Introduction:

Pak Telecom Mobile Limited (PTML) is a wholly owned subsidiary of Pakistan

Telecommunication Company Limited (PTCL) that started its operations in January 2001 under
the brand name “Ufone”. As a result of PTCL’s privatization, Ufone became a part of the
Emirates Telecommunication Corporation Group (Etisalat) in 2006. Since its inception, Ufone
has focused on the people of Pakistan, empowering them with the most relevant communication
modes and services that enable them to do a lot more than just talk, at a price that suits them the
most. Along with the claim of lowest call rates, clear sound and best network, Ufone offers its
customers simplified tariffs with no hidden charges. With a strong and uniquely humorous
communication direction that has now become Ufone's signature across all advertising media,
Ufone gives its customers many reasons to smile. This customer focus and best offering has
allowed Ufone to build a subscriber base of over 24 million in less than a decade. Ufone has
network coverage in 10,000 locations and across all major highways of Pakistan. Ufone currently
caters for International Roaming to more than 288 live operators in more than 160 countries.
Ufone also offers Pakistan's fastest growing 3G network, and BlackBerry Roaming coverage
available with more than 200 Live Operators across 122 countries. Ufone has also become a
focused and intensive leader in VAS, constantly introducing innovative services, which have
been the first of their kind in the Pakistani cellular industry. As the world of telecommunications
advances, Ufone promises its customers to stay ahead, developing and evolving, to go beyond
their expectations, because at Ufone, it's all about U.

History:

UFONE starts its operations under the brand name of Ufone from Islamabad on January 29,
2001. Ufone expanded its coverage and continueously added new cities and highways to its
coverage network. After the privatization of PTCL, Ufone is now owned by Etisalat. Ufone
make an agreement with Huawei which will provide its future-oriented EnerG GSM solution to
expand Ufone’s network to cover over 1,500 cities, towns, villages and all major highways in the
country. The network also allows Ufone subscribers to enjoy high-speed wireless data service.
The GSM contract for Ufone also include Huawei’s new generation GSM dual density BTS that
feature high integrated and receiving sensitivity to improve the network performance and lower
the cost of network construction and O&M expenditures. In addition, Huawei will provide
Mobile Softswitch solution based on the advanced R4 architecture to satisfy Ufone’s network
expansion requirements, enables the telecom service provider to evolve into 3G smoothly.

Vision:

To be the most trusted service provider in Pakistan.

Mission:

To be the best cellular option for U.

Values:

 Standards Quality of Service:

Ufone commits to being a customer centric organization, through an effective quality

management system focusing on continuous improvement towards service excellence by
actively engaging the stakeholders within a regulatory compliant environment which is in
line with the strategic objectives and business strategy.

 Customer Communication and Advertising

Ufone shall ensure that customers are always aware of their products and offers while
these offers are communicated transparently with a clear call to action in accordance with
the provisions of sub regulation of regulation 3 of Telecom Consumer Protection
Regulations 2009. Updates about the packages, tariffs and applicable terms and
conditions are available at PTML website www.ufone.com and any change thereto will
be updated timely.
 It's always about you. In order to evolve with our customers and to keep pace with your
needs, we rejuvenated and revamped our image by changing our visual identity
 we understand the value of words and the need to communicate effectively and
efficiently at all levels of society, which is why our primary focus is on U, our valued
customers bring strength to our company.
  With a fresher look than is accepted and appreciated across the board by people of all
ages, we aim to connect with you and provide you state of the art services. No matter
who you are, where you are, what you want to say, how you want to say it or how you
feel, you are our focus. Because at Ufone, it's all about U.

Objectives:

 Create memorable services.

 Build preferences by communicating the atrenghta and benefits of the services.
 Providing ufone customer assurance by promoting incentives.
 Teach customers to use the best service of ufone services.

Chapter Product Line

Products/Services:

 Prepaid:
Prepaid refers to the payment made in advance and services are availed afterward. The
prepaid SIM reqires that you first recharge for services and use them till the amount in
your credit is nil or the term for which the recharge is expired
Package 1 165 25+tax
package 2 500 50+tax
package 3 1000 75+tax
package 4 8000 80+tax
package 5 Unlimited 3+tax perday
 Postpaid:

The postpaid connection is one in which you first avail the services and thereafter pay the
price for it. Postpaid refers to payment after use, is a SIM card in which you can make
subsequent payment for the service usage. As per mobile connection, the customer can
use the services of the mobile network and then he is charged at the end of the month or
 the billing cycle, either as per their contract with the service provider or for all the
services availed by them during the month.

Normally the customer is charged as per his contractwith the ufone, which specifies the
limit over browsing, texting, and calling minutes. If the usage is under limit than the the
customer is charged at a flat rate. The above usage of data caused extra charges.

 Ufone Super Card Family:

Wireless device:

In latest move, ufone has launched 3G EVO wireless Broadband Services in which it selling
PTCL 3G EVO, Wi-Fi Cloud, EVO Nitro Cloud and Wingle devices at its own customer care
centers and named it Ufone EVO.

Ufone mobiles:

 Ufone smart U5a:

Ufone Smart U5A mobile is available in Pakstan in Rs. 6000 having all features of Smart
U5 but have more reliable customer value due to 1GB RAM and the more supported
operating system of Android Ktkat o4.4.2.

 Ufone Smart U5:

Smart U5 mobile of ufone is available in Rs.4000.It is an 4 inches mobile with 512MB
RAM and 4 GB ROM. It have the processor of 1.2 GHZ Quad-Core Qualcomm
snapdragon 200 with GPU Adreno 302.
  Ufone E40:

Ufone Uwatch:

Ufone launched its uwatch available in Rs.6999, which is a smart watch and support the 2G and
3G services. It have attractive colours because it is made for kids and have moto of connecting
kids with u. It supports GPRS and SMS services and have moto of connecting kids to u. it has
two interesting features, the first one is that its have not any charging pors but have magnetic
sonsors which automatically bind with watch and starts charging it. The second feature is that it
has light sensor which sends notification to send to parent’s mobile that the kid pull off the
watch.

Chapter Marketing Mix

Product:
  Short messaging services(SMS) and International SMS:
 Caller Line Identification:
 Call Waiting:
 Voicemail:
 Phonebook saver:
 MMS:
 WAP:
 Internet Access:

Price:

Ufone providing different packeges to its customers and its marketing strategy is penetration
strategy to meet the customer needs and ever changing price competition. Price has always been
the core differentiation for Ufone. Ufone is the one which offering least call rates off-network.

Place:

Ufone provide its services in almost all cities and towns of the Pakistan.

Promotion:

Ufone offer efficient and friendly customer services through 200+ sales & customer service
centers across Pakistan. It promotes its products through following ways:

 Ufone Offices.
 Franchises.
 Advertising.
 Public Relation.
 Personal Selling.
 Website.
 Sponsorship.