Task 1- BSBMKG413
Creative Brief
Date: 12/07/2019
Budget: 1920$
Product: share creative space
Media: Google ads, social media, emails, presentations, posters
WHAT: desks for rent
Why: To create awareness, desire and to make them rent it.
WHO:
Primary; start up tech small business, Entrepreneur, freelancers, transients, from
new to 1 year old
Secondary: medium to large size companies, outsource companies, business
process outsources BPO
Preposition: friendly professional
Environment complete with technology facilities located in the heart of the city.
Technical support like Wi-Fi, office services like meeting rooms and photocopies and
administration.
How do we support this marketing activity: Video , banner, pop ups. Photography ,
google adverts, client testimonials, mailers, paid adds, influencers.
Desired brand image: small place with bog oppurtuniis, comfortable, professional ,
stylish furniture, high tech , modern.
Excutional guidelines: honestly, no misleading, no false promisesm do nbot show it too
crownded or too empty, use an influencer, make usre that there is brown colour,
cosmoplitan , do not promote any brands, our brand has to b visible in the video
Develop and create 3 concepts (both traditional and new media) to promote
WORK. Your concepts must be compatible with organizational requirements as
well as to adhere to legislative requirements and organizational policies and
procedures.
Your concepts must include the following:
Concept #1
a. Outline of the organization’s marketing objectives;
- Brand awareness
b. Outline the legislative and regulatory context of the organization as relevant
to the marketing plan;
We’ve to keep in mind these Acts during awareness phase of our business.
• Designs Act
• passing off
• state or territory Business Names Acts
• Trade Marks Act
c. Identified marketing needs;
primary : start up tech small business, Entrepreneur, freelancers, transients, from new to
1 year old
Secondary: medium to large size companies, outsource companies, business process
outsources BPO
d. Identify and assess the promotional activities;
Social media posts and videos
Testimonials
Interviews,
banner, pop ups.
Photography
e. Plan and schedule for your promotional activities according to the
marketing needs;
Total Budget : 1920$/month
Targeted social Media platforms
- Facebook, Instagram, YouTube, Twitter
- 3 posts daily
- Awareness ads on all platforms
Offline Marketing : posters , pop-ups , Banners, photography
f. Timelines and costs for promotion of your activities. The timelines and cost
must be realistic and consistent with the allocated budget;
For Online advertisement : We‘ll go with 1000$ per month and distribute on all
platforms. After running one week Ads on all platform, we’ll analyze data and
proceed further that will work best for us.
For Offline marketing : 920$
g. Use a range of digital tools to access data, and to extract, organize,
integrate and share relevant information;
To analyze when most of our audience is active and what’s the best time for posting,
We’ll check Analytics of all social media platforms like Google Analytics, Facebook pixles,
facebook analystics etc.
And extract data from those, and make inferences .
Also we can use these Social Media Monitoring tools
• Twazzup.
• Boardreader.
• HowSociable.
Concept # 2
a. Outline of the organization’s marketing objectives;
Conversions
After brand awareness, now we’ll run ads campaigns and also use Influencers marketing
to convert out potential Customers to our loyal lifelong clients.
We‘ll define marketing funnels and offer some special discounts in first clients, to make
some conversions.
b. Outline the legislative and regulatory context of the organization as relevant
to the marketing plan;
• True to advert
• No discrimination
c. Identified marketing needs;
primary : start up tech small business, Entrepreneur, freelancers, transients, from new to
1 year old
Secondary: medium to large size companies, outsource companies, business process
outsources BPO
d. Identify and assess the promotional activities;
• -Instagram Influencers
• -video promotions
• -Ad campaigns for local Business
e. Plan and schedule for your promotional activities according to the
marketing needs;
Marketing Budget: 2000$ per month
• Influencer’s payments
• Ads budgets
• Social Media Page promotions
• Boosting posts
f. Timelines and costs for promotion of your activities. The timelines and cost
must be realistic and consistent with the allocated budget;
Social Media Platform Posts Time cost
Facebook Video or designed 30 days 500$
Post
Instagram Video or post 30 days 500$
promotion
Plus
Influencers
YouTube SEM 30 days 500$
Google Adverts Targeted keywords 30 days 500$
related ads
g. Use a range of digital tools to access data, and to extract, organize,
integrate and share relevant information;
• We will analyze the analytics from all platforms and draw inferences, form
which platform we’ve got most conversions.
• Also on website landing page, we we’ll get subscriptions and emails that
further will be used to ping customers with new offers.
Social Media Monitoring Tools
• Hootsuite.
• TweetReach.
• If This Then That (IFTTT)
• Brandwatch Analytics.
Concept # 3
a. Outline of the organization’s marketing objectives;
Broaden market: we need to increase the targeted area , firstly we are targeting
Sydney, then Melbourne, Canberra, and Perth.
b. Outline the legislative and regulatory context of the organization as relevant
to the marketing plan;
True to advert
No discrimination
c. Identified marketing needs;
primary : start up tech small business, Entrepreneur, freelancers, transients, from new to
1 year old
Secondary: medium to large size companies, outsource companies, business process
outsources BPO
d. Identify and assess the promotional activities;
-Instagram Influencers
-video promotions through Brand Evangelists
-Ad campaigns for local Business
- Google reviews
e. Plan and schedule for your promotional activities according to the
marketing needs;
Marketing Budget: 4000$ per Month
(This budget Includes Reinvestment also)
• Influencer’s payments
• Ads budgets
• social Media Pages promotions
• Boosting posts
• be realistic and consistent with the allocated budget;
Social Media Platform Posts Time cost
Facebook Video or designed 30 days 1000$
Post
Instagram Video or post 30 days 1000$
promotion
Plus
Influencers marketing
YouTube SEM 30 days 1000$
Google Adverts Targeted keywords 30 days 1000$
related ads
g. Use a range of digital tools to access data, and to extract, organize,
integrate and share relevant information;
• We will analyze the analytics from all platforms and draw inferences, form
which platform we’ve got most conversions, then we analyse the Anaytics
from All regions and Compare them.
• Also on website landing page, we we’ll get subscriptions and emails that
further will be used to ping customers with new offers.
Social Media Monitoring tools
• Hootsuite.
• TweetReach.
• If This Then That (IFTTT)
• Boardreader.
• HowSociable.
