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Research Methodology

This document outlines the objectives, content, and learning outcomes of a course on research methodology and report preparation. The course aims to teach students how to systematically conduct research to describe, explain, and predict phenomena of interest. It will develop students' practical research skills and their ability to write effective research reports and presentations. The course content covers topics like conceptualizing research problems, different data collection methods, sampling techniques, data analysis, and report writing. Upon completing the course, students should be able to understand and apply the research process, use relevant tools and techniques, and produce high-quality written and oral research outputs.

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Saurabh Singh
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262 views2 pages

Research Methodology

This document outlines the objectives, content, and learning outcomes of a course on research methodology and report preparation. The course aims to teach students how to systematically conduct research to describe, explain, and predict phenomena of interest. It will develop students' practical research skills and their ability to write effective research reports and presentations. The course content covers topics like conceptualizing research problems, different data collection methods, sampling techniques, data analysis, and report writing. Upon completing the course, students should be able to understand and apply the research process, use relevant tools and techniques, and produce high-quality written and oral research outputs.

Uploaded by

Saurabh Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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RESEARCH METHODOLOGY AND REPORT PREPARATION

Course Code: BCL501 Credit Units:04

Course Objectives:

To understand the way in which systematic research can be conducted to describe, explain, and predict
phenomena of interest; To develop practical knowledge and skills to understand and carry out research
projects; To develop understanding of the basic techniques and tools for conducting research;To
develop contents and organization of both the written report and oral presentation for which the
research study was done.

Prerequisites: Knowledge and understanding of basic concepts of research.

Course Contents/Syllabus:
Module I: Nature and Scope Of Research Methodology

Meaning and Importance Of Research, Hallmarks Of Scientific Research: Purposiveness, Rigor,


Testability, Precision and Confidence, Conceptualization and Formulation of a Research Problem, Scales
and Measurements: Ordinal, Nominal, Ratio, Interval, Likert.

Module II: Research Process

Preliminary Research: Literature Review, Field Work Procedure and Common Sources of Error; Research
Design: Exploratory, Descriptive, and Experimental, Construction of Hypotheses and Synopsis.

Module III: Data Collection Methods

Primary And Secondary Data; Data Collection Methods: Observation, Interview, Questionnaire; Steps In
Constructing Questionnaire, Type of Questions; Tabulation of Collected Data, Nature of Sampling, Types
of Sampling Design, Steps of Sampling Design, Sampling Frame, Sample Selection Methods - Probability
and Non Probability, Sample Size, Sampling Errors and Principles of Sampling.

Module IV: Data Analysis and Interpretation

Parametric tests of Hypothesis (z test, and t-test ) for single and two populations and parametric tests of
hypothesis (chi-square test), Test of significance based on normal distribution.

Module V: Report Writing

Examination Scheme:

Components P/S/V Mid Sem A EE

Weightage (%) 10 15 5 70
Student Learning Outcomes:

Students should be able to:

 Understand the way in which systematic research can be conducted to describe, explain, and predict
phenomena of interest;
 Gether practical knowledge and skills to understand and carry out research projects;
 Understanding of the basic techniques and tools for conducting research;
 Develop contents and organization of both the written report and oral presentation for which the
research study was done.

Text & References:

Cooper D R, Schindler P S and Sharma J K (2012),Business Research Methods(11th edition), Tata


McGraw-Hill,

Reference

Luck, David J and Rubin, Ronald S., Marketing Research(7th edition), Prentice Hall of India

Aaker, David A; Kumar V and George S., Marketing Research(6th edition), John Wiley & Sons

Boyd, Harper W, Westphall, Ralph & Stasch, Stanely F, Market Research : Text & Cases, Richard D. Irwin
Inc.

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