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Department of Sales and Promotion Name Abdur Raffay Khan Submitted To Irfan Nasir

This document discusses PIA's sales and promotion strategies through travel agents. It notes that PIA obtains 10% of sales from walk-in customers and 90% through travel agents. The document outlines various benefits provided to travel agents, including discounts, meetings, parties, commissions. It also discusses monitoring agents' payments and banking to ensure on-time settlement. The overall aim is to increase PIA's market share through effective partnering with and incentivizing travel agents.

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Zain
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45 views2 pages

Department of Sales and Promotion Name Abdur Raffay Khan Submitted To Irfan Nasir

This document discusses PIA's sales and promotion strategies through travel agents. It notes that PIA obtains 10% of sales from walk-in customers and 90% through travel agents. The document outlines various benefits provided to travel agents, including discounts, meetings, parties, commissions. It also discusses monitoring agents' payments and banking to ensure on-time settlement. The overall aim is to increase PIA's market share through effective partnering with and incentivizing travel agents.

Uploaded by

Zain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Department of Sales and Promotion

Name Abdur Raffay Khan

Submitted to Irfan Nasir

Sales promotion is the process of persuading a potential customer to buy the product.
Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely
suitable as a method of building long-term customer loyalty.

PIA sales on 10 percent walk in customer and 90 percent through travel agents.

IATA introduce BSP it means business settlement plan how to increase a business in
market. GSA is for foreign PIA flights when there is no office and sub office they introduce
GSA system

Benefits for Travel Agents


1. Discount tickets
2. Call for special meetings
3. Offer of Dinner Lunch and Iftar parties
4. Per ticket commission
5. 6 months sale give incentive per percentage
6. Good contacts with agents

In market of Multan customers demand cheap fare. Discount for agent for special

Sector. 65 IATA approved agents in market. For domestic operations there is no


competition with other airline. 120 Emirates flight per week

In DG Khan Multan and Bahawalpur sector high business. In that case a DG Khan agent
sell Jeddah ticket in 45000 and Multan agent sale in 40,000 the customer choose Multan
sector.

The GM responsibility is to check marketing planning schedule and network banking and
Cargo + speed Domestic city under in Deptue General Pakistan.

Incentive cash for agents free tickets gifts display of promotion 1 million sale in one
month minimum 1 present cash incentive for sale one ticket. Gifts for travel agent are
diary calendar books printed cup key ring pen etc.

Brand management department for autoisement such as news paper tv ads etc. for
animals carry in boing in special cabin on the Govt licence otherwise not allowed
without licence. Other Air lines trusted those agents fair work with PIA. Per sector agent
commission called a leg. Bullet seat near gate of washroom near partition of business
and economy class. Agents leave two licence 1 travel and tour and 2 only ticketing.
Turkish company issue pnr because Turkish design PIA software.

OLD trading beyond their bank guarantee. Vigilance of travel agents of payment issue
of small agents all work done by IATA. PIA 50 percent other air line 50 percent . delute
PIA share 25 percent.

History of travel agents bank guarantee cash history behaviour. All is on IATA website
time allowed for agents of 3 days for payment other wise he will be default but other
condition his attitude is considered but condition in market how they behave like a good
agent or not.

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