Research Method
Impact of Luxurious Clothing on Consumer Buying
Behavior
Submitted to:
Ma’am Aeman Nadeem
Submitted by:
Hashir Faisal
Lahore School of Economics
Questionnaire
Questions about Luxurious Clothing
Purchase Behavior
Have you ever purchased a (Shalwar Kameez of a Luxurious Brand)?
a) Yes
b) No
Regular Usage
Which luxurious clothing brand (Shalwar Kameez) do you regularly use?
a) Cambridge
b) Amir Adnan
c) Eden Robe
d) Junaid Jamshed
e) Other
Which brand of Shalwar Kameez have you used in the past month?
a) Cambridge
b) Amir Adnan
c) Eden Robe
d) Junaid Jamshed
e) Other
In an average month, how often do you buy (Shalwar Kameez of your opted Brand)?
Record Number of Times per Month _____________
Would you say you purchase (Shalwar Kameez of your opted brand) more often than
you did a year ago, about the same as year ago, or less than a year ago?
a) More often than a year ago
b) About the same as a year ago
c) Less than a year ago
How frequently do you buy (Shalwar Kameez of your opted brand)?
a) Every day
b) 5-6 times a week
c) 2-4 times a week
d) Once a week
e) Less than once a week
f) Less than once a week
g) Never
Questions about Goods and Services
Ease of Use
How easy do you find using (opted brand)?
a) Very easy
b) Easy
c) Neither easy nor difficult
d) Difficult
e) Very difficult
Uniqueness
How different is this brand from other brands of (Shalwar Kameez)?
a) Very different
b) Somewhat different
c) Slightly different
d) Not at all different
How would you rate this product (opted brand) on uniqueness?
a) Extremely unique
b) Very unique
c) Somewhat unique
d) Slightly unique
e) Not at all unique
Interest
In general, how interested are you in trying a new brand of (Shalwar Kameez)?
a) Very interested
b) Somewhat different
c) Not too interested
d) Not at all interested
Like/Dislike
What do you like about the (opted brand)?
________________________________________________________________________
________________________________________________________________________
What do you dislike about the (opted brand)?
________________________________________________________________________
________________________________________________________________________
How do you like the perception of (opted brand)?
a) Like it very much
b) Like it
c) Neither like it nor dislike it
d) Dislike it
e) Strongly dislike it
Satisfaction
How satisfied were you with (opted brand)?
a) Very satisfied
b) Somewhat satisfied
c) Very dissatisfied
Now that you have owned (opted brand) for months, please tell us how satisfied you are
with it?
a) Completely satisfied
b) Very satisfied
c) Fairly satisfied
d) Somewhat dissatisfied
e) Very dissatisfied
Quality
How would you rate the quality of (opted brand)?
a) Excellent
b) Good
c) Fair
d) Poor
Please indicate how the quality of (opted brand) compared with the quality of (2 nd
preference of Luxurious brand)?
a) Better
b) About the same
c) Worse
Problems
Have you ever experienced problems with (brand/company’s) service?
a) Yes
b) No
When attempting to contact (company’s) representative, how much of a problem, if
any, was each of the following :
Phone busy
a) No problem at all
b) Slight problem
c) Somewhat of a problem
d) Major problem
Put on hold too long or too often
a) No problem at all
b) Slight problem
c) Somewhat of a problem
d) Major problem
What are the major shortcomings of (opted brand)?
________________________________________________________________________
________________________________________________________________________
Benefits
Do you think (opted brand) provides you with various discounts and benefits?
a) Yes
b) No
Questions on Buying Behavior
Buying Intentions for Existing products
Do you intend to buy (Shalwar Kameez of your opted brand) in the next month (3
months, year etc.)?
a) Yes
b) No
If a free (Shalwar Kameez) were offered to you, which would you select?
a) Cambridge
b) Amir Adnan
c) Eden Robe
d) Junaid Jamshed
e) Do not use
Questions about Demographics
Age
What is your age, please?
What year you were born?
Education
What is your level of education?
a) Some high school or less
b) Completed high school
c) Some college
d) Completed college
e) Some graduated school
f) Completed graduated school
What is the highest level of education you have obtained?
a) Some high school or less
b) High school graduate
c) Some college
d) College graduate
e) Postgraduate school
f) Completed graduate school
Marital Status
What is your marital status?
a) Married
b) Divorced/separated
c) Widowed
d) Never married/single
Income
Which group describes your annual family income?
a) Under Rs.20,000
b) Rs.20,000-39,999
c) Rs.40,000-59,999
d) Rs.60,000-79,999
e) Rs.80,000-99,999
f) Rs.100,000-149,999
g) Rs.150,000 or more
