VISHWANATH L B
EXPERIENCE SUMMARY
9.5 years of experience in Sales & Marketing, Planning, Business Development, Retail
Operations, Team Management in the Retail and Glass Industry.
Modern Trade/Channel Sales and OEM Sales experience
Experienced in managing retail operations involving merchandising for increasing brand image
with major stores like CROMA, Bigbazar, Ezone, Reliance Digital, Metro and Region retailers.
EMPLOYMENT DETAILS
June 2018 – Till Date - Working with Havells India Ltd as Dy Manager – Modern Trade in
Bangalore.
January 2016 – April 2018 - Working with Gujarat Borosil as Area Sales Manager in Bangalore.
May 2010 – December 2015 - Worked with Eureka Forbes Ltd as Divisional Sales Manager in
Bangalore.
ACHIEVEMENTS
Adjudged 2nd Best Management Trainee among 8 all India
Increased territory Dealer base by 40% from 80 to 110 and annual turnover by 50% in Mangalore
while handling General Trade.
Grown 40% CAGR for 3 years while handling Modern Retail Chain Stores in Eureka Forbes.
Qualified for FOREIGN TRIP SCHEME consecutively 3 times during FY 2012-13, 2013-14 and
2014-15 with Eureka Forbes Ltd.
Qualified for FOREIGN TRIP SCHEME in 2017-18 with Gujarat Borosil Ltd.
Successfully placed Havells water purifier in Region retailers in Bangalore.
ASSINMENT AND RESPONSBILITIES
Dy Manager-Modern Trade at Havells India
Managing Modern Trade Key accounts business for National Retail Chains and Region Retailers in
Karnataka region.
Building relationships with existing partners for more business, better placements and visibility
and on boarding new partners.
To conduct various marketing campaigns in order to promote product and use schemes given
appropriately.
Training and Development of teammates.
Area Sales Manager at Gujarat Borosil
Ensuring targeted sales of 60 Cr/Annum in Solar Glass in the entire Southern Region at a
prescribed price to finally achieve a pre-set targeted turn over value to achieve & surpass the
targeted number.
Responsible for leading 2 on roll employees.
Setting Quarterly and monthly targets for the OEMs in line with trend of the market,
expectations of business.
Proficient in drafting proposals and preparing detailed bids for multiple projects in PSUs and
other organizations, Price negotiation and finalizing the order quantity.
Ensuring payment realizations as per the targeted sales made & targeted collections of Southern
Region.
Divisional Sales Manager at Eureka Forbes Ltd
Managing Modern Trade Key accounts business for National Retail Chains (Croma, Metro,
Reliance Retail, ABRL, Reliance Market, Tesco- Star Bazaar, Hypercity, Future Value Retail) and
turnover of 15 crores/Annum for Karnataka region.
Joint Business Plan with Key National Accounts to set the Account wise objective for the current
financial year and develop the tools to achieve the same.
Planning internal marketing calendars of Promotions, Activations and New Product introduction
and aligning the same with chains and ensuring implementation through Marketing Team.
Activation budgeting for all national accounts and ensuring adherence and optimum utilization
of budgets in all National accounts.
Designing GTM for National chains to achieve more than 90% fill rate across chains through
coordination of 3 Key Accounts Executives.
Review of performance with National chains on Quarterly basis to analyze current performance
basis plan and incorporate changes if required in yearly plans.
ACADEMIC QUALIFICATIONS
Bachelor of Engineering in Electronics & Communication.
MBA in Marketing & HRM from Alliance Business Academy, Bangalore
PERSONAL INFORMATION
Permanent Address: #1277, Ground Floor, 1st C Main Road,
9th Block, Nagarbhavi II stage Bangalore- 560072
Email id: vishwalb1985@gmail.com
Mobile: +919986083867
Date of Birth: 28th February 1985
Languages Known: English, Kannada and Hindi.
Place: Bangalore Vishwanath L B
