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Executive Summary: Company Description

The document provides guidance on preparing an executive summary for a business plan. It lists key sections to briefly discuss such as company description, products/services, industry analysis, marketing strategy, operations, management, and finance. For the management team section, it recommends stating why the proposed team is well-qualified to run the business by detailing each member's name, relevant experience, education, and responsibilities. Advisors should also be listed if applicable. The executive summary should highlight the most important information about what has been achieved by the business in recent months.

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Neil Francis Frondozo Lorio
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73 views3 pages

Executive Summary: Company Description

The document provides guidance on preparing an executive summary for a business plan. It lists key sections to briefly discuss such as company description, products/services, industry analysis, marketing strategy, operations, management, and finance. For the management team section, it recommends stating why the proposed team is well-qualified to run the business by detailing each member's name, relevant experience, education, and responsibilities. Advisors should also be listed if applicable. The executive summary should highlight the most important information about what has been achieved by the business in recent months.

Uploaded by

Neil Francis Frondozo Lorio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Executive Summary

Prepare an Executive Summary for your group business. State roughly what you have done and
achieved in the last months. To prepare a full business plan is your Take-Home Assignment.
Here you may just mention some key point!

Company description

Product or Service description

Industry analysis

Marketing strategy

Action Working Sheet 11 – Writing a Business Plan - 58-


Bicol University & Leuphana University │STEP – Student Training for Entrepreneurial Promotion
Operations

Management

Finance

Conclusion

Action Working Sheet 11 – Writing a Business Plan - 59-


Bicol University & Leuphana University │STEP – Student Training for Entrepreneurial Promotion
The Team
Information about the management team is very important for potential capital providers. It is
said that venture capitalists rather support a mediocre business idea run by first-class
entrepreneurs than a first-class business idea run by mediocre entrepreneurs. This part should
tell why you are a first-class entrepreneur!

Why are you and your team The Management Team


the perfect team to run the
proposed business?
(Start with the name of each
team member! Continue with
the experience and education
of each team member that are
of relevance to your business!
Show that you have the
qualifications and
competencies to successfully
implement your idea and run
the business! For example,
you have a Bachelor degree
(expertise in your business
domain) and you completed an
entrepreneurship training
(competencies in
entrepreneurship) Probably,
you have additional experience
in entrepreneurship (e.g.,
started already a business) If
you do not have such
experience you can also stress
your energy, willingness to
work hard and your abilities to
learn fast to show that you will
successfully manage the
business.

Give also information about


the responsibilities of each
team member! Who is
responsible for what in the
business?

Finally, if you have


professional advisors for your
business list them and
describe their role for your
business!)

Action Working Sheet 11 – Writing a Business Plan - 60-


Bicol University & Leuphana University │STEP – Student Training for Entrepreneurial Promotion

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