Code of Conduct:
The Code applies to all employees and members of the Board of Directors of the Company. It
also applies to individuals who serve the Company on contract, subcontract, retainer,
consultant or any other such basis.
The code is designed to help employees recognize and deal with ethical issues in their work.
Wipro’s policy is to comply with all applicable laws and regulations, to be committed to
conducting business in an ethical manner and to act with integrity in dealing with their
customers, suppliers, partners, competitors, employees and other stakeholders.
The codes are designed to implement the following:
1) Acting in the best interest of our customers, business partners and the public:
Customer relations Marketing and advertising, Protecting customer information
Supplier selection Government contracting Conflicts of interest Family members and
close personal relationships are all taken care of.
2) Protecting the information and assets: Confidential information, Intellectual property,
Competitive/business intelligence, Protecting the privacy of employee and personal
information.
3) Following the letter and the spirit of laws and regulations: Insider trading, Anti-trust
and fair competition, Anti-corruption, Anti-money laundering, Political
involvement/lobbying, Global trade
4) Performance through teamwork and respect: Human rights Diversity and non-
discrimination, Harassment-free workplace, Safe and healthy work environment,
Sustainability and corporate citizenship.
Market for external control:
Opportunities:
Consultancy area: Wipro Consultancy is believed to be one of the best in the IT industry. The
company is therefore in a position to achieve more especially with its large customer base.
Emerging technology: since it boasts of skilled employees, the latter can make good use of
technologies to create new products or services that satisfy the varied needs of the consumers.
Huge global and potential domestic market: as a global company, Wipro can take advantage
of global opportunities to increase its market share. On the other hand, it has the capacity to
capture to domestic Indian IT industry, another opportunity to expand.
Threats:
The high cost of human capital: due to high attrition rate in the IT industry, recruiting people
can be very costly. This can affect the profitability of the firm. Stiff competition. The level of
competition in the IT market is very high. As a result, firms will always compete for the
buyers. It requires a unique differentiation strategy in order to penetrate the market. Exchange
rate: due to economic changes, exchange rates are affected either. For example, high
exchange rates impact negatively on the firm’s profits and vice versa.
Verdict: Looking and analysing the opportunities and threats, it is therefore very clear that
Wipro is not in a state of being acquired by any other firm, but if it may, it can certainly
acquire other firms.