AIR UNIVERSITY – AUSOM

Course Information

Course Title : BA 356-Entrepreneurship

Class : BBA-6 Lab (Not Required)
Credit Hrs : 3 Hours
Prerequisites For this Course: Introduction to Marketing, Introduction to Business Finance
This Course is Prerequisite For:
Instructor: Muhammad Imran Hameed
e-mail: imran.hameed@mail.au.edu.pk Address:Air University School of
Management
Web: http://www.au.edu.pk
Office Hours: 0830 to 1630 Hrs.
Tel: 0333 4333 601; 051-9262557-9, Ext. 465

Text Book:
Entrepreneurship: Successfully Launching New Ventures, 3th Edition by Barringer & Ireland
Reference Book(s):
1) Entrepreneurship, 8th Edition by Hisrich, Peters, Shepherd
2) Entrepreneurship: Strategies and Resources, 3rd Edition by March Dollinger

Course Outline
This course allows students to appreciate universal entrepreneurial values and characteristics for
business performance. Entrepreneurs are remarkable in seeking, harnessing and utilizing ideas and
possibilities for business success. In the current age, entrepreneurs extend their resources and
reach beyond national boundaries to touch base with customers located in all four corners of earth.

Lecture Plan:

Week Topic Activity

June  Session A:
6-10 o Course Outline/Project Explanation
o Lecture Ch 1: Introduction to Entrepreneurship

 Session B:
o Lecture: Ch 2: Recognizing Opportunities and Generating
Ideas
o Slide Presentation “Entrepreneurship and Business Plan”
o Quiz No. 1
o Case No. 1

June  Session A:
13-17 o Lecture: Ch 3: Feasibility Analysis
o Quiz No. 2
 Session B:
o Lecture: Ch 3: Feasibility Analysis
o Lecture: Ch 4: Writing a Business Plan
o Case No. 2
o Deadline: Business Plan Idea Finalization and Approval
o Deadline: Assignment: Case Study of an Entrepreneur
Approval

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June  Session A:
20-24 o Lecture: Ch 4: Writing a Business Plan
o Quiz No. 3
o Business Plan: Deadline of “Opportunity Assessment
Report”
 Session B:
o Lecture: Ch 4: Writing a Business Plan
o Case No. 3

June  Session A:
27-30 o Lecture: Ch 5: Industry and Competitive Analysis
o Quiz No. 4
 Session B:
o Lecture: Ch 5: Industry and Competitive Analysis
o Case No. 4

July
11-15 Mid-Term Examinations
July  Session A:
18-22 o Lecture: Ch 6: Developing an Effective Business Model
o Quiz No. 4
 Session B:
o Lecture: Ch 6: Developing an Effective Business Model
o Case No. 5

July  Session A:
25-30 o Lecture: Ch 8: Assessing a New Venture’s Financial
Strength and Viability
o Quiz No. 6
o Business Plan: Deadline of “Business Model”

 Session B:
o Lecture 9: Building a New-Venture Team
o Case No. 6

Aug  Session A:
1-5 o Lecture 9: Building a New-Venture Team
o Quiz No. 7
o Assignment: Deadline to Submit Case Study of an
Entrepreneur

 Session B:
o Lecture: Ch 10: Getting Financing or Funding
o Case No. 7

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 Aug  Session A:
8-12 o Lecture: Ch 11: Unique Marketing Issues
o Business Plan: Deadline of Final Report Submission and
Presentation on PowerPoint
o
 Session B:
o Lecture: Ch 11: Unique Marketing Issues
o Case Analysis-8
Aug
15-20 Final Examinations

Grading and General Course Policies:

The grading will be done as per the policy of university, however, the final grade for course will be
determined based on total points accumulated in the below areas with following weightage:
Final Examination --------------- (45%)
Mid Term Examination ---------- (30%)
Quiz/Homework/Team Project --- (25%)

Break-down of Internals:
 Quizzes (6 in Total)-----------5%
 Assignments (3 in Total)-----5%
 Class Participation-------------5%
 Project--------------------------10%

Break-down of Internals (25%)

Item and Quantity Marks Marks Awarded on basis of:

6 Quizzes 5 Individual

General Class Participation 5 Individual

Case Analysis
Article Discussions

Case Study of an Entrepreneur 5 Group

1 Final Projects including Assignments 10 Group

(Business Plan)
 Opportunity Assessment Report 1.5 mark
 Business Model Report) 1.5 marks
 Business Plan (Final Report) 5 marks
 Business Plan (Presentation) 2 marks

Total 25

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Final Project:

 You are supposed to develop a report on Business Plan for a company of your
choice observing 8½” X 11” page and 1.5 space format.
 Fill up the Project Proposal Sheet (Appendix 1) provided to you, and discuss
your project with the instructor for approval and formal go-ahead. No group
can start work unless the instructor has signed and approved the project.

 Try to find a company over which you have a lot of information (insider as
well as publicly available)

 In case two groups come up with similar project, final decision will be taken
on first-come, first-serve or mutual agreement basis – instructor will have the
final word.

 Structure the report on the basis of textbook Chapter 7 (Hisrich, Peters &
Shepherd) as provided. Try to follow it as much as you can in case you are
constrained with information.
 Abide by the dates of a) Feasibility Plan b) Business Model as indicated in
the course outline. Your report must include sound, workable
recommendations in the end. Assume yourself as a professional consultant.
 Group presentation and report submission (hardcopy) will take place in the
last week of semester.

Class Participation Assessment Grid

Level of Preparaton

10 6 7 8 9 10
8 5 6 7 8 9
6 4 5 6 7 8
4 3 4 5 6 7
2 2 3 4 5 6
0 2 4 6 8 10

Level of Value-Additon

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 Grading Criteria for Quizzes, Mid-term, and Final Examination

Grade Zone Description Marks

Distribution

A Excellence Fulfilled all 9.0 and greater

theoretical requirements
with exceptional expression and
providing contextual examples

B Standard Fulfilled major A- (8.7-8.9)

Quality theoretical requirements B+ (8.4-8.6)
with quality expression and B (8.0-8.3)
providing contextual examples

C Average Fulfilled some/few B- (7.7-7.9)

theoretical requirements and C+ (7.4-7.6)
providing contextual examples C (7.0-7.3)

D Poor Fulfilled very few C- (6.7-6.9)

theoretical requirements D+ (6.4-6.6)
D (6.0-6.3)

E Very Poor Fulfilled none D- (5.7-5.9)

Indeed theoretical requirements E+ (5.4-5.6)
E (5.0-5.3)

F Failing - Below 5.0

Objective of course:
The main purpose of this course is familiarizing students with theory, practical issues and challenges
that face small-to-medium and corporate entrepreneurs of today. It prepares students with creative
thinking for new business ideas and models displayed in formal business plans and new-venture
ideas. The course allows students to learn various disciplines of business and integrate for a unified
value-delivering proposition.. Apart for regular text, the course involves case studies and articles
from renowned journals. Each session is structured to complement with cases and articles. Hence,
tying theory with practice, it blends objective, empirical framework with practical, workable ideas
for bringing value to business as well as its stakeholders. Cases and articles are explained from
contextual experience of instructor to make students understand how universal ideas work and how
differently they apply in the context around us

Note:-
1. Request for change in the deadlines of various class activities and the term
projects/presentations will not be entertained.
2. Each course will include the following:
a. At least 10 quizzes, all carrying equal weightage. The quizzes will be
unannounced and no retake will be allowed if a student misses a quiz.

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 b. Assignment: On the discretion of the Faculty Member/Course
Requirement.One Term Project related to the main theme of the course.
c. Review of research paper: Review of research paper is mandatory for
all courses. Research paper should be recent in publication/HEC
approved journals/ and new topics. However, field of research papers,
year of publication and type of journals will be decided by respective
Faculty Member as per Course Requirements.
3. Assignments/Presentation deadlines will be strictly followed by the
respective Faculty member
5% marks will be deducted for not complying with the given deadline. However, in
case of delay exceeding 24 hours, the assignments/ Presentation will not be assessed
at all.

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 `
APPENDIX- 1

Approved (Instructor):
ENTREPRENEURIAL CASE
STUDY ___________________________________
PROPOSAL SHEET
(Group Project)
Dated: ___________________________
June 13, 2016

Student Name:____________________ Roll Number:________Cell No.:______________

Title:________________________________________________________________

C. Brief Description of Entrepreneur:

Instructor Remarks (Internal Use Only):

Interim Review:

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 Guideline for Case Study Report (7-10 pages)

1. Go to your social environment, find a person from your relatives, friends,

neighbors or acquaintances, and interview that person (he or she).

2. Remember, you are interested in a person who is self-driven, has created a

business, and put in extensive efforts. Whether he was successful or not-so, or
even failed in his efforts, is irrelevant as long as the person created a new
venture from start to a growth path.

3. Remember, this is a story-telling exercise. Do whatever you want to build the

story, whatever sequence and organization of story you feel like, but make
sure the four elements described below are included.

Write at least 15-page report constituting following ingredients:

1. Introduction – about the person, his family background, whether he was an

immigrant, a first born, a minority, or a person who changed careers, etc.

2. Context/ Environment – How did he start? His start-up capital; did he

collaborate? What circumstances pushed him to move to an entrepreneurial
venture? How did he purse efforts? Did he have a family or friend to
motivate? etc.

3. Behavior – Highlight the following in the pursuits of this person and his
company:

a. Strategy – choice of products, technology, and markets

b. Resources and Skills
c. People Skill and Social Capital
d. Execution and Implementation

4. Mindset – Interpret the following traits, and how do they reflect within this
person:
i. Innovativeness/ Creativity
ii. Risk-taking/ Acting under uncertainty
iii. Proactive/ Visionary
iv. Competitively Aggressive
v. Autonomous/ Self-driven

5. Outcome – success or failure

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 APPENDIX- 2

Approved (Instructor):
BUSINESS PLAN
PROPOSAL SHEET
(Group Project) ___________________________________

June 13, 2016 Dated: ___________________________

A. Group No. _____________

1. Student Name:_______________ Roll Number:________Cell No.:_______________

2. Student Name:_______________ Roll Number:________Cell No.:_______________

B. Title:___________________________Industry:_____________________

C. Brief Description of Project:

Instructor Remarks (Internal Use Only):

Interim Review:

Remarks:

Interim Review 1:

Interim Review 2:
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 APPENDIX- 4

Opportunity Assessment Report

Following material adapted from the book, Entrepreneurship: Successfully Launching New
Ventures, 3rd Edition, by Barringer and Ireland (Chapters 1 through 4)

Total 5-7 pages

1. Product/service Opportunity
a. Underlying Social Needs and Market Wants
b. Product/services desirability – and Utility sought
c. Patents needed to fulfill the Need
d. Offering in the International Market

2. Industry/Target Market Sought

a. Local Environmental /Social Factors Supporting this Opportunity
b. Local Industry attractiveness – Market size; Demand Growth rate
c. Local Supply-side Conditions – Players in the Industry & their
Supplier along with existing Investment made in the Market
d. How long this Window of Opportunity is open?
e. Any Existing Research on Market and its Opportunity?
f. International Market Conditions

3. Competitive Advantage
a. Uniqueness of the Solution (Product/Service)
b. Advantage vis-à-vis Competitors (Value and worth)

4. Capabilities and Competence

a. Required versus Available Resources and Capabilities
b. Required versus Available Organizational Skills
c. Organizational Structure and Systems

5. Financial Evaluation of the Opportunity

a. Total start-up cash needed
b. Financial performance of similar businesses
c. Risks and Returns

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 APPENDIX- 5

Business Model Report of Business Plan

Following material taken from the book, Entrepreneurship: Successfully Launching New
Ventures, 3rd Edition, by Barringer and Ireland (Chapters 1 through 4)

(Total 5 pages)

1. Product, Industry, Market, Customers description

2. Core Strategy
a. Business Mission
b. Product/market Scope
c. Basis for Competition – competitive advantage
d. Customer value proposition --convenience, efficiency, economy,
image

3. Strategic Resource Model

a. Resources and Capabilities
b. Core Competencies
c. Strategic Assets – intellectual assets (if any)

4. Customer Interface Model

a. Target customer
b. Fulfillment and support – delivery and distribution
c. Pricing structure

5. Operating and Partnership Network Model

a. Manufacturing and development
b. Suppliers
c. Partners and Other key relationships

6. Financial Model
a. Margins per unit, revenues
b. Cost per unit
c. Equity and Debt Distribution
d. Sources of Capital

APPENDIX- 6

Full Business Plan

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 Cover Title
Table of Contents
1. Executive Summary
2. Company Description
a) Company History b) Mission Statement c) Products and Services d)
Current Status e) Legal Status and Ownership f) Key Partnerships
3. Industry Analysis

A. Industry and Competitor Analysis (5 pages)

a. Key Macro-Economic Driving Forces: Political, Economic, Social, and Tech
trends
b. Industry Analysis: Industry type, Industry life-cycle, Industry size, growth
rate, and sales projections -- market size/volume, revenues, profitability, ROI
c. Industry Structure - Five Force Analysis ( i. Threat of Substitutes ii.Threat
of New Entrants iii. Rivalry among Existing Firms iv. Bargaining Power of
Suppliers v. Bargaining Power of Buyers)
d. Key Industry Success Factors and Trends
e. Long-Term Prospects

4. Market Analysis
a. Make Segmentation and Target Market Selection
b. Buyer Behavior
c. Competitor Analysis (Product features, User Engagement, Customer
Service, Pricing, User Feedback (if possible)

5. Marketing Plan
a. Overall Marketing Strategy
b. Product, Price, Promotions, and Distribution

6. Management Team and Company Structure

a) Management Team b) Board of Directors c) Board of Advisors
d) Company Structure
7. Operations Plan
a) General Approach to Operations b) Business Location c) Facilities
and Equipment
8. Product (or Service) Design and Development Plan
a) Development Status and Tasks b) Challenges and Risks c)
Intellectual Property
9. Financial Projections
a) Sources and Uses of Funds Statements b) Assumptions Sheet c) Pro
Forma Income Statements d) Pro Forma Balance Sheets e) Pro Forma
Cash Flows f) Ratio Analysis

10. Growth Plan

Appendices
APPENDIX- 7

Miscellaneous Guidelines Regarding Projects

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 Presentation
Group projects (including Business Plan and Entrepreneur Case Study)
will be presented before the class in the final sessions with all team members
presenting their work in a 20-30 minute presentation followed by questions and
answers by the audience. All group members need to actively participate in
presentation. Absence of any single person will result in a penalty of one grade
lower marks of the entire group in presentation.

Exam Syllabus
 Mid-term: Include all taught from start till mid-term
 Final: Includes everything taught before and after the mid-term

Observing Academic Integrity

Plagery is to copy someone’s ideas, words, expressions, or findings in your work

without giving due acknowledgement to the originator. Plagiarism simply means
lacking appropriate credit while quoting or paraphrasing someone else’s intellectual
work. In academics, and now in industry, it’s a serious violation.

Attendance
10-Minute Rule: Students can be at most 10 minute late for being marked “present.”
After this time, a student may enter the class but will not get their attendance done.
Kindly be in time and save your “present” attendances for the rainy days.

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