentioned above, along with
all valid documents. Incomplete applications will not be accepted.
5. Hotels which propose to let out part of or all its rooms on time-share basis are not
eligible to be classified.
6. Hotels applying for classification must provide the following documentation.
a) Application Form detailing
i) Name of the Hotel
ii) Name and address of the promoters / owners with a note on their business
antecedents.
iii) Complete postal address of the hotel with tel.no/fax/email
iv) Status of the owners / promoters.
b).If Public / private limited company with copies of Memorandum and Articles of
Association.
c) If Partnership, a copy of partnership deed and certificate of registration.
d) If proprietary concern, name and address of proprietor / certificate of registration.
i) Date on which the hotel became operational.
ii) Details of hotel site with postal address and distance from Airport / Railway Station
/ iii) City Centre / Downtown shopping area (in Kms)
Details of the hotel
a) Area (in sq. meters) with title – owned / leased with copies of sale / lease deed.
b) Copy of Land Use Permit from local authorities.
c) Star category being applied for
d) Number of rooms and area for each type of room in sq. ft. (single / double / suites)
e) Number of attached baths.
f) Details of public areas – Lobby / lounge, restaurants, bars, shopping area, banquet /
conference halls, health club, swimming pool, parking facilities, facilities for the
physically challenged persons, Eco-friendly practices and any other additional facilities.
g) The area for each facility should be indicated in sq. ft.
h) Detail of guestroom and bathroom with dimensions in sq. ft.
i) Details of Fire Fighting Measures / Hydrants etc.
j) Details of measures for energy conservation and water harvesting and other eco –
friendly measures and initiatives.
k) Air – Conditioning details for guest rooms, public areas.
l) Certificates / No Objection Certificate‘s (attested copies)
m) Certificate / license from Municipality / Corporation to show that your
establishment is registered as a hotel.
n) Certificate / License from concerned Police Department authorizing the running of a
hotel.
o) Clearance Certificate from Municipal Health Officer / Sanitary Inspector giving
clearance to your establishment from sanitary / hygienic point of view.
p) No Objection Certificate with respect to fire fighting arrangements from the Fire
Service Department (Local Fire Brigade Authorities)
1. What are the approval & norms to be met at project stage of a star hotel?
2. Mention the details for Classification & re classification of a hotel?
12.7 REFERENCES
UNIT - 13
TOURISM
CONTENTS
13.0 Objectives
13.1 Introduction
13.2. History
13.3 Recent Development
13.4 Sustainable Tourism
13.5 Growth
13.6 Lesson Summary
13.7 Key Words
13.8 Questions to Solve
13.9 References
13.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
• Regarding tourism and its History
• Recent developments in the tourism scenario
•And in respect to sustainable tourism and its growth
13.1 INTRODUCTION
Tourism is one of those industries which have always shown a growth. For some
country, tourism is one of the important part of their economy. There had been recent
developments in tourism in regard to the technological advances. Sustainable tourism
can be seen as having regard to ecological and socio-cultural carrying capacities and
includes involving the community of the destination.
13.2 HISTORY
Wealthy people have always travelled to distant parts of the world, to see great
buildings, works of art, learn new languages, and experience new cultures and to taste
different cuisines. Long ago, at the time of the Roman Republic, places such as Baiae
were popular coastal resorts for the rich. The word tourist was used by 1772 and tourism
by 1811. In 1936, the League of Nations defined foreign tourist as "someone traveling
abroad for at least twenty-four hours". Its successor, the United Nations, amended this
definition in 1945, by including a maximum stay of six months
Tourism is travel for recreational, leisure or business purposes. The World Tourism
Organization defines tourists as people "traveling to and staying in places outside their
usual environment for not more than one consecutive year for leisure, business and
other purposes".
Tourism has become a popular global leisure activity. In 2010, there were over 940
million international tourist arrivals worldwide, representing a growth of 6.6% when
compared to 2009. International tourism receipts grew to US$919 billion (€693 billion) in
2010, corresponding to an increase in real terms of 4.7%. As a result of the late-2000s
recession, international travel demand suffered a strong slowdown from the second half
of 2008 through the end of 2009. After a 5% increase in the first half of 2008, growth in
international tourist arrivals moved into negative territory in the second half of 2008,
and ended up only 2% for the year, compared to a 7% increase in 2007. This negative
trend intensified during 2009, exacerbated in some countries due to the outbreak of the
H1N1 influenza virus, resulting in a worldwide decline of 4.2% in 2009 to 880 million
international tourists‘ arrivals, and a 5.7% decline in international tourism receipts.
There has been an up-trend in tourism over the last few decades, especially in Europe,
where international travel for short breaks is common. Tourists have a wide range of
budgets and tastes, and a wide variety of resorts and hotels have developed to cater for
them. For example, some people prefer simple beach vacations, while others want more
specialized holidays, quieter resorts, family-oriented holidays or niche market-targeted
destination hotels.
The developments in technology and transport infrastructure, such as jumbo jets, low-
cost airlines and more accessible airports have made many types of tourism more
affordable. On April 28, 2009 The Guardian noted that "the WHO estimates that up to
500,000 people are on planes at any time." There have also been changes in lifestyle, for
example some retirement-age people sustain year round tourism. This is facilitated by
internet sales of tourist services. Some sites have now started to offer dynamic
packaging, in which an inclusive price is quoted for a tailor-made package requested by
the customer upon impulse.
There have been a few setbacks in tourism, such as the September 11 attacks and
terrorist threats to tourist destinations, such as in Bali and several European cities. Also,
on December 26, 2004, a tsunami, caused by the 2004 Indian Ocean earthquake, hit the
Asian countries on the Indian Ocean, including the Maldives. Thousands of lives were
lost including many tourists. This, together with the vast clean-up operations, stopped
or severely hampered tourism in the area for a time.
The terms tourism and travel are sometimes used interchangeably. In this context, travel
has a similar definition to tourism, but implies a more purposeful journey. The terms
tourism and tourist are sometimes used critically, to imply a shallow interest in the
cultures or locations visited by tourists.
However, Butler questions the exposition of the term 'sustainable' in the context of
tourism, citing its uncertainty and stating that "the emerging sustainable development
philosophy of the 1990s can be viewed as and extension of the broader realization that a
preoccupation with economic growth without regard to its social and environmental
consequences is self-defeating in the long term." Thus 'sustainable tourism development'
is seldom considered as an autonomous function of economic regeneration as separate
from general economic growth.
13.5 GROWTH
The World Tourism Organization (UNWTO) forecasts that international tourism will
continue growing at the average annual rate of 4 %. With the advent of e-commerce,
tourism products have become one of the most traded items on the internet. Tourism
products and services have been made available through intermediaries, although
tourism providers (hotels, airlines, etc.) can sell their services directly. This has put
pressure on intermediaries from both on-line and traditional shops.
It has been suggested there is a strong correlation between tourism expenditure per
capita and the degree to which countries play in the global context. Not only as a result
of the important economic contribution of the tourism industry, but also as an indicator
of the degree of confidence with which global citizens leverage the resources of the
globe for the benefit of their local economies. This is why any projections of growth in
tourism may serve as an indication of the relative influence that each country will
exercise in the future.
Space tourism is expected to "take off" in the first quarter of the 21st century, although
compared with traditional destinations the number of tourists in orbit will remain low
until technologies such as a space elevator make space travel cheap.
13.9 REFERENCES
1. M. Zulfikar, Introduction to Tourism and Hotel Industry, Sangam Books Ltd.
2. S.K. Bhatnagar, Front Office Management, Frank Bros. & Co. (Publishers) Ltd.
3. Alan T. Stutts, James Wortman, Hotel and Lodging Management: An Introduction,
Wiley.
4. Tom Powers, Clayton W. Barrows, Introduction to the Hospitality Industry, Wiley.
UNIT- 14
GUEST SATISFACTION
CONTENTS
14.0 Objectives
14.1 Introduction
14.2. Guest Satisfaction
14.3 Guest Satisfaction
14.4 Customer Relation
14.4.1 Service a two sided coin
14.5 Delivery of Psychological Service
14.6 Lesson Summary
14.7 Key Words
14.8 Questions to Solve
14.9 References
14.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
• Insight into guest Satisfaction & dissatisfaction
• Customer relations and regarding the service
•And, regarding delivery of psychological service
14.1 INTRODUCTION
For any business to have a regular visit of clients, the most important thing is to look
into the matters of guest satisfaction & dissatisfaction. For this there need to be customer
relations. As per the guest needs we have to deliver the psychological service for a better
growth in business.
But it is the ‗people side‘ where the major shortfall tends to be. For a serious
understanding of marketing concept and hence satisfaction to guest it may be said that
the service provider (staff) is some kind of an amateur psychologist. Human needs can
be arranged according to priorities. Needs like hunger and thirst come first and must be
taken care of first and other needs follow this. Coldness, rudeness or being ignored
leaves some powerful human needs-the needs to be accepted, to belong to feel secure, to
have status, to have recognition, and to the needs to the wanted unsatisfied.
A hotel guest‘s significance can be seen from the fact that all activities and
innovations in a hotel revolve around one term—guest satisfaction. Guest satisfaction
shall ensure repeat business, increased clientele and maximized revenue for the
establishment. Human needs can be arranged according to priorities.
It requires understanding of: (1) customer‘s need for recognition (2) importance of smile
(3) a positive attitude (4) genuineness and (5) an understanding of the importance of
customer‘s expectation
14.9 REFERENCES
UNIT- 15
VALUE BASED EDUCATION IN HOSPITALITY
CONTENTS
15.0 Objectives
15.1 Introduction
15.2. Exposure to cultural heritage of India
15.3 Values through learning and teaching
15.4 Lesson Summary
15.5 Key Words
15.6 Questions to Solve
15. 7 References
15.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
• Regarding the Exposure to cultural Heritage of India
• And, values obtained through learning and teaching.
15.1 INTRODUCTION
This Unit gives an exposure to the cultural heritage of India for the students to promote
it through their career and which supports a management student for further growth.
And the values the student gets through learning and teaching in Hospitality.
The culture of India refers to the religions, beliefs, customs, traditions, languages,
ceremonies, arts, values and the way of life in India and its people. India's languages,
religions, dance, music, architecture, food, and customs differ from place to place within
the country. Its culture often labeled as an amalgamation of these diverse sub-cultures is
spread all over the Indian subcontinent and traditions that are several millennia old.
Regarded by many historians as the "oldest living civilization of Earth", the Indian
tradition dates back to 8000 BC, and has a continuous recorded history since the time of
the Vedas, believed variously to be 3,000 to over 5,500 years ago. Several elements of
India's diverse culture, such as Indian religions, yoga and Indian cuisine, have had a
profound impact across the world.
Since independence, Indians have become keen on promoting their sense of rational
identifies of cultural unity. There has been a revival of interest in music, dance and
painting. India is rich in the spiritual aspect of life and we should not adopt the ill effects
of western culture. We should pick and follow only the good points, and assimilate them
in our social and cultural environment, for the sake of a better society and nation.
Teaching-learning process Teaching and learning is aimed at training the student the
process of teaching is the act by which the teacher shows educational
content(knowledge, habits, skills) to a student within a context. The process of learning
is the complementary process of teaching. Learning is the act, by which a student
attempts to capture, understand and develop the content posted by Professor, but this
does not apply only to student-teacher relationship, this applies to any person who is in
the process of learning anything, either experimental or scientific. According to
Vygotsky learning theory is divided into two levels first through interaction with others,
and then integrating that knowledge into mental structure of the individual. HePiaget
observed that learning could be through adaptation to the interaction with the
environment. The imbalance occurs by assimilation of new experience, which adds to
previous knowledge of the student to complement knowledge already learned. Ausubel
thinks favorable to learning developed knowledge; you need a statement formally
established. Ausubel takes into account two elements: • Student learning, ranging from
the repetitive or rote to meaningful learning. • The strategy of education, ranging from
the receptive to the teaching that is based on the discovery by the learner himself.
Learning is meaningful when knowledge is incorporated into structures of knowledge
already possessed by the individual. To produce this meaningful learning should be
given the following conditions:
The culture of India refers to the religions, beliefs, customs, traditions, languages,
ceremonies, arts, values and the way of life in India and its people. India's languages,
religions, dance, music, architecture, food, and customs differ from place to place within
the country.
Teaching-learning process Teaching and learning is aimed at training the student the
process of teaching is the act by which the teacher shows educational
content(knowledge, habits, skills) to a student within a context. The process of learning
is the complementary process of teaching.
In professional education, learning by teaching designates currently the method created
by Jean-Pol Martin that allows pupils and students to prepare themselves to teach
lessons, or parts of lessons.
15.7 REFERENCES
UNIT - 16
APPLICATION OF MANAGEMENT PRINCIPLES
CONTENTS
16.0 Objectives
16.1 Introduction
16.2. Time Management
16.2.1 Basic principles of Time management
16.3 Manpower Management / Human Resource Management
16.4 Time and Motion Study
16.5 Conflict Management
16.6 Cost Benefit Analysis
16.7 Lesson Summary
16.8 Key Words
16.9Questions to Solve
16.10 References
16.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and
show an understanding of the following:
• Time Management & the basic principles of time management
• Human Resource Management & Time & motion study
•And, for handling conflicts and regarding cost benefit analysis.
16.1 INTRODUCTION
The time management system is a designed combination of processes, tools, techniques,
and methods. Usually time management is a necessity in any project development as it
determines the project completion time and scope. Now a days in any industry HRM is
the most important department for dealing all kinds of problem of human resources.
Time and motion study have to be used together in order to achieve rational and
reasonable results. It is particularly important that effort to be applied in motion study
to ensure equitable results when time study is used. Conflict management in a
hospitality operation is an issue which every General Manager, Department Head or
Line Manager of a hotel has to contend with at one time or another. Cost benefit
Analysis (CBA) is a tool used either to rank projects or to choose the most appropriate
option. The ranking or decision is based on expected economic costs and benefits..
The hotel business is one of the most cutthroat and competitive businesses in the world.
Usually the human resources manager has his or her hands full all the time because of
employee complaints and a very high turnover rate. However, there are a few human
resources management tips for hotels that can eliminate some of the problems that
plague most hotel human resources managers. Since one of the biggest problems that a
human resources manager in the hotel industry faces is the issue of employee retention,
many of the tips address that issue.
A time and motion study (or time-motion study) is a business efficiency technique
combining the Time Study work of Frederick Winslow Taylor with the Motion Study
work of Frank and Lillian Gilbreth (not to be confused with their son, best known
through the biographical 1950 film and book Cheaper by the Dozen). It is a major part of
scientific management (Taylorism). After its first introduction, time study developed in
the direction of establishing standard times, while motion study evolved into a
technique for improving work methods. The two techniques became integrated and
refined into a widely accepted method applicable to the improvement and upgrading of
work systems. This integrated approach to work system improvement is known as
methods engineering and it is applied today to industrial as well as service
organizations, including banks, schools and hospitals.
Time and motion study have to be used together in order to achieve rational and
reasonable results. It is particularly important that effort to be applied in motion study
to ensure equitable results when time study is used. In fact, much of the difficulty with
time study is a result of applying it without a thorough study of the motion pattern of
the job. Motion study can be considered the foundation for time study. The time study
measures the time required to perform a given task in accordance with a specified
method and is valid only so long as the method is continued. Once a new work method
is developed, the time study must be changed to agree with the new method
16.9QUESTIONS TO SOLVE
16.10 REFERENCES
1. Abbott P. and Lewry S, Front Office: Procedures, social skills and Management,
Butterworth Heinemann.
2. Goetal , Human Resource Management in the Hospitality Industry, Wiley.
3. Kasavana M. and Brooks R., Managing Front Office Operations Fourth Edition,
Educational Institute.