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India's New Tourism Policy Unveiled

The document summarizes the key points of India's new draft National Tourism Policy. The policy aims to generate employment and community participation in tourism. It stresses sustainable tourism development and coordination between various ministries and stakeholders. The vision is to position India as a "must experience" and "must re-visit" global destination while also promoting domestic tourism. The policy focuses on developing diverse tourism products and infrastructure to support the industry.

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205 views2 pages

India's New Tourism Policy Unveiled

The document summarizes the key points of India's new draft National Tourism Policy. The policy aims to generate employment and community participation in tourism. It stresses sustainable tourism development and coordination between various ministries and stakeholders. The vision is to position India as a "must experience" and "must re-visit" global destination while also promoting domestic tourism. The policy focuses on developing diverse tourism products and infrastructure to support the industry.

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Pad
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Press Information Bureau


Government of India
Ministry of Tourism
26-July-2017 17:41 IST
National Tourism Policy

A National Tourism Policy (NTP) was formulated in 2002. However, taking into account the
widespread, interrelated global developments and advancements, which have had a strong
bearing on the Tourism sector, a new draft National Tourism Policy has been formulated and
the same is yet to be approved.

Some of the salient features of the new draft National Tourism Policy include:

• Focus of the Policy on employment generation and community participation in tourism


development.

• Stress on development of tourism in a sustainable and responsible manner.

• An all-encompassing Policy involving linkages with various Ministries, Departments,


States/Union Territories and Stakeholders.

• The Policy enshrines the vision of developing and positioning India as a “MUST EXPERIENCE”
and “MUST RE-VISIT” Destination for global travellers, whilst encouraging Indians to explore
their own country.

• Development and promotion of varied tourism products including the rich Culture and
Heritage of the country, as well as niche products such as Medical &Wellness, Meetings,
Incentives, Conferences and Exhibitions (MICE), Adventure, Wildlife, etc. • Development of core
infrastructure (airways, railways, roadways, waterways, etc.) as well as Tourism Infrastructure.

• Developing quality human resources in the tourism and hospitality sectors across the
spectrum of vocational to professional skills development and opportunity creation. • Creating
an enabling environment for investment in tourism and tourism-related infrastructure.

• Emphasis on technology enabled development in tourism.

• Focus on domestic tourism as a major driver of tourism growth.


• Focus on promotions in established source markets and potential markets, which are
contributing significantly to global tourist traffic, with targeted and country specific campaigns.

• Emphasis on Tourism as the fulcrum of multi-sectoral activities and dovetailing of activities of


the Ministry with important/flagship schemes of the Government of India.

This information was given by Dr. Mahesh Sharma, Minister of State for Tourism and Culture
(Independent Charge) in a written reply in Rajya Sabha today.

****

Sanjay Kumar/jk/Parl. No. 2/26-07-2017

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