LeGrow self watering planter/

Product Features:
 It contains a water reservoir(five gallon reservoir)
 It contains a planting container
 It works with a wicking mechanism
 It has a fill tube
 It contains an overflow hole or spout
 It has a water level indicator
 It contains a drainage hole or plug

Product Range:
 Lean Water giver: If you’re looking for something more decorative this product
works great for you. It has a lean and modern look and works flawlessly well. It could
be used for indoor plants and serve as a decorative piece four your house as well.
 Vegepod: It is available in four sizes and comes with a cover and it also produces the
best veggies I have ever known! You can also customize its requirements to the type
of vegetables you are growing and hence it is an excellent option.
 Generous Water giver: This plant holder has an outstanding watercapacity. This large
planter can go three weeks between refills even in extreme summer heat and hence
it works great for thirsty plants.
 Galvanized Planter Square: It is a large self watering plant holder and it is available
in a variety of sizes and heights. It comes both with and without wheels according to
your convenience. It also has a unique wicking system that works extremely.

Channel of Distribution:
An indirect channel of distribution is being adopted.
Blueprint of distribution channel: (chk the table)

retail outlet
Distribution
centres
Manufacturing consumer
Plant

wholesaler consumer
 PROMOTION STRATEGIES:

Warehousing:
Warehousing refers to the activities involving storage of goods on a large scale in a
systematic and orderly manner and making them available conveniently when
needed.
Type of warehouse selected is ‘DISTRIBUTION CENTRE’ as it is highly automated and
designed to move goods with ease. Distribution centres are located near markets
hence transportation becomes easier and more cost effective.

SOCIAL MEDIA:
Using pop up adds and social networking sites and on Youtube could help attract
potential customers.
TELEVISON COMMERSIAL:
It can deliver to a massive audience. They can do more than print,digital or billboard
messages. It creates an impact through light, sound and and movement instead of
just static images.
Traditional Newspaper Ads

A traditional form of advertising, daily and weekly newspaper ads allow you to target
specific geographic neighborhoods. This helps me reach the older generation who are also
important potential buyers for my product.

Bandwagon Advertising
This is nothing but a propaganda advertising technique, which aims at convincing the
user that everyone else is using the products or everyone in the customer base, is in
favor of the brand and so he must do so too. This compels the consumer to at least think
about buying that product and check what everyone else is raving about and in turn
'jump on the bandwagon'.

WHY HAVE I SELECTED THIS PRODUCT?

Contrary to what the name implies, a “self-watering planter” doesn’t actually water
itself. But it does provide a consistent source of moisture to the plants growing in
itself-watering containers because they provide consistent moisture for your plants
without having to constantly water by hand.
In today’s world plant lovers like me are not able to keep plants in our homes as we are nit
able to find time to water it with our busy schedules. Self-watering planters offer an
alternative way to water the plant, with many benefits. It helps to retain the
nutrients as the closed system allows the nutrients to stay within the
immediate environment.It helps to save water as Watering amounts are
considerably lower with self-watering planters while still retaining a healthy environment
for growing even the most thirsty crops. It saves time as the palnt can go several days
without watering action from you. It also encourages healthy root growth and hence proves
very beneficial for the plant. Hence I have selected this product.
USP: Provides professional plant care with minimum care.

5 COMPETITOR BRANDS AND THEIR UNIQUE SELLING PROPOSITION:

 Cole & Mason
Cole & Mason self-watering planter is known for its simple design and
the way it fits into the fridge to help us keep fresh herbs usable for much
longer.
This rectangular planter has room for three plants. It was designed to
grow herbs, but the smart design will work for any other (house)plant
as well. The nifty felt pads that separate the water container from the
plants make sure they won’t drown and can absorb water as
required.

USP: Easily refilled with handy pour spout, neutral design, space for three
pots, easy view of water level.

 Lechuza
The German-made Lechuza brand produces an impressive range of
self-watering planters, but the personal favorite is probably
the Lechuza Classico. This variety is available in three stylish matte
colors (a neutral nutmeg, white and a statement-making garnet) and
with a width of 8” is the right size for most plants.
One big advantage of the Lechuza planters is that it comes
with Lechuza Pon, which is Lechuza’s way of making sure your
plants don’t drown. The special substrate sits between the soil and
the actual water reservoir, thereby delivering water to the plants
evenly.

USP: Available in three colors, comes with special substrate, great for
outdoor use.

 VENCER
The 11” round self watering planter by Vencer is one of the only
shallower, wider planters we could find to include in this list. In addition to
the round variety, this self watering planter is also sold in a rectangular
shape. It features a clear indicator to show the current water level and is
easy to refill. It can be used both indoors and outdoors and its simple
design should fit most homes.
USP: Available in uncommon shapes, affordable price
  Tabor TOOLS
With its stylish rattan look and three simple color options (black, white and
coffee), the self-watering planter by Tabor Tools makes a great home
for your plants. Its water reservoir can hold enough water to keep your
plants hydrated for up to 28 days, showing clearly when the time has come
to water by means of a clear indicator. A drainage plug allows you to use it
outdoors without having to worry about flash floods drowning your plants,
while the easy-lift inner basket makes replanting easier than ever.
USP: Rattan look, suitable for in- and outdoor use

 HB Services,USA
With their self watering and self-aerating planter, THEY work well for
even the fussiest plants. Unlike with similar planters, there is some room
between the water container and the actual plant that air can flow through
freely. Additionally, the underside of the plant pot has air slits that allow
additional aeration. Their sleek design makes them quite stylish and with
five different colors they should work in any home.
 USP: Four different sizes, five colors, extra aeration