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8 Steps For The Success of A Marketing Plan

The 8 steps for a successful marketing plan include: 1) an executive summary of strategic goals and objectives, 2) a situation analysis including competitive research and market trends, 3) sales analysis and forecasts to establish baselines, 4) specific and measurable marketing objectives, 5) the marketing strategies to achieve the objectives using various channels and tactics, 6) a detailed implementation plan with actions, dates, responsibilities, and success metrics, 7) budget requirements for the strategies, and 8) a review process to evaluate results and make adjustments. Following these 8 steps can help craft an effective marketing plan to meet business goals.

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33 views2 pages

8 Steps For The Success of A Marketing Plan

The 8 steps for a successful marketing plan include: 1) an executive summary of strategic goals and objectives, 2) a situation analysis including competitive research and market trends, 3) sales analysis and forecasts to establish baselines, 4) specific and measurable marketing objectives, 5) the marketing strategies to achieve the objectives using various channels and tactics, 6) a detailed implementation plan with actions, dates, responsibilities, and success metrics, 7) budget requirements for the strategies, and 8) a review process to evaluate results and make adjustments. Following these 8 steps can help craft an effective marketing plan to meet business goals.

Uploaded by

osvaldo1utria1jimene
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

The ideal marketing plan needs to be a living, breathing and customized document. (it
Is the single document that is at the core of all of your marketing objectives, strategies
and tactics. in an effort to help you craft the perfect, and most importantly, realistic
marketing plan for your company, try using our 8
8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

Steps 1 : executive summary : This section is an overview of the problem or strategic


goals and a simple, direct summation of the marketing plans objective and strategies.

Steps 2: situation analysis : This includes competitive research, market analysis, swot
summaries of cultural trends and issues, recent performance, problems, opportunities
and strategies.

Steps 3 : sales analysis/forecast : where deemed necessary, marketing plans may not
be built on just generating sales, but on attaining leads, building social media
communities or creating in-store or web traffic. whatever your measurement, we
strongly believe establishing a baseline against which to measure your achievement.

Steps 4. Marketing objective : these are specific objectives based on identified


opportunities. Try to make these objectives measurable and attainable.

Steps 5. Marketing strategy: How do you intend to achieve these objectives2 (in the is
section, outline your channels, marketing tactics, creative messaging, etc.

Steps 6: implementation: outline in detail your rollout or execution of the strategy.


These are actions needed to achieve the objectives, whit dates, responsibilities and
details on how success will be measured.

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