Scribd
Upload
199 views2 pages

Ice Cream Market Trends & Demand

The demand for dairy products including ice cream has grown substantially over the last decade due to factors like population growth, rising incomes, and changing dietary habits. Ice cream is a frozen dessert with milk as its basic ingredient that is enjoyed worldwide. Improving economic conditions and growing populations in many countries are driving increased demand for ice cream. Manufacturers are innovating new flavors and improving technologies to attract more consumers. Major ice cream companies include Blue Bell Creameries, Nestle, Unilever, General Mills, and Mars. Based on market trends, the company forecasts demand of 10,000 scoops in the next six months. Key factors affecting this demand are a rise in premium and specialty ice creams, an increase in dairy-free

Uploaded by

anum fatima
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
199 views2 pages

Ice Cream Market Trends & Demand

The demand for dairy products including ice cream has grown substantially over the last decade due to factors like population growth, rising incomes, and changing dietary habits. Ice cream is a frozen dessert with milk as its basic ingredient that is enjoyed worldwide. Improving economic conditions and growing populations in many countries are driving increased demand for ice cream. Manufacturers are innovating new flavors and improving technologies to attract more consumers. Major ice cream companies include Blue Bell Creameries, Nestle, Unilever, General Mills, and Mars. Based on market trends, the company forecasts demand of 10,000 scoops in the next six months. Key factors affecting this demand are a rise in premium and specialty ice creams, an increase in dairy-free

Uploaded by

anum fatima
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

FORECATED DEMAND

The past decade has proved a dramatic growth in the consumption pattern of dairy products in
many parts of the world. Population growth, increasing real income and changing food habits are
the key factors that are expected to further increase the demand for dairy products.

Ice-cream is a frozen-diet, honeyed in flavor


and is take as a dessert all over the world.
Ice-cream comes in diverse flavors in which
nuts, fruits and other ingredients can be
included to improve the nutritional value
and organoleptic characteristic of the
product. It is stored at freezing- temperature
and have mild preservatives. Ice-cream is
review as a dairy product as milk remains
the basic ingredient of the product. In
today's world, ice-cream as a specialty diet
is becoming famous amongst the
consumers.

Better economic conditions, population


enhancement of various countries of the world is the major driver for the growth of ice-cream
market. The increased demand for frozen sweets in the developed countries is reinforcing the sale
of ice-creams in those regions. The developing technologies have helped in increasing and
innovating new tastes in the ice-creams which has also helped in holding up the market share of
the product. Overall, the popularity of ice-cream is enhancing based on the above factors.

Major Players in Ice-Cream market are: Blue Bell Creameries, Nestle, Unilever, General Mills,
Mars, Incorporated, Amul, Lotte Confectionery, Amy’s Ice Creams.
From market and trend analysis we have forecasted our product demand. We predict to sell 10k
scoop in every six months.

FACTOR EFFECTING DEMAND


1. Rise in demand for premium ice cream: Consumers are increasingly progressively preferring
high quality and unique ice cream taste, and are agree to pay more for ingredients that they consider
to be innovative or creative. We are launching premium brand and variation in established products
in order to cater to this new and growing preference.

2. Increase in availability of dairy-free and vegan products: In response to an increase in dietary


requirements and specialty diets, manufacturer have begun introducing products targeted at
consumers who adhere to natural, organic, low fat or dairy-free diets. Gelato ice offering low fat,
different flavor with unique topping and creative shaping ice cram
3. Popularity of functional ice cream: Low-sugar and high-protein ice cream has become especially
popular with athletes, patients and with consumers looking for non-staple food and beverage items
with better nutritional content. We offers ice cream made from all-natural ingredients that is low
in calories, low in sugar, and high in protein.

4. One third customer all around the globe are conscious about food color. It effects their
purchasing decision. We only offer natural fruit color.

5. Price acts as a direct factor effecting our product demand. As ice cream is liked by majority. So
pricing factor is important.

You might also like