moc.
ikakgarfairam
LinkedIn
Machine
COURSE
OVERVIEW
SECTIONS
LinkedIn Basics
LinkedIn Lead Generation Machine Foundations
LinkedIn Outbound Lead Generation
LinkedIn Marketing
LINKEDIN BASICS
1.1 About LinkedIn
1.2 LinkedIn Statistics
1.3 Define Goals
The world’s largest
professional network
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LinkedIn is one of the oldest mainstream social
platforms, older then YouTube, Facebook and Twitter.
The mission statement was keyed to connecting the
world’s professionals to make them more productive
and successful. Now it's a content platform.
STATISTICS
645M 37% 30M 52%
users in 200+ countries 30-49 years old companies listed say that it's the most
influencing channel
during the research
process
43% FEMALES 52% 2ND 57%
57% males college graduates most popular platform of traffic comes
among B2B from mobile devices
GOALS
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GIVE VALUE
help people find solutions
LEADS ONLINE RESUME B2B PRESENCE
LINKEDIN LEAD
GENERATION MACHINE
FOUNDATIONS
2.1 Optimizing Your LinkedIn Profile
2.2 Creating an Ideal Customer Profile
Recommended dimensions: 1584x396
PROFILE PIC & COVER HEADLINE
Nothing that can be distracting. 1) make your headline less
Simple headshots. about yourslef and more
Professional style photos. about how you can help
others achieve their goals
2) social proof
SUMMARY EXPERIENCE
Tell a story and finish with a Highlight your current job
CTA (Call to Action) with a full description.
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FIND PEOPLE WHO
INSPIRE YOU
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GIVE VALUE
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identify the problem
present a solution
WHAT ARE YOU LOOKING FOR
COMPANIES INDIVIDUALS
Choose the industry & Search for Directors and
Identidy their X Pains by Y above. Connect with them and
problems let them know who you are
Research
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max 100 connections per day
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Location Google Find like-
Company Research minded people
Industry and message
Interests them for free
LinkedIn Services
Search
Filters
don't miss
a chance
Apply find the demand find the people
for Jobs...
propose solutions
differently
LINKEDIN OUTBOUND
LEAD GENERATION
3.1 Building Your LinkedIn Lead Generation Machine
3.2 The Pain Formula
3.3 Appropriate Person
3.4 2nd Degree Connections Introduction
3.5 2nd Degree Connections Name Dropping
3.6 How to Message Anyone for Free Using Groups
3.7 News Feed
3.8 Event-Based Message
3.9 Outbound Message Schedule
3.10 How to Follow Up
3.11 Converting Messages Into Meetings
Goal
Generate meeting using LinkedIn
Connection Request > Message Sent
> Message Seen > Prospect responds
> Schedule Meeting
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POSITION YOURSELF
Hey John, prospect
problem
Great connecting with you here.
Now I noticed that you’re restaurant currently isn’t running an Instagram
account which typically can increase local foot traffic by 65% for restaurants in
the Los Angeles area.
solution
Starting, running, and creating content for Instagram is something that we
actually help LA based restaurants like yours with all the time. In fact, some of
our clients include [X,Y,Z]. credibility (If you are new, say "some of
the companies I'm talking to)
So if it makes sense to talk, let me know what your calendar looks like.
But if not, who do you recommend I talk to? ask for a meeting
The Pain
Thanks,
dig deeper
Formula
[Your Name]
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Hey [prospect],
I’m writing in hopes of finding the appropriate person who handles
[department].
So if it makes sense to talk, let me know how your calendar looks.
[Insert Pitch = Pain + Solution] (same format as the Pain Formula)
Some of our clients include Company X, Company Y, & Company Z.
If you are the appropriate person to speak with, what does your
calendar look like?
If not, who do you recommend I talk to? Appropriate
Thanks,
Person
[Your name]
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Hey John, 1st Degree Connection
It was great connecting with you again at InfluenceCon last Highlight something.
weekend. Happy to hear your team just raised another $5M! Achievement, article etc.
And like we talked about, you mentioned that it might make sense Make a reference to who you would
for me to connect with Sarah over at Kingdom Ventures to see if I
like to be introduced to and explain
may be able to help her out with her influencer marketing
why you’re asking
campaigns.
I’m sure you have a lot on your plate right now so I went ahead and Ask your question and make it as
attached a quick message below to make the introduction as easy
easy as possible for them to say Yes
for you as possible.
2nd Degree
With that said, would be able to make the introduction for me here?
But if not, that’s totally fine.
Thanks,
Introduction
[Your Name]
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Hey John, 2nd Degree Connection
I saw we were both connected to Julie Chu and thought it might
make sense for us to talk.
1st Degree Connection
[Insert Pain Formula Pitch]
So if it makes sense to talk, let me know what your calendar looks
like.
But if not, who do you recommend I talk to?
Thanks,
2nd Degree
[Your Name]
Name Dropping
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Hey John,
I saw we were both members of [insert group] and thought it might
make sense for us to talk.
[Insert Pain Formula Pitch] Profile > Interests >
View all > Groups
So if it makes sense to talk, let me know what your calendar looks
like.
But if not, who do you recommend I talk to?
Thanks,
Group
[Your Name]
Connections
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Hey Vicky,
Thanks for sharing the article about how influencer marketing has
the potential to disrupt the travel industry.
Insert statement
[Insert Pain Formula Pitch] (Pain + Solution)
reference context from
So if it makes sense to talk, let me know what your calendar looks LinkedIn News Feed
like.
Thanks,
[Your Name]
Newsfeed
Interaction
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Hey Tommy,
Congratulations on being featured in XXX.
[Insert Pain Formula Pitch] (Pain + Solution)
So if it makes sense to talk, let me know what your calendar looks
like.
Thanks,
[Your Name]
Event-Based
Message
OUTBOUND MESSAGE SCHEDULE
MONDAY-FRIDAY 6-7 AM
SUNDAY 8 PM
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FOLLOW-UP
WAIT BETWEEN 3 TO 7 DAYS
IF THEY DON'T RESPOND, TRY AGAIN AFTER 3-7 DAYS
IF THEY DON'T RESPOND, TRY A MONTH LATER
use google sheets to keep
track of your messages
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IF THEY...
RESPOND POSITIVELY WITH EMAIL
CONVERT > Calendar Invite
MESSAGES RESPOND POSITIVELY WITHOUT
> Give them time choices > Calendar Invite
TIME
TO MEETINGS RESPOND POSITIVELY WITHOUT ANYTHING
> Ask for an email and time preference > Calendar Invite
use Calendly
LINKEDIN MARKETING
4.1 Creating a LinkedIn Group
4.2 Creating a Company Page on LinkedIn
4.3 Driving Traffic Using Articles and Blog Posts
4.4 Free $50 of LinkedIn Ad Credits
LINKEDIN a chance for people
to connect with you
GROUP
WHAT YOUR GROUP IS ABOUT
Explain the purpose of the group
WHAT PROBLEM YOU ARE SOLVING
Give value and motive for someone to join
WHAT PEOPLE YOU WANT TO BRING
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TOGETHER
Create a community
COMPANY credibility factor
PAGE
CREATE A COMMUNICATION CHANNEL
Find companies you like and model them
SEE WHO IS LOOKING FOR YOU
Use the analytics and collect data
UPGRADE YOUR PROFILE
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Put the company on your Experience and let people
know where you are working
Drive Traffic
CONTENT LINKEDIN ARTICLES LINKS
Create a post from your site Write articles in LinkedIn and Use your links on your profile
and share it with your put links in it to drive traffic and company's page
connections
RUN ADS
Create a company page and clain your
50$ ad credit from LinkedIn
NEXT UP
6.1 LinkedIn Marketing Tools
6.2 Create a LinkedIn Ad
6.3 Use the Premium Feature for max results
6.4 The $1.80 Strategy for LinkedIn
6.5 How to host in-person events from LinkedIn
6.6 SEO for LinkedIn
6.7 Content Marketing for LinkedIn
6.8 Predictions on LinkedIn
6.9 Invest on LinkedIn
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